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Entrepreneurship and Competitiveness:

Implications for Saudi Arabia

Professor Michael E. Porter


Harvard Business School
Global Competitiveness Forum
Riyadh, Saudi Arabia
January 24, 2012
This presentation draws on ideas from Professor Porters articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990),
Building the Microeconomic Foundations of Competitiveness, in The Global Competitiveness Report (World Economic Forum), Clusters and the New
Competitive Agenda for Companies and Governments in On Competition (Harvard Business School Press, 2008), and ongoing research on clusters and
competitiveness. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical,
photocopying, recording, or otherwise - without the permission of Michael E. Porter. Further information on Professor Porters work and the Institute for Strategy
and Competitiveness is available at www.isc.hbs.edu
20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

The World Economy in Early 2012

A weak macroeconomic environment is constraining growth in the


global economy (e.g., Europe, US, China)
Failures of political leadership

However, sustainable fiscal policies are necessary but not sufficient


to restore healthy growth
The only way to ensure long term job and prosperity growth is through
fundamental improvement in competitiveness, especially for higher
income economies

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

What is Competitiveness?

Competitiveness is manifested in the ability of companies operating in a country or region


to compete successfully in international markets while simultaneously improving the
living standards of citizens

Competitiveness depends on the long term productivity with which a nation uses its
human, capital, and natural resources
Competitiveness is not achieved through low wages or low currency
Productivity sets sustainable wages and standard of living
It is not what industries a nation competes in that matters for prosperity, but
how productively it competes in those industries
Productivity in a national economy benefits from a combination of domestic and
foreign firms

Competitive businesses create rising incomes and good jobs

Nations compete to offer the most productive environment for business

Competitiveness is not a zero sum game

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

What Determines Competitiveness?


Microeconomic Competitiveness
Quality of the
National
Business
Environment

State of Cluster
Development

Sophistication
of Company
Operations and
Strategy

Macroeconomic Competitiveness
Social
Development
and Political
Institutions

Macroeconomic
Policies

Endowments

Productivity ultimately depends on improving the microeconomic capability of the economy and the
sophistication of local competition

Macroeconomic competitiveness sets the potential for high productivity, but is not sufficient

Endowments create a foundation for prosperity, but true prosperity is created by productivity in the use
of endowments

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

Saudi Arabias Progress on Competitiveness


Competitiveness has become central to Saudi Arabias economic policy agenda
Substantial reforms have been implemented in areas like infrastructure,
market opening, legal reform, business regulation, education, and financial
markets

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

World Bank Doing Business Indicators


Saudi Arabian Doing Business Ranking, 2005 - 2012

15

13

10

12

2009

2010

2011

2012

23

38

38

2006

2007

118
2005

2008

Note: Rankings include total of 183 countries.


Source: World Bank, SAGIA
20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

Saudi Arabias Progress on Competitiveness


Competitiveness has become central to Saudi Arabias economic policy agenda
Substantial reforms have been implemented in areas like infrastructure,
market opening, legal reform, business regulation, education, and financial
markets
Saudi Arabia has established a base of home-grown private sector
businesses, together with state-controlled companies and multinationals that
are operating in the country

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

Saudi Arabias Progress on Competitiveness


Competitiveness has become central to Saudi Arabias economic policy agenda
Substantial reforms have been implemented in areas like infrastructure,
market opening, legal reform, business regulation, education, and financial
markets
Saudi Arabia has established a base of home-grown private sector
businesses, together with state-controlled companies and multinationals that
are operating in the country

However, boosting prosperity growth and job creation remain critical priorities

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

Prosperity Performance
Selected Middle Income Countries

PPP-adjusted GDP per


Capita, 2010 ($USD)
$30,000

UAE (-0.9%, 56,500)

$28,000

Cyprus

New Zealand

Slovenia

Greece

$26,000

Czech Republic

Portugal

$24,000

South Korea

Average: 5.4%

Bahrain
Oman

$22,000

Saudi Arabia

Slovakia

$20,000

Poland
Hungary

$18,000

Croatia
Mexico

$16,000

Lithuania
Panama
Argentina
Russia
Latvia

Chile

Malaysia

$14,000

Trinidad & Tobago


Turkey

Venezuela

$12,000

Brazil
Costa Rica

$10,000
0.0%

2.0%

Source: EIU (2011), authors calculations

Average: $18,163

Estonia

Uruguay
Lebanon
Bulgaria
Romania
Dominican Republic
South Africa

4.0%

6.0%

8.0%

Belarus
Kazakhstan

10.0%

12.0%

Growth of Real GDP per Capita (PPP-adjusted), CAGR, 2000 - 2010

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Copyright 2012 Professor Michael E. Porter

Saudi Arabias Share of World Exports by Cluster, 2009


World Market Share
> 5.0%
1.27% - 5.0%
0.2% - 1.26%

Fishing &
Fishing
Products

Processed
Food

Hospitality
& Tourism

Agricultural
Products
Transportation
& Logistics
Distribution
Services

Jewelry &
Precious
Metals
Business
Services

Financial
Services

Entertainment

Aerospace
Vehicles &
Information
Defense
Tech.

Building
Fixtures,
Equipment &
Services

Motor Driven
Products

Heavy
Machinery

Production
Technology

Aerospace Mining & Metal


Engines Manufacturing

Plastics

Leather &
Related
Products

Note: Saudi Arabias overall share of world exports is 1.268%.

