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Metro General Survey Results Presentation
Metro General Survey Results Presentation
Key Findings
Support for both measures is initially strong and the
intensity of support those saying definitely yes increases
for both measures after education.
Self-reported likely November 2016 voters are less
supportive of the measures and many of their individual
features than all County residents. However, support
among self-reported likely November 2016 voters appears
relatively strong.
The Augmentation/Extension Measure is susceptible to
a simple explanation of what the measure actually does,
after which support drops to below two-thirds.
Methodology
Conducted a Random Digit Dial Survey by telephone
(landlines and cell phones) between March 17th March
29th, 2015
Interviews with 1,414 Los Angeles County residents ages 18
years or older
Survey was available in English and Spanish
Some percentages may not sum to 100% due to rounding
Margin of error for the full sample is +/- 2.6% and half the
sample is
+/-3.3%
Margin of error for each Metro Planning Area is +/-6.9% and
half sample is +/-9.8%
DRAFT WORK PRODUCT
Methodology Continued
Margin of error for self-reported registered voters
likely to vote in the November 2016 General Election
(n=863) is +/-3.4% and half sample is +/-4.8%
Note: This sample of self-reported registered likely
Nov 2016 voters is different from a typical voter
population, which is based on actual registration
information and voter history.
Planning Area
Westside
200
13%
South Bay
201
14%
Central
204
10%
201
19%
202
18%
North County
205
7%
Southeast
201
19%
1414
100%
Total
DRAFT WORK PRODUCT
Q8. If the election were held today on this measure, do you think you would vote yes in favor or no to oppose it?
Prob. Yes
Initial Vote
Und./Lean No
46%
20%
36%
22%
49%
0%
20%
Prob. No
60%
Und.
15%
7%
10%
25%
40%
Def. No
19%
5%
80%
6%
Total Total
Yes No
5%
70% 25%
6%
63% 31%
79% 18%
9%
100%
10
11
Prob. Yes
Initial Vote
Und./Lean No
42%
26%
48%
0%
20%
Prob. No
23%
40%
60%
Def. No
5% 7%
5%
Und.
Total Total
Yes No
17%
80%
5%
73% 23%
100%
12
All Residents
(B) Local street and road
improvements
35%
32%
27%
30%
24%
25%
12%
10%
None of them/Other/DK/NA
3%
1%
0%
10%
20%
30%
40%
0%
10%
20%
30%
40%
13
All
Westside
Residents
South
Bay
North
Southeast
County
81%
81%
81%
77%
83% 83%
75%
83%
80%
78%
78%
78%
83% 83%
70%
79%
79%
70%
79%
78%
84% 80%
84%
81%
79%
83%
82%
84%
77% 72%
80%
83%
79%
78%
76%
86%
77% 76%
81%
83%
78%
80%
77%
80%
73% 75%
85%
82%
75%
77%
69%
81%
79% 66%
86%
76%
Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample
14
Continued
(Ranked by All Residents % Very Important to be included in the measure 6 or 7 rating)
Features
All
Westside
Residents
South
Bay
North
Southeast
County
75%
62%
71%
83%
82% 75%
82%
73%
72%
77%
72%
77%
71% 61%
63%
80%
70%
73%
80%
79%
73% 49%
71%
72%
70%
57%
64%
75%
73% 68%
75%
79%
70%
53%
82%
73%
68% 63%
71%
79%
70%
64%
64%
78%
69% 68%
73%
74%
Synchronizing signals in
every area of the County
68%
63%
68%
65%
65% 68%
63%
79%
67%
60%
66%
80%
72% 53%
61%
78%
66%
63%
61%
73%
68% 61%
67%
73%
Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample
15
Continued
(Ranked by All Residents % Very Important to be included in the measure 6 or 7 rating)
Features
All
Westside
Residents
South
Bay
North
Southeast
County
65%
58%
59%
78%
65% 58%
76%
71%
64%
59%
58%
66%
63% 65%
71%
71%
64%
61%
57%
80%
55% 70%
73%
65%
64%
66%
49%
78%
60% 56%
72%
73%
64%
60%
69%
71%
58% 64%
56%
71%
63%
64%
60%
72%
63% 56%
64%
68%
63%
59%
63%
71%
68% 51%
55%
69%
62%
59%
61%
65%
68% 51%
66%
65%
61%
54%
58%
73%
65% 48%
66%
67%
Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample
16
Continued
(Ranked by All Residents % Very Important to be included in the measure 6 or 7 rating)
Features
All
Westside
Residents
South
Bay
North
Southeast
County
61%
61%
60%
72%
65% 52%
63%
61%
61%
62%
54%
73%
62% 52%
59%
67%
58%
55%
52%
53%
53% 58%
61%
74%
58%
46%
57%
63%
59% 63%
58%
59%
57%
50%
56%
77%
60% 45%
60%
59%
56%
43%
67%
64%
65% 49%
55%
52%
55%
51%
58%
59%
56% 53%
63%
51%
48%
42%
49%
58%
43% 48%
50%
52%
Q12 (All Residents/Planning Area). I want to return to the transportation sales tax measure we were discussing earlier. I am going to mention some
features of the proposed Los Angeles County Measure. Regardless of your opinion of the measure, after I mention each one, please tell me how
important it is to you that the feature be included as part of the measure. We will use a scale of one to seven, where one means NOT AT ALL
IMPORTANT to you that the feature or provision is included in the measure and seven means it would be VERY IMPORTANT. ^Not part of Split Sample
17
44%
All Residents
Self-Reported Likely
Nov 2016 Voters
All Residents
Self-Reported Likely
Nov 2016 Voters
No Diff.
