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Applied Strategic Management
Applied Strategic Management
Starbucks
Corporation
is
an
American
global
coffee
company
and
Challenges faced:
biggest
potential
competitors
are
the
fast-food
leading
corporations like McDonald & KFC. Both companies have economies of scale
hence; it is easy for them to launch into the coffee industry and take the
market share from Starbucks.
Source of Information:
As an avid Coffee lover, I often visit their outlets and extremely enjoy the
range and quality of products offered by Starbucks. After reading articles
online, I inferred that it is one of the top most brands in the coffee industry.
As the branding of the company has been created innovatively, along with a
deep market penetration, this is greatly inclined to the strategic plan
adopted by them. Hence, I have chosen this company as a part of my
Applied Strategic Management project.