Career Guide 2014-2015 y (English) Final

2014 - 2015
CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |
CAREER PORTFOLIO 2014-2015

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INTRODUCTION
Dear Student,
The IE Career Management Center (CMC) would like to extend a warm welcome to you.
Some of you may find yourselves at the beginning stages of your career journey, and for
others, you may be well on your way down your chosen career path. Wherever you may
be in your career planning process, this guide is intended to help you along the way.
This guide contains a variety of information ranging from how to work with the CMC, to the
IE Career Portfolio (a series of pre-program deliverables that are aimed at helping you
jump-start your career development), in addition to other valuable careers-related topics.
As you will see in the guide, career planning is a process of discovery, exploration,
commitment, and action. Our intention is that through this guide and the enlisting of
services offered through the CMC, you will discover what work fuels your fire, what
energizes you, and how to best articulate your skills, talents, and experiences. Remember,
your career development began before you arrived at IE and will continue throughout
your life so now is the perfect time to gain and further develop the skills that will sustain you
in this development.
You are encouraged to take advantage of the many services that are offered to the IE
student body. We wish you a successful year ahead and look forward to working with you
in the future.
Best regards,
The CMC Team

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INTRODUCTION
TABLE OF CONTENTS
Introduction
Message from the CMC
Table of Contents
Making the Most of the CMC
Timeline
Career Portfolio
Career Portfolio Explained
Instructions and Checklist
Step 1: Self-Assessment
Deliverable 1
Step 2: Identify Potential Career Opportunities
Deliverable 2
Step 3: Create a Career Marketing Plan
Deliverable 3
Step 4: Prepare your CV
Deliverable 4
Deliverable 5
Step 5: Prepare your Cover Letter
Deliverable 6
CVs
CV Writing
How to Impress Recruiters
How to Uncover Critical Accomplishments
Basic English Language and Grammar Rules
Action Word List
Elements of a Poor CV
CV Books
Common CV Book Questions
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3
4
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Cover Letters
Cover Letter Writing
Common Cover Letter Ailments
Cover Letter Checklist
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Networking
Networking
Whats your Networking Quotient?
LinkedIn Tips
10 Signs You Are Being Lazy on LinkedIn
50 Recommended LinkedIn Groups
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IE Career Portal
IE Career Portal Explained
How to Access
Creating Your IE CV
Uploading your CL
Troubleshooting
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Career Resources
Top 3 Rated Resources
Additional Resources
The Top 75 Websites for Your Career
Whats 10 Weeks, 13 Interviews
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Appendix
Career Marketing Plan Sample
IE CV Book Sample
CV Sample
CV Sample
Cover Letter Sample
Cover Letter Sample
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INTRODUCTION
MAKING THE MOST OF THE CMC
Learning how to manage your career is an essential part of your professional
development. The CMC is here to help you enhance your marketability by providing
resources and advising for students to pursue individual career goals in a competitive
global marketplace. While at IE, you are encouraged to take advantage of the following
services:
One-on-One General Advising Meeting

Not sure what type of business career you want to pursue? Feeling confused about
participating in an internship? Need clarification on your Career Portfolio? Be sure to
take advantage of your 60 minute meeting with your assigned point of contact to
clarify any initial doubts you may have about your career.
Open Door Advising

If you have a quick question about CVs, interviews or anything else careers-related,
dont hesitate to drop by the CMC for a brief 10 minute career consultation. (CMC
professionals offer drop-in sessions on a rotating basis. See their time slots listed in the
IE Career Portal).
Career Education Courses Year Round

During the year you will have a number of career education courses that will offer you
the opportunity to brush up on and strengthen your career skills. Workshops ranging
from CV and Cover Letter writing to interview preparation are just a sample of what
you will see during this year.
Networking Opportunities throughout the Year

Each year, the CMC team coordinates a number of events to give you the chance to
meet and interact with IE alumni and recruiters. Our annual Career Fair and on-campus
company presentations will provide you with multiple occasions to learn about
different career fields, internship and full-time opportunities, and to hear career and
job search tips from the recruiter perspective.
Access to Internship, Full-Time Job Listings, and CV Book

The IE Career Portal is IEs online resource that enables you to preview job listings and
submit CVs. When you create your CV in the IE Career Portal system and approve it
for release, your CV will be included in our online CV Book. This can open the door to
additional opportunities since recruiters have convenient access to your latest CV.
Additionally, you will be able to apply for all internship and full time positions with this
job portal.

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INTRODUCTION
TIMELINE
The CMC understands the challenge students face in striving to manage their academic
coursework while simultaneously managing their job search. Students are encouraged to
follow the recommended timeline below to ensure their employment expectations are
fulfilled.
BLOCK I: BEFORE YOU START YOUR PROGRAM
Complete and submit your Career Portfolio by the specified deadline

Review CareerLeader results and attempt to add some of the language into your CV
Review your CV a few more times in an effort to make further improvements
Create/update your LinkedIn profile
Target your top companies and distribute a list of the top 5 to 8 to your friends/family
*Research internship and deadlines and begin applying as soon as possible
**Become familiar with case studies and the case study method
*Important if you are targeting consulting or finance
**Important if you are targeting consulting, strategy, or finance
BLOCK II: BEFORE THE CV BOOK DEADLINE (DATE PROVIDED ONCE CLASSES BEGIN)
Book your One-on-One General Advising Meeting if you need early career advice.
Attend an Open Doors session to receive quick feedback on your IE CV for the CV
Book
Establish and expand your network by contacting two professionals per week
Conduct informational interviews and follow up appropriately
Create a list of questions to ask at informational interviews
Plan daily and weekly job search activities
Establish an effective record keeping system to monitor progress
Dedicate several hours each week to your job search in order to obtain results
Create your 30 second elevator pitch
Update/review your CV(s) and cover letter(s)
Become familiar with assessment centers (ACs) and how to prepare for them
Schedule 1 hour a week in your diary to practice interviewing skills
*Organize a group of classmates to begin practicing case studies on a weekly basis
*Important if you are targeting consulting, strategy, or finance
BLOCK III: BEFORE YOUR LAST PERIOD BEGINS
Bring your LinkedIn profile up to at least 90% completeness if its not there yet
Expand list of target employers and research them all
Continue building and maintaining your network
Refine your elevator pitch
Update/improve your CV(s) and cover letter(s)
Research graduate programs and deadlines
Refine your interview skills

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CAREER PORTFOLIO
CAREER PORTFOLIO EXPLAINED
You are about to embark on an exciting year and your career search will constitute a
critical piece of your graduate school experience and serve as one of the most rewarding
endeavors. You will learn a great deal about yourself and the options available to you;
however, to be successful you must start NOW. For many students the reason why they
choose to pursue a graduate degree is to enhance their career prospects, however,
neither developing a current career nor making a career change is likely to happen by
itself.
The CMC understands this and is here to help you develop your strategy and provide you
with the tools necessary to help you meet your goals. For this reason, we have created
the Career Portfolio.
The purpose of the Career Portfolio is to help you identify and develop the skills and
experiences you need to better prepare yourself for your career of choice. Once you
start your program, the workload may make you feel that you have little time for career
matters so the earlier you begin, the more time you give yourself to make balanced and
informed choices. Remember that it takes time to conduct a self-assessment, research
companies/positions, fine-tune your CV and interviewing skills, and most importantly,
develop a network of contacts. When doing all of this, combined with your schoolwork,
you will quickly realize that an early start is critical.
The Career Portfolio requires a series of pre-program deliverables
to be completed and
submitted by a deadline. All instructions on how to submit will be explained in the
following pages. Remember, like most things, the more time and effort you put into your
career development the more likely you are to reach a satisfying outcome. Therefore, we
highly encourage you to invest lots of time and thought into your responses.
Please use the Career Portfolio Instructions & Checklist on the next page to ensure that
you successfully complete and submit all required documents by the indicated deadline
(please see email).
IMPORTANT: All students are required to submit their Career Portfolio documents before the
One-on-One General Advising Meeting.

