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Los Angeles County Transportation

Long Range Plan Issues Survey


Survey Conducted:
March 17-29, 2015
220-4101

DRAFT WORK PRODUCT

Key Findings
Support for both measures is initially strong and the
intensity of support those saying definitely yes increases
for both measures after education.
Self-reported likely November 2016 voters are less
supportive of the measures and many of their individual
features than all County residents. However, support
among self-reported likely November 2016 voters appears
relatively strong.
The Augmentation/Extension Measure is susceptible to
a simple explanation of what the measure actually does,
after which support drops to below two-thirds.

DRAFT WORK PRODUCT

Key Findings Continued


To be successful, a measure must include funds for a
package of local roads, freeways and public
transportation improvements.
Specifically: freeway improvements; traffic congestion
relief; keeping fares low for seniors, the disabled and
students; earthquake retrofitting bridges and tunnels;
and pothole repairs and local street paving top the list
of many important features.
Selecting voter-preferred individual regional projects
can make a difference in passing the measure.

DRAFT WORK PRODUCT

Key Findings Continued


Concern about the growing population of drivers and the
desire for traffic congestion relief are top reasons why
all residents and self-reported definite voters would be more
inclined to vote yes on a measure.

Metro continues to have more favorable ratings among


all residents and self-reported likely November 2016 voters
than the Los Angeles County Metropolitan
Transportation Authority.

DRAFT WORK PRODUCT

Methodology
Conducted a Random Digit Dial Survey by telephone
(landlines and cell phones) between March 17th March
29th, 2015
Interviews with 1,414 Los Angeles County residents ages 18
years or older
Survey was available in English and Spanish
Some percentages may not sum to 100% due to rounding
Margin of error for the full sample is +/- 2.6% and half the
sample is
+/-3.3%
Margin of error for each Metro Planning Area is +/-6.9% and
half sample is +/-9.8%
DRAFT WORK PRODUCT

Methodology Continued
Margin of error for self-reported registered voters
likely to vote in the November 2016 General Election
(n=863) is +/-3.4% and half sample is +/-4.8%
Note: This sample of self-reported registered likely
Nov 2016 voters is different from a typical voter
population, which is based on actual registration
information and voter history.

DRAFT WORK PRODUCT

METRO Planning Areas


Sample Actual %
Size of County

Planning Area

Largest Cities in the Area

Westside

City of Los Angeles, Santa Monica,


West Hollywood, Culver City and Beverly Hills

200

13%

South Bay

City of Los Angeles, Torrance, Carson,


Inglewood, Redondo Beach and
unincorporated sections of Los Angeles County

201

14%

Central

City of Los Angeles

204

10%

San Gabriel Valley

Pasadena, Pomona, West Covina, Alhambra,


Arcadia, Diamond Bar, El Monte, Glendora and
unincorporated sections of Los Angeles County

201

19%

San Fernando Valley

Burbank, Calabasas, Glendale,


La Canada/Flintridge, City of Los Angeles,
San Fernando, Unincorporated

202

18%

North County

Lancaster, City of Los Angeles,


Palmdale, Santa Clarita, Unincorporated

205

7%

Southeast

Long Beach, Downey, Lakewood,


Norwalk, Compton, Cerritos, Bellflower,
Pico Rivera, South Gate, Whittier and
unincorporated sections of Los Angeles County

201

19%

1414

100%

Total
DRAFT WORK PRODUCT

Ballot Summary for the -cent Sales Tax


Augmentation/Extension Measure
Shall voters authorize continuing to advance and improve
the Los Angeles County transportation system, provide traffic
congestion relief, and economic and job growth by: extending
light rail, subway, neighborhood shuttles and bus systems in
Los Angeles County; improving connections to jobs, schools
and local airports; improving freeway and local street traffic
flow and safety; repairing potholes; synchronizing local
signals; and keeping seniors, disabled and student fares low;
approval augments by one-half cent and extends the existing
County sales tax, with independent financial audits, and
citizen oversight; all funds controlled locally?
Q7. If the election were held today on this measure, do you think you would vote yes in favor or no to oppose it?

Brief Explanation of the


Augmentation/Extension Measure
In 2008, Los Angeles County voters approved a
one-half cent traffic relief sales tax for 30 years.
The measure I just described would make that
sales tax permanent and increase the county
transportation sales tax by one-half cent.

Q8. If the election were held today on this measure, do you think you would vote yes in favor or no to oppose it?

