TULIAO, Maria Athena E.

April 24, 2015

4LM
MGTL2

MARKETING ASPECT

Refers to making a study of the market by environmental scanning

through interview and various collection methods.
Refers to how the products will be distributed to the consumers.
The promotional methods to be used to entice the customer to
patronize the product.

- Includes advertising, selling, and delivering products to people. The

market department tries to get the attention of the target audiences by
using slogans, packaging design, celebrity endorsement and general
exposure in the media world.
OBJECTIVES, STRATEGIES and TACTICS the parts of a solid strategic
marketing plan.
In order to achieve this, the marketing, mix must be put into use: Price,
Product, Place and Promotion.
PRICE - the average amount or rate at which you'll offer this product or
service and how that relates to competitive offerings
PRODUCT - the item you offer for sale and what makes it unique and
needed.
PLACE - the strategic advantage you derive by being located in a certain
region, using a decentralized work environment, and the like.
PROMOTION - the essence of the marketing strategies you'll use to
promote your business.

SWOT ANALYSIS to help you develop a strong business strategy by

making sure you have considered all of your business strengths and
weaknesses, as well as the opportunities and threats it faces in the market
place.
Strengths & Weaknesses (Internal)

Reputation, patents, location

You can change them overtime but not without some work.
Opportunities & Threats (External)

Supplies, competitors, prices

They are out there in the market, happening whether you like it or not. You
cannot change them.

EXISTING BUSINESSES can use SWOT analysis, at any time to assess

a changing environment and respond proactively.
NEW BUSINESSES should use a SWOT analysis as a part of the
planning process. There is no one size fits all plan for your business, and
thinking about for your new business in terms of its unique SWOTs will put
you on the right track away.

PEST Market Analysis

commonly measures a MARKET

SWOT Analysis

measures a BUSINESS UNIT, A PROPOSTION or an IDEA

PORTERS FIVE FORCES

1.
2.
3.
4.
5.

Existing competitive rivalry between suppliers.

Threat of new market entrants.
Bargaining power of buyers.
Power of suppliers.
Threat of substitute products (including technology change)

The marketing aspect is also considered the most important area. This is
so because it describes market situations where the product can be
identified through the demand analysis.
INDUSTRY PROFILE it describes the general trade practices of an
industry or business which sells the same product. Some of these
practices are pricing, sales, methods of transportation, promotion,
channels of distribution, supplies, packaging resources available, the
values of people, and also the SWOT.
DEMAND in this section, the student or researcher pinpoints the specific
customers who are willing and are able to buy the proposed products. This
could be done through segmenting the market geographically and
demographically.
SUPPLY represents the number of sellers/producers selling similar or
substitute products. Supply is referred to as the competitors.

The process of the business to build strong customer relationship in

order to gain loyalty from them.

MARKETING OBJECTIVES

To understand the marketplace and customer needs and wants.

To offer affordable services to the customers and at the same time

maintaining constant quality outputs.

Provide in time service to customers.
To maximize the usage of equipments.
To design an effective marketing strategy and to achieve competitive

advantage over competitors.

To build strong customer relationship.
To earn profit for covering expenses and for future purposes.