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CAREER PORTFOLIO
INSTRUCTIONS & CHECKLIST
There are a total of six deliverables that need to be completed and submitted by the
indicated deadline which will be indicated by your CMC point of contact.
Please note that deliverables 1-4 need to be completed in the Career Portfolio Document
Kit (please see email for attachment). These documents are to be uploaded on the IE
Career Portal through the Documents tab. Deliverables 5-6 need to be created in the IE
Career Portal through the Create CV tab.
UPLOAD IN IE CAREER PORTAL
Deliverable 1: CareerLeader Summary (saved in Career Portfolio Document Kit)
Deliverable 2: Company Research (saved in Career Portfolio Document Kit)

Deliverable 3: Career Marketing Plan (saved in Career Portfolio Document Kit)
Deliverable 4: CV Training (saved in Career Portfolio Document Kit)
IMPORTANT: Please save your Career Portfolio Document Kit as Lastname, Firstname
(program name-language). For example, Doe, John (IMBA-English).
CREATE IN IE CAREER PORTAL

Deliverable 5: IE CV for the CV Book (to be uploaded on the IE Career Portal)
Deliverable 6: IE Cover Letter (to be uploaded on the IE Career Portal)

Please note that there is no RIGHT or WRONG way to complete the Career Portfolio. If
you have difficulty completing any of the exercises, please try your best to provide
complete and well-developed answers. The CMC will not provide assistance or further
explanation prior to the program start. Any questions or doubts you might have can be
addressed when the program starts or with your assigned career point of contact.
CAREER PORTFOLIO

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STEP 1: SELF-ASSESSMENT
Many students (typically 70%-80%) do not know what their career goal is when they
enrollthey enter a graduate program to discover options. You should not be afraid to
admit that you don't know, and you should be prepared to spend focused time on the
assessment process. Self-assessment will help you gain more self-awareness in relation to
your career. This is important as it gives you focus, clarity, and direction, leading to an
increased likelihood that you will be successful in your career ambitions. Depending on the
scenario you find yourself in, these exercises will assist you in the following ways:
Deciding on an internship
By understanding your career aspirations early on in the course, you can start to look
at which parts of your program could assist you in getting valuable experience or
making contacts which could help you get the job you want.
Pursuing an entrepreneurial path

By having a clear understanding of yourself you can build a picture of the type of
business you want to create, explore the skills you want to develop and work out how
setting up a business would fit in with your long-term aims.
Starting your career

Regardless of the number of years of professional experience you may have or not
have, you will have to convince an employer of your commitment to your chosen path.
Recruiters are wary of hiring people into a new area so demonstrating how your past
experience is relevant and why you are suited to the new function and/or industry will
be key.
Interviewing for a job

Knowing what career direction suits you will give you an enthusiasm which will impress
employers. They will assume that if you enjoy your job you will be better at it.
The tool used by IE is the Harvard-created CareerLeader, a web-based career assessment

for graduate business students that is designed to help you discover your career direction.
Upon completion of the test, you will be provided the following:
Expert assessments of your unique pattern of business-relevant interests, values and

abilities, using three tests.
Integrated results, recommending specific career paths that are likely to be your best
career path matches, and why you match well.
Rated entrepreneurial attributes.
In-depth views into 30 business career paths, including information about the interests,
rewards and abilities associated with each one.
A report to help you to understand key elements of corporate culture and how you
will fit in with each.
CAREER PORTFOLIO

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CAREERLEADER ACCESS INFORMATION:

1. Visit: https://www.careerleader.com/sign-in.html and follow the onscreen prompts to
the NEW USER section of the page.
2. Enter your IE student email address:
xxxxxx@student.ie.edu.
3. Enter your registration key: empresa-lamp (the hyphen is required).

4. Once you have successfully logged in and registered your account, you will be brought
to the user dashboard. Here, you can click on TAKE THE TEST for each of the three
inventories (INTERESTS, MOTIVATORS, and SKILLS).
5. After completing all three inventories, you will be able to view your personalized results
in each of the six sections on the dashboard (for which there are buttons to click). Your
printable personalized CareerLeader Report is available within the Toolbox section of
the user dashboard.
*Please allow at least 45 minutes for the test.
**Please type your email and registration key. Do not copy-paste.
DELIVERABLE 1: CAREERLEADER SELF-ASSESSMENT SUMMARY WORKSHEET
Assignment Directions:
1. Complete the CareerLeader test online and then answer the questions on the
CareerLeader Summary worksheet located in the Career Portfolio Document Kit.
STEP 2: IDENTIFY POTENTIAL CAREER OPPORTUNITIES

Research various career opportunities (industries, companies, positions, etc.) to find a
strong fit with your strengths and future goals. When it comes time to interview for a
position, you will have to clearly articulate why you are interested and why you are the
best candidate, so this is the time to begin thinking about this.
Resources to help you:
Career sections of company websites provide information on companies and specific
positions. Read job descriptions to truly understand what you would do and how you
would fit that position.
Careers search guides such as Vault and QS Global Workplace provide industry,
company, and career information. For these resources and a list of others, please refer
to the Career Resources section of this guide.
Once you have spent time researching companies, industries, and functional roles you are
then ready to complete the assignment.
DELIVERABLE 2: IDENTIFY POTENTIAL CAREER OPPORTUNITIES
1. Complete the Identify Potential Career Opportunities worksheet located in the
Career Portfolio Document Kit.
CAREER PORTFOLIO
STEP 3: CREATE A CAREER MARKETING PLAN
Now that you have spent time on self-assessment and researching potential career
opportunities, you should now have a clearer picture of yourself, what you like, and what

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you have to offer an organization. To pull everything into a focused strategy, begin by
completing your Career Marketing Plan.
A marketing plan is designed to launch a product effectively. In this particular case, the
product is you and your career. Creating a career marketing plan will help you focus on
your strategy by articulating several key elements that are crucial to professional
development. Once these elements have been clarified, you will then be able to
effectively put your strategy into action. A sample career marketing plan can be found in
the Appendix: Career Marketing Plan section located at the back of this guide.
DELIVERABLE 3: CAREER MARKETING PLAN WORKSHEET
1. Complete the Career Marketing Plan worksheet located in the Career Portfolio
Document Kit.
CAREER PORTFOLIO
STEP 4: PREPARE YOUR CV
In order to effectively target contacts and future employers, being clear and concise in
your communication, both on paper and in person, is going to be key to making a positive
first impression. Knowing how to write a strong CV and effective cover letter will determine

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your success as a candidate. Because recruiters spend seconds deciding whether to

delete a CV or consider the candidate for an interview, its important that you create a
CV that effectively markets your qualifications in an error-free, easy-to-read format that
elicits accomplishments and skills that uniquely qualify you for the position you are seeking.
To ensure that your CV has a solid base, you will begin by completing the CV Training
worksheet which will help to extract information about your profile that make you a stand
out candidate. If you would like further information regarding CV writing please refer to
the CV section of this guide. Additionally, a mandatory CV writing workshop will take
place during Orientation week where you will be provided with more in-depth information
regarding CV writing. Sample CVs can be found in the Appendix: CV Samples section
located at the back of this guide.
DELIVERABLE 4: CV TRAINING WORKSHEET
1. Complete the CV Training worksheet located in the Career Portfolio Document
Kit.
DELIVERABLE 5: IE CV (TO BE CREATED IN THE IE CAREER PORTAL WEBSITE)
Once you have completed the CV Training worksheet you are then ready to begin
revamping your CV with stronger, more effective information. Though you are able
to create as many CVs in Word format as you deem appropriate, during your time
at IE it is mandatory that you have at least one IE-approved CV that is registered with
the IE Career Portal system. Please refer to the IE Career Portal section of this guide
for instructions on how to create your IE CV in the IE Career Portal system.
STEP 5: PREPARE YOUR COVER LETTER

A cover letter usually accompanies a CV and should be tailored specifically to a business
or organization. While a CV includes accomplishments and facts about your background,
a well-written cover letter gives you the opportunity to display your personality (your voice)
and
explain
your
accomplishments
in
greater
detail.
For further information regarding cover letters please refer to the Cover Letters section of
this guide. Sample cover letters can be found in the Appendix: Cover Letter Samples
section located at the back of this guide.
DELIVERABLE 6: COVER LETTER (TO BE UPLOADED ON THE IE CAREER PORTAL WEBSITE)

1. Draft a cover letter that is targeted for a specific/advertised position and upload
it to the IE Career Portal. Please refer to the IE Career Portal section of this guide
for instructions on how to upload your cover letter to the IE Career Portal system.
CVS
CV WRITING
Most people familiar with the job search process know that having a well-written CV can
mean the difference between obtaining a personal interview or not. However, having a
well-written CV is no easy task. The challenge of CV writing is that it requires you to organize
your thoughts and express yourself in a concise and creative manner, while at the same
time striking a balance between writing too little and too much.

