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Simone Tata: Her Professional Journey
Simone Tata: Her Professional Journey
Simone Tata, nee Dunoyer, 83, is an Indian business woman who strived to move
ahead with flying colors, when women like her were busy with their households.
Mrs. Tata was the Chairperson of the Trent Limited, a subsidiary of the Tata
Company, was the first businesswoman to introduce beauty salons, produce
cosmetics for Indian consumers, and thats the reason why she is also known as the
Cosmetic Czarina of India.
Entrepreneurial traits
Interesting ambience, style quotient and reasonable pricings are the key to her
successful entrepreneurship ventures. Understanding the core concepts of marketing
was the main entrepreneurial trait that enabled Simone Tata to achieve laurels.
According to her the trick to her successful venture was to catch the trend before it
shelves the store. And the most important part is about knowing the particular trend
that will attract the Indian customers categorically. She made regular visits to the
European countries and acquire the latest fashion trends with womens apparels,
household and accessories to bring the same international flavor to local grounds of
India. Her foresight to predict the Indian contemporary urban fashion and her notion
that the dressing sense of the Indian youngsters and women are much contemporary to
those of the European natives is what got Westside stay afloat in times not so good.
These assessments are what made a benchmark in the fashion world with her
brainchild Westside.