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CAUSECanadaWinsCanadasWorstCharityWebsite

SouthwesternAlbertaAidOrganizationBringsHelptoWestAfricaandCentralAmerica

May4,2015LONDON,ON:Thecallsforsupportwentout,thevoteswerecounted,andEllipsisDigitalis
pleasedtoannouncethisyearswinneroftheirCanadasWorstCharityWebsite:CAUSECanada.

Canmore,AlbertasCAUSECanadaisaninternationalreliefanddevelopmentorganizationthathasraised
morethan$45milliondollarsoverthepast30yearstoassistpeopleinWestAfricaandCentralAmerica.
CAUSECanada'sprogramshaveincludedtherehabilitationofformerchildsoldiersinSierraLeone,
environmentalinitiativessuchasWestAfrica'sfirstsanitarylandfillandtheplantingofmorethanone
milliontreesinGuatemala,empowermentprogramsliteracy,businesstrainingandmicro-credit
supportforwomen,andmostrecently,workonthefrontlinesinSierraLeonetopreventEbola.

BevCarrick,theco-founderofCAUSECanada,andcurrentlyitsexecutivedirector,madethiscompellingly
honestpleawhenshenominatedherorganizationforCanadasWorstCharityWebsite:Wehavespenttoo
muchofourdonors'moneyonoverseasprogramsandnotenoughonupdatingourdinosaurofa
website!!!!!!!!Pleasehelpus.

ThisisthethirdtimeEllipsisDigital(formerlyrtraction)hasrunCanadasWorstCharityWebsite(CWCW),
acampaigntohelparegisteredcharitywith$25,000ofwebdesignanddevelopment.Ouraward-winning
digitalagencyunderstandstheimpactthatagoodwebsitecanhaveonanorganizationsabilitytoconnect
withthepeopleitserves,andattractvolunteersanddonors.AccordingtoStatisticsCanada,charitable
donationsdroppedby19%in2012,resultinginalossof$2.3billiondollarsforCanadiancharities.
Donationsareneededbythesecharitiestohelptheircauses;inreturn,theircauseshelpCanadians,and
peoplearoundtheworld.

Havingworkedwithmanynon-andnot-for-profitorganizations,Ellipsisknowsfirst-handthatmanyofthis
countrysvaluablecharitiessurviveonthepassionandvolunteerismoftheirsupporters,butdonothavethe
resourcestodevelopauser-friendlywebsitethatcanattractthispublicsupport.Asacompanythats
committedtocreatingpositivechangeinourcommunity,weseeCWCWasanavenuetoexpandourimpact
country-wide,whilegivingCanadiancharitiesauniqueopportunitytomobilizeandinspiresupporters,raise
theirpublicprofile,andincreasetheirsocialmediareachoverthecourseoftheCWCWcampaign.Thisyear,
nearly4,000voteswerecastforthe12CWCWfinalists.

Wewouldliketoacknowledgetheother11laudablefinalistsinthisyearsCWCW:B.R.I.D.G.E.S.Hinton,
CerebralPalsyKidsandFamilies,CoolAidSociety,FriendshipHouseofBrant,TheGoodNeighboursClub,
HopeSpringCancerSupportCentre,MoreThanChildsPlay,NativeWomensResourceCentreofToronto,
REDIEnterprisesSociety,ServantsAnonymousSocietyofCalgary,andYouthNet.


AboutEllipsis.Digital
Ellipsis.Digital(adivisionofrTractionCanada,Inc.)isaLondon,Ontario-baseddigitalagencythathelps
businessesandnonprofitorganizationsdeepentheconnectionbetweenonlineengagementandoffline
enjoyment.VisitEllipsisatwww.ellipsis.digital,followusonTwitter@ellipsisdigital,andlikeuson
Facebook.
Forfurtherinformation,contact:
RachelBerdan,CMO
Office:(519)438-9064x5163
rachel.berdan@ellipsis.digital

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