1.

o BUSINESS STRATEGY
o PRODUCT & SERVICES
2. Continue…….
o Technology used in HDFC Bank
o Capital structure
o Growth trajectory
o competetor
o Achievements & milestones
o Future plans
o STP
o SWOT analysis
3. BANKING
o A bank is a financial institution whose primary activity is to act as a payment agent for
customers and to borrow and lend money.
o Banks are important players in financial markets and offer financial services such as
investment funds.
o In some countries such as GERMANY, banks are the primary owners of industrial
corporations .
o While in other countries such as the UNITED STATES banks are prohibited from
owning non-financial companies.
4. HISTORY OF BANKING
o The first banks were probably the religious temples of the ancient world.
o It was probably established sometime during the third millennium B.C. Banks probably
predated the invention of money.
o There are extant records of loans from the 18th century BC in Babylon that were made
by temple priests or monks to merchants.
5. BANKING IN INDIA
o Banking in India originated in the last decades of the 18th century.
o The first banks were THE GENERAL BANK OF INDIA, which started in 1786, and
BANK OF HINDUSTAN, both of which are now defunct.
o The oldest bank in existence in India is the STATE BANK OF INDIA, which originated
in the BANK OF CALCUTTA in June 1806.
o The first fully Indian owned bank was the ALLAHABAD BANK, established in 1865.
6. Major players in India
o State Bank of India
o HDFC Bank
o ICICI Bank
o HSBC Bank
o IDBI Bank
o City Bank
o Axis Bank
o Punjab national Bank
o ING Vysya Bank
o Union Bank of India
7. HDFC BANK
o Housing Development Finance Corporation
o Founded in 1977 by Hasmukh bhai Parakh
o HDFC Bank was incorporated in August 1994
o Among the first in new generation commercial banks
o Registered office in Mumbai, India
o Promoted by HDFC, the parent company
o IPO in India in 1995
o Listed in NSE, BSE, NYSE(ADR)
8. PROFILE OF HDFC BANK
o Type Public
o Founded 1994
o Headquarters HDFC Bank Ltd., Mumbai, India
o Industry Banking, Insurance, Capital Markets and allied industries
o Products Loans, Credit Cards, Savings, Investment vehicles, Insurance etc.
o Net revenue Rs.2,509.6 crores
o Net income Rs. 4,634.3 crores
o Website www.hdfcbank.com
9. NETWORK
o 761 branches
o 1977 ATM’s in the country
o 327 cities in India
o All branches are OLRT connected
o 16 branches in Middle east
o 6 in Africa
o Representative offices in Hong Kong, NewYork, London & Singapore
10. BOARD OF DIRECTORS Mr. Aditya Puri, Managing director Mr. Jagdish Kapoor , chairman of
HDFC Bank. Mr. Harish Engineer, Executive directors Keki Mistry, Managing Director Mr. A Rajan,
Country Head-Operations Mr. Rahul Bhagat, Vice president
11. Mission
o World Class Indian Bank
o Benchmarking against international standards.
o Best practices in terms of product offerings, technology, service levels, risk
management and audit & compliance.
o To build sound customer franchises across distinct businesses.
12. Business Strategy
o Increasing market share in India’s expanding banking.
o Delivering high quality customer service.
o Delivering more products to more customers.
o Maintaining current high standards for asset quality through disciplined credit risk
management.
o Develop innovative products and services that attract targeted customers and address
inefficiencies in the Indian financial sector.
13. Product & services
o Travellers Cheques
o credit card
o home loan
o personal loan
o Foreign Currency Cash
o Foreign Currency Demand Drafts
o Cheque Deposits
o Remittances
o Trade Services
o Mutual funds
o Insurance
14. CONTINUE…….
o Travellers Cheques : Travellers Cheques are a safe and easy way to protect your
money when you travel. You can encash them only when you need to, and only against your
signature, unlike cash which can be stolen and misused by anybody, immediately .
o Credit Card : Credit Card can be used for all your requirements, be it shopping, eating
out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial
requirement, planned .
o Home loan : Home loans for individual to purchase or construct houses.
o Personal Loans : The procedure of personal loan is simple, documentation is minimal
and approval is quick.
