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IBM Case Competition Slide Deck (Smart Meters)
IBM Case Competition Slide Deck (Smart Meters)
IBM Case Competition Slide Deck (Smart Meters)
Consumer
Habits
Intro
Solution
Implementation
Cost
Meters
Payment
Inaccuracy
Marketing
Conclusion
Objectives
Low Cost
Intro
Solution
Easy
Implementation
Meters
Customer
Interaction
Marketing
Conclusion
Two-Step Plan
Smart Meter
Intro
Solution
Customer
Engagement
Meters
Marketing
Conclusion
Smart Meter
CENTRON
Meter
Utility X
Intro
Solution
Home
Meters
Marketing
Conclusion
Utility Benefits
Intro
Solution
Meters
Marketing
Conclusion
Customer Benefits
Intro
Solution
Meters
Marketing
Conclusion
Marketing Challenges
No Customer
Left Behind
Historically Poor
Relationships
Intro
Solution
Campaign that
Divide Customer
Meters
Customer
Illiteracy
Marketing
Conclusion
Eco - Awareness
Marketing Solutions
Cost Conscious
(41%)
Tech
Enthusiast
(10%)
Traditional
Consumer
(10%)
Bargain
Intro
Green Consumer
(19%)
Solution
Value Buyer
(20%)
Value
Meters
Premium
Marketing
Conclusion
Eco - Awareness
Marketing Solutions
Cost Conscious
(41%)
Tech
Enthusiast
(10%)
Traditional
Consumer
(10%)
Bargain
Intro
Green Consumer
(19%)
Solution
Value Buyer
(20%)
Value
Meters
Premium
Marketing
Conclusion
emPowering America
90%
100%
100%
80%
90%
90%
70%
80%
80%
60%
70%
70%
50%
60%
60%
50%
50%
79
40%
30%
40%
88
40%
30%
30%
20%
20%
20%
10%
10%
10%
0%
0%
Agree
Agree
Willing to Change Energy
Consumption if it Affects
America's Energy
Challenges
Intro
Solution
Meters
88
0%
Agree
Motivated to use a Smart
Meter to Make a Difference
for Future Generations
Marketing
Conclusion
Eco - Awareness
Marketing Solutions
Cost Conscious
(41%)
Tech
Enthusiast
(10%)
Traditional
Consumer
(10%)
Bargain
Intro
Green Consumer
(19%)
Solution
Value Buyer
(20%)
Value
Meters
Premium
Marketing
Conclusion
Pilot Timeline
Notification of Pilot Member
Week 1
Pilot Response
Week 2
Week 3
Week 4
Q1#
Q2#
Analyze Data & Savings
2015
Month 1
Intro
Solution
Month 2
Month 3
Meters
Month 4 - 18
Marketing
2016
Conclusion
Conclusion
Utility
Revenue
Customer
Savings
Easy
Implementation
Customer
Engagement
3 Month
Implementation Plan
Intro
Solution
Meters
Marketing
Conclusion
Appendix A
Smart#Meter#
Unit%Cost%
Bulk%Discount%
%$35.00%%
10%%
Base%Units%Purchased%
Safety%Units%
Total%
Discounted%Cost%Per%Unit%
Total%
%10,000.00%%
%500.00%%
%10,500.00%%
%$31.50%%
%$330,750.00%%
At#Home#Display#
Rainforest+EMU/2+Energy++
Unit%Cost%
Bulk%Discount%
Base%Units%Purchased%
Safety%Units%
Total%
Discounted%Cost%Per%Unit%
Total%
%$60.00%%
20%%
%10,000.00%%
%50.00%%
%10,050.00%%
%$48.00%%
%$482,400.00%%
Appendix B
Unit#Install#Time#Frame#
Installed%Per%Tech%Per%Day%
Technicians%Per%Day%
Units%Installed%Per%Day%
Days%Till%CompleLon%
Weeks%Till%CompleLon%
Total%Units%Installed%
14%
20%
280%
37%
7.4%
10360%
Training#
Supplies%
Trainers%
Technicians%Daily%Wage%
Technicians%Trained%
Technician%Total%Training%Cost%Daily%
Daily%Labor%Cost%