Seventy percent of self-reported likely voters initially


say they would vote yes on the augmentation/extension
measure. While support drops to below the two-thirds
threshold after receiving a brief explanation of the measure,
support exceeds initial vote after more education.
Def. Yes

Prob. Yes

Initial Vote

Und./ Lean Yes

Und./Lean No

46%

Vote After Explanation

20%

36%

Final Vote After Information

22%

49%

0%

20%

Prob. No

60%

Und.

15%

7%

10%

25%

40%

Def. No

19%

5%

80%

6%

Total Total
Yes No

5%

70% 25%

6%

63% 31%

79% 18%

9%

100%

DRAFT WORK PRODUCT


Q7/Q8/Q15 (Self-reported Definite vote Nov. 2016). If the election were held today on this measure, do you think you would vote yes in favor or no to
oppose it? Split Sample

10

Ballot Summary for the -cent Sales Tax


Increase Measure
Shall voters authorize continuing to advance and improve the
Los Angeles County transportation system, provide traffic
congestion relief, and economic and job growth by: extending
light rail, subway, neighborhood shuttles and bus systems in
Los Angeles County; improving connections to jobs, schools
and local airports; improving freeway and local street traffic
flow and safety; repairing potholes; synchronizing local
signals; and keeping seniors, disabled and student fares low;
approval increases the County sales tax by one-half cent, with
independent financial audits and citizen oversight; all funds
controlled locally?
Q9. If the election were held today on this measure, do you think you would vote yes in favor or no to oppose it?

11

Seventy-two percent of self-reported likely November


2016 voters initially support the -cent sales tax increase
measure, and overall support remains stable after
education, with definitely yes voters increasing by 6%.
Def. Yes

Prob. Yes

Initial Vote

Und./ Lean Yes

Und./Lean No

42%

Final Vote After Information

26%

48%

0%

20%

Prob. No

23%

40%

60%

Def. No

5% 7%

5%

Und.

Total Total
Yes No

13% 7% 72% 21%

17%

80%

5%

73% 23%

100%

DRAFT WORK PRODUCT


Q9/Q16 (Self-reported Definite vote Nov. 2016). If the election were held today on this measure, do you think you would vote yes in favor or no to
oppose it? Split Sample

12

All three major areas of transportation investment


are considered the top priority by between roughly
one-quarter to one-third of respondents, respectively.
Self-Reported Likely
November 2016 Voters

All Residents
(B) Local street and road
improvements

35%

32%

(C) Freeway and highway


improvements
(A) Local and regional light
rail and bus transportation
improvements

27%

30%

24%

25%

Both A and B, A and C,


B and C/All

12%

10%

None of them/Other/DK/NA

3%

1%
0%

10%

20%

30%

40%

0%

10%

20%

30%

40%

DRAFT WORK PRODUCT


Q10 (All residents/Self-reported Definite vote Nov. 2016). I am going to read you three uses of existing transportation funding in LA County. Please tell
me which one is your top priority for transportation funding.

13

Potential Transportation Features


by Metro Planning Area
(Ranked by All Residents % Very Important to be included in the measure - 6 or 7 rating)
Features

All
Westside
Residents

South
Bay

Central SGV SFV

North
Southeast
County

Earthquake retrofitting bridges,


tunnels and overpasses

81%

81%

81%

77%

83% 83%

75%

83%

Improving freeway traffic flow on the 5,


10, 14, 60, 101, 110, 138, 210, 405,
605 and the 710 freeways

80%

78%

78%

78%

83% 83%

70%

79%

Keeping seniors, disabled


and student fares low

79%

70%

79%

78%

84% 80%

84%

81%

Preventing polluted toxic roadway runoff


from entering storm drains and flowing
into creeks, rivers and coastal waters
and onto County beaches

79%

83%

82%

84%

77% 72%

80%

83%

Repairing potholes and


repaving local streets

79%

78%

76%

86%

77% 76%

81%

83%

Improving freeway traffic flow

78%

80%

77%

80%

73% 75%

85%

82%

Continuing to advance and improve the


Los Angeles County transportation
system to provide traffic congestion relief

75%

77%

69%

81%

79% 66%

86%

76%

DRAFT WORK PRODUCT

Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample

14

Continued
(Ranked by All Residents % Very Important to be included in the measure 6 or 7 rating)
Features

