INTRODUCTION:

Name of the company: Muslim’s Friend.

Location of the company: Orangi town

Name of the partner’s: Muhammad Talha

Syed Owais
Akber ali

The company is base on partnership interested in making foldable jahnamaz. The idea is innovative and has a huge demand in the
market. The company will be taken on rent at orange town. Moreover, financing amount is not that much have high. The finance
required is 1.9 million but we will do capital investment of 2 million to have some amount of cash in hand. Other than this business is
more b2b. our main target for business is distributers.

Contacts: m.talhahabib@yahoo.com

Owais333@hotmail.com

Get_cool_5@hotmail.com

Phone # 920343-2666577, 920314-2286565, 920334-3214743

ADRESSES OF THE PARTNER: Garden west , hajiani mention, flat 108, Karachi (M.TALHA)

Garden wast, bunglow # 14 , Karachi (AKBER)

Bahadurabad, House # 19, Karachi (OWAIS)

INDUSTRY ANALYSIS:
Before launching the product i-e jahnemaz we did the industrial analysis. We gathered sufficient knowledge about the environment.
After this analysis we got the results that our product will introduce as first time product. No competitor is there in market. Our
product will unique. Our main focus to supply our product is on distributers available. We find out many trustful distributers to whom
we will supply our product on cash and credit. Our strategy is to supply to distributer in bulk min. of 5000 units per distributer in start
even in cash either in credit. The purpose for this strategy is to less our risk by minimize the purchasing power of distributers. Our
product can easily be copy out so we will work on this for 3 to 4 months in a single country and then leave to promote the product in
other country.

ENVIRONMENTAL ANALYSIS:
Keeping environmental issues in our mind, we are tend to start this business as the culture needed for our business is Muslim who are
found in more then 50 countries. Our product is not that much expensive so the economy does not effect our sales. Moreover, our
product is for every Muslim no age is determined, any one can buy it. After doing environmental analysis we got a positive result and
motivate us to launch the product.

DESCRIPTION OF THE VENTURE:

MISSION :

Our mission is to become a part of every Muslim country & Non Muslim as well for doing business either we can say in other words
we want to reach all over the world for doing business.

REASON FOR BUSINESS:

As described earlier, we have do a lot of research on a particular purpose that where people finding problems and resultant by seeing
the huge crowd of people facing problem in praying namaz outside their home so our product will make it easy. This is a particular
reason on which we have the idea for foldable jahnamaz. The second reason is that as we are going to start from Pakistan we analyze
that our product is feasible and can get the 100% market share if our techniques are good enough.

REASON FOR SUCCESS:

The target market of about 150 million of population is muslim in Pakistan. If 60% will purchase our product we will become stable
and good enough to go abroad for doing business. Moreover, our quality of product will give us better success. The events like hajj,
Umrah , Ijtimah etc are also the key reasons for making sales and will result in success of the firm.

PRODUCT:

Starting with a Foldable jahnamaz.

LOCATION OF THE COMPANY:

The location of the company is in orange town. The company is rented on annual basis. The area of the company is about 350 sq.
metres having ground floor and the 1st floor. We have all the facilities there like electricity, water and atc.

VISION:

Our vision is to see our product in every Muslim home , in every Muslim pocket & to see our business in success through out the
world.

PRODUCTION PLAN:
EQUIPMENT REQUIRED:

• 1 5 stitching machineries
• Iron
• Scissors
• suzuki
THE PROCESS OF MANUFACTURING INCLUDES:

• Cutting of 60 pieces from 30 metre of silk roll of equal size.

• stitching is done on the side of jahnamaz.
• Goes in the process of printing.
• Printring & packaging is subcontracted by by pur own printing press located in orange town name as bilal printing press.
• Iron

REASON FOR PRINTING CONTRACT BY BILAL PRINTING & PACKAGING:

• Trust full.
• Cheaper cost
• Easily accessibility of Location
• Profitability of our other business.

MARKETING PLAN:
INDUSTRY ANALYSIS:
Before launching the product i-e jahnemaz we did the industrial analysis. We gathered sufficient knowledge about the environment.
After this analysis we got the results that our product will introduce as first time product. No competitor is there in market. Our
product will unique. Our main focus to supply our product is on distributers available. We find out many trustful distributers to whom
we will supply our product on cash and credit. Our strategy is to supply to distributer in bulk min. of 5000 units per distributer in start
even in cash either in credit. The purpose for this strategy is to less our risk by minimize the purchasing power of distributers. Our
product can easily be copy out so we will work on this for 3 to 4 months in a single country and then leave to promote the product in
other country.

