Warsaw - March 30 - 31

Editors Lab Poland - Final Report

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March 2015 | 1

Summary: TheEditors Lab Programme

The Editors Lab Hackdays is one of GENs key
programmes for bringing innovation to the
newsroom. It is a worldwide series of hackdays
hosted by leading news organisations such as The
New York Times, The Guardian and El Pas.

About the Global Editors Network

The Global Editors Network is a cross-platform
community of editors-in-chief, journalists and
media innovators committed to sustainable,
high-quality journalism, empowering newsrooms
through a variety of programmes designed to
inspire, connect and share.

About Gazeta Wyborcza

Agora and Gazeta Wyborcza (Election Gazette)
were created on the eve of the parliamentary
elections in 1989. Gazeta became the firs
independent newspaper in Poland, while Agora
grew into one of the largest and most renowned
media companies in Poland.

Contents
Summary
Teams, speaker & jury
Winner
Special mentions
Other Projects & Social Media
Survey Samples
Contact

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External Links
GEN Community Website
The Global Editors Network Website
GEN Board Members
Data Journalism Awards
Editors Lab Programme
#HackAgainstEbola

The #EditorsLab
pitch session.

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Teams

BIQdata.pl

Brief for Poland

Gazeta.Pl

Gazeta Wyborcza

Polska Press Grupa

Polskie Radop

TVN 24

WP.PL

Wyborcza.pl

The Speakers
Denis Szczesny, Industry Analyst, Google
Derek Watkins, Graphics Editor, The New York Times
Jakub Grnicki, COO, ePastwo Foundation
Ra Rzepliska, MamPrawoWiedziec.pl

The Jury
Derek Watkins, Graphics Editor, The New York Times
Jakub Grnicki, COO, ePastwo Foundation
Marta Polad, Senior Policy Analyst, Google
Jakub Halcewicz-Pleskaczewski, Editor,
MamPrawoWiedziec.pl
Evangeline de Bourgoing, Programme Manager,
Global Editors Network

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The Winner

Polskie Radio, with the prototype here, won the Then they can listen to one-minute audio snippets
hackdays. The team developed a two-fold project: a of speech of each candidate on diffe ent topics. For
virtual election ring and an archive platform.
every topic, users can vote for or against the opinion
expressed by the diffe ent candidates. After having
listened to the diffe ent extracts and voted for their
Virtual election ring
favourite opinions, the users can discover who is the
In Poland, before the first round of the Polish candidate that is the closest to their opinions and
presidential, there are no TV or radio debates between how compared this percentage with the other users.
the candidates. It is therefore difficul for voters
to confront the candidates opinion and make an The Jury thought that Polskie Radio made a perfect
informed choice. To solve this issue, Polskie Radio use of the limited time of the hackdays. They identify
created a virtual candidates ring. First, users select a specifi gap in the offe of political news and
the two candidates they would like to see debating. implemented an efficien and creative product to
fill it. They made the most of their specific assets by
investing on their audio expertise.
Voices from the past
Polskie Radios project also lets users listen to a
selection of speeches given by prominent Polish
public figu es from the last decades, who explain the
importance of voting. It is a smart way to resurface
the precious archives gathered by Polskie Radio and
make the most of this evergreen content to engage
users to vote.

The winning team

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The teams also developed other features (timelines,

polls visualisations, etc). These features were less
original but still interesting for the users that can
enjoy the smooth user experience and sleek interface
that prevail in all parts of the prototype.

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Special Mentions
Brief won a special mention for App of cards. App
of cards aims at better analysing the electoral
campaign. It allows its users to visualize, monitor and
understand the conversations around the campaign
on social media, online forums, blogs or websites. It
shows how the buzz around each candidate correlates
with his/her polls results. Thus it enables to assess
the effect veness of political marketing during the
campaign.
After the elections, the users will discover the cost
of acquisition per vote for each candidate. Brief
will collect data on the number of votes gained and
spending on campaigns and that will allow them to
estimate the cost of acquisition of one vote.

App of cards aims at

better analysing the
electoral campaign. It
allows users to visualize,
monitor and understand
the conversations around
campaign on social media

TVN won a special mention for Project Bridgecast.

Project Bridgecast is a second-screen app that will be
available on smartphones, tablets and smartwatches.
It will offer its users a personalized and interactive
news experience and will also allow them to answer
surveys whose results will be broadcast during
the live political shows. TVN will also use the
Mamprawowiedziec.pl API to enable the users to
monitor the electoral promises.
The features of the app will evolved throughout the
three phases of the election (campaign - election
silence - results).

App of cards

BridgeCast

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March 2015 | 5

Other Projects
BIQdata.pl - iWyborca (iVoter)
iWyborcza (iVoter) is a web app that lets its users
register the statements made by candidates in
local electoral meetings.

Wyborcza.pl - Gosuj App

Gosuj App is a mobile app that uses augmented
reality technology to make print newspapers
interactive and up to date.

Gazeta Wyborcza - VoteNOW

VoteNOW is a mobile app tailored for young
audience to engage them in elections in a
personalized and gamified way.

Wirtualna Polska - Easylive

Easylive is a new live-blogging tool for journalists

Gazeta.pl Swipe
Swipe is an election app targeted at young
people that ask them to agree or disagree about
anonymous political statements and after
the round of questions let them discover the
candidates they are closer to.

Polska Press - 2015 Presidential Election - estimate,

share, discuss, vote
This project let the users monitor and evaluate
the campaigns and predict the result of the
presidential election.

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March 2015 | 6

Press Coverage
Portal PolskieRadio.pl wygra konkurs Editors Lab
Jestemy dumni!. Projekt TVN24 zaj II miejsce w hackathonie dziennikarskim
Zwycizcy - Editors Lab: Gazeta Wyborcza Hackdays
Prasa na smartfonie i tablecie. Jak bdzie wygldaa przyszo mediw?
Editors Lab: Gazeta Wyborcza Hackdays
Jak zahipnotyzowa czytelnika i przyku go do smartfona
Jak dzi najlepiej przekazywa wiadomoci? Editors Lab: Gazeta Wyborcza Hackdays
Jak sprzeda wybory prezydenckie. Przewietlamy, sprawdzamy i zderzamy
Przycinij kandydata na prezydenta smartfonem

Social Media
Twitter activity peaked during our Editors Lab
hacktahon, with #EditorsLab trending in Twitter
Poland. Below are a few screenshots.

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March 2015 | 7

Survey Samples
How would you describe your experience of the event as whole?
It was great. I learn a lot. Good for getting more skills
Great fun, great challenge, thoughtful experience
This kind of events are very useful and theres still not so many of them
What was the most useful part of the event for you? Why?
Mentoring of the jury
NYT presentation about infographics
Cooperation with designer and programmer
Lectures of the invited experts. They shared interesting and valuable informations and ideas.
What was the least useful part? Why?
Cant name one
What did you think about the schedule of the Editors Lab?
Maybe too pack agenda
Good
What did you learn during those two days?
I know a lot of new tools
That cooperation with people who are not familiar with developing can produce better products.
How to work in a very limited time
If we come back on which theme would you like to work?
Building business models
Without a main topic. Let give a free hand to figure out some great apps.
Apps for teenagers
Interactivity of valuable journalism
Any suggestions to improve the Editors Lab?
More diverse media

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Contact
Evangeline de Bourgoing
Programme Manager
edebourgoing@globaleditorsnetwork.org
00 33 7 60 59 45 43
14 rue des Minimes
75003 Paris
France

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Twitter.com/GENinnovate

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