All
Westside
Residents

South
Bay

Central SGV SFV

North
Southeast
County

Widening freeways to improve traffic flow

75%

62%

71%

83%

82% 75%

82%

73%

Improving connections to jobs,


schools and local airports

72%

77%

72%

77%

71% 61%

63%

80%

Improving safety on buses and light rail


lines, and at bus stops and rail stations

70%

73%

80%

79%

73% 49%

71%

72%

Improving van service for seniors,


the disabled and veterans

70%

57%

64%

75%

73% 68%

75%

79%

Improving freeway safety

70%

53%

82%

73%

68% 63%

71%

79%

Adding and upgrading crosswalks


and sidewalks to improve
student and pedestrian safety

70%

64%

64%

78%

69% 68%

73%

74%

Synchronizing signals in
every area of the County

68%

63%

68%

65%

65% 68%

63%

79%

Reducing diesel emissions from


trucks and trains

67%

60%

66%

80%

72% 53%

61%

78%

Continuing to advance and improve the


Los Angeles County transportation system
to help economic and job growth

66%

63%

61%

73%

68% 61%

67%

73%

DRAFT WORK PRODUCT

Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample

15

Continued
(Ranked by All Residents % Very Important to be included in the measure 6 or 7 rating)
Features

All
Westside
Residents

South
Bay

Central SGV SFV

North
Southeast
County

Improving safety at rail crossings

65%

58%

59%

78%

65% 58%

76%

71%

Improving the flow and safety of truck


traffic on freeways and roads near the
Ports of Los Angeles and Long Beach

64%

59%

58%

66%

63% 65%

71%

71%

Connecting public transit to


LAX, Burbank, Long Beach
and Palmdale airports

64%

61%

57%

80%

55% 70%

73%

65%

Upgrading freeway on- and


off-ramps to improve traffic flow

64%

66%

49%

78%

60% 56%

72%

73%

Synchronizing local signals

64%

60%

69%

71%

58% 64%

56%

71%

Upgrading and redesigning local streets


to balance motorist concerns with better
and safer access for pedestrians,
bicycles and bus travel

63%

64%

60%

72%

63% 56%

64%

68%

Extending light rail, subway and bus


service in Los Angeles County

63%

59%

63%

71%

68% 51%

55%

69%

Extending the light rail system


to more places in the County

62%

59%

61%

65%

68% 51%

66%

65%

Improving and expanding


Metrolink service

61%

54%

58%

73%

65% 48%

66%

67%

DRAFT WORK PRODUCT

Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample

16

Continued
(Ranked by All Residents % Very Important to be included in the measure 6 or 7 rating)
Features

All
Westside
Residents

South
Bay

Central SGV SFV

North
Southeast
County

Improving opportunities for getting from


public transportation stops and stations
to your final destination, by improving
pedestrian, bike and
neighborhood shuttle services

61%

61%

60%

72%

65% 52%

63%

61%

Creating a safe network of


bicycle paths, physically separated
from motor vehicle traffic

61%

62%

54%

73%

62% 52%

59%

67%

Adding carpool lanes on local freeways

58%

55%

52%

53%

53% 58%

61%

74%

Expanding bus service, including


adding more Rapid Buses

58%

46%

57%

63%

59% 63%

58%

59%

Improving frequency of and


connections to bus service

57%

50%

56%

77%

60% 45%

60%

59%

Establishing and improving


Express Bus Service on freeways

56%

43%

67%

64%

65% 49%

55%

52%

Establishing and improving


neighborhood shuttles

55%

51%

58%

59%

56% 53%

63%

51%

Building more Park and


Ride lots at transit stations

48%

42%

49%

58%

43% 48%

50%

52%

DRAFT WORK PRODUCT

Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample

17

West Los Angeles residents and self-reported likely November 2016


voters are more likely to vote for the measure if the Crenshaw LAX Light
Rail Line is extended and traffic flow on the 10 freeway is improved.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Extending the Metro


Crenshaw LAX Rail Line,
which is currently under
construction, to the Metro
Purple Line on Wilshire and
through West Hollywood to the
Metro Red Line in Hollywood

Improving the traffic flow along


the 10 freeway between the
405 freeway and downtown LA
by widening the road at key
bottlenecks and upgrading the
on- and off-ramps

Smwt. More Lkly.

Much Less Lkly.

44%

All Residents

Self-Reported Likely
Nov 2016 Voters

All Residents

Self-Reported Likely
Nov 2016 Voters

No Diff.

29%

42%

0%
DRAFT WORK PRODUCT

Smwt. Less Lkly.

29%

DK/NA

18%

74% 5%

21%

71% 6%

47%

27%

44%

35%

5%

60%

80%

20%

40%

Total Total
More Less
Lkly. Lkly.

