D C CLASSICS. IDs. MOTION NOLANCONSTANTINO.

2010

DC CL A S S I C S . I D s
CLIENT.
“DC Classics” is a subdivision of DC Enter tainment ’s
Video division celebrating it ’s earlier animation heritage.

CONCEPT.
I hate it when old stuf f is reintroduced with sleek new
packaging, but the content still feels dated. It feels
inconsistent. To pay homage to the time it once belonged
to, the current DC Comics logo will transform into the
classic Milton Glaser “DC Bullet.”

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

INS P I R AT I O N . DC CLAS S I C S

EMOTION. COLOR.
Although I want to elicit retro nostalgia, there is a way to retain The colors will be washed out and saturated. Similar
DC’s seriousness without being cheeky. to soft color palettes in “The Incredibles”.

FLARE/RAY ANIMATION.
The ray gun, freeze ray, fire laser animations
will be inspired by cartoon solutions.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STYL E F R A M ES . DC CL A S S I C S
E XPLOS I O N .
This tongue-in-cheek spot will be achieved
using washed out colors and cheeky imager y

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STO RYBOA R D. DC CLA S S I C S . R AYG U N

1. T he current DC Comic s logo fades in without any bells and whistles. 2 . Tw o r a y g u n s f r o m a b o v e c o m e d o w n . T h e y s h o o t t h e l o g o a n d 3. T h e c r y s t a l s c h a n g e i n t o d i f f e r e n t w a r m c o l o r s .

ef fectively freeze it in a cr ystal structure.

4 . T h e s t r u c t u r e e x p l o d e s a n d c i r c l e s e x p l o d e f r o m t h e c e n t e r. 5. T h e c o l o r s f a d e o u t t o r e v e a l t h e o l d e r D C B u l l e t l o g o w i t h 6 . A l l d e c o r a t i v e d e s i g n s d i s a p p e a r. T h e D C B u l l e t l o g o g l o w s , a s
more organic strokes of circles eminating from it. DC Classics folds out from underneath.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STO RYBOA R D. DC CLA S S I C S . T R A P P E D

1. T he current DC Comic s logo fades in without any bells and whistles. 2. S u d d e n l y t w o g i g a n t i c s t e e l m a c h i n e s r o t a t e i n t o t h e f r a m e 3 . Tr a p p e d , t h e D C l o g o p u t s u p a f i g h t a s e v i d e n t b y t h e m o v i n g ,

and traps the DC logo within it. shaking machines struggling to contain it.

4. T h e m a c h i n e e x p l o d e s i n a f i e r y m i x o f c o l o r 5. W h e n t h e e x p l o s i o n c l e a r s t h e D C C o m i c s B u l l e t l o g o i s s e e n 6. T h e l o g o s t o p s t o a h a l t a n d D C C l a s s i c s f o l d s o u t f r o m
vibrating. underneath it.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STO RYBOA R D. DC CLA S S I C S . S M O K E

1. T he current DC Comic s logo fades in without any bells and whistles. 2. Fr o m t h e s i d e s , t w o m a c h i n e s a p p e a r a n d s h o o t s m o ke 3. T h e s m o ke e n g u l f s t h e e n t i r e s c r e e n .

at the logo.

4. A f a n n o i s e i s h e a r d a n d t h e s m o ke c l e a r s . 5. I t i s r e v e a l e d t h a t t h e D C B u l l e t l o g o i s r o t a t i n g a t a f a s t s p e e d 6. T h e l o g o s t o p s t o a h a l t a n d D C C l a s s i c s f o l d s o u t f r o m
acting like a fan. underneath it.

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