Table of Contents

Executive Summary...............................................................................3
1.0 Introduction of Company.................................................................3
1.1 Companys name.........................................................................3
1.2 Type of business venture..............................................................3
1.3 Product/services offered...............................................................3
1.4 Business location..........................................................................3
1.5 Date of commencement of business............................................3
1.6 Industrys background and market trend.....................................3
1.7 Future scenario.............................................................................4
2.0 Objective of business proposal........................................................4
2.1 To plan for five years of operation................................................4
2.2 Guideline for business management............................................4
3.0 Companys background...................................................................4
3.1 Companys name.........................................................................4
3.2 Company logo..............................................................................5
3.3 Contact information......................................................................5
3.4 Type of business...........................................................................5
3.5 Main activities..............................................................................5
3.6 Date of commencement...............................................................5
3.7 Initial capital.................................................................................5
3.8 Name of bank/Account number....................................................5
4.0 Owners background........................................................................5
5.0 Organization/management planning...............................................7
5.1 Companys goal and strategies....................................................7
5.2 Vision............................................................................................7
5.3 Mission.........................................................................................7
5.4 Companys organizational structure.............................................7
5.5 Emolument...................................................................................7
6.0 Marketing planning..........................................................................8
6.1 Swot Analysis...............................................................................8
6.2 Competitor analysis.....................................................................8
6.3 Analysis of competitor..................................................................9
6.4 Market segmentation.................................................................10
6.5 Service forecast..........................................................................10
6.6 Short term and long term sales plan..........................................10
1

6.7 Promotion strategies technique.................................................11

7.0 Operation Planning........................................................................11
7.1 Operation timetable...................................................................11
7.2 Service provided........................................................................12
8.0 Financial Planning..........................................................................12
8.1 Project Implementation Cost and Sources of Funding................12
8.2 Source of funding.......................................................................13
8.3 Sales and Purchase....................................................................13
8.3 Income Statement (yearly).........................................................13
8.5

Breakeven analysis..................................................................15

9.0 Project Implementation Schedule..................................................15

10.0 Summary.....................................................................................16

Executive Summary
Safra Travel & Tour is a new established partnership company
owned by Muhammad Azhari bin Ismail, Noraini Binti Laudin and Ain
Zulaikha Binti Azman. Our mission is to be very well known Islamic
travel agency provider in Malaysia and become a choice to family and
individual that seek leisure and spiritual supplement. We hope that the
training provided to our employee able to satisfy our customers
expectation.
The main business of our company is providing travel and tour
guidance to the customers. There are many package and places to be
choose. We also operate online, where the customers can book
existing package via our website. The specialities about our product is,
we providing special package based on customers demand if
customers come to our desk. The price may be varying from one to
other customers. We try our best to provide low cost travel package
for those under budget traveller and the best package but still under
budget for our high social life customers.
Even though there are many well-established travel agencies,
we believe we can build a strong relationship with public by providing
best service quality. We promise the best service that will give the best
travel experience to our customers.

1.0 Introduction of Company

1.1 Companys name
Safra Travel & Tour.

1.2 Type of business venture

Safra Travel & Tour is partnership company. Partnership of Muhammad
Azhari bin Ismail, Noraini binti Laudin and Ain Zulaikha binti Azman.

1.3 Product/services offered

SafraTravel and Tours provide individual or group travel and leisure to
the client. It is included pre-arrange tours, tour package, travel
consultation and reservation.

1.4 Business location

SafraTravel and Tour located at Sri Kembangan Selangor, Specifically
at no 28 Jalan Serdang Raya, Taman Serdang Raya, Seri Kembangan,
43300 Selangor Darul Ehsan. The business expected to have a good
marketability as it located in the business area. Furthermore, the
location is easily access by the customers and free parking available.

1.5 Date of commencement of business

The business will start on 6th January 2016

1.6 Industrys background and market trend

Operating in the tourism industry is meaning a huge competition. In
order to survive and be excellence in this industry the best service
quality need to be served to the customers. The growing and upraising
trend of social media is providing great opportunities for the marketing
strategy. Promoting through social media seems to be a good channel
to promote. As this media features is able to upload picture, and
picture can work more than a words. It is a market trend through social
media. The tourism industry growth is depending on the currency rate.

1.7 Future scenario

Expending the business is one of the long-term targets of the
company. In five years time, the company aim to expending business
by opening branch and widen the travel location and coming with
more valuable package that expected to attract customers. We also
aiming to have a frequent customer or return customers as this
indicated a good service provided. Early of business operation there
will be loss recorded cause by setup cost, at 2 nd year company
predicted to cover the loss plus cost. After five years re-marketing
need to be carryout that may cause increase in expenses.