18%

5%

73% 7%

13% 79% 7%
100%

Q13 a-e (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 1 West Los Angeles County) 18

West Los Angeles Continued


(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Connecting LAX to the


San Fernando Valley by a subway
line under the Sepulveda Pass

Extending the Metro Purple Line


Subway, currently under
construction, beyond UCLA and
Westwood toward Santa Monica

Connecting LAX to the San


Fernando Valley by a subway line
under the Sepulveda Pass. This
would be funded partially by a
new toll Express Lane travelling
along the 405 from LAX to the
Valley in both directions

Smwt. More Lkly.

Smwt. Less Lkly.

38%

Self-Reported Likely
Nov 2016 Voters

37%

19% 13%

All Residents

35%

27%

Self-Reported Likely
Nov 2016 Voters

35%

25%

24%

All Residents
Self-Reported Likely
Nov 2016 Voters

16%

26%

No Diff.

All Residents

0%
DRAFT WORK PRODUCT

Much Less Lkly.

28%
38%

20%

40%

8%

DK/NA

26%

64% 8%

27%

56% 16%

30%
6%

15%

60%

62% 5%
60% 10%

27%

11%11% 21%
7%

Total Total
More Less
Lkly. Lkly.

21%
80%

5%

52% 22%

54% 22%
100%

Q13 a-e (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 1 West Los Angeles
County)

19

South Bay residents and self-reported likely November 2016 voters are more
probable to vote for the measure if it improves traffic flow on major streets in
the area, and local street maintenance and traffic flow along the 405 freeway.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Improving street maintenance,


such as pothole repair, on
major streets throughout the
South Bay
Removing key bottlenecks and
improving traffic flow on Pacific
Coast Highway, Hawthorne and
Crenshaw Boulevards, and
Western Avenue
Improving traffic along the 405
freeway between the 105 and
the 110 freeways by widening
the road at key bottlenecks and
upgrading the on- and off-ramps
Extending the Metro Green
Light Rail Line south towards
San Pedro through Redondo
Beach and Torrance
DRAFT WORK PRODUCT

Smwt. More Lkly.

Smwt. Less Lkly.

Much Less Lkly.

No Diff.

All Residents

54%

25%

Self-Reported Likely
Nov 2016 Voters

53%

24%

All Residents

51%

27%

Self-Reported Likely
Nov 2016 Voters

47%

5%

28%

DK/NA

Total Total
More Less
Lkly. Lkly.

14%

78% 5%

12%

77% 8%

16%

78% 4%

15%

75% 6%

All Residents

55%

20%

6%

13%

75% 8%

Self-Reported Likely
Nov 2016 Voters

56%

17%

7%

13%

73% 10%

6% 6%

14%

69% 12%

All Residents

44%

Self-Reported Likely
Nov 2016 Voters

42%
0%

20%

25%
20%
40%

5% 7%

60%

23%
80%

62% 12%
100%

Q13 f-i (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 2 The South Bay)
20

Central Los Angeles residents and self-reported likely November 2016


voters are more likely to vote for the measure if it extends the Crenshaw
LAX Light Rail Line; improves freeway connections in Downtown; and
extends the northbound bus and carpool lane on the 110 freeway.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Extending the Metro Crenshaw


LAX Light Rail Line, which is
currently under construction, to
the Metro Purple Line on Wilshire
and through West Hollywood to
the Metro Red Line in Hollywood
Improving freeway connections
around Downtown Los Angeles
on the 5, 10, 60 and 101 freeways
through East LA
Extending the northbound bus and
carpool lane on the 110 freeway
past the current bottleneck at
Adams Boulevard into Downtown
LA, thereby improving traffic flow,
reducing congestion and
improving safety
Establishing frequent bus service
along Vermont Avenue that
operates in its own dedicated
lane with fewer stops; connecting
South Los Angeles with the
Metro Red Line and Purple Line
subway at Wilshire and Vermont
DRAFT WORK PRODUCT

Smwt. More Lkly.

Smwt. Less Lkly.

Much Less Lkly.

55%

All Residents
Self-Reported Likely
Nov 2016 Voters

28%

58%

Self-Reported Likely
Nov 2016 Voters

Self-Reported Likely
Nov 2016 Voters

17%

48%

Self-Reported Likely
Nov 2016 Voters

34%
0%

20%

40%

15%

5%

67% 10%

76% 6%

71% 9%

17%

22%

6%

20%
22%

6%

20% 8% 66% 6%

17%

44%

All Residents

17%

6%

23%

54%

Total Total
More Less
Lkly. Lkly.

