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Communications Theory
Communications Theory
Course Template
The course introduces terms and conceptual models of communication, describing the dynamic
interactive process of human communication (linear, non-linear and multi-dimensional models). It
also explores rhetorical situations and different examples transmitting messages from a source via
channel or medium to a receiver, considering the different meanings a message may have,
depending upon the specific context, setting or cultural background. The course also describes
the use of communicative knowledge for the creation of efficient design solutions, where either
people or people and technology meet (human-machine interface). The controversial discussion
of practical and ethic relevant aspects of product and media design, brand communication,
corporate design and advertising is further included.
b) Intellectual Skills
3. Understand the interrelated effects of communications, mass communications, media and
society.
4. Understand the relationship between symbolic designs and communication.
5. Understand the target Audience and how they effect the communicative aspects of any
design and media.
6. Understand the various effects; socio-political and cultural of mass communication.
c) Professional Skills
7. Develop an analytical approach to issues related to communications theories and their
effects on media and society.
d) Transferable Skills
8. Enhance the student's verbal, logical and analytical expression of ideas and concepts.
ALL Students will sign in to a social network created for them [ http://fusionists.ning.com/].
After signing in they will have to contribute to this network by videos, images, discussion forums,
etc. Their contribution will be assessed as their course portfolio and therefore is a MUST.
.::. Assessment:
:: McQuail, Denis, (2008), Mass Communication Theory, Sage Publishing, 5th Ed.
:: McLuhan, Marshall and Fiore, Quentine, (2005), The Medium is the Massage, Gingko Press.
.::. References
:: Bryant, Jennings and Thompson, Susan, (2002), Fundamentals of Media Effects, McGraw Hill
Publishing.
:: Miller, Katerine, (2005), Communication Theories; Perspectives, Processes, and Contexts,
McGraw Hill, 2nd Ed.
:: Mulhern, Francis, (2000), Culture/ Metaculture, Routledge.
:: Stevenson, Nicholas, (2009), Understanding Media Cultures: Social Theory and Mass
Communication, Sage Publishing, 2nd Ed.