Forest
Products

Tobacco

Oil &
Gas

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Construction
Materials

Power
Generation

ceuticals

Apparel

Furniture

Heavy
Construction
Services

Lightning &
Electrical
Equipment

Analytical
Education &
Instruments
Knowledge
Medical
Creation
Devices
Communications
Publishing
Services
& Printing
Biopharma-

Chemical
Products

Footwear

Textiles
Prefabricated
Enclosures

Sporting
& Recreation
Goods
10

Automotive

Marine
Equipment

Copyright 2011 Professor Michael E. Porter

Saudi Arabias Progress on Competitiveness


Competitiveness has become central to Saudi Arabias economic policy agenda
Substantial reforms have been implemented in areas like infrastructure,
market opening, legal reform, business regulation, education, and financial
markets
Saudi Arabia has established a base of home-grown private sector
businesses, together with state-controlled companies and multinationals that
are operating in the country

However, boosting prosperity growth and job creation remain critical priorities
Stimulating entrepreneurship is central to reap the full benefits of these
competitiveness reforms

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

11

Copyright 2012 Professor Michael E. Porter

Competitiveness and Entrepreneurship

Creates the necessary


context for entrepreneurship
to emerge and prosper

Competitiveness

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

Entrepreneurship

Drives competitiveness
upgrading

Builds out clusters

Enables economic
diversification

Fundamental to large scale


job growth
12

Copyright 2012 Professor Michael E. Porter

What Drives Entrepreneurship?


Measures to Upgrade the Business Environment for Entrepreneurs
Context for
Firm Strategy
and Rivalry

Availability of funding

Factor
(Input)
Conditions

Entrepreneurship education
Mentorship programs
Entrepreneur networks
Policies to ease new
business formation
Ease of incorporation
Ease of doing business
Corporate and bankruptcy laws

Access to lending
Angel funding
Organized risk capital

Strong incentives
Low taxes on capital gains
Strong IP protection

Public recognition of
entrepreneurial success

Demand
Conditions

Government and private


sector procurement
policies open to SMEs

Related and
Supporting
Industries
Availability of support
services such as legal and
business services
A cluster-based
development model

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Entrepreneurship in Saudi Arabia


The Opportunity

Stable economy with a prudent financial structure


Large, youthful and growing population
Growing markets with many unserved niches
No income taxes
Emerging venture capital industry
Large and sustained government investments in the economy
Increasing foreign interest in investing in the Middle East
Opportunity to serve the entire region from a base in the largest economy

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Entrepreneurship in Saudi Arabia


Current Situation
Competitiveness upgrading in the Saudi economy has enabled
entrepreneurship to take root

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Entrepreneurship Profile in the GCC Region


Findings from the Saudi Fast Growth 100 and the Arabia 500
Academic background often in engineering or business
Worked 3-5 years for a global firm before launching their enterprise at 30,
often in a related industry
Creatively configured products and services that are tailored to local
market conditions
World class operating practices akin to those of multinationals
Persistence and agility in order to compete with large incumbents
International networks of business partners and associates

Source: Arabia 500


20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Entrepreneurship in Saudi Arabia


Current Situation
Competitiveness upgrading in the Saudi economy has enabled
entrepreneurship to take root

Entrepreneurs are making an important contribution to diversifying the


economy (services, non-resource industries)
Entrepreneurs are creating a mechanism for Saudi Nationals to enter the
private sector

However, further efforts to improve the context for entrepreneurs are critical
in order for entrepreneurship to reach its full impact on the Saudi economy

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Current Efforts to Support Entrepreneurship in


Saudi Arabia

Awareness

Financing

Saudi Industrial
Development Fund
Kafalah Program

Centennial Fund

Bab Rizq Jameel

Incubation

Saudi Fast Growth 100

Prince Salman bin


Abdulaziz - Young
Entrepreneur Awards

Riyadh Technology
Incubation Center

Riyadh Techno Valley

Dhahran Techno Valley

Injaz-Saudi Program

MIT Arab Business Plan


Competition

National
Entrepreneurship
Institute

Many of these efforts are relatively new, and bringing them to scale will be critical for
entrepreneurship in Saudi Arabia

Source: SME and Entrepreneurship Support Services in Saudi Arabia Stakeholder Mapping report by SAGIA.
20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Challenges to Entrepreneurship in Saudi Arabia and


Other Emerging Economies
Limited, but growing entrepreneurial culture
Lack of public visibility and media coverage of emerging companies
Risk aversion and fear of failure
Limited skills in the Saudi workforce
Still cumbersome government regulation and red tape
Limited progress on cluster development, and few cluster collaboration
organizations supporting SMEs
Lack of supplier development programs at large companies

Risk of crowding out by government-linked companies and large MNCs


Source: Arabia 500
20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

Entrepreneurship and Saudi Competitiveness


Conclusions

Entrepreneurs are crucial in order to translate Saudi Arabian progress on


competitiveness into broad-based economic growth and employment

Saudi entrepreneurs have begun to establish themselves as an integral


part of the Saudi economy

The future success of Saudi entrepreneurs will depend on sustained


efforts to upgrade the Saudi business environment to meet
entrepreneurs specific needs

20120124 Saudi Arabia GCF 2012 FINAL Prepared by C. Ketels and J. Hudson

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Copyright 2012 Professor Michael E. Porter

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