350,000

300,000

250,000

200,000

Sale

Expe

150,000

100,000

50,000

0
2016

2017

2018

2019

2020

2.0 Objective of business proposal

2.1 To plan for five years of operation
Forecasted profit and expenses could be a good indicator to make sure
the company operate as planned. Specific realistic objective also may
be more practical and achievable. Through this plan, number of
customers also can be predicted to increase by 10% every year
through a good service quality. Evaluating the existing business
potential and growth will help business undertake.

2.2 Guideline for business management

This business plan will be guide to the management team in order to
keep on track. It is also will let the employees understand the main
objective of the company and understand their job scope, function and
responsibilities. By implementing this plan we able to identify does this
plan is able to be carryout.

3.0 Companys background

3.1 Companys name
SafraTravel & Tour

3.2 Company logo

3.3 Contact information

Address:
SafraTravel and Tour located at Selangor, Specifically at no
28
Jalan Serdang Raya, Taman Serdang Raya, Seri
Kembangan, 4330
Selangor Darul Ehsan.
Telephone: +603-33710000
+6012-9410812
Website:

http://SafraTravelTour.com

3.4 Type of business

We providing Islamic travel and tour package for the customers.

3.5 Main activities

We are providing service to the customers. Customers may choose
Islamic travel package that they interested. We will look for the best
deal that can be provided to the customers and giving suggestion
regarding time and season for them to travel. In five years operation
we expect to widen the tour area.

3.6 Date of commencement

The business will start on 6th January 2016

3.7 Initial capital

To start the business initial capital that will be provided fully by
business owner is at MYR150,000. With ratio RM50,00 each members.

3.8 Name of bank/Account number

Name of company bank
Account number

: Bank Islam Malaysia Berhad

: 15093578241

4.0 Owners background

Name
Age
IC number
Address
34600,
Telephone
Email
Marital status
Academic qualification
Malaysia

:
:
:
:

Muhammad Azhari bin Ismail

24 years old
910801-10-5120
No 47, Jalan Bawal Taman Lela Fasa 2B,

:
:
:
:

Kamunting Perak Darul Ridzuan.

013-5452434
azhariismail@gmail.com
Single
Degree in Islamic Finance at University
Sabah.
6

Course attended
IT
Experience/skills
and half year

: Business management seminar, Business and

seminar,
: 1 year in commercial banking sector and 1
in travel agency. Able to speak English
proficient in arabic

fluently. And

Name
Age
IC number
Address
Bypass
Telephone
Email
Marital status
Academic qualification
Malaysia
Course attended
IT
Experience/skills
and half year

:
:
:
:
:
:
:
:
:

Noraini binti Laudin

25 years old
90809-12-5430
H-2-3-f Angkasa Apartment Jalan Tuaran
88450 Kota Kinabalu, Sabah.
014-45517812
ainilaudin@gmail.com
Single
Degree in Islamic Finance at University
Sabah
Business management seminar, Business and

seminar, international finance seminar

: 1 year in commercial banking sector and 1
in travel agency. Able to speak English

fluently.

Name
Age
IC number
Address
klang Selangor
Telephone
Email
Marital status
Academic qualification
Malaysia
Course attended
IT seminar
Experience/skills
and half

:
:
:
:
:
:
:
:
:

Ain Zulaikha binti Azman

25 years old
900801-10-5120
no3, lot 2134, Jalan Sungai Bertih, 41100,
Darul Ehsan.
012-9410812
ainzulaikhaazman@gmail.com
Single
Degree in International Finance at University
Sabah
Business management seminar, Business and

: 1 year in commercial banking sector and 1

year in travel agency. Able to speak English
fluently.

