Professional Documents
Culture Documents
Director Online Operations Community in Raleigh Durham NC Resume Scott Axelrod
Director Online Operations Community in Raleigh Durham NC Resume Scott Axelrod
Director Online Operations Community in Raleigh Durham NC Resume Scott Axelrod
ScottAxelrod579@gmail.com
(954)-461-4760
A proactive, dynamic, and dedicated professional with over 15 years of Online Operations and
Community Management experience.
While at AOL, successfully turned the AOL Sports Channel Community into the #1 interactive sports
destination.
A career of proven ability in content and community management, successful team motivation and
leadership, goal definition and achievement, product development, agile development processes, and
partner integrations.
Accomplished, results-driven, business leader who is focused on the implementation of successful
engagement strategies to increase membership, drive site traffic, and ensure optimal member experiences for
maximum retention.
Proven ability to strategically design programming content and manage internal and remote teams to
success.
Solid history of undeniable success in content management, product development, partner integrations, site
redesigns, member communication, goal definition and achievement, and team motivation and leadership
PROFESSIONAL EXPERIENCE
Vistage International - San Diego, CA
2011 2014
Led and managed the development of Best Practices library sites with the most active content. Forged
relationships with 25+ speakers to develop Best Practices and monitor their material for questions on site.
2008-2011
Worked with numerous high profile sports personalities to develop compelling content for users, including:
NFL analyst Sean Salisbury, Fantasy Sports expert Rob Shaw, and national radio broadcaster Sid Rosenberg.
Recruited and managed an editorial team with 9 members; created strategy and directed staff workload.
Strategically focused with exceptional leadership skills and the ability to build high-performance teams.
Provided comprehensive oversight and technical consulting involved in all facets of business operations.
Deeply experienced in working with business models across all platforms (digital, mobile, and social).
1996 2000
Director of Community
Led and oversaw successful merger of The Grandstand into the AOL Sports Channel and vitally enhanced member experiences,
grew community, and maximized member retention. During tenure at AOL, the Sports Community doubled in size to over 1
million unique accounts and the AOL Sports Channel doubled in size to over 10 million unique accounts.
Spearheaded team of 13 direct reports and hundreds of community leaders. Held responsibility for
daily programming of AOL Sports Channel and development of Fantasy Sports Center.
Leveraged a combination of marketing and technology expertise to ensure an optimal user experience.
Conceptualized AOLs Grandstand Fantasy Sports products; created Internets first live automated
drafts/scoreboard, and developed database to use with the products to drive optimal member experience.
Successfully grew community leader program and used our model to develop AOLs internal community
manager program, which was leveraged to manage communities across the platform. Developed a
compelling content and programming model used to build successful communities for other AOL channels.
Led all member-engagement initiatives for AOL Sports; owned the roadmap for strategic planning.
Improved partner relationships under stressful situations to ensure goals and deadlines were being met.
Deeply experienced in managing partner relationships and integration efforts; collaborated with Real
Fans, The Motley Fool, STATS, Inc., Athlete Direct, and SportsLine.com to generate interactive content.
Management recognized for increasing revenue and site usage through "Fan Centrals" with coverage of
20+ annual major sporting events. Moreover, increased revenue and site usage through "Fantasy Sports"
with the development and management of cutting-edge games that were, at launch, industry-leading.
1986 1995
Established, grew, and managed Community Leader Program comprised of 100+ community leaders.
Directed all aspects of sales including: strategic planning, business development, and client management.
Sold company to America Online (AOL) while holding full accountability for overall online operations.