29%
42%
0%
DRAFT WORK PRODUCT
29%
DK/NA
18%
74% 5%
21%
71% 6%
47%
27%
44%
35%
5%
60%
80%
20%
40%
Total Total
More Less
Lkly. Lkly.
18%
5%
73% 7%
13% 79% 7%
100%
Q13 a-e (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 1 West Los Angeles County) 18
38%
Self-Reported Likely
Nov 2016 Voters
37%
19% 13%
All Residents
35%
27%
Self-Reported Likely
Nov 2016 Voters
35%
25%
24%
All Residents
Self-Reported Likely
Nov 2016 Voters
16%
26%
No Diff.
All Residents
0%
DRAFT WORK PRODUCT
28%
38%
20%
40%
8%
DK/NA
26%
64% 8%
27%
56% 16%
30%
6%
15%
60%
62% 5%
60% 10%
27%
11%11% 21%
7%
Total Total
More Less
Lkly. Lkly.
21%
80%
5%
52% 22%
54% 22%
100%
Q13 a-e (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 1 West Los Angeles
County)
19
South Bay residents and self-reported likely November 2016 voters are more
probable to vote for the measure if it improves traffic flow on major streets in
the area, and local street maintenance and traffic flow along the 405 freeway.
(Ranked by All Residents Total More Likely Vote for the Measure)
Much More Lkly.
No Diff.
All Residents
54%
25%
Self-Reported Likely
Nov 2016 Voters
53%
24%
All Residents
51%
27%
Self-Reported Likely
Nov 2016 Voters
47%
5%
28%
DK/NA
Total Total
More Less
Lkly. Lkly.
14%
78% 5%
12%
77% 8%
16%
78% 4%
15%
75% 6%
All Residents
55%
20%
6%
13%
75% 8%
Self-Reported Likely
Nov 2016 Voters
56%
17%
7%
13%
73% 10%
6% 6%
14%
69% 12%
All Residents
44%
Self-Reported Likely
Nov 2016 Voters
42%
0%
20%
25%
20%
40%
5% 7%
60%
23%
80%
62% 12%
100%
Q13 f-i (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 2 The South Bay)
20
55%
All Residents
Self-Reported Likely
Nov 2016 Voters
28%
58%
Self-Reported Likely
Nov 2016 Voters
Self-Reported Likely
Nov 2016 Voters
17%
48%
Self-Reported Likely
Nov 2016 Voters
34%
0%
20%
40%
15%
5%
67% 10%
76% 6%
71% 9%
17%
22%
6%
20%
22%
6%
20% 8% 66% 6%
17%
44%
All Residents
17%
6%
23%
54%
Total Total
More Less
Lkly. Lkly.
11% 80% 7%
18%
44%
All Residents
DK/NA
24%
39%
All Residents
No Diff.
7% 5%
6%
16%
8% 8%
22%
60%
80%
62% 10%
69% 12%
6%
56% 16%
100%
Q13 j-m (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 3 Central Los Angeles County) 21
52%
All Residents
Self-Reported Likely
Nov 2016 Voters
48%
All Residents
49%
Self-Reported Likely
Nov 2016 Voters
19%
21%
21%
48%
Self-Reported Likely
Nov 2016 Voters
19%
42%
23%
49%
All Residents
Self-Reported Likely
Nov 2016 Voters
17%
43%
0%
20%
DK/NA
17%
6%
71% 6%
41%
All Residents
No Diff.