5.0 Organization/management planning

5.1 Companys goal and strategies
The goal of SafraTravel & Tour is to be at top 10 travel agencies in the
country.

5.2 Vision
To be preferred agency in Malaysia

5.3 Mission
Treating customers and organization with value while providing quality
services

5.4 Companys organizational structure

General
Manager/Chairma
n

Legal
Advisor
Administrati
on

Sales and
marketing
division

Operation
division

Human Resource
division

Reservation
and ticketing
Domestic/inbou
nd Team

International/outbo
und Team

Accounting
division

5.5 Emolument
Position

Salary

General Manager

RM 3,500

Administration

RM 2,200

Head of sales
and marketing
division

RM 2,800

Responsibility

Head of
Rm 2,800
operation division

Operation
employee

RM 2,000

Head of Human
Recourse division

RM 2,800

Accounting
division

RM 3,000

Final decision controller

Developing long-term strategic plan
Maintaining company corporate
look
Expending networking
Filling system
Clerical
Frontline
Conduct promotional
Gathering customers feedback
Company representatives
Communicate with other division
Maintain and monitoring staffs
Implementing company mission and
vission
Proceed reservation
Manage ticketing
Planning travel schedule
Travelling/guidance
Recruitment
Employee training
Controlling and managing company
cash flow
Preparing taxation
Conduct payment to relevant parties.

6.0 Marketing planning

6.1 Swot Analysis
Strength

Weaknesses

Located at prime area

Easy to be access
Skilful employee

Opportunities

New established company

lack of experience

Threat

Increase number of foreign

tourist cause by low rate
currency
Changing in leisure pattern
among Malaysian

Unstable Ringgit currency

(for international travel
package)
High competition from wellestablished agency
Increase in taxation imposed
(GST)

6.2 Competitor analysis

Company Name

Size

Years in business

Rating
(1-10)

Safra Travel & Tour

Small

Beginner

6- variable
quality

Andalusia Tour &

Travel

Intermedia
te

Over 15 years

7-variable quality

Apple holiday

Intermedia
te

19 years

7-variable quality

Other than this company, there are also many growing competitors
that stand among the hotels and airlines provider. The most significant
competition is hotels and travel agencies offering travel excursions to
their clients. They under take this service in order to establish a
competitive advantage over their competitors. However, instead of
directly competing with them we intend to establish good working
relationships in the form of strategic alliances such that we are able to
offer the service for their clients and thus enabling them to
concentrate on their core activities whilst ensuring customers are fully
satisfied. Our key advantage in this regard will be our specialty of the
service and hence wide knowledge ensuring customer satisfaction at
all times as well as flexibility in providing the service.

10

6.3 Analysis of competitor

Marketing
mix

Safra Travel &

Tour

Andalusia Tour &

Travel

Apple holiday

Product

Various

Various

Various

Place

New office lot

Easily access

Own building
Hard to
access(parking
problem)

Promotion

Huge scale
promotion
In group will
be cheaper

Less promotion
Own fixed

customers

Intermediate
promotion
Own return
customer

Price

Process

Adjustable to suit
customers
demand

Faster
Approval
made by
division head

Fixed rate

Fixed rate

Faster
Approval made
by division
head

6.4 Market segmentation

Market Analysis

local tourist

foreign tourist

11

Office lot

Faster
Approval
made by
division head

6.5 Service forecast

Sales analysis show that we forecast average two batch of group
travel every month. With approximately RM 15,000 per batch. Even
though the competitor is consist of well-established agency. We put
our best effort in order to make sure we build a good relationship with
customers and have return customers. For the first year as we just
start the business the sale forecast will be relatively low and unable to
cover the expense. But, in year two of operation forecasted the sales
will increase and able to cover the expenses and loss. Predicted total
sales are RM 142 000, 170 000 and 200 000 respectively. As business
continue the sale is going to increase and the expense will be lower.

Service Forecast
250,000
200,000
Service Forcast

150,000
100,000
50,000
0
2016

2017

2018

6.6 Short term and long term sales plan

In short term sales plan, for the first year of establishment the
company predicted to face a loss causing by huge amount of expenses
to start business. Second year of operation the expenses and loss able
to be covered by the profit forecasted. Third year we entering a stable
year, where the company start to have a stable profit and the
expenses getting lower. The main target of short term sales plan is to
cover the expenses and loss in the first two years of operation. In long
term sales plan, we targeting the company have a strong network and
relationship with customers so we have our loyal customers.
Furthermore, company also aiming for stable monetary condition as
the company growing up. We also expect to open a branch in
Singapore and Indonesia within 10 years ahead.

6.7 Promotion strategies technique

Promotion strategies involved to promote this new establish company
is targeting and strong messaging. The market segmentation for our
targeted local customers is among corporate business people, high
social life and retired. Corporate business is the most targeted, where
these people is one whom travel in purpose for business, the
opportunity for this first group is high. Next are high social life people,
we plan to begin marketing into this group through family members
and next build a good network with the public. Retired people with age
12

50 above is also our targeted group. This group tend to seek for leisure
by travelling. Techniques use to promote is mass media approach by
using radio to deliver the information. Furthermore, we also use
discount and loyalty privilege incentives in order to attract people. At
the beginning of the establishment we plan to have media launching
or press release to introduce ourselves to public. Even though this
technique is a costing technique but the return predicted is worthy.
Other than that, we also use digital marketing technique such as
company websites and social media advertisement. These technique
is become popular nowadays and proven to increase sales.

