Professional Documents
Culture Documents
Assignment Case Studies
Assignment Case Studies
Assignment Case Studies
on
CASE STUDIES
Submitted to:
MS. Sayda Ferdous Lusanta
Lecturer
Department of Business Administration
Dhaka City College
Submitted by:
Muntasir Minhaz
BBA-Batch: 13th, Section: D, Roll: 245
Submission Date:
4th October 2012
P&Gs Products
1. Ace is a brand of laundry detergent/liquid available in numerous forms and scents.
2. Always/Whisper is a brand of feminine care products.
3. Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.
4. Bold is a brand of laundry detergent/liquid.
5. Bounce is a brand of laundry products sold in the United States and Canada.
6. Bounty is a brand of paper towel sold in the United States and Canada.
7. Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care
appliances and blenders.
8. Cascade is a brand of dishwashing products.
9. Charmin is a brand of toilet paper sold in the United States, Canada, and Mexico.
10. CoverGirl is a brand of women's cosmetics.
11. Crest/Oral B is a brand of toothpaste and teeth-whitening products.
12. Dash is a brand of laundry detergent/liquid.
13. Dawn/Fairy is a brand of dishwashing detergent.
14. Dolce & Gabbana is an Italian fashion house.
15. Downy/Lenor is a brand of fabric softener.
16. Duracell is a brand of batteries and flashlights.
17. Eukanuba is a brand of pet food.
18. Febreze/Ambi Pur is a brand of air fresheners.
19. Fixodent is a brand of air denture adhesives.
20. Fusion is a brand of men's wet shave razors.
21. Gain is a brand of laundry detergent, fabric softeners and liquid dish soap.
22. Gillette is a brand of safety razor and male grooming products.
23. Head & Shoulders is a brand of anti-dandruff shampoo and conditioners.
24. Herbal Essences is a brand of shampoo and conditioners.
25. Hugo Boss is a brand of fine fragrances.
26. Iams is a brand of pet food.
27. Luvs is a brand of baby diapers.
28. Mach3 is a brand of safety razor and male grooming products.
29. Max Factor is a brand of women's cosmetics.
30. Mister Clean is a brand of multi-purpose cleaner sold in the United States, Canada and Great
Britain.
31. Olay is a brand of women's skin care products.
32. Old Spice is a brand of men's grooming products.
33. Oral-B is a brand of toothbrush, and oral care products.
34. Pampers is a brand of disposable diaper and other baby care products.
35. Pantene is a brand of hair care products (conditioners/styling aids).
36. Prestobarba/Blue is a brand of safety razor and male grooming products.
37. Prilosec is an over-the-counter drug.
38. Puffs is a brand of facial tissue.
39. Rejoice/Pert is a brand of hair care products (conditioners/styling aids).
40. Safeguard is a brand of soaps.
41. Secret is a female anti-perspirant brand.
42. SK-II is a brand of women's and men's skin care products.
43. Swiffer is a brand of house-cleaning products.
44. Tampax is a brand of feminine care products.
45. Tide is a brand of laundry detergent.
46. Venus is a brand female hair-removal product.
47. Vicks is an over the counter medication.
48. Wella is a brand name of hair care products (shampoo, conditioner, styling, hair color).
Note: According to the 2011 Annual Report and P&G Corporate Newsroom, 26 of P&G's brands
have more than a billion dollars in net annual sales.