STILL WONDERING IF

ONLINE MARKETING
CAN GROW YOUR LOCAL BUSINESS?

HERE ARE
SOME FACTS
YOU SHOULD KNOW

Internet Usage Is Everywhere

91% of Internet Users Own
a PC/Laptop
80% of Internet Users Own
a Smartphone
47% of Internet Users Own
a Tablet

Your Website Is A Top Priority

46% of people say they determine the credibility of a company based on their
website
User-Friendly
It must load quickly and
be easy to navigate to
keep visitors longer

Optimized for
Search Engines
It should be SEO-friendly
with all of the key SEO
components built-in

Calls-to-Action

Valuable Content

Call-to-action should be

It should contain

on every page and your

engaging, helpful content

contact information should

be clearly visible

for your customers and

website visitors

Local Consumers Are Going Online

80%

20%

80% of Consumers

20% of Consumers

Use Search Engines to Find Local

Use Other Sources to Find Local

Products, Services, and Businesses

Products, Services, and

Businesses

Local SEO Is KEY

On-Site & Off-Site SEO
Generate More Traff ic
Organically

Local Directory
Listings
Claim & Optimize for
Higher Rankings

Keywords
Research & Implement
Important Keyword Terms

Content
Valuable Targeted, SEO
Content to Generate
More Traff ic

Social Media
Engage & Post
Consistently

Heres Something To Tink About

86% of people skip
TV commercials

BUT There Are..

11 BILLION
44% of direct mail
is never opened

Google searches each

month

The World Is
SOCIAL

72% of all internet users are

now active on social media

71% of users access social

media from a mobile device

51% say social opinions

influence their purchase
decisions

3 in 5 small businesses say

theyve gained new
customers by using social
media

Especially On Facebook
Over 1.39 billion monthly active
users worldwide
890 million people log onto
Facebook daily
Facebook accounts for 15.8% of
total time spent on the Internet
70% of small businesses have
acquired customers through
Facebook

Your Online Reputation MATTERS

88% T

vie
line Re
n
O
t
s
ru

ws a

as Pe
s Much

rsona

menda
m
o
c
e
lR

eir B
views Impact Th
e
R
e
lin
n
O
ay
S
ers
90% of Consum

80% Have Deci

A One-S

ded Against a B

tar Incre
ase In Y
elp

usiness Due to

Rating L
eads To
A

tions

uying Decisions

Negative Revie
w

5-9% Inc
rease In

Revenue

Mobile Usage Is HOT

Mobile-Ready
Website

9 out of 10 mobile searches

lead to action such as a phone
call or store visit;
70% of them lead to action
within one hour

Mobile
Apps

Text
Marketing

On average, people have 26

apps installed on their
phones;

Text coupons are redeemed 10

times MORE than traditional
coupon offers;

40% of them interact with the

app immediately after a
notif ication

64% of consumers have made

a purchase as a result of
receiving a text message

Videos Are Taking Over Te Web

75%
Traff ic Boost
75% Of Users Visit
The Marketers
Website After Viewing
A Video

86%
Conversions
Videos on landing
pages increase
conversions by 86%

50%
Popular
50% of users watch
business related
videos on YouTube
once a week

88%

Retention
The average user
spends 88% more
time on a website with
video

It is predicted that 79% of all internet traff ic will be video by 2018

As A Matter Of Fact
YouTube has more than 1 billion users
Users spend more than 4 billion hours
watching videos each month
300 hours of video are uploaded to
YouTube every minute
Half of YouTube views are on mobile
devices

Follow-Up With Email

Great ROI
Email Marketing
typically
returns $44 for every
$1 spent
Popular
72% of US Online
adults send or receive
personal emails via
smartphone at least
weekly

Converts
66% of consumers
have made a purchase
online as a result of an
e-mail marketing
message
Prof itable
67% of marketers say
email is key for
attracting prospects
and increasing their
marketing ROI
Versatile
Top 3 uses of email
are newsletters,
promotional content,
and welcome series
emails

Digital Marketing is Here to Stay

Social
You need to be social with
your existing and potential
customers online
Digital

Website
You need a professional,
up-to-date website to attract and
convert more customers

Content
You need top-quality, valuable
content posted on various online
platforms to capture leads
Mobile-Ready
You need to utilize the power of
mobile marketing to reach more of
your target audience

Where Do You Start?

REVIEW

PLAN

DESIGN

BUILD

DRIVE

TEST

EVALUATE

Every Companys Situation Is Unique

But Dont Delay
TAKE ACTION And Started Building A Profitable Online Strategy!

Thank You For Viewing

READY TO GROW YOU ONLINE PRESENCE?

Contact Us Today!

How to Get in Touch with us!

VTN Tower, 4th Floor, Rajiv Gandhi Salai (OMR),

Siruseri, Chennai, Tamil Nadu, India 600119
Phone: 044 6744 7777
Mobile: +91 9003020455
Email: info@impowersolutions.com
www.impowersolutions.com