Professional Documents
Culture Documents
Market Research Report: Smartphone Market in India 2015 - Sample
Market Research Report: Smartphone Market in India 2015 - Sample
April 2015
Executive Summary
Market
Overview
Drivers &
Challenges
Trends
Global market size of Smartphone stood at INR a1 bn in 20--, growing at a CAGR of a2% from
the previous year
Market size of Smartphone industry in 20-- and 20-- was around INR a3 bn and INR a4 bn
respectively in India
It is in state1 which are statement1 across the country at element1
Drivers:
Challenges:
Trend1
Trend2
Trend3
Key Players
Competitive
Landscape
Macroeconomic Indicators
Introduction
Market Overview
Drivers and Challenges
Trends
Competitive Landscape
Market Opportunities
Strategic Recommendations
Appendix
SMARTPHONE MARKET IN INDIA 2015.PPT
c4
b4
a4
15
14 d1
c1
13 b1
c3
b3
d2
c2
b2
a2
12 a1
a3
11
Q1
Q2
2010-11
2011-12
Q3
2013-14
2012-13
Q4
%
2.0
1.5
s
q
1.0
0.5
0.0
Introduction
Smartphone Overview
A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which earlier
was restricted to Personal Digital Assistant (PDAs) and portable computers only
Smartphones are best known for their fast processing speed, high speed internet connectivity and the availability of numerous utility
features including ability to read and write some PC file formats right from the mobile device
Featurephones often have some features resembling Smartphones, but in terms of processing power and multimedia
capability, they are a notched down version of the latter
Smartphones manufacturers are rapidly adopting touch screens over keypads for user input and navigation
Description
Smartphone Features
Push E-mail
Navigation
and INR
from
respectively
+y%
a1
20--
a2
20--
a3
20--
a4
20--
a5
20--
20--
Drivers
Increase in Disposable Income and
Economic Advancement
Changing Demographics and
Consumer Behavior
Challenges
Trends (-/-)
Trend1
text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
Trend2
text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text
Trend3
text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text
Trend4
text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text
SAMPLE
Impact
Medium
Impact
Medium
Competitive Rivalry
Text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text
Threat of Substitutes
Text text text text text text text
text text text text text text text
text text text text text text text
text text text text
Impact
High
Bargaining Power of Buyers
Text text text text text text text
text text text text text text text
text text text text text text text
text text text text
Impact
Low
Operating Margin
%
b1
SAMPLE
Net Margin
d1
c1
c2
a1
a2
d2
b2
0
company1
company2
company3
company4
Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded
operating margin of -%, - and -% respectively
Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag
which recorded net margins of -%, -% and -% respectively
10
SAMPLE
Offices and Centres India
Corporate Address
Tel No.
Fax No.
Website
Year of
Incorporation
Ticker Symbol
Stock Exchange
Head Office
Category
Sectors (EPC)
Products/Services
Key People
Name
Designation
11
SAMPLE
Financial Snapshot
Key Ratios
Total Income
Net Profit/Loss
Particulars
INR bn
INR bn
s1
t1
s2
t2
s4
s3
t3
t4
0
2010
2011
2012
2013
Financial Summary
y-o-y change
(2013-12)
2013
2012
2011
2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
The company incurred a net loss of INR - bn in FY 2013, as compared to net
profit of INR - bn in FY 2012
The company reported total income of INR - bn in FY 2013, registering a
decrease of -% over FY 2012
The company earned an operating margin of -% in FY 2013, a decrease of percentage points over FY 2012
The company reported debt to equity ratio of - in FY 2013, an increase of % over FY 2012
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Value (17/01/2014)
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved
Decline
12
SAMPLE
India
e1
e2
e3
e4
f1
f2
f3
f4
2010
2011
2012
2013
g1
0%
0%
2013
Overseas
Business Highlights
Description
News
Text text text text text text text text text text text text text text text text text text text text text text text
Overview
text text text text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
Extensive Product
Portfolio
Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
13
SAMPLE
14
SAMPLE
Corporate Address
Tel No.
Fax No.
Website
Ahmedabad
Year of Incorporation
Head Office
Products and Services
Category
Products
Products/Services
Key People
Name
Designation
15
SAMPLE
Name
Ownership Structure
Corporate Bodies
Foreign holdings
X
X
30%
Total
70%
16
SAMPLE
Key Ratios
Total Income
Particulars
Net Profit/Loss
INR mn
INR mn
u4
u2
u1
v4
v1
v2
u3
v3
2010
2011
2012
2013
Financial Summary
2011
2010
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Leverage Ratios
2012
Profitability Ratios
y-o-y change
2013
(2013-12)
Current Ratio
Cash Ratio
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved
Decline
17
SAMPLE
Description
News
Text text text text text text text text text text text text text text text text text text text text text text text
Overview
text text text text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
Extensive Product
Portfolio
Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
18
SAMPLE
19
Recommendation1
Recommendation2
Text text text text text text text text text text text
text text text text text text
Text text text text text text text text text text text
text text text text text text
Text text text text text text text text text text text
text text text text
Text text text text text text text text text text text
text text text text
Text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text
Text text text text text text text text text text text
text text text text text text text text text text text
text text text text text text text text
Text text text text text text text text text text text
text
Text text text text text text text text text text text
text
20
Appendix
Ratio
Calculations
Ratio
Calculations
Operating Margin
(Operating
Income/Revenues)*100
Current Ratio
Net Margin
Cash Ratio
Debt to Equity
Asset Turnover
Return on Assets
Administration Costs (% of
Sales)
21
Sources of Information
Secondary Research
Print Medium
Primary Research
Interviews
Leading Newspapers
Industry Stakeholders
Business Magazines
Industry Experts
Electronic Medium
General Consumers
Company Websites
Government Websites / Resources
Online Telecom Magazines
Online Technology and Gadget Journals / Articles
Premium Databases
22
Phone:
E-Mail:
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth
objectives.
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report,
Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and
prior permission is required for guidelines on reproduction.
23