SUSTAINABLE COMPETETIVE ADVANTAGE:

We are the first one to launch this product. No competitors available in the beginning so we will work for this for a period of 4 month
and will fill the space of distributers. The reason to minimize the purchasing power of distributers is to minimize our risk because our
product can easily be copy by the giants available in the market . our aim is to work at most 4 months in a single country.

WHERE WE HAVE BEEN?

We are at the situation where we have gathered sufficient knowledge about environment and industry and can think to make the best
strategies in the light of environment and industry analysis to make our product star.

TARGET MARKET:
Muslim community is our target for our product. Moreover we will focus on distributers available because they are key target people
for purchasing in a quantity.

SWOT ANALYSIS:

STRENGHT:
• Quality of our product.
• Folding advantage.
 • Cheap pricing.
• Number of distributers available.
• Millions of people.
• Credit

WEAKNESS:
• Our weakness is that we are just targeting the muslim society.
• Lack of awareness in start.

OPPURTUNITY:
• To go internationally as muslim are in every country.
• More then 50 muslim countries.
• Events like hajj, umrah, ijtimah.

THREATS:
• Our product can easily will copy by the competitors so we have to work 4 to 5 months in a single country and then go to
capture other country.

WHERE DO WE WANT TO GO ?
Our goal is to go internationally in very short period of time not more then 6 months. We want our product in the pocket of every
namazi , we want our product in the home of every muslim of the world, we want our product to be demanded more and more.

HOW WE GET THERE?

Through the following actions describing in marketing mix:

MARKETING MIX:

PRODUCT:
The product is modification in the existing product. We will make a folding jahnamaz concept comes from jahnamaz. In every
muslim home jahnamaz is a need. Most probably people have Jahnamaz is their home but it don’t mean people will not purchase it
again. The concept of small things comes in this century. Previously computer were so huge but now they are small in size. People
want things which can easy to maintain easy to carry and occupy less spaces at homes. Through this need we will make a product i-e
folding jahnamzaz. The length of jahnamz is 100cm’60cm when open. And one can fold it how much he want i-e it can easily carry in
he pocket.

PRICE:
The price of the product is very cheap which can easily be afforded by every one.

FOR RETAILORS: 90 RS PER UNIT.

FOR DISTRIBUTER: 80 RS PER UNIT.

IN SHORT FOR B2B : AVERAGE OF 85 RS PER UNIT.

The pricing strategy is one of our market capture factor because an existing jahnamaz without folding upto very short advantage price
is more then 150rs per unit as an average for B2C,more then 100 for B2B.

PEOPLE:
If we talk about Pakistan an average of 170 million people are there in which more then 100 million are muslims. More then 15
million muslim families living in Pakistan having a need of jahnamaz. Similarly many trustful distributers and retailers are available.

If we go internationally more then 56 muslim countries are there having a need of jahnamaz.

PROMOTION:
We will provide packages to distributors and retailers if they buy 500 or more then 500 units will have a discount of 5%. If they buy
1000 or more then 1000 units we will give a discount of 10%. For B2C no such advertisement or media coverage would be done we
will just distribute the pamphlets having lot of convincing information about the product in universities, schools, colleges , madaris
and in ijtimah’s.
PLACE:
 • The location of the company is easily accessible i-e orange town. If not then we’ll provide delivery as well.
• The place where we are going to start business i-e Pakistan have a high demand of our product.

ORGANIZATIONAL PLAN:
LEGAL FORM OF BUSINESS: PARTNERSHIP
Partnership is done on the basis of equal investment by three partners having equal shares in profit. We done investment 75% by our
own. The amount by investor required is 25%.
LIABILITY OF PARTNERS:
Equal share in liability by all the partners. The investor is liable for the amount of capital contribution.
COST OF STARTING BUSINESS:
Partnership agreement & filling fees for trade name.
TRANSFERABILITY OF INTEREST:
Transferability can be done by mutual consent of partners.
CONTINUITY OF BUSINESS:
If death of any partner occurs then partnership agreement would be change.
CAPITAL REQUIREMENTS:
75% through investor & 25% of equity contribution.
MANAGEMENT CONTROL:
Different areas are defined to different partners for management purpose.
DISTRIBUTION OF PROFITS AND LOSSES:
Equal share in profits as in partnership agreement. Investor has a share in profit as per capital contribution.
TAX:
Tax will be paid as calendar year.
ORGANIZATIONAL DESIGN:
ORGANIZATIONAL STRUCTURE:
M.TALHA: Good in finance will maintain finance work.
Operating printing and packaging activities
OWAIS: Operating marketing and sales activities.
AKBER: Operating administration and in house production.