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The most important thing to remember is that CVs are marketing documents, so it makes
sense that they be targeted to the audience you are seeking. Keep in mind that focused
CVs produce greater results in a shorter period of time over the generic cookie cutter
versions. This is something that should be at the forefront of your mind when it comes time
for the job search.
Is your CV compelling? Does it set you apart? Does it communicate exactly why an
employer should interview you and nobody else? Has it been tailored to suit the types of
positions youre targeting? If you didnt answer yes to any of these questions, then its
definitely in your best interest to develop your CV further. After all, you wouldnt go to a
job interview without dressing up in your best interview clothes so why send out a CV that
isnt making you look your best?
Dont worry if your CV isnt up to par at this pointyoure definitely not alone. Lackluster
CVs are probably the most common mistake of students and for this reason we have
specifically added this section to the Career Guide. The following pages, in addition to
the CV exercises of the Career Portfolio and Orientation week, are intended to provide
you with information on how to improve and further strengthen your CV. Remember that
there is no such thing as a perfect or final CV because its a living document that is
always in process.
To understand how important your CV is, you have to put yourself in the position of a busy
recruiter or manager looking to fill a position. This person typically receives in excess of a
hundred CVs for any one position so time is limited, not to mention that this is only ONE
aspect of this persons position so the time spent on this task is going to be limited to 10-20
seconds per CV. If something grabs his/her attention, it will most likely go to the maybe
pile for further review. If not, it will most likely get deleted. You can be the most-qualified
or the best-qualified candidate, but if your CV doesnt say this clearly and powerfully in
the first 20 seconds, youll more than likely never have the chance to prove it.
On the following pages youll find tips and information on how to take your CV from good
to great.
CVS
HOW TO IMPRESS RECRUITERS
1. Be concise. Dont use ten words when three will do and dont overuse big words on
your CV because they sound impressive. Recruiters want to know the facts about you
and they dont want to wade through oceans of verbiage to get to those facts. Use
simple, clear and direct language throughout your CV.
2. Drop the clichs. CV writing is one of the only times where people seem to think
copying is the thing to do. If theyve seen words frequently on other CVs, they assume
those same words belong on theirs. Recruiters have had more than their fill of

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dynamic, results-oriented team players who think outside the box. If the best you
can come up with is think outside the box, youre really not thinking outside the box.
3. Stick to the facts. Recruiters seek candidates who meet certain factual criteria for
example, they may need someone with 10 years of industry experience, or someone
with a history of working in companies over a certain size, or leading teams of 100+.
Whatever the criteria, it is fact-based. Sure, the job may also call for some important
personality traits, but they cant be judged based on your CV those will be
evaluated during an interview. This means that your CV should cover all the key facts
a recruiter needs to know. How many people a manager supervised. How many users
an IT person supported. What budgets a manager controlled. All these facts must be
on your CV and easy to see.
4. Show a little personality. At first glance this might seem contradictory to number
three. Showing some personality doesnt necessarily mean straying from the facts. It
just means that you should present those facts in fresh and interesting language that
reflects who you are. Thats the best way to stand out from all those other dynamic,
results-oriented team players.
5. Write a professional summary that summarizes the important facts. A common best
practice is to start a CV with a professional summary that describes who you are in
just a few lines. Some recruiters may skip this section altogether, but the ones who
read them are not interested in generic claims or descriptions of how fabulous you
are. Once again, they want the facts. Tell them how many years of experience you
have. Summarize three of your best accomplishments. List the high-profile companies
youve worked for. Indicate you are authorized to work in the country where the job
is based. In other words, select whatever facts are most impressive about you and
use the professional summary section to highlight those.
6. Focus on YOUR IMPACT. Make sure that youre using the prime real estate on your
document as effectively as possible. Instead of detailing job responsibilities use the
space to tell a story of how you made an impact in each of your jobs. If each section
of your CV doesnt clearly show how you can make a difference, you are losing out
on interviews. Dont mention that your job required you to handle filing for the whole
department instead, mention that you cleared a backlog of 8 months filing in just 2
weeks and then developed a system to keep things running smoothly. Thats the kind
of information that makes a recruiter want to meet you.
CVS
7. Give them proof. Its one thing to describe how great you are, but its quite another
to validate those claims by providing evidence. Have you won awards for your work?
If so, highlight them right up front. Have you earned several promotions? Say so in the
introduction. Are all your performance reviews glowing? Tell them! Have all your
former managers enthusiastically agreed to be references? Boast about that fact!
Any time your worth is validated by someone else, use it on your CV.
HOW TO UNCOVER CRITICAL ACCOMPLISHMENTS

One of the most difficult tasks when it comes to effective CV writing is identifying
accomplishments which you might find difficult to articulate. To help you become more
effective in identifying your achievements, below is a list of 13 different functions with some
key areas of accomplishments. Use this list as a starting point to help you think of your

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accomplishments. Then be sure to develop your bullet points and showcase them on your
CV.
ACCOUNTING & FINANCE - Its all about the money
Improvements in revenues, profits, ROI, EBITDA, and other financial measurements
Design/implementation of cost controls and quantifiable results
Negotiation of contracts including dollar amounts, profits, cost savings, and more
Implementation of automated programs, tools, and technologies to optimize business
performance
Partner relationships with investors, pension plan administrators, board of directors,
auditors, and others
Merger, acquisition, joint venture, and divestiture experience
ADMINISTRATION & OFFICE MANAGEMENT - Its all about organization and efficiency
Design/implementation of streamlined work procedures and processes
Introduction of automated tools, programs, and systems to enhance efficiency
Internal and external communications responsibilities
Contributions to improved operations, cost reductions, and overall performance
improvements
Personnel training and development experience, and the success of those employees
VIP and executive responsibilities and relationships
CUSTOMER SERVICE - Its all about customers, clients, and others
Improvements in customer service and customer satisfaction scores
Top industry rankings for quality of customer service organization
Contributions to sales growth
Key account management responsibilities and results
Introduction of automated customer service technologies and tools
Reductions in customer service operating and overhead costs
CVS
ENGINEERING - Its all about development and improvement
Engineering/design of new products and their positive financial impact on the
organization
Engineering/design of new processes and their positive financial impact
Redesign of existing products and their resulting financial/market/customer impact
Patents awarded and/or pending
Integration of advanced technologies to expedite engineering and expand
capabilities
Project planning, management, staffing, leadership, and financial success
GENERAL MANAGEMENT - Its all about bottom-line performance
Measurable increases in revenues, profits, EBITDA, ROI, and other financial indices
Leadership of/contributions to strategic planning and long-term business development
Leadership of/contributions to mergers, acquisitions, joint ventures, and businessbuilding initiatives
Success in expanding into new markets, new geographic regions, new countries, etc.

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Improvements in organizational performance, infrastructure, productivity, yield, etc.

Recruitment and leadership of successful management teams (and their contributions)
HEALTH CARE - Its all about quality

Positive impact on quality of care and quality of patient outcomes
Expansion of health care services, programs, and outreach to meet patient needs
Development of innovative health care delivery systems, medical procedures, etc.
Attainment and maintenance of stringent regulatory requirements
Implementation of advanced health care and health care support technologies
Reduction in disease incidence and overall health improvement of targeted patient
base
HUMAN RESOURCES - Its all about the people and their impact on the organization
Success in recruiting personnel and their performance within the organization
Improvements in traditional employee benefits and reductions in premium costs
Introduction of innovative employee benefits and incentives (i.e., flex time, onsite day
care)
Expansion of HR information systems and technologies
Creation of expatriate recruitment, training, employee support, and related programs
Measurement
improvements
in
manpower
and
organizational
performance/productivity
LAW - Its all about distinction
Establishing legal precedents
Managing prestigious cases and clients
Breadth of legal experience across multiple legal disciplines
Demonstrable expertise within one area of legal specialization
Success in negotiations, arbitrations, mediations, and the courtroom
Relationships with regulatory, legislative, judicial, and other agencies/organizations
CVS
MANUFACTURING & PRODUCTION - Its all about yield and output
Increases in production yield and output, worker productivity, and other performance
measurements
Improvements in quality performance and award of quality certifications
Reductions in operating costs and overhead expenses
Design, set-up, and start-up of new manufacturing facilities and production lines
Seamless introduction of new products into existing manufacturing plants and
favorable financial results
Implementation of new technologies, robotics, and other automated processes,
systems, and equipment
RETAIL - Its all about product movement and sales performance
Increases in revenues, profits, and market share
Improvements in product movement, from warehouse to retail floor to customer sale
Distinction for merchandise design and display (including sales results)
Departmental staffing and management responsibilities, and quantifiable results
Implementation of POS, interactive selling, online selling, and other automated retail
technologies
Reductions in store operating costs, staffing costs, loss rates, and other expenses