15. CONTINUE…….
o Foreign Currency Cash : Foreign Currency Cash is a convenient way of meeting
personal expenses along your journey, paying for taxis / internal travel, food expenses etc.
o Foreign Currency Demand Drafts : Demand Drafts are issued in seven currencies like
United States Dollars (USD), Great Britain Pounds (GBP), EURO, Japanese Yen (JPY), Australian
Dollars (AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD).
o Foreign Currency Cheque Deposits : We can directly deposit our foreign currency
cheques in to our saving or current account.
o Remittances : HDFC Bank offers the remittance facilities by which we can send and
receive money to anyone. They are categorized depending on location and the urgency with which we
want the money transferred.
16. CONTINUE…….
o Trade Service : HDFC Bank have people with high level of expertise and experience in
trade services to provide services to suit specific requirements and structure solutions for business
needs.
o HDFC Bank have 500 branches for trade services.
o Mutual funds : Mutual funds are funds that pool the money of several investors to
invest in equity or debt markets.
o Insurance : HDFC Bank offers a world of choice in insurance. Like – children future
plans, retirements plans, standard life, etc.
17. Technology – New is better !!!
o Latest Technology
o Plans to deploy connections, with built-in redundancy in the network
o Tested CDMA and GSM solutions—specially for ATMs as they consume very small
bandwidths
o For corporate and retail banking the bank uses Flexcube and Finware of i-flex
respectively .
o For disaster recovery the data at the main center is replicated in real-time on-line at the
Chennai site
o Security
o Security in banking, to a large extent, is built into the software or the application itself.
o The data that are being transferred to the regional centres or from internet banking
request, are encrypted
18. Capital Structure
o The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion).
o The paid-up capital is Rs424.6 crore (Rs.4.2 billion).
o The HDFC Group holds 19.4% of the bank's equity
o Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank
has about 570,000 shareholders
19. GROWTH TRAJECTORY !!!
20. Competition !!! - The way ahead vs
21. Achievements
o HDFC Bank merged with TIMES BANK in 2000.
o HDFC Bank wins the Asian Banker Best Retail Bank in India Award 2008 for
outstanding performance.
o HDFC Bank chosen as one of Asia Pacific’s best 50 companies by Forbes magazine.
o 'Best Bank in the Private Sector 2008. '
o HDFC Bank ties up with Qatar National Bank.
o HDFC Bank merged with CENTURION BANK OF PUNJAB in 200 7 .
22. Milestones !!!!
o HDFC follows the model of a sound corporate governance
o The bank was amongst the first four companies, which subjected itself to a Corporate
Governance and Value Creation (GVC) rating by CRISIL
o A very sound and effective risk management system in place to create a less risk
assets portfolio.
o Uses Neural Technologies for risk management in its Credit Cards and other Retail
Assets portfolios
 23. Future plans
o Launch 250 new branches.
o HDFC Bank plans to raise Rs 4,200 crore in capital.
o Relocate branches to un-banked rural Punjab.
o HDFC Bank plans to set up NBFC.
24. Segmentation strategy
o Demographics variables
 Location
 - Metros & divisional cities
 Occupation
 - Business person
 - Salaried class (both govt. & private)
 Age
 - Senior citizens
 - Minor
o psychographic variables
 Lifestyle
 - People who believes in modern banking with higher set of
service i. e. internet banking (incontact, mobile refill, travel currency card etc.)
25. Targeting strategy
o Target market
 Corporate banking market : this market target the industries & fulfill their
financial needs.
 Capital market : this segment is targeted on the long term needs of the
individual as well as of industries.
 Retail banking market : this segment is for retail investors & provide them
short term financial credit for their personal, house hold needs.
26. Positioning strategy
o HDFC Bank has positioned itself as a bank which gives higher standard of services
through product innovation for the diverse need of individual & corporate clients. So they want to
highlight following points in their positioning segment :
 -Customer centric
 -Service oriented
 -Product innovation
27. SWOT analysis
o Strengths
o Support of various promoters
o High level of services
o Knowledge of Indian Market
o Weaknesses
28. CONTINUE…….
o Opportunities
o - Growing Indian banking sector.
o - People are becoming more service oriented
o - In the global market.
o Threats
 From various competitors
 -Foreign banks
 -govt. banks
 Future market trends.