Month%Total%Labor%Cost%
Total#Cost#
%$1,000.00%%(20%meters)%
%$600.00%%per%day/%2%trainers%300%a%day%
%$200.00%%
20%
%$4,000.00%%
4%week%X%5%days%a%
%$4,600.00%%week%
%$92,000.00%%
#$93,000.00##
Specialized#Technician#
Technician%Daily%
Technician%Hourly%
Misc.%Daily%Costs%
Technician%Cost%Per%Unit%
Daily%Cost%Per%Unit%
Total%Install%Cost%Per%Unit%
Misc.#Daily#Costs#
Gas%Per%Day%
Daily%Fixed%Cost%(Truck/%Wear%and%Tear)%
Total%
%$200.00%%
%$25.00%%
%$40.00%%
%$14.29%%
%$0.35%%
%$14.64%%
%$30.00%%
%$10.00%%
%$40.00%%
Net#Cost#Per#Smart#Meter#
Unit%Cost%
Install%Cost%Per%Unit%
%$31.50%%
%$14.64%%
Total%
%$46.14%%
Overall#Cost#
Total%Install%Cost%(Smart%Meter)%
Total%Display%Cost%
Total%Training%Cost%
%$477,966.00%%
%$482,400.00%%
%$93,000.00%%
%$1,053,366.00%%
Appendix C
Electriciy#Usage#
Standard+Meter+
Annual%Usage%
%10,908.00%%
Monthly%Usage%
%909.00%%
Daily%Usage%
%30.30%%
Hourly%Usage%
%1.26%%
Annual%ReducLon%
Hourly%Savings%
from%base%
Electrcity%Cost%
Hourly%Savings%
from%base%
Savings%Per%Year%
Savings%for%Pilot%
0%%
Electricity#Usage#
Smart+Meter+
Annual%Usage%
Monthly%Usage%
Daily%Usage%
Hourly%Usage%
Annual%ReducLon%
%10,580.76%%
%881.73%%
%29.39%%
%1.22%%
3%%
Electricity#Usage#
Smart+Meter+and+Display+
Annual%Usage%
Monthly%Usage%
Daily%Usage%
Hourly%Usage%
Annual%ReducLon%
%9,926.28%%
%827.19%%
%27.57%%
%1.15%%
9%%
Electricity#Usage#
Smart+Meter,+Display+and+Applica<on+
Annual%Usage%
%9,489.96%%
Monthly%Usage%
%790.83%%
Daily%Usage%
%26.36%%
Hourly%Usage%
%1.10%%
%%
%%
Annual%ReducLon%
13%%
%$X%%%%
%$0.13%%
Hourly%Savings%from%base%
Electrcity%Cost%
%$0.04%%
%$0.13%%
Hourly%Savings%from%base%
Electrcity%Cost%
%$0.11%%
%$0.13%%
Hourly%Savings%from%base%
Electrcity%Cost%
%$0.16%%
%$0.13%%
%$X%%%%
%$X%%%%
%$X%%%%
Hourly%Savings%from%base%
Savings%Per%Year%
Savings%for%Pilot%
%$0.00%%
%$43.16%%
%$431,615.93%%
Hourly%Savings%from%base%
Savings%Per%Year%
Savings%for%Pilot%
%$0.01%%
%$129.48%%
%$1,294,847.78%%
Hourly%Savings%from%base%
Savings%Per%Year%
Savings%for%Pilot%
%$0.02%%
%$187.03%%
%$1,870,335.68%%
Appendix C
Connect#and#Disconnect#Cost#
Standard+Meter+
Customer%Base%
%10,000.00%%
Percentage%that%need%service%
20%%
Cost%per%service%charge%
%$25.00%%
Total%Cost%
%$50,000.00%%
Monthly#Fee#Revenue#
Customer%Base%
Percentage%that%change%habits%
Customers%that%change%habits%
Average%Bill%
Average%Savings%
Average%Bill%Savings%
Average%charge%
Total%Prot%per%month%
Billing%periods%
Total%Revenue%per%two%years%
10,000%
90%%
%9,000%%
%$110.00%%
13%%
%$14.30%%
%$3.50%%
%$31,500.00%%
18%
%$567,000.00%%
Monthly#Fee#Revenue#
Customer%Base%
10,000%
Percentage%that%change%habits%
95%%
Customers%that%change%habits%
%9,500%%
Average%Bill%
%$110.00%%
Average%Savings%
13%%
Average%Bill%Savings%
%$14.30%%
Average%charge%
%$3.00%%
Total%Prot%per%month%
%$28,500.00%%
Billing%periods%
18%
Total%Revenue%per%two%years%
%$513,000.00%%
Total%Revenue%per%four%years%
%$1,080,000.00%%
Smart+Meter+
Customer%Base%
Percentage%that%need%service%