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SALES & MARKETING - Its all about capturing clients and generating profitable revenues
Increases in revenues, profits, and market share
Individual sales and account achievements
Capture of new key accounts and revenue streams
Sales honors, awards and percentages over quota
Development of new territories and new markets
Introduction of new products and services (and results)
TEACHING - Its all about innovation and student/learner excellence
Development of new curricula and instructional programs
Development of computerized and web-based programs and teaching/learning tools
Committee memberships, student activities, and special projects
Management responsibilities for programs, budgets, resources, personnel, and more
Experience in training and developing other teaching staff
Measurement of student/learner performance and achievement
TECHNOLOGY - Its all about innovation and advances
Development of new technologies and their organization/operational/market impact
Involvement in emerging e-commerce, e-learning, Web 2.0, telecommunications, and
other technologies
Financial benefits of technology (i.e., revenue gains, cost reductions, productivity
improvements)
Patent awarded and/or pending
Success in systems migration, conversion, integration, and more
Domestic and international technology transfer programs and ventures
CVS
BASIC ENGLISH LANGUAGE AND GRAMMAR RULES
Below are some English language and grammar rules that you should pay special attention
to when drafting your CV and cover letter:
HYPHENATION. When you are using two words to describe a noun, those two words act as
an adjective and must be hyphenated.
Examples:
high-performance career
low-cost manufacturing
market-driven sales programs

problem-solving skills
Exception: DO NOT hyphenate when the first of those two words ends in the letters ly.
Examples:
highly successful executive
consistently superior performance
remotely controlled device
PARALLELISM. When you are writing serial items, they must all be written in a parallel voice.
Correct
Directed all manufacturing operations including training and supervising staff,
scheduling production, purchasing materials, managing inventory, troubleshooting

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operations, installing new technology, and coordinating all budgeting. (Note that all of
the phrases start with an ing verb.)
Incorrect
Directed all manufacturing operations including training and supervising staff,
scheduling production, materials management, inventory control, troubleshooting
operations, installing new technology, and budget management. (Note the
inconsistency in the list of serial items - some starting with the ing verb and others using
noun phrases.)
COMMA CONSISTENCY. Pick a method and stick with it where you either consistently use or
not use a comma before the word and in a list of serial items.
Correct
Trained all newly hired personnel in the sales, customer-service and customer-support
departments of Macys Stores, Macys Outlet Malls and Macys Online Shops.
Correct
Trained all newly hired personnel in the sales, customer-service, and customer-support
departments of Macys Stores, Macys Outlet Malls, and Macys Online Shops.
(Note that either of the two examples above is correct and consistent. In the first example,
a comma is not use before the word and in each of the two serial item lists in the sentence.
In the second example, the comma is used.)
CVS
Incorrect
Trained all newly hired personnel in the sales, customer-service and customer supportdepartments of Macys Stores, Macys Outlet Malls, and Macys Online Shops.
(Note the inconsistency of the sentence above where the first list of serial items does not use
a comma before the word and while the second list of items does. This is incorrect
because it is inconsistent.)
Exception: It is recommended that you use a comma before the word and when the final
item in a serial list has the word and in the clause.
Example:
Coordinating materials movement, inventory planning, and shipping and receiving
operations.
BULLET CONSISTENCY. Bullet-point items must be consistent and use the same verb or noun
tense.
Correct
Budget Management
Staff Training & Leadership
Customer Service
Incorrect
New Product Introduction
Sales Territory Management
New Market Development
17
New Product Introduction

Budget Management
Managing Sales Territories
Trainer & Leader
New Market Development
Customer Service Representative
(Note the tremendous inconsistency in the use of nouns and verbs in the incorrect example.)
CVS
ACTION WORD LIST
Weve pulled together a lengthy list of ACTION VERBS designed to help you describe your
educational and employment experiences. Spend a few minutes identifying those words
that best match your background. You can discover more options by checking a thesaurus,
job descriptions, and job announcements.
Communication & People Skills
Addressed
Corresponded
Advertised
Created
Arbitrated
Debated
Arranged
Defined
Articulated
Developed
Authored
Directed
Clarified
Discussed
Collaborated
Dispatched
Communicated Distinguished
Composed
Drafted
Condensed
Edited
Conferred
Elicited
Consulted
Enlisted
Contracted
Explained
Conveyed
Expressed
Convinced
Formulated
Furnished
Helped
Identified
Incorporated
Influenced
Interacted
Interpreted
Interviewed
Involved
Joined
Judged
Led
Lectured
Listened
Manipulated
Marketed
Mediated
Moderated
Motivated
Merged
Negotiated
Observed
Obtained
Outlined
Participated
Persuaded
Presented
Promoted
Proposed
Publicized
Read
Reasoned
Reconciled
Recruited
Referred
Reinforced
Reported
Resolved
Responded
Sold
Solicited
Specified
Spoke
Suggested
Summarized
Synthesized
Translated
Traveled
18
Wrote
Creative Skills
Abstracted
Acted
Adapted
Began
Combined
Composed
Conceptualized
Condensed
Created
Customized
Designed
Developed
Devised
Directed
Discriminated
Displayed
Drew
Entertained
Established
Explored
Fashioned
Formulated
Founded
Generated
Illustrated
Imagined
Imported
Initiated
Innovated
Instituted
Integrated
Introduced
Invented
Launched
Memorized
Modeled
Modified
Originated
Painted
Perceived
Performed
Photographed
Planned
Published
Revised
Revitalized
Shaped
Shared
Set
Solidified
Solved
Synthesized
Visualized
Wrote
Manual Skills
Assembled
Bound
Bent
Built
Controlled
Drilled
Drove
Fed
Handled
Lifted
Moved
Operated
Performed
Set-up
Pulled
Punched
Retooled
Shipped
Skilled
Tended
Worked
CVS
Management and Leadership Skills
Accentuated
Cut
Administered
Decided
Advanced
Delegated
Analyzed
Developed
Appointed
Directed
Approved
Doubled
Assigned
Eliminated
Attained
Emphasized
Chaired
Enforced
Considered
Enhanced
Consolidated
Established
Contained
Evaluated
Contracted
Executed
Controlled
Expanded
Converted
Fine-tuned
Coordinated
Generated
Handled
Headed
Hired
Hosted
Implemented
Improved
Incorporated
Increased
Initiated
Inspected
Instituted
Led
Managed
Merged
Moderated
Motivated
Navigated
Organized
Originated
Overhauled
Oversaw
Performed
Planned
Presided
Prioritized
Produced
Quadrupled
Recommended
Recovered
Recruited
Reorganized
Replaced
Restored
Restructured
Reviewed
Salvaged
Saved
Scheduled
Secured
Selected
Streamlined
Strengthened
Supervised
Terminated
Tripled
Troubleshot
Data and Financial Skills

Administered
Budgeted
Adjusted
Calculated
Allocated
Computed
Analyzed
Conserved
Appraised
Corrected
Assessed
Decreased
Audited
Detailed
Balanced
Determined
Developed
Estimated
Extracted
Forecast
Increased
Maintained
Managed
Marketed
Measured
Netted
Planned
Prepared
Programmed
Projected
Qualified
Reconciled
Reduced
Researched
Retrieved
Solved
Trimmed
Yielded

2014-2015
CAREER PORTFOLIO
19
Helping Skills
Administered
Adjusted
Allocated
Analyzed
Appraised
Assessed
Audited
Balanced
Budgeted
Calculated
Computed
Conserved
Corrected
Decreased
Detailed
Determined
Teaching Skills
Adapted
Adopted
Advised
Benchmarked
Briefed
Clarified
Coached
Communicated
Conducted
Coordinated
Counseled
Critiqued
Decided
Developed
Empowered
Enabled
Encouraged
Enlightened
Developed
Estimated
Extracted
Forecast
Increased
Maintained
Managed
Marketed
Evaluated
Explained
Facilitated
Focused
Guided
Individualized
Influenced
Informed
Initiated
Measured
Netted
Planned
Prepared
Programmed
Projected
Qualified
Reconciled
Instilled
Instructed
Invented
Motivated
Persuaded
Schooled
Shaped
Simulated
Stimulated
Reduced
Researched
Retrieved
Solved
Trimmed
Yielded
Taught
Tested
Trained
Transmitted
Tutored
Valued
CVS
Organizational and Detail Skills
Accomplished Completed
Achieved
Configured
Approved
Corrected
Arranged
Corresponded
Catalogued
Dispatched
Charted
Distributed
Classified
Diversified
Coded
Enforced
Collated
Executed
Collected
Facilitated
Compared
Filed
Compiled
Followed through
Research Skills
Analyzed
Branded
Catalogued
Clarified
Collected
Compiled
Compared
Conducted
Critiqued
Decided
Detected
Determined
Diagnosed
Differentiated
Documented
Evaluated
Examined
Experimented
Explored
Extracted
Generated
Implemented
Incorporated
Inspected
Judged
Logged
Maintained
Met deadlines
Monitored
Obtained
Operated
Ordered
Extrapolated
Fielded
Formulated
Gathered
Hypothesized
Indoctrinated
Inspected
Interpreted
Interviewed
Invented
Organized
Prepared
Processed
Provided
Purchased
Recorded
Registered
Reserved
Responded
Retained
Retrieved
Recorded
Reviewed
Routed
Scheduled
Screened
Standardized
Submitted
Supplied
Systematized
Tabulated
Updated
Validated
Verified
Investigated
Linked
Located
Measured
Observed
Organized
Perceived
Published
Researched
Reviewed
Searched
Scanned
Studied
Solved
Summarized
Surveyed
Synthesized
Systematized
Tested
Wrote
CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 | WEB