GOALS AND OBJECTIVES:

Our goal is to go internationally in very short period of time not more then 6 months. We want our product in the pocket of every
namazi , we want our product in the home of every muslim of the world, we want our product to be demanded more and more.
REWARDS:
Employees benefits and rewards are mention in financial plan later. As per success of the business we will provide vehicles, mobiles
etc to employees to motivate more.
SELECTION CRITERIA:
Labours:
• Having no criminal record.
• Have knowledge to run machine.
• No education criteria are mandatory.
• The driver has a test of driving before appointment.
Documents required from labours:
• Id cards
• License for driving.

NUMBER OF LABOURS:
• 15 labors for stitching.
 • 3 for cutting.
• 2 for iron purpose.
• 1 driver
• 1 sweeper.

APPENDIX:
APPENDIX INCLUDES THE FOLLOWING DOCUMENTS:
APPENDIX 1:
Rental agreement of company.
APPENDIX 2:
Contract paper for printing and packaging.
APPENDIX 3:

Muslim's friendz

Raw Material Costing

MATERIAL QUANTITY price/30m Unit Info

Silk (1 roll) 30 meter PKR 2,100.00 PKR 35.00
thread (60 jahnamaz) 60 PKR 50.00 PKR 0.83
Printing 30 meter PKR 1,000.00 PKR 16.67
Total Cost PKR 3,150.00 PKR 52.50
RM Cost per kg PKR 3,150.00 PKR 52.50

APPENDIX 4:

Muslim's friendz
 Employee Salaries and Benefits
Qt
Salaries y Rate 2009 2010 2011
6,00 120,00 132,00 145,20
labors 20 0 0 0 0
4,00 4,00 4,40 4,84
Security Guard 1 0 0 0 0
3,00 3,00 3,30 3,63
Sweeper/Cleaner 1 0 0 0 0

133,0 146,3 160,9

Monthly Total 00 00 30
1,596,0 1,755,60 1,931,16
Yearly Total 00 0 0
79,8 87,7 96,5
Employee Benefits 5% 00 80 58
1,675,8 1,843,38 2,027,71
Total Salaries & Benefits 00 0 8
APPENDIX 5:
YEAR START BALANCE SHEET:

Muslim's friendz - Financing Required

ASSETS LIABILITIES & EQUITY
Fixed Assets PKR 695,500 Current Liabilities
A/P PKR
Current Assets W/P PKR 1
Inventory PKR 53,025 OH/P PKR
Account Receivable PKR 1,193,069 Op Exp/P PKR
Prepaid Rent PKR 180,000
Security Deposit PKR 100,000 Total Current Liabilities PKR
Contingency PKR 57,769
Total Current Assets PKR 1,583,863 Finance Required PKR 1

Total Assets PKR 2,279,363 Total Liabilities & Equity PKR 2

APPENDIX 6:

Muslim's Friendz
Forecasted P&L
for the years 2009-2011

Particulars 2009 2010 2011

PKR PKR PKR
Sales 23,850,000 32,332,650 42,987,622
Less:
Cost of Goods PKR 76.9 PKR 78.0 PKR 79.7
Sold 18,334,370 % 25,230,703 % 34,276,324 %
PKR 23.1 PKR 22.0 PKR 20.3
Gross Profit 5,515,630 % 7,101,947 % 8,711,298 %
Less:
Operating PKR PKR PKR
Expenses 1,182,469 5.0% 1,554,378 4.8% 1,935,886 4.5%
PKR PKR PKR
Depreciation 30,671 0.1% 30,671 0.1% 30,671 0.1%
PKR 18.0 PKR 17.0 PKR 15.6
EBT 4,302,491 4% 5,516,898 6% 6,744,741 9%
PKR PKR PKR
Less: Tax 1,290,747 5.4% 1,655,069 5.1% 2,023,422 4.7%
PKR 12.6 PKR 11.9 PKR 11.0
EAT 3,011,744 % 3,861,829 % 4,721,319 %

Less: Dividends - 0.0% - 0.0% - 0.0%

PKR 12.6 PKR 11.9 PKR 11.0
Net Income 3,011,744 % 3,861,829 % 4,721,319 %
1.28 1.22
Tax rate 30%

Net Income in first 3 years PKR 11,594,891