Cost%Per%Srevice%Charge%
Total%Cost%
Savings%
%10,000.00%%
20%%
%$1.00%%
%$2,000.00%%
%$48,000.00%%
Appendix D
Cost#Savings#Analysis##
#Smart#Meter#ImplementaMon#/#MarkeMng#
Overall%Cost%of%InstallaLon%
MarkeLng%Budget%
IBM%%
Total#Cost##
%$1,053,366.00%%
%$70,000.00%%
%$200,000.00%%
%$1,323,366.00%%
Cost#Savings##
Connect/%Disconnect%Program%Cost%Saving%
Meter%Reading%Cost%Saving%
Outage%Avoidance%Costs%Saving%
Revenue%Generated%%
Total#Savings#and#Revenue#
%$48,000.00%%
%$216,000.00%%
%$100,000.00%%
%$1,080,000.00%%
%$1,444,000.00%%
Dierence#
%$120,634.00%%
Appendix E
Electricity#Usage#
Smart+Meter,+Display+and+Applica<on+
Annual%Usage%
%9,489.96%%
Monthly%Usage%
%790.83%%
Daily%Usage%
%26.36%%
Hourly%Usage%
%1.10%%
Annual%ReducLon%
Hourly%Savings%from%base%
Electrcity%Cost%
Hourly%Savings%from%base%
Savings%Per%Month%
Savings%Per%Year%
Savings%for%Pilot%
13%%
%$0.16%%
%$0.25%%
%$0.04%%
%$29.97%%
%$359.68%%
%$3,596,799.38%%
Bull+
Customers%who%saved%over%3.50$%a%month%
Pilot%User%
Users%who%saved%
Revenue%Per%Month%
Revenue%Per%Year%
Savers#
Base+
Bear+
90%%
75%%
60%%
10000%
10000%
10000%
9000%
7500%
6000%
%$31,500.00%% %$26,250.00%% %$21,000.00%%
%$378,000.00%% %$315,000.00%% %$252,000.00%%
Charge%Per%Month%
%$3.50%%
Appendix F
#Value#of#outage#avoidance:##
%Customer's%Value%of%Lost%Load:%%
%Customer%per%Year:%%
%Hours:%%
%Average%Cost/kWh%%
%Value%of%Lost%Load%%%
%Annual%Demand%%
%Power%Outages%Avoided%with%Smart%Meters%%
%Total%Value%of%Outage%Avoidance%%%
Total%Value%of%Outage%Avoidance%for%All%Customers%
5%
$0.10%%
0.5%
4125.86%
99%%
%20.84%%
%208,355.93%%
Appendix G
Cost%Saving%Benets:%
Metering%Costs:%
Cost%of%InspecLon%per%Technician:%
Total%Number%of%Customers%
Checks%per%Month/%Customer%
Total%Checks%/Month:%
Time%Required%to%Check%Meter%
Meters%Checked/%Hour%
Technician%Hours/%Day%
Meters%Checked/Day%
Total%Days%Needed%to%Check%Total%Meters:%
Number%of%Technicians%Employed%
Days%per%Month%to%Check%Meters%(%per%Technician):%
Technician%Cost/%Day%
Technician%Cost/%Hour%
Total%Cost%of%Technician%per%Month%
Technician#Cost/#Unit#
Total#Cost#of#All#Technicians/#Month#
Total#Cost#of#All#Technicians/#Year##
%10,000.00%%
%1.00%%
10,000.00%
5%minutes%
%12.00%%
%7.00%%
%84.00%%
120%days%
%6.00%%
%20.00%%
%$150.00%%
%$13.00%%
%$3,000.00%%
#$1.05##
#$18,000.00##
#$216,000.00##
Appendix H
Federal%CommunicaLons%Commission%(FCC)%standards%for%intenLonal%and%
unintenLonal%radio%emissions,%and%safety%related%to%RF%exposure,%parts+1+and+2+of+
the+FCC's+Rules+and+Regula<ons+[47+C.F.R.+1.1307(b),+1.1310,+2.1091,+2.1093.+
%
ANSI%C12.1,%12.10,%and%12.20%standards%for%meter%accuracy%and%performance%
%Local%technical%codes%and%requirements%
A%funcLonal%test%designed%to%verify%the%compliance%to%uLliLes%technical%and%
business%requirements%
ULlity%specied%requirements%that%are%expected%to%exceed%the%standards.%
Examples:%
%Higher%surge%requirements%for%areas%with%lightning%issues%
%Stainless%steel%enclosures%for%close%seaside%locaLons%
Appendix H