20
Technical Skills
Adapted
Applied
Assembled
Automated
Built
Calculated
Computed
Conserved
Constructed
Converted
Debugged
Designed
Determined
Developed
Engineered
Fabricated
Fortified
Installed
Maintained
Operated
Overhauled
Printed
Programmed
Rebuilt
Rectified
Re-designed
Re-engineered
Regulated
Remodeled
Repaired
Replaced
Restored
Solved
Specialized
Standardized
Studied
Upgraded
Utilized
CVS
ELEMENTS OF A POOR CV
1. Too long. The standard rule among business schools regarding CV length is that CVs
should be limited to one page. Of course, there will always be exceptions to the rule,
but keep in mind that the recruiter or person reading your CV will generally spend less
than 20 seconds on your CV so chances are that anything beyond one page wont
be seen. For tips on how to be more concise, refer to the How to Impress Recruiters
section of this guide.
2. Typographical, grammatical, or spelling errors. These kinds of errors can suggest
carelessness, lack of true interest in a job/company, and can scream to the reader,
Do NOT waste your time on this CV!. To ensure that your CV is free of errors be sure
to have at least two others proofread it before submitting it anywhere, whether that
be to the CMC for a Call for Application or an online application. This can be
especially important for non-native speakers who are submitting a CV in a language
that is not their own.
3. Hard to read. A poorly typed or sloppy-looking CV can appear unprofessional. Be
sure to organize your information in a structured manner so that it is as pleasing to
the eyes as possible. Using an easy-to-read font that is no smaller than 10,5 is always
recommended and remember that asterisks, bullets, underlining, bolding, and italics
should only be used to make certain points stand out.
4. Too wordy. CVs should be as concise as possible so avoid using complete sentences
or paragraphs as that can give it an essay-like feel. The goal is to say as much as

21
possible in as few words as possible. Sometimes leaving out articles such as a, an,
and the can do the trick.
5. Bare essentials. Recruiters are looking for stand-out candidates so be sure to include
details that highlight what make you such a qualified person for the job. Providing
only the bare essentials, especially when describing professional experience, skills,
achievements, activities, or interests can result in a CV appearing as lackluster or
unfocused.
6. Irrelevant information. When applying to specific positions, youll want to customize
each CV according to what the position calls for and what the company seeks in an
employee. Only emphasize relevant experience, skills, accomplishments, activities,
and interests that demonstrate why you are a strong match for the position. That one
month internship you did in 2005 might not necessarily be so relevant now so you
might want to reconsider including it.
7. Boring. CVs should be as dynamic as possible. Make sure every statement or bullet
begins with an action verb (refer to the Action Word List located in this section). Use
action verbs to describe what youve accomplished and avoid repeating words,
especially the first word of the bullet point. (Note: You can also use adverbs to begin
a bullet point. For example, Successfully managed).
CVS
CV BOOKS
Occasionally, an employer will decide not to post a position, but instead request that the
CMC send them a CV Book. For instance, companies visiting campus for networking
events or presentations may EXCLUSIVELY use CV books to invite select students to attend.
Opting into a CV Book allows you to:
Maximize the number of recruiters that are able to view your CV
Indicate to the CMC your interest in having your CV referred to recruiters
Cast a broad net for potential internship and employment opportunities
IMPORTANT: In order to appear in your class CV Book, you will need to create your profile
in the IE Career Portal. Please note that all students must create an IE CV in the IE Career
Portal, regardless of whether or not they want to appear in the CV Book. More information
on your class CV Book will be provided once classes begin.
COMMON CV BOOK QUESTIONS

1. What is a CV Book? How do employers use them?
CV Books are a recruitment tool that enables active job seekers to circulate their CVs
to potential employers. By including your CV in a CV Book, you are allowing interested
employers to view your CV and contact you directly about jobs openings, information
sessions, or interviews. Employers can view and download CVs, sort candidate lists by
certain areas of interest, and even do keyword searches.

22
2. Whats the difference between an untargeted CV Book and a targeted CV Book?

An untargeted CV Book is considered general and allows employers to perform a
keyword search to locate specific skills or experiences. Moreover, it allows companies
to gauge the kind of potential that exists in each graduating class. Targeted CV Books
are used to capture the CVs of a precise candidate pool based on specific information
such as function, industry, language or region (i.e., Spanish CV Book, Consulting CV
Book, etc.). To appear in a targeted CV Book, you must first appear in the class CV
Book.
3. Should I customize my CV for a specific company or position?
You do not need to customize your CV to a specific company or position as you would
when applying to a posted position. Companies that request CV Books understand this
and expect a more general CV that has not been customized. It is in your best interest
to avoid company-specific statements since you may be disqualified for any position
not matching the criteria listed in your CV. However, if you would like to appear in a
targeted CV Book that focuses on a particular industry or function, you are
encouraged to adapt your CV according to what is most relevant to that particular
industry or function.
COVER LETTERS
COVER LETTER WRITING
A cover letter, also called a letter of application or covering letter, presents you for the first
time to a prospective employer or networking contact. The purpose is to convey your
interest in a target position, or if not applying for a specific position, then the cover letter will
introduce your purpose in targeting a specific company, offering potential value to the
organization.
While the CV is typically written in a rather formal manner (first person with personal
pronouns understood but excluded), if done effectively, the cover letter will afford the
opportunity to present your personal brand in a unique and creative way. Keep in mind
that the cover letter should highlight the CV, rather than duplicate the content (which is
what is seen too often). In some cases, the cover letter will be the first document, and
sometimes, the only document an employer or recruiter sees, and as such, should make a
stellar first impression.
The best cover letters are ones that are customized to the role and the company.
Customizing goes beyond simply switching company names and focuses more on
matching your interests and skills against the targeted role. Therefore, when writing your
cover letter, keep the employers perspective in mind. He/she is interested in what value
you would add to the organization (not in how the position would benefit you). Research
the industry, employer and position for which you are applying. Your cover letter should
demonstrate that you know something about the organization and not just superficial
details. Use the job description as a starting point for writing your cover letter and draw as
many connections as possible between yourself and the position. You may want to consider
making a chart like this one:

23
EMPLOYERS NEEDS
YOUR QUALIFICATIONS
Website design experience Marketing Assistant, website design
Website design training
Continuing Education courses
Computer skills
Adobe Design Suite, MS Office & Dreamweaver
Community service
Designed websites for 10 nonprofit organizations
Below you will find suggestions that will help you get started in turning your cover letter into
a compelling document:
1. Impress your reader quickly. In the first paragraph, after you say what job youre
applying to, briefly list the major reasons you are the right candidate for the job. This task
can be done in just a few words.
2. Say what you can do for the company. Companies are not in the business of giving you
the experience you seek. They hire people who will potentially affect bottom line and
add value. Theyre not interested in fulfilling career dreams.
3. Tell a good, brief story. The person reading your cover letter is a human being, and
human beings like stories. If you do a good job with your cover letter, the reader will be
enthralled and left wanting more.
COVER LETTERS
COMMON COVER LETTER AILMENTS
If a sloppy, unfocused, or cookie cutter cover letter accompanies a quality CV, it is a
reflection on the candidates concern for how important these communications are in
presenting to the target company or contact. To ensure that your cover letter is doing your
profile justice, stay away from the following cover letter ailments:
1. The cookie cutter cover letter. One of the most common mistakes students make in
sending cover letters is not changing the information to the addressee. It becomes very
obvious to the reader when the cover letter is not properly addressed to the target
employer. The writer may put a new company in the address line but forget to change
the company name in the body of the letter and most recruiters will consider this faux
pas as proof that the candidate has little attention to detail and, more importantly, no
place at their company.
2. The untailored cover letter. Behind that job description is someone who wrote it. So
attempt to echo the authors words and intent by incorporating that content directly
into your letter. When the reader reviews your letter, the thought process will likely be:
This person seems to fit the description. This person understands the role.
3. The boring/standard cover letters. Dont waste your first paragraph by writing a boring
introduction. Use the first paragraph to grab the employers attention. Tell the employer
why you are writing and summarize the reasons you are qualified for the position,
expanding on your qualifications in later paragraphs. Stay away from clichs such as
Enclosed please find my CV or As you can see on my CV enclosed. Employers can
see that your CV is enclosed; they don't need you to tell them. Such stale phrases just