Total Total
More Less
Lkly. Lkly.
20%
70% 7%
11% 16%
7%
22%
5%
67% 7%
6%
65% 13%
7%
66% 8%
5%
8% 5% 16%
20%
62% 15%
60%
80%
100%
Q13 n-q (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now like
to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will be
funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 4 San Gabriel Valley)
22
53%
Self-Reported Likely
Nov 2016 Voters
53%
23%
50%
29%
Self-Reported Likely
Nov 2016 Voters
20%
No Diff.
27%
42%
0%
All Residents
All Residents
DK/NA
Total Total
More Less
Lkly. Lkly.
9%
80% 7%
17%
76% 6%
14% 79% 7%
60%
80%
59% 23%
100%
Q13 r-v (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 5 San Fernando Valley)
23
Connecting the
San Fernando Valley to LAX
by a subway line under the
Sepulveda Pass. This would
be funded partially by a new
toll Express Lane travelling
along the 405 from the Valley
to LAX in both directions
Converting the Metro Orange
Line Busway to a light rail line
connecting Woodland Hills,
North Hollywood, the Burbank
Airport, Pasadena and the
Greater San Gabriel Valley
Creating a dedicated light rail
along Van Nuys Boulevard
connecting Sylmar and
Van Nuys Civic Center
through the communities of
Panorama City, Pacoima and
the of San Fernando
DRAFT WORK PRODUCT
49%
All Residents
Self-Reported Likely
Nov 2016 Voters
28%
56%
Self-Reported Likely
Nov 2016 Voters
33%
37%
All Residents
Self-Reported Likely
Nov 2016 Voters
31%
0%
20%
21%
21%
DK/NA
14%
19%
44%
All Residents
No Diff.
7% 7%
16%
25%
19% 8% 7%
23%
40%
60%
36%
80%
77% 16%
75% 20%
18%
8% 10%
12% 8% 11%
5%
Total Total
More Less
Lkly. Lkly.
5%
65% 13%
53% 18%
5%
56% 15%
43% 18%
100%
Q13 r-v (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 5 San Fernando Valley)
24
51%
All Residents
21%
Self-Reported Likely
Nov 2016 Voters
42%
26%
All Residents
41%
30%
Self-Reported Likely
Nov 2016 Voters
36%
0%
20%
No Diff.
30%
40%
5%
5%
18%
Total Total
More Less
Lkly. Lkly.
5%
72% 8%
6%
68% 7%
15%
10% 14%
7%
60%
DK/NA
71% 11%
17% 8% 67% 8%
80%
100%
Q13 w-z (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 6 North County) (N=205)
25
No Diff.
44%
27%
7%
All Residents
Self-Reported Likely
Nov 2016 Voters
36%
47%
All Residents
Self-Reported Likely
Nov 2016 Voters
20%
6%
20%
41%
0%
19%
25%
40%
60%
DK/NA
5%
70% 10%
16%
28%
Total Total
More Less
Lkly. Lkly.
10% 55%
18%
7%
8%
66% 8%
20% 8% 67% 6%
80%
100%
Q13 w-z (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would now
like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or service will
be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 6 North County) (N=205)
26
53%
22%
49%
DK/NA
12% 6% 76% 6%
23%
57%
5% 5%
23%
49%
23%
50%
19%
36%
29%
43%
40%
5%
5%
7%
14% 5% 72% 8%
68% 11%
17%
31%
60%
79% 9%
13% 75% 9%
23%
13%
9%
12% 5% 75% 8%
26%
52%
20%
No Diff.
Total Total
More Less
Lkly. Lkly.
80%
7%
64% 6%
6%
57% 7%
100%
Q13 aa-dd (All residents/Self-reported Definite vote Nov. 2016). While the last list I read you directly benefits all areas of Los Angeles County, I would
now like to read you a detailed list of projects or services that will specifically benefit your area. Please tell me whether knowing that this project or
service will be funded by the measure makes you more or less likely to vote yes on the measure. (Asked Only Voters In Planning Area 7 Southeast
Los Angeles County) (N=201)
27
John Fairbank
Richard Bernard
John@FM3Research.com
Bernard@FM3Research.com
28