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Interview Questions For Marketing
Interview Questions For Marketing
Interview Questions For Marketing
Can I see your brag book? (Note: If you'd like to know the proper way of compiling, writing, and designing a
brag book, check out "How to Design, Write, and Compile a Quality Brag Book" written by Teena Rose)
What major clients have you closed over the last 6 months?
How much do you currently have in the pipeline with your current employer?
Have you ever been charged with training and coaching other sales professionals? What
success did you experience?
How much of your current client base consists of repeats and referrals?
1. What did you find out about our company? (This question is asked to see exactly how
far you did go in your research. They are also asking to see how thorough you will be
when researching the companies you may be calling on when you work for them. Do
not just focus on the job description information. Focus instead on what is happening
today within their organization, the positive things, new product lines, etc. Perhaps
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you know someone who has purchased something or worked with them in the past
who has said wonderful things about them. Talk about the fact that they have a
product or service that you would be proud to represent or be affiliated with. Perhaps
you can talk about their excellent training program. Do not focus on things such as
salary, vacation, benefits, etc. These are things that should be discussed once you have
an offer. Until you actually have an offer, you are selling you. Once you have sold you,
it is their turn to sell you themthis does not work the other way around. Most of the
time if the company is interested in you they will be selling you throughout the
interview process).
What is it that you are looking for in this new position? (Do Not Answer with me, me,
me answers like: a base salary, vacations, holidays, etc. Think about what the
company has to offer that sounds positive such as: I am looking for an employer who
has a product/service I would be proud to represent, with an excellent training
program, and room for growth. Of course everyone wants the things I listed first, they
know this. Let them know you are seeking an opportunity to excel. Be careful not to
appear to be so wrapped up in what they can do for you that you come off as selfish
and not as a team player).
Tell me about a time your manager asked you to do something that was not to your
liking and explain how you handled it? (The object here is to find what type of
personality you have. #1 Are you the type of person who finds fault in your superiors
or are you the type who accepts authority and rolls with it. #2 This question also
addresses the decisions you have made about who you will work for. If you have
chosen to work for a company who would ask you to do things that are unethical or
unfair, did you research the company well before accepting the position? Be cautious
about how you answer this one).
Why are you seeking employment at this time? (Again, attitude. Be aware this person
is looking for reasons to eliminate you from the running. If you quit your last position
because you didnt like something without another job to go to, how does that look
about your desire to support yourself and your responsibilities to your family. If you
left because you feel strongly that when you work for someone you should not spend
their time interviewing---that could say something else completely. If you left due to a
corporate downsizingno-one can fault you. If you left because you disagreed with
your supervisoragain, not good (even if your reasons were valid). Remember to
think of what you would think if a person was interviewing with you for a position).
Who is your role model and why? (This question is set up to get an idea of who you
most admire. It tells your interviewer a lot about you and what motivates you. A lot of
people will talk about a person who does something completely different from the
position they are applying forthis is ok, but it may be more appropriate if you are
interviewing for a sales position to give an example of a sales professional).
Why should I hire you instead of one of the other people I am meeting? (How do you
handle questions that put you on the spot? What do you think of yourself? If you
dont believe in you, why should they? Most people answer this question by telling
what a strong work ethic they have and how they will do a good job, etc. I would
suggest you go about it by addressing the other people by saying something like: I
dont know the other people you are interviewing, but I do know me. As my portfolio
clearly shows, I have excelled at every challenge I have attempted in the past, I see no
reason this would not also be the case here as well, do you?).
How do you handle rejection? (This question is intended to set you apart from other
candidates who shy away from any negativity. What they wish to find is the individual
who faces adversity head-on and handles it with reservation. A good answer to this
question is I dont like it but it doesnt stop me, or Its an opportunity for me to
learn about what I may have done wrong). To be continued in the next issue of
Resources.
11. Objective: Build and manage a sales pipeline of 30-40 prospects and clients in various states of close
within one year.
Visualize Question: If you were offered this job how would you achieve this objective.
Drill Down Questions:
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2. Sell $1,500,000 of software to customers in the aerospace, automotive, and other industries within
one year. Approximately 60% of this revenue should come from existing customers.
Anchor Question: Describe your most comparable accomplishment.
Drill Down Questions:
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Visualize Question: If you were offered this job how would you achieve this objective.
Drill Down Questions:
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3. Deploy our product horizontally within customer organizations to insure maximum penetration of
each account
Anchor Question: Please describe your most comparable accomplishment.
Drill Down Questions:
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Visualize Q: If you were offered this job how would you achieve this objective.
36. Drill Down Questions:
37. What are the critical issues involved?
38. What information would you need before beginning?
4. Create demand for a highly technical product which significantly improve and/or facilitate the
designers day to day tasks but is not essential to the design process
Anchor Question: Please describe your most comparable accomplishment.
Drill Down Questions:
41. What arguments did you use with the customer? I prefer How did you persuade the customer to want your
product (A good sales man never argues with a customer, at least not openly!)
42. Did you involve others from your company in this process?
43. What was the nature of the technical issues related to customer requirements and about the product that
you were selling that you needed to understand in order to make the sale
44. How long did it take to achieve a breakthrough?
45. Did you find this exciting?
Visualize Q: If you were offered this job how would you achieve this objective.
Drill Down Questions:
46. Are there differences between your current product and ours that would impact how you approach this
objective.
47. What are the critical issues involved?
48. What information would you need before beginning?
49. What would you do in the first week or two?
50. What's the critical success factor?
5. 40% of your business will be coming from new accounts, you need to efficiently search for new
accounts and get them into the sales pipeline.
Anchor Question: Please describe your most comparable accomplishment.
Drill Down Questions:
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Visualize Q: If you were offered this job how would you achieve this objective.
Drill Down Questions:
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