24
waste precious space. Write a letter that will make the employer want to get to know
you better.
4. The never-ending cover letter. Rambling on too long and telling the story of your
life/career is not appropriate in person or on paper. Keep your letter as brief as possible
and never exceed more than one page. Using bullet points in the letter is a good way
to break up blocks of text and make the letter easier on the eyes. Many students tend
to use their cover letters to provide a narrative of their life or career, but thats not what
the letter is all about. Remember, its a marketing tool that should focus on the
qualifications that will sell you to the employer. Your letter should answer the question:
Why should I hire this person? Use simple language and uncomplicated sentence
structure and ruthlessly eliminate all unnecessary words.
5. The sloppy cover letter. Allowing typos, misspellings, or incorrect grammar/punctuation
into any kind of written communication can weigh heavily on your professional
reputation. Remember, your letter reflects your ability to write and communicate so be
sure your document is letter-perfect before sending it out. Proofread your letter and put
it down and proof it again a few hours later with a fresh eye. Then enlist a friend to review
it for errors.
6. The repeated CV in the cover letter. You can use your cover letter to highlight the
aspects of your CV that are relevant to the position, but you're wasting precious space
and the potential employers time if you simply repeat your CV.

25
COVER LETTERS
COVER LETTER CHECKLIST
Before you send out your cover letter remember to:
Address your letter to a particular person whenever sending a cover letter.

Spell the company or recipients name correctly.
Use a colon following the salutation.
Indicate what position you are applying for and how you were informed of the
opening.
Clearly state why you are interested in the position and the organization.
Provide specific examples of skills related to the position.
Present your letter in a form that is neat and attractive.
Avoid re-writing your CV.
Vary the sentence structure.
Limit the use of I and my at the beginning of each sentence.
Express appreciation for the employer considering your application.
Tell the employer what you can do for the organization, not what it can do for you.
Create an original letter rather a mass-produced copy.
Spell every word correctly.
Verify the grammar, syntax, punctuation, and capitalization throughout the letter.
Include your signature if possible.

26
NETWORKING
NETWORKING
Networking is one of the most important activities that you can leverage throughout your
career. With the majority of job opportunities not publicly advertised (an estimated 70%80%), it becomes vital that you manage and grow your network of career stakeholders to
ensure a healthy flow of support, information, and potential job leads.
What most students fail to remember is that networking is a process of building relationships
with substance, which is no easy feat. Like any relationship of quality, serious time, effort,
and careful thought must be invested. Most students liken networking to hunting because
many expect to receive instant gratification on their time invested. However, true
networking is transformational and is about developing long-lasting relationships which can
only be effective when you:
1. Are strategic in the network you choose to develop.
2. Put effort into nurturing them.
3. Ensure that the benefits are reciprocated for all parties involved.
IMPORTANT: Networking is an employer preferred method of recruitment, however, it tends
to be the strategy least utilized by job seekers, especially studentsprobably because it is
the most time-consuming.
Two Kinds of Networking
There are two kinds of networking the kind that focuses on tapping into the hidden job
market and the informational interviewing approach. In the first kind of networking, jobs
open up and are then filled through word of mouth and personal referrals. The estimated
70%-80% of unadvertised jobs referred to above are filled this way, as it saves employers
time, recruiting fees, and comes from a trusted referral.
With informational interviewing, you gather information and advice about a career before
you decide to pursue it by asking professionals who are already doing the job. Typically, an
informational interview will consist of a brief meeting between you and a person working in
the career or industry that you would like to explore. A successful informational interview will
help you to:
Learn about the realities of working in a particular role
Decide among different roles
Focus your career goals
Discover careers that you hadnt contemplated before
Gain the perspective of how to break into a particular field
Uncover the hidden job market
Whether you are entering the workforce for the first time or changing careers, it pays to
sharpen your networking skills and cultivate a network of contacts who can aid you
throughout your career.

27
NETWORKING
WHATS YOUR NETWORKING QUOTIENT?
Below is a networking IQ quiz that will help you to see if you are taking advantage of all the
networking opportunities available to you.
1. You think networking is
a) A manipulative, deceitful way to get ahead
b) A one-sided relationship where one person relies on the other
c) A challenging activity that requires you to admit we all need the help of others from
time to time
d) A mutually beneficial long-term relationship where each party is open to
opportunities to help the other advance professionally
2. Your friend talks you into attending a social gathering. Do you
a) Stand in a corner by yourself and avoid eye contact if someone approaches
b) Look for someone else who seems uncomfortable, make eye contact and be open
to talking
c) Ask your friend to introduce you to others there
d) Start talking to people and try to work the room
4. When you are in the job market how will you look for jobs?
a) Read job ads
b) Post your CV online and see what happens
c) Tell everyone you know that youre looking for work
d) Tell everyone and join professional organizations to meet more people
5. The CMC is organizing an event with people in the field you want to enter. You
a) Dont attend since its probably not for you
b) Attend the event, but dont speak to anyone
c) Attend the event and ask for peoples business cards before leaving
d) Attend the event, speak to the presenters, ask for their cards and give them your
card, and possibly follow up with an informational interview
6. Youre invited to an event where you become aware that there is someone who works
at the company you want to work for. What do you do?
a) Forget about it since a party is an inappropriate place to talk business
b) Ask a friend to talk to the person about the company and report back to you
c) Ask someone who knows the person well for an introduction
d) Approach the person, introduce yourself, and start a conversation
8. While you are at IE you
a) Just go to classes and study
b) Go to some of the events organized by the CMC and Alumni
c) Join a club or organization, attend their events and join a committee
d) Join several clubs/organizations, take on leadership positions, and attend event
organized by the CMC and Alumni

28
NETWORKING
9. Youre on a plane. Do you
a) Sit down, put on an eye mask, and sleep
b) Read a book and answer questions if the person next to you asks you any
c) Ask a simple question of the person sitting next to you and let them control the
conversation
d) Strike up a conversation with the person sitting next to you since you never know if
they might be an important contact for you
10. How do you approach your classes?
a) Sit in the back corner and work on your laptop
b) Sit near the front, talk to other students and answer the professors questions if asked
directly
c) Sit in the front row, ask questions, and talk to the professor during office hours and
discussion sessions
d) Sit in the front row, ask questions, attend the professors office hours (even if you are
doing well in the class), and join a study group
11. Currently you
a) Stick mostly to yourself and focus on your studies
b) Socialize with classmates from your section
c) Socialize with as many students in your program/school as possible
d) Socialize with as many students as you can regardless of program or school
Scoring: a-0, b-1, c-2, d-3
0-5 Networking Phobic. You dont like networking, dont see a need for it and may
believe asking others for help is a sign of weakness. You may want to change your
mindset and explore your negative views toward networking.
6-15 Networking Novice. You take only low risk opportunities to network and probably
miss many opportunities. You need to explore your networking blocks and perhaps seek
out a networking mentor.
16-24 Networking Wanna Be. Youre good at recognizing networking opportunities and
sometimes take the initiative. Networking takes you out of your comfort zone, but you
clearly understand the value of building connections. You need to build your
confidence and learn strategies to help you take the initiative more.
25-30 Networking Genius. Youre a networking pro. You seek out opportunities to meet
new people, clearly understand the importance of building connections and realize the
key to success is often not about what you know but who you know. You might consider
being a networking mentor.

