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  • Evaluation Task 4: Who Would Be The Audience For Your Media Product?

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    Ollie Williams
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    The target audience for the media product would be hipsters and young alt individuals aged 18-25, particularly males living in London who are interested in art, culture, and fashion. This is based on research of audiences interested in similar alt artists that show this demographic group in London has an interest in the graphic and fashion style adopted by the magazine. Additionally, the magazine aims to be published primarily in London and Tokyo, where this target audience is found. Research also indicates hipsters would be drawn to the magazine as they are epitomized by magazines like Vice, which the magazine draws inspiration from.

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    The target audience for the media product would be hipsters and young alt individuals aged 18-25, particularly males living in London who are interested in art, culture, and fashion. This is based on research of audiences interested in similar alt artists that show this demographic group in London has an interest in the graphic and fashion style adopted by the magazine. Additionally, the magazine aims to be published primarily in London and Tokyo, where this target audience is found. Research also indicates hipsters would be drawn to the magazine as they are epitomized by magazines like Vice, which the magazine draws inspiration from.

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    10 views3 pages

    Evaluation Task 4: Who Would Be The Audience For Your Media Product?

    Uploaded by

    Ollie Williams
    The target audience for the media product would be hipsters and young alt individuals aged 18-25, particularly males living in London who are interested in art, culture, and fashion. This is based on research of audiences interested in similar alt artists that show this demographic group in London has an interest in the graphic and fashion style adopted by the magazine. Additionally, the magazine aims to be published primarily in London and Tokyo, where this target audience is found. Research also indicates hipsters would be drawn to the magazine as they are epitomized by magazines like Vice, which the magazine draws inspiration from.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Evaluation Task 4: Who would be

    the audience for your media


    product?
    Theaudienceformymediaproductbasedonaudienceresearch
    wouldbehipstersandyoungaltsagedfrom1825. According
    toaudienceresearchconductedonYouGovUK,thetypeof
    persontypicallyinterestedinaltartistssuchasFKAtwigsand
    KingKrulearemaleaged1824,liveinLondonandare
    interestedinart,cultureandfashion.Forthisreasonmy
    magazinefitsthistargetaudienceperfectlyasmymagazine
    adoptsagraphologicalandfashionstylethatspopularamongst
    thatscene.Ialsopreviouslystatedinmyresearchandplanning
    thatIwishedformymagazinetobepublishedinLondonand
    Tokyoprimarily,sothisworkswellseeingasmytarget
    audienceprimarilyliveinLondon.

    Accor
    ding the research that I conducted on UK tribes, 'hipsters'
    an audience which would be drawn to my magazine as
    they are apparently 'epitomised by vice magazine', which
    my magazine draws inspiration from. Due to similarity
    between the fashion implemented by my magazine and
    magazines like i-D, this also means that there
    are similarities in our magazines audiences.

    "Likethe60sModsandRockersandthe70sPunks,Hipsters
    areasubiquitousasChavsintheirroledefiningUKyouth
    cultureinthe2000s...
    Epitomised by Vice magazine, rampant trendchasing and getting absolutely wasted, Hipsters
    are increasingly the most detested Tribe in the UK.
    Most likely to be used as a term of derision, Hipster
    is associated with lacking substance, arrogance,
    being unoriginal and more often than not, with

    being a white middle-class uni student. Calling


    someone a Hipster may now be a mockery, but
    whichever way you cut it, the Hipster look has
    definitely come to dominate the high street.
    The Hipster look draws from punk rock and the 90s
    with a splatting of bygone subcultures for
    inspiration. From Soviet prison culture to Grunge,
    the Beatniks or white trash chic these disparate
    influences mean the Hipsters have driven
    millennial youth fashion trends more than any
    other Tribe. From skinny jeans to the vintage/retro
    revolution, acid bright colours to animal prints,
    Aztec print and dip-dye hair Urban Outfitters
    brings off-the-shelf Hipster living to the Trendies.
    Hipsters popularised fixie bikes, grandma specs,
    made Lomography and Holga cameras a regular on
    teen Christmas lists Red Stripe became the
    summer drink of choice, Ketamine the drug, and
    minimal tech the sound.
    With so much influence, whats our problem with
    these kids? Christian Lorentzen writes that Hipsters
    fetishize the authentic and regurgitate it with a
    winking inauthenticity and this arrogance and tryhard nature really gets up the back of a generation
    proud of keeping it real. Hipsters break-neck
    turnover through fads (and huge spending power
    to support it) mean they are seen as lacking
    substance in real meaning by older Tribes, while
    younger teens recreate their super cool look and
    lifestyle in Claires Accessories. Is it fair for Hipsters
    to get such a bashing, while the close-by Trendies
    get by without a scratch?"

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