11% 80% 7%

18%

44%

All Residents

DK/NA

24%

39%

All Residents

No Diff.

7% 5%

6%

16%

8% 8%

22%

60%

80%

62% 10%

69% 12%

6%

56% 16%

100%

Q13 j-m (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 3 Central Los Angeles County) 21

Within each respective group, there are no statistical differences


in the likelihood of voting with respect to each San Gabriel Valley
project, with one exception - upgrading the 71 Freeway scores
lowest among self-reported likely November 2016 voters.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Extending the Metro Gold Light


Rail Line further east from East LA
along the 60 freeway towards the
605 freeway in South El Monte

Connecting North Hollywood,


Burbank, Glendale and Pasadena
by light rail
Extending the Metro Gold Light
Rail Line which is currently under
construction to Azusa, further east
through Glendora and San Dimas
toward Claremont

Upgrading the 71 freeway from a


four- and six-lane expressway to
an eight-lane freeway between
Mission Boulevard and the
60 freeway in Pomona
DRAFT WORK PRODUCT

Smwt. More Lkly.

Smwt. Less Lkly.

Much Less Lkly.

52%

All Residents
Self-Reported Likely
Nov 2016 Voters

48%

All Residents

49%

Self-Reported Likely
Nov 2016 Voters

19%

21%
21%

48%

Self-Reported Likely
Nov 2016 Voters

19%

42%

23%

49%

All Residents
Self-Reported Likely
Nov 2016 Voters

17%

43%
0%

20%

DK/NA

17%

6%

71% 6%

18% 7% 19% 7% 66% 8%

41%

All Residents

No Diff.

Total Total
More Less
Lkly. Lkly.

20%

70% 7%

11% 16%

7%

22%

5%

67% 7%

6%

65% 13%

7%

66% 8%

5%

8% 5% 16%

20%

62% 15%

14% 8% 9% 17% 8% 57% 18%


40%

60%

80%

100%

Q13 n-q (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 4 San Gabriel Valley)
22

San Fernando Valley residents and self-reported likely November


2016 voters are more likely to vote for the measure if it improves
traffic flow on the 101 freeway and connects the San Fernando Valley
to LAX by a subway line under the Sepulveda Pass.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Improving the traffic flow along


the 101 freeway between the
Ventura County line and the
Hollywood Freeway in
Universal City by widening the
road at key bottlenecks and
upgrading the on- and off-ramps

Smwt. More Lkly.

53%

Self-Reported Likely
Nov 2016 Voters

53%

23%

50%

29%

Self-Reported Likely
Nov 2016 Voters

20%

No Diff.

27%

42%
0%

DRAFT WORK PRODUCT

Much Less Lkly.

All Residents

All Residents

Connecting the San Fernando


Valley to LAX by a subway line
under the Sepulveda Pass

Smwt. Less Lkly.

DK/NA

Total Total
More Less
Lkly. Lkly.

9%

80% 7%

17%

76% 6%

14% 79% 7%

16% 11% 12% 18%


40%

60%

80%

59% 23%

100%

Q13 r-v (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 5 San Fernando Valley)

23

San Fernando Valley Continued


(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Connecting the
San Fernando Valley to LAX
by a subway line under the
Sepulveda Pass. This would
be funded partially by a new
toll Express Lane travelling
along the 405 from the Valley
to LAX in both directions
Converting the Metro Orange
Line Busway to a light rail line
connecting Woodland Hills,
North Hollywood, the Burbank
Airport, Pasadena and the
Greater San Gabriel Valley
Creating a dedicated light rail
along Van Nuys Boulevard
connecting Sylmar and
Van Nuys Civic Center
through the communities of
Panorama City, Pacoima and
the of San Fernando
DRAFT WORK PRODUCT

Smwt. More Lkly.

Smwt. Less Lkly.

Much Less Lkly.

49%

All Residents
Self-Reported Likely
Nov 2016 Voters

28%

56%

Self-Reported Likely
Nov 2016 Voters

33%

37%

All Residents
Self-Reported Likely
Nov 2016 Voters

31%
0%

20%

21%
21%

DK/NA

14%

19%

44%

All Residents

No Diff.

7% 7%

16%

25%

19% 8% 7%

23%

40%

60%

36%
80%

77% 16%
75% 20%

18%

8% 10%

12% 8% 11%

5%

Total Total
More Less
Lkly. Lkly.