29
NETWORKING
LINKEDIN TIPS
Whether youre new to LinkedIn or just need to be a little more effective, the key to
leveraging the site is knowing how to use it properly. During the first few months at IE you
should put the following LinkedIn tasks on your high priority list:
1. Write (or revise) your profile headline. Your headline can be considered the single most
important piece of prime real estate on your profile. It is, in essence, your elevator pitch
in a few words so simply putting Student at IE Business School or your past position isnt
doing your profile justice. Let people know what you want them to remember about
you by summarizing a few of your top skills and interests in your headline. An improved
version of the student headline would be IE Business School Student with Finance
background seeking Corporate Finance role or Savvy IE Business School Student Seeks
Social Media Internship for Summer 2013. By doing so you instantly give recruiters a
snapshot of your expertise/area of interest and give them a reason to continue reading
about you.
2. Make sure your profile is complete. Aim for a profile that is 90% complete. Its critical to
make sure youre presenting a complete picture to your connections and prospective
employers. Explain your work or internship experience in detail so users get a thorough
grasp of what youve done and what you bring to the table. Add skills and specialties,
which will boost the SEO (search engine optimization) of your profile and help you to
appear higher in LinkedIn search results. Ask colleagues or professors to write a
recommendation for you (and be sure to return the favor). The more information you
have in your profile, the more effective your LinkedIn presence will be.
3. Customize your invitations. Part of your time on LinkedIn should be spent expanding your
network and when you invite someone to connect, its important that you take just a
few seconds to add a personal message, instead of using LinkedIns default request.
Send a personalized connection request explaining why the connection makes sense.
Even if the request goes out without personalizing it, you can still find some way to
connect with that person and let them know that you are not just carelessly adding as
many contacts as possible.
4. Use LinkedIn for research. LinkedIn can also be a powerful research tool. If youre
headed to a job interview, use LinkedIn to gather information about the company and
its employees. If you have a meeting with someone, see if that person is on LinkedIn.
Then you can slip personal details into the conversation, thereby establishing a more
memorable connection.
5. Participate. As with any social network, youll have more success with LinkedIn if you
participate in the site. Regularly post content to your status updates. Join groups and
connect with fellow alumni, those in your field of interest and other industry professionals.
Not only do these groups provide you access to connect with and contact fellow group
members who could become future investors, colleagues, etc., but the groups
discussion boards can provide networking opportunities, job leads and insightful advice,
tips and support.

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NETWORKING
10 SIGNS YOU ARE BEING LAZY ON LINKEDIN
1. You send generic LinkedIn connection requests. See number 3 on the previous page.
2. You neglect to use a professional photo on you profile. It is strongly recommended that
you add a professional photo, as it can add credibility to your profile.
3. You have no recommendations. When you sign up for LinkedIn and first fill out your
profile, LinkedIn recommends that you write three LinkedIn Recommendations. You
need to do this in order to get your LinkedIn Profile to 100% Completion. Job postings on
LinkedIn similarly require three LinkedIn Recommendations. These recommendations
can only work in your favor, so having at least three of them will help your profile.
4. You provide vague recommendations for others. If someone asks you to write a
recommendation for them, try to write a good one. Use specific examples of their work
and, more importantly, the impact they had on you, your career or the company. If you
cant think of something great to say, ask the person you are recommending for a few
ideas like projects/results theyd like you to highlight.
5. You copy and paste your CV into LinkedIn. Thats not a profile, thats your CV and CVs
are different. Dont make your LinkedIn profile a carbon copy of your CV. Your summary
can be a powerful place to introduce your brand promise to recruiters, hiring managers,
etc.
6. You join groups then ignore them. There are some great career groups on LinkedIn. You
can pick up new ideas, meet great people and share your story but that only happens
if you actually participate and most people dont. The best way to start is to establish
yourself with five and then add more as you can.
7. You dont complete your profile. Its really not that hard to get to at least 90% completion
and it gives your profile an extra bit of polish. It says to people that you are serious about
your participation on the site.
8. You dont have enough connections. The purpose of LinkedIn is to get you connected
to your network (previous and potential) and then to enjoy the explosive nature of now
being linked to everyone they know and so on. So if you have less than 100 connections,
you are missing out on the great value that LinkedIn provides. Everyone knows (or has
worked with) 100 people. Get started today by sending out five personalized connection
requests and do that every day for a month.
9. Your headline is dull. When a recruiter or hiring manager gets to your profile, you want
to inspire them. Ensure that your headline tells them who you are and what you do.

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NETWORKING
10. Your last status update was three years ago. Updates to your profile remind people that
you are still active. Updating your profile all across the social web is a good idea, but
on LinkedIn it is a particularly good idea. You can share content from Twitter by using #
in your tweet to make it easier. You can update your network using your small wins
during job search (successful interview, etc). You can also like, comment on, or share an
update from someone else.
50 RECOMMENDED LINKEDIN GROUPS FOR STUDENTS BY CAREERROCKETEER.COM

Entrepreneurship
On Startups The Community for Entrepreneurs
Startup Specialists
Bright Ideas & Entrepreneurs
Private Equity & Venture Capital Group
Consulting
Consultants Network
Worldwide Management Consultants
Marketing & Communications
Marketing & Communication Network
Public Relations & Communications
Professionals
Marketing Executives Group
Innovative Marketing, PR, Sales, Word-ofMouth & Buzz Innovators
Advertising Professionals
Online Advertising Professionals
Social Media Marketing
Sales & Business Development
! Sales Best Practices
SalesBlogcast.com
Product & Brand Management
280 Group: Product Management &
Product Marketing
CPG Supergroup!
CPGpeople
Finance & Accounting
Finance Club
Finance Industry Professionals Worldwide
FinancePlus
Business Intelligence & IT
Business Intelligence & Analytics Group
Business Intelligence Professionals
IT Specialist Group
The IT Architect Network
Project Management
Project Manager Networking Group
Project Management Community
Operations
Supply Chain Today
Procurement Professionals
Lean Six Sigma
Human Resources
Linked:HR
H.R. Professionals
Industry Specific
GreenBiz.com Green Business
Professionals
Telecom Professionals
Biotech & Pharma Professionals Network
Media Professionals Worldwide
Event Peeps: For Live Event Industry
Professionals
Retail Industry Professionals Group
Travel & Tourism Industry Professionals
Worldwide
Sports Industry Network
Special Interest
Women For Hire
National Black MBA Association
NSHMBA
National Association of Women MBAs
Career Search & Development
Career Rocketeer
Career Central
MBA Specific
MBA Highway MBA Job Search &
Career Network

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IE CAREER PORTAL
IE CAREER PORTAL EXPLAINED
The IE Career Portal is a web-based system for recruiting IE students and alumni for
employment and internship opportunities. There is no cost to use IE Career Portal and to
access it you will need your assigned IE username and password to register.
HOW TO ACCESS
To begin using the IE Career Portal, please follow steps 1-3:
1. Visit https://ie-csm.symplicity.com/students/index.php or click on IE Career Portal
located in the More tab on Campus Online. Login in requires use of your assigned IE
username and password.
2. Read and accept both legal clauses (English and Spanish).
3. Click on Profile (located at the top left) and complete the sections: Personal,
Academic, Privacy, and Employment.
UPLOADING YOUR CV AND COVER LETTER to the IE Career Portal

1. Save your CV and Cover Letter in Word and click on Documents (located at the top, next to
Profile) and then +Add New.
2. Label your CV as NameSurname_CVBook English and your Cover Letter as Company Name.
3. Choose CV/Cover Letter for Document Type.
4. Upload your document.
TROUBLESHOOTING
Accessing the IE Career Portal
a. If you are denied access to the IE Career Portal please send an email to
careers.online@ie.eduwith ACCESS TO IE CAREER PORTAL in the subject.
b. Only use Google Chrome or Firefox to access the IE Career Portal, as it will not work in
Explorer.

