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Data Analysis of Godrej
Data Analysis of Godrej
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CONCLUSION
Godrej Interio has a huge potential in Asansol market. The rapid transformation
of the city gives birth to ample opportunities. As this city is becoming more
populated and techno-savvy, stylish office premises, well decorated living
rooms, modular kitchens etc. will be in more demand. So for Godrej Interio a
brighter future is waiting.
The prime activity that requires attention from the side of Godrej Interio is
continuously monitoring over market segmentation strategies. A rigorous and
critical evaluation is the penultimate need for the development of modern
marketing strategies.
The utilisation of all the marketing mix elements in an integrated manner with
effective market segmentation strategy will obviously produce the desired
golden egg.
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RECOMENDATIONS
Godrej has its own charismatic power as a brand. So the reputation and loyal
customer base are obviously the assets of Godrej.
During survey the main points which are highlighted are as followsStudy of the following sub bases of market segmentation.
Product attribute preferences,
Values,
Product purchase patterns,
Product usage patterns,
Benefits sought,
Brand preferences,
Price sensitivity
Brand loyalty,
Socioeconomic status,
Deal proneness,
Lifestyles,
Self-image,
Attitudes and opinions toward one's environment.
Continuous monitoring over these bases is required to develop successful
market segmentation.
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BIBLIOGRAPHY
BOOKS
MAGAZINES
CHANGE
INSIDE OUTSIDE
WEBSITES
www.godrej.com
www.godrejinterio.com
www.google.com
www.wikipedia.com
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ANNEXURE
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