Cloud-Based LMS with Big Data and Pattern Recognition Analysis

for Educational Institutes

Business Plan Proposal
Table of Contents
-

Market Sector Definition

Product Definition
Requirements to Enter the Market
Feasibility Study and Budget Definition
Business Ethics and Values Orientation

Market Sector Definition

Given the nature of the challenge we are facing and the current tech.
developments in the educational field we hold the necessity to address
our products to both public and private education-oriented organizations:
-

Schools (K-12 or other depending on the country)

Universities
Institutes
Organizations with educational purposes
Product Definition

In order to deliver a competitive product we must focus on innovation

and be able to satisfy the technological and educational needs of our
clients. Moreover, given that our organization (CSC) already provides
Cloud solutions and has specific and pertinent resources in this field we
believe that a Cloud-Based LMS platform with a Big Data Analysis tools
and Pattern Recognition software is the answer.
Cloud Characteristics:
1) Customer-Oriented Features - institute requirements, needs and
goals:

- LMS Platform (provides the administration, documentation,

tracking, reporting and delivery of E-learning education courses or
training programs and includes: Digital Learning (Blended
Learning and Flipped Classrooms) and Educational Simulation
software)
- Tech. Level Diagnostic app. (emphasise where there is room for
technological improvement within the institute) this serves also
as a first analysis of what the customer lacks and can come as a
promo product.
- MOOC Integration Possibility (when/if required)
2) Individual-Oriented Features - institute stakeholders (students,
teachers, etc.) needs:
- Personal Virtual Machine Access (for stakeholders: teachers,
students, etc.) via institute and home devices (?????)
- LCMS Environment for teachers (they can collaborate and create
educational content to be delivered via the LMS platform)
- LCMS Environment for students (easy-to-use platform in which
students can develop educational projects, share contents, create a
community and work together under the tutelage of teachers)
- Open Digital Archive (integrated)
3) ICT Cloud Innovation Features tech. methods to be implemented
into the product in order to delivery quality and innovation:
-

Pattern Recognition
Machine Learning
Complex Analysis
Big Data Analysis

All these elements will provide the right predictions of data. In this way
our clients (e.g. IT-personnel) will be able to identify exactly the interests
and inclinations of their stakeholders (e.g. students). We MUST
understand that we need people behind the addressing of information in
order to humanize the data and make it more accurate this is one of our
Values.
Requirements to Enter the Market

Market Survey
Benchmarking our competitors
Advertisement and Marketing Strategy
Possible Partnerships Consideration
Product Feasibility and Testing
Policy, Patent and Legal Requirements

Feasibility Study and Budget Definition

We believe that focusing on innovation and the human factor are the keys
for the future.
Market and Product
We are delivering a product that presents elements of incremental
innovation by comparison with our competitors already present into the
market (incumbents) considering that Cloud-Based Platforms are already
present into the market. Nevertheless our product presents elements of
radical innovation if we consider features such: Big Data Analysis and
Pattern Recognition. We believe that this is the way towards the future.
We believe that our choice to enter the market is justified consider that
our product is driven by elements of market pull (more and more
institutes are considering Cloud-Bases Platforms as an investment) and
technology push (the technology is at our disposal and needs only to be
implemented).
Product phases
- Development
- Testing
- Launch.
Time
We believe that we can deliver into the market in less than 3 years
considering that our company (CSC) has already the Cloud-Based
technology we need.
Strategies

Given the market circumstances we must focus on a Quality Function

Development (QFD) Strategy based on the House of Quality (HOQ)
Principle:
- Define the Market circumstances
- Surveys and Benchmarking
- Analysis and Implementation of the HOQ
Following this strategy we will be sure of the goodness of our product,
we will reduce the lead-time (time to market) and minimize our
development costs. Moreover, our LMS platform will be more flexible
and customizable.
Furthermore, our Business Core Strategy has to define the following
elements:
-

Costumer value proposition

Technology implementation
Growth strategy
Opportunities Identification.
Product Diffusion Process into the Market

We can obtain good valuations if considering the Brass Model as far as

the diffusion process of the product into the market is concerned:
n(t) = dN(t)/dt = p[m N(t)] + q/m * N(t) [m-N(t)]
n(t) = sum of costumers that had implemented innovation (our product) in
the time t.
m = market potential for innovation
p = coefficient of innovation (depends on the inclination to implement
innovation independently from social influences)
q = coefficient of imitation (expresses the probability of implementing
innovation depending on social influences)
Balance Sheet

- Investment Analysis Considerations

- Valuation of fixed costs
- Valuation of variable costs (directly proportional to the
consumption of resources)
- Valuation of expected ROI