How To Conquer Your Fear of Public Speaking - Agenda - The World Economic Forum

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3/27/2015

HowtoconqueryourfearofpublicspeakingAgendaTheWorldEconomicForum

Overthecourseofmycareer,Ivespokenatmorethan1,000events.WhileIdontconsidermyselfafivestarspeaker,Idoprettywell.
Infact,duringarecentinterview,theFinancialWomensAssociationaskedmewhatadviceIdgivetoaspiringpublicspeakersin100
wordsorless.Myresponseendedupfarexceedingthewordcount,butthequestiongotmethinkingaboutallthatIvelearnedoverthe
years.Withthatinmind,herearemytoptipsforbecomingagreatpublicspeaker:
1. Focusontheprivilege,notthepain.Isitintimidatingtospeakinfrontofagroup?Yes,butyoualsogettosharea
messageyouarepassionateaboutwithothers,whichisprettycool.Thatshiftinmindsetwilldowonderstocalmyournerves
andboostyourconfidence.
2. Beforeyoustartpreparing,probe.Talktoyourhostaboutwhowillbeintheaudiencewhatkeymessagestheyrelooking
fortheconferencestheme(ifyourespeakingatonesession)theformatofthesession(ex.lecturevs.firesidechat)the
timingforyourpresentationhowtheQ&Aportionwillbehandled(ifatall)andthesetupoftheroom,includingAV
capabilities,podium,microphones,etc.Themoreyouknow,themoreeffectiveyouwillbeintermsofdeliveringarelevant
message.Forexample,youdontwanttoshowupwithaPowerPointpresentationonlytofindtheroomsetupforafireside
chatwithnoAVsupport.
3. Prepare,practice,andthenprepareandpracticesomemore.ShowinguppreparedisthenumberonewayIcalmmy
nerves.IdontjustpreparewhatImgoingtosayandhowImgoingtosayit,Ialsothinkaboutpotentialquestionsfromthe
audienceandhowImgoingtorespondtothem.Whenpracticing,mygoalisnttomemorizethewords,butensureIhavethe
storyline,flow,andkeymessageforeachsectionofthestorycommittedtomemory.Aboveall,rememberthatlessismore
whenitcomestopublicspeakingIbelievetheaveragelisteningattentionspanisaround20minutes.
4. Polishup.AssoonasIbookapublicspeakingopportunity,Iexaminewhereitfallsrelativetopreplannedhair,nailand
otherbeautymaintenanceappointments.Ifnecessary,IshiftthoseappointmentssoIpresentaconfident,wellgroomed
image.Ialsoplanmyoutfitwellinadvancesoitsreadytowearonthebigday.
5. Bepresentinthemoment.Ialwaysarrivetoapublicspeakingevent3045minutesearly.Iwalktheroomtoconfirmtheset
upandspendafewmomentsminglingwiththeaudience,learningaboutwhytheyvecometotheprogramandwhattheyare
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3/27/2015

HowtoconqueryourfearofpublicspeakingAgendaTheWorldEconomicForum

hopingtotakeaway.Inevitably,theyareexcited,whichboostsmyenergyandexcitement.Makingthesepersonalconnections
enablesmetospeakwiththeaudienceratherthanatortothemyouachieveamuchdeeperlevelofengagement.ThenI
spend10minutesalonetocheckmyappearance,takeafewdeepbreaths,andclearmymindofalldistractionssoIcanfocus
onthejobathand.
6. Embracethepause.Regulatingmybreathandpausingtogathermythoughtshelpmemanagemynervesandpacemy
delivery.Thisalsohelpskeeptheaudiencesattention.
7. Forgetperfectionandexpecttheunexpected.Nomatterhowmuchyouprepare,youwillinevitablyloseyourtrainof
thoughtfromtimetotimeorskipoverafewfactsorstatsasyoumovethroughyourpresentation.Whatsmoreimportantis
keepingyourcomposureandconfidence.Forinstance,youmaybelieveyouaregoingtospeaktoagroupofmidcareer
femaleexecutivesonlytoarriveandfindanaudienceofretirees,mostlymen,withanaverageageof75yearsyoung(true
story).Oryoumayfindthatthehostsdefinitionofaprivateroomisacordonedoffareainthemiddleofawinebarsretail
shop(alsotrue).Youvegottosmile,brushitoffandgowiththeflow.Whathelpsmepivotishavingacontingencyplanin
place.Aspartofmypreparation,Ithinkaboutthevariouswhatifsthatcouldthrowmeoffbaseandhaveagameplanforhow
tohandle.
Oh,andhowdidIhandlethatmemorableaudienceswitch?Istartedmypresentationbysaying,Iknowwhatyouarethinking:What
canthisspringchickentellusaboutourmoney?Well,thisspringchickenhaspackedinalotoflifeinher21yearsandhopefullyyou
canhandlewhatsheisabouttosay.
Theaudiencehadaheartylaugh,andIhadtheirattention.Istucktomycoremessages,butillustratedkeypointswithanecdotesthat
weremorerelevanttotheirlifestage.Attheendofthemeeting,audiencemembersweretakingphotoswithmeandgivingmea
thumbsup.
ThisarticleispublishedincollaborationwithLinkedIn.PublicationdoesnotimplyendorsementofviewsbytheWorldEconomicForum.
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3/27/2015

HowtoconqueryourfearofpublicspeakingAgendaTheWorldEconomicForum

Author:Li

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