7.0 Operation Planning

7.1 Operation timetable
Days

Operation time

Monday Friday

9 am until 12 noon
2 pm until 5 pm

Saturday

9 am until 1 pm

Sunday

Close (able to do online booking with

existing package only)

Public holiday

Close (able to do online booking with

existing package only)

General: we provide online booking services but limited to existing

travel package only with no discount and no special package.

7.2 Service provided

*product, package and service stated below is for online booking. As
desk service is offering special package vary based on customers
demand. Exclude flight ticket. Days travel is not including travel day

Package

Price per
pax

Days/nights

A- Historical

RM 950

4 days 3 night

B- Islamic Cruise

RM 1500

5 days 4 night

13

CRelaxing@Tadabbur

RM 800

3 days 2 night

D- Jaulah

RM 800

4 days 3 night

E- Umrah & Ziarah

RM 7000

14 days 14
night

Alam

8.0 Financial Planning

8.1 Project Implementation Cost and Sources of
Funding.
Safra Travel & Tour
Project Implementation Cost and Sources of Funding.
Project Implementation Cost
Requirement

Cost (RM)

Fixed Asset (F.A)

Land and Building
Vehicle

11 000.00

Signboard

700.00

Working Capital
Marketing

1000.00

Operations

15 000.00

Other Expenditure

1600.00

Contingency

1400.00

TOTAL (RM)

29 800.00

8.2 Source of funding

The capital will be contributed by three shareholder with amount RM
50, 000 each with total RM 150,000.

14

8.3 Sales and Purchase

Sales

Purchase/Expenditures

Year

RM

Year

RM

Year 1

142 200 Year 1

29 800

Year 2

170 640 Year 2

35 760

Year 3

205 400 Year 3

42 196

8.3 Income Statement (yearly)

Year 1
Revenues

Year 2

Year 3

142 200

170 640

205 400

29 800

35 760

42 196

112 400

134 880

163 204

Marketing Expenditure

1000

1000

1000

Other Expenditure

1600

1600

1600

Insurance and Road Tax

2 300

3 500

3600

400

450

600

11 000

11 000

11 000

400

500

610

Total Expenditures

16 700

18050

18 410

Net Profit Before Tax

95 700

116 830

144 794

5 742

7 009.8

8687.64

89 958

109 820.2

106 106.36

Less: Cost of Sales

Operating cost

Gross Profit

Less: Expenditure

Business Registration and Licence.

Vehicle
Contingency

Tax (6%)
Net Profit After Tax

15

8.4 Pro-forma cash flow for 3 years

Safra Travel & Tour
Pro-forma Cash Flow

Month

Year 1

Year 2

Year 3

Capital

150 000

Cash Sales

142 200

170 640

205 400

TOTAL CASH INFLOW

292 200

170 640

205 400

Others expenditure

1600

1600

1600

Marketing expenditures

1000

1000

1000

Operations

29 800

35 760

42 196

TOTAL CASH OUTFLOW

32 400

38360

44 796

CASH SURPLUS

259 800

132 280

160 604

BEGINNING CASHFLOW

259 800

259 800

329 880

ENDING CASHFLOW

259 800

329 880

552 881

CASH INFLOW

CASH OUTFLOW

8.5 Breakeven analysis

The breakeven point has been calculated at batch 36 the profit will be
RM 210,000.

16

Breakeven analysis
300000
250000
200000
Breakeven point
150000
100000
50000
0
12

24

36

48

60

9.0 Project Implementation Schedule

Step

Week

10

Forming business member

Forming Business
Develop business
Develop Product
Survey competitor
Promotion
Finalize product
Market product

10.0 Summary
We are to promote the business proposal and to make the
parties concerned and confident with this proposal. Even though
SafraTravel & Tour is a new established company, we believe on this
plan. We practice transparent of documentation to convince all parties
to involve in this business. These types of business require us to build
a strong network and relationship with public. We believe with internal
17

10
+

strength we able to build strong network. Therefore we believe this

strong network will help us to gain confidence and belief. This is also
convincing that we able to pay back the loan.

18