5%

65% 13%
53% 18%

5%

56% 15%
43% 18%

100%

Q13 r-v (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 5 San Fernando Valley)

24

Within each respective group, there are no statistical


differences in the likelihood of voting with respect to each
North County project, with one exception improving
streets near the hospital and medical buildings scores
lowest among self-reported likely November 2016 voters.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Improving the traffic flow


along the I-5 freeway in Santa
Clarita, Newhall and Castaic
by widening the road at key
bottlenecks and upgrading
the on- and off-ramps north
of the 5 and 14 interchange

Building a new highway, also


known as the High Desert
Corridor, between the
14 freeway in Palmdale and
15 freeway in Victorville,
which would be located north
of the 138 through Palmdale,
Littlerock, Sun Village and
Lake Los Angeles
DRAFT WORK PRODUCT

Smwt. More Lkly.

Smwt. Less Lkly.

Much Less Lkly.

51%

All Residents

21%

Self-Reported Likely
Nov 2016 Voters

42%

26%

All Residents

41%

30%

Self-Reported Likely
Nov 2016 Voters

36%
0%

20%

No Diff.

30%
40%

5%

5%

18%

Total Total
More Less
Lkly. Lkly.

5%

72% 8%

6%

68% 7%

15%

10% 14%

7%
60%

DK/NA

71% 11%

17% 8% 67% 8%
80%

100%

Q13 w-z (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 6 North County) (N=205)

25

North County Continued


(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Improving existing streets and


constructing new streets to
the regional Antelope Valley
Hospital and surrounding medical
facilities in Lancaster to increase
access for emergency vehicles,
patients and visitors

Improving the traffic flow along the


14 freeway by widening the road
at key bottlenecks, including
improving the Avenue S bridge
in Palmdale and upgrading the onand off-ramps north of the I-5 and
14 interchange in Canyon Country

Smwt. More Lkly.

Smwt. Less Lkly.

Much Less Lkly.

No Diff.

44%

27%

7%

All Residents

Self-Reported Likely
Nov 2016 Voters

36%

47%

All Residents

Self-Reported Likely
Nov 2016 Voters

20%

6%

20%

41%
0%

DRAFT WORK PRODUCT

19%

25%
40%

60%

DK/NA

5%

70% 10%

16%

28%

Total Total
More Less
Lkly. Lkly.

10% 55%

18%

7%

8%

66% 8%

20% 8% 67% 6%
80%

100%

Q13 w-z (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 6 North County) (N=205)

26

Southeast Los Angeles County residents and self-reported


likely November 2016 voters are more likely to support the
measure if it adds a carpool and a regular lane on the 5 freeway,
improves traffic flow along the 710 freeway and constructs a
light rail line from downtown to the Orange County line.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.

Smwt. More Lkly.

Adding a carpool and a regular


All Residents
lane on the 5 freeway between
the 605 and the 710 freeways Self-Reported Likely
through Commerce and Downey
Nov 2016 Voters
Improving the traffic flow along the
710 freeway by widening the road
at key bottlenecks and upgrading
All Residents
the on- and off-ramps between
downtown LA and the Ports of Self-Reported Likely
Los Angeles and Long Beach
Nov 2016 Voters
through such southeast cities as
Bell, South Gate and Paramount
Constructing a light rail line from
All Residents
downtown LA to the Orange
County Line through Paramount, Self-Reported Likely
Nov 2016 Voters
Bellflower and Cerritos
Extending the Metro Gold Light
Rail Line to East Los Angeles
All Residents
further east toward Whittier along
Washington Boulevard through Self-Reported Likely
Commerce, Pico Rivera, and
Nov 2016 Voters
Montebello
0%
DRAFT WORK PRODUCT

Smwt. Less Lkly.

Much Less Lkly.

53%

22%

49%

DK/NA

12% 6% 76% 6%

23%

57%

5% 5%

23%

49%

23%

50%

19%

36%

29%

43%
40%

5%

5%

7%

14% 5% 72% 8%

68% 11%

17%

31%
60%

79% 9%

13% 75% 9%

23%

13%

9%

12% 5% 75% 8%

26%

52%

20%

No Diff.

Total Total
More Less
Lkly. Lkly.

80%

7%

64% 6%

6%

57% 7%

100%

Q13 aa-dd (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would
now like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or
service will be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 7 Southeast
Los Angeles County) (N=201)

27

For more information, contact:

John Fairbank

Richard Bernard

John@FM3Research.com

Bernard@FM3Research.com

12100 Wilshire Blvd, Suite 350


Los Angeles, CA 90025
Phone (310) 828-1183
Fax (310) 453-6562

28

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