San

Diego FIGHT FOR $15

MEDIA ADVISORY FOR: Wednesday, April 15, 2015
Local CONTACT: Crystal Page, cpage@seiucal.org, (310) 256-0955 (text ok)
National Media Contact: Bartees Cox, bartees.cox@berlinrosen.com, (202) 815-6457

On Tax Day, SAN DIEGANS FROM ACROSS THE

COUNTY TO JOIN LARGEST-EVER
MOBILIZATION OF UNDERPAID WORKERS

Fight for $15 Will Go to College, with Students From 200
Campuses, Including San Diego State University, Set to
Protest

Workers to Strike in 200 U.S. Cities, including San Diego,
Protest on Six Continents; Adjunct Professors, Home Care,
Child Care, Janitorial Service Workers and Security Officers
to Demonstrate Coast to Coast

San Diego On Tax Day, fast food workers in San Diego and in cities from Pittsburgh
to Pasadena will walk off the job, while adjunct professors, home care, child care,
security officers and janitorial services will march and rally in what will be the most
widespread mobilization ever by U.S. workers seeking higher pay.

The two-and-a-half-year-old Fight for $15 will go to college, with protests expected
by students from 200 campuses. #BlackLivesMatter will join in as the ties between
the racial and economic justice movements deepen. And the marches and rallies will
stretch around the globe, with protests expected in 100 cities, in 40 countries, on six
continents, from Sao Paolo to Tokyo.

While demonstrations are expected to take place all day in San Diego, a critical
mass of approximately two-thousand individuals are expected at the 4:30 pm
demonstration at the San Diego State University campus on Scripps Cottage
Lawn near Hepner Hall (5500 Campanile Dr, San Diego, CA 92182).

The nationwide strikes and protests will come two weeks after McDonalds
announced it was increasing salaries for a fraction of its workforce by $1. But rather
than mollifying employees, the paltry pay move is attracting ridicule and inspiring
even more workers to join the walkout.


WHO:

WHAT:

WHEN/WHERE:





VISUALS:



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INFORMATION:

Fast-food workers; adjunct professors; home care, child
care and janitorial service workers; security officers;
students from San Diego State University;
#BlackLivesMatter activists.

Most widespread mobilization of underpaid workers;
biggest nationwide campus protests since the anti-
apartheid movement;

Critical mass is expected at the 4:30 pm demonstration
at San Diego State University
Scripps Cottage Lawn near Hepner Hall
5500 Campanile Dr, San Diego, CA 92182
(See the full list of media actions below.)

Two-thousand San Diegans holding signs and banners,
musicians warming up the crowd and a march to the
demonstration site

This will be the largest Fight for 15 demonstrations in San
Diego. For the FIRST time, advocates from across issues
education, #blacklivesmatters, religious leaders, electeds,
City Heights advocates and workers are coming together to
highlight all the hurdles that come when low-income
families earn low-wages. Pressure has been placed on a
number of fast-food chains and change is slowly
happening, workers have expanded their campaign to
further raise standards for all low-income families in the
region. Studies have shown that higher wages for low-
income workers benefit the local economy.


Visit April15.org

Full List of San Diego Demonstrations:
Attendance is expected to escalate with each event. Critical mass is expected at the
4:30pm event.

7 am -
Fast Food Worker Strike: 2345 El Cajon Blvd, San Diego, CA

8:30 am Fast Food Worker Strike:
2829 El Cajon Blvd, San Diego, CA 92104

11 am

Security Officer Event:750 B street San Diego, CA 92101

Contact: Melissa Chadburn 213-434-2929

12N -

State Workers Event: 1350 Front St, San Diego, CA

1:30pm -

City Heights Rising Event: 3795 Fairmount Ave, San Diego, CA

3:30 pm

Home Care Worker Rally: San Diego State University 5500

Campanile Drive San Diego, CA
(Between the music building and open air theatre)
Contact: Eli Magana, 619-252-0397

ALL WORKERS AND ALL COMMUNITY EVENT: San Diego
State University Scripps Cottage Lawn near Hepner Hall
5500 Campanile Dr, San Diego, CA 92182
Contact: Crystal Page 310-256-0955

4:30 pm

Background:
Two-and-a-half years after it launched in New York City, with 200 cooks and
cashiers walking off their jobs demanding $15 an hour and union rights, people
working in a range of different industries (including home care, child care, airport
services, retail and academia) in the US and around the world have joined the Fight
for $15 movement. What seemed crazy workers demand for $15 an hourhas
caught on and is now reality in SeaTac, Seattle and San Francisco. From coast to
coast, cities, states and companies are racing to raise wages well above the federal
minimum of $7.25. Now Democrats and leading economists are increasingly
pointing to strengthening working Americans freedom to form unions as a key
solution to boost wages and restore broad-based prosperity, something fast-food
workers have been saying since their first strike in November, 2012. And the urgent
need for solutions to Americas low-wage crisis is already emerging as a key issue in
the run-up to the 2016 election

On Wednesday, the Fight for $15 the movement Slate said, managed to
completely rewire how the public and politicians think about wages; MSNBC said,
entirely changed the politics of the country; and Fortune said, transformed labor
organizing from a process often centered on nickel-and-dime negotiations with a
single employer into a social justice movement that transcends industry and
geographic boundaries,will wage what is expected to be the largest-ever
mobilization of U.S. workers seeking higher pay, with strikes, rallies and protests to
be held across the country, including multiple actions in San Diego.


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