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IE CAREER PORTAL
TOP 3 RATED RESOURCES
The CMC manages extensive career and employment resources which allow you to access
thousands of employment opportunities, post and submit CVs, and sign up for various
professional development services.
Though the CMC works with a variety of companies and providers, below is a list of the Top
3 Rated Resources recommended for all students. While you are encouraged to explore all
resources we are affiliated with, youll definitely want to pay extra attention to the Top 3.
1. Vault - The worlds leading source of career intelligence that makes your efforts at
researching employers, industries, and career subjects infinitely easier and more
efficient.
Download guides on different industries, companies, and general career topics
Research top employers
Explore industries and professions
Gain career advice to get ahead
Share and discuss your interests and experiences with other users
http://careerinsider.vault.com/wps/portal/careerinsider?parrefer=277
*Register with a personal username and password
2. QS Global Workplace - Leading global provider of specialist higher education and
careers information and solutions that link undergraduate, graduate, MBA and
executive communities around the world with recruiters and education providers.
Exclusive events
Publications
Research and interactive web tools
http://www.qs.com/globalworkplace/members/register/
3. Workmaze Leading provider of careers information and services for the international
business school market, offering a comprehensive suite of products and services to assist
students in every stage of their career development.
Recruitment guides which include:
o Names of the key recruitment contacts
o Details of any recruitment programs, competitions and internships
o Deadlines and methods of application
o Details of international recruitment opportunities
Executive & Headhunter Recruitment Guides
o New guides on high level head-hunters and executive recruitment companies in
the UK, EU, Far East, MEA, Russia, Canada, the USA & South America.
http://mba.workmaze.com/
*Login using the username and password iebs

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CAREER RESOURCES
ADDITIONAL RESOURCES
Below is a collection of online resources that are aimed to prepare you for the job search.
All sites, regardless of whether you have a senior or junior profile, can prove to be useful as
they are geared to help you:
Acquire important information about various subjects

Build your network
Enhance your skills
Give your profile visibility
1. Business Because First specialist network connecting business students, recruiters,

business school applicants, and business schools around the world.
Build a CV that you can send as a link to potential employers
Apply for jobs and talk with recruiters
Connect to other business students in your city or across the world
Read daily stories about life at business school and the job market for MBAs
Access a platform that sends CVs every month from the site to recruiters
http://www.businessbecause.com/
2. Careers International Europes leading international recruitment event company.
Careers International has a uniquely international focus with services specifically
designed for international recruitment. Their ultimate aim is to link high potential
candidates with equally high quality global companies. They carefully pre-select the
candidates before inviting them to the Career Events, Dedicated Events or Online
Events.
http://www.careersinternational.com/
3. Entrypark & IHIPO Site providing job and internship offers, information regarding
Graduate Programs, and access to the annual Entrypark International Career book.
http://www.entrypark.com/
http://www.ihipo.com/
4. Fort Foundation Consortium of major corporations and top business schools that has
become a powerful change agent in educating and directing talented women toward
leadership roles in business.
http://www.fortefoundation.org/
* Unlimited free access for all IE women students/alumni when you register with your IE
email address
5. Glassdoor - Free career community where anyone can find and anonymously share an
inside look at jobs and companies.
http://www.glassdoor.com/index.htm
6. Going Global - Leading provider of career and employment resources for evaluating,
selecting and transitioning into a successful career in a foreign country.
http://online.goinglobal.com/default.aspx

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CAREER RESOURCES
7. Interview Bay Prepare for a case interview by taking a mock interview directly from
your target companys current employee or an alumnus.
http://www.interviewbay.com/
* Paid Service. IE students receive a 10% discount
8. Ivy Exec A trusted recruiting tool used by companies such as Deloitte, Barclays,
Google, Prada, and other top firms looking to hire high-caliber MBAs.
https://www.ivyexec.com/professionals/register/?ref=IEBUS2013&promo=ALLACCESS12MTH
* Use promo code ALLACCESS12MTH during registration to activate the 12 months free
trial.
9. JibberJobber Designed to make job search easy by providing real tools for job
seekers. Allows you to manage and organize a job search, providing extensive
resources for networking, CREATING AND MANAGING YOUR ONLINE IMAGE in popular
social networks such as LinkedIn, Twitter, Facebook, etc.
http://ie.jibberjobber.com/
* Use your IE email for registration to receive access to IE subscribed videos
10. MBA-Direct Professional online community for MBA alumni, students, executive
recruiters and the worlds leading business schools. Specializes in advertising genuine,
international, executive MBA job opportunities across the global recruitment
marketplace and provides an innovative and effective method for recruitment.
http://www.mba-direct.com/
*Use the school code ABS-0113 to register
11. MBA & Company Multi-award winning talent broker specializing in MBA candidates
and graduates from the worlds leading business schools. They provide MBA candidates
and graduates with a range of consultancy project opportunities that range from 10hrs
upwards to full time jobs. The aim of the service is to provide their members with the
opportunity to earn additional income, expand their professional network, and build
further professional credibility through verified client feedback.
http://www.mbaandco.com/
*Select IE Business School in the list of Partner Schools
12. MBA-Exchange Global website for business professionals, with over 25,000 MBA-quality
job postings covering various industries and geographies. Students and alumni of
leading business schools search jobs, upload their CV (confidential for alumni), research
companies and participate in online recruiting events.
http://www.mba-exchange.com/
*Register with your IE email
13. 10 Minutes With Educational website, designed to help students understand the true
nature of different jobs, by featuring short video interviews with successful business
people. 10 Minutes With helps students understand what working in a particular function
would look like and the skills they require before launching specific career paths
(whether in Finance, Marketing, Human Resources, etc.).
http://www.10minuteswith.com/

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14. Globiles - A members only global community (globiles = global + mobile) launched in
late 2011 focused on enabling professionals pursue and develop international careers,
with many services including a jobs market, shared advice and insights on subjects such
as networking, job trends and visas, and a one-to-one career counselling service offered
between members. The community includes a novel points system for member
contributions, linked to profit-sharing. Founder Andrew Stott lives in Madrid and is a
regular speaker at IE events. IE students, alumni and staff without invitations can become
members stating simply "IE" against the registration question "Help us understand why
you qualify for membership?"
http://www.globiles.com/

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THE TOP 75 WEBSITES FOR YOUR CAREER
BY FORBES.COM
1. About.com/Careers
Owned by The New York Times, About.com offers a wealth of free information for job
seekers and those looking to advance their careers, including articles about everything
from how to get along with your boss to questions not to ask an employer during an
interview. About.com also links to other sites focused on specific careers like advertising
or criminology, that have articles on topics like copywriting or the day in the life of a
police officer. Users can also read up on the history of various fields, find a list of schools
where they can study for a particular degree, or peruse an article on the most popular
jobs in a given field. The site links to job listings powered by Indeed.com. Job search and
employment expert Alison Doyle has been About.coms job search guide since 1998.
2. Betts Recruiting
This is the site for Betts Recruiting, which searches for talent for the business side of venture
capital-backed startups in New York City and Silicon Valley. The focus is on sales,
marketing and business development staff from the junior level through vice president.
3. Big Interview
Co-founded by career coach Pamela Skillings, who used to work in human resources at
Citigroup, Morgan Stanley and MasterCard International, Big Interview offers online
interviewing tutorials where users pay $197 for a package of three installments. Users can
prep for industry-specific interviews like pharmaceutical sales or advertising. The prep
involves an on-screen interviewer asking questions like, tell me about yourself, and
why are you interested in this position? The user then records her answer and watches
it back onscreen. The site offers numerous tips for different stages of the interview process
(sample answer, in part: I love managing teams and solving customer problems.)
4. Blogging4Jobs
Blogging4Jobs.com is an online workplace resource for managers, leaders, human
resources, and recruiting professionals. They take their audience to uncomfortable, yet
necessary, places exposing them to the realities of the workplace without the
corporate sugar coating. The site was launched in 2007 with a goal of helping job
seekers learn the unwritten rules of job searching. The site has since expanded to offer
insights into the world of work from a corporate and operations no-nonsense point of
view.
5. Boomer Job Tips
Boomer Job Tops offers ideas, hints, tips and how-tos for the growing baby boomer
population to help them find a job, win an interview or move their career forward. The
site has hundreds of articles from experts in the career area on rsums, interviews,
strategy and tactics with a boomer focus.

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6. CareerBliss.com
CareerBliss is all about helping people lead happier lives by finding happiness in the
workplace. The job information-hub offers free resources, like its happiness assessment
developed by experts, a database of 6.5 million salaries, 600,000 company reviews, and
3 million job listings. Using its large database of reviews and survey results, the site
regularly releases lists like, The Happiest For Working Dads and The Happiest
Companies to Work For.
7. CareerBuilder
Founded in 1995, CareerBuilder is one of the biggest online job boards. Its scope is
international, with a presence in more than 60 markets worldwide. The site helps
employers refine and target job descriptions to attract talent. Users can post rsums on
the site and for a fee, get help writing rsums ($180-$300), cover letters ($50), thankyou notes ($15) and compiling references ($10). The site also offers paid online courses
in different fields, like marketing and dentistry.
8. Career Change Central
The days when people spent decades in the same job before retiring are basically over.
Career Change Central says the working public now has a new model: One that
encompasses multiple careers, a variety of job opportunities, and productive selfemployment. So whether youre trying to get ahead in your current job, wanting to
change directions completely or get a job after retirement, this is your resource. Bettie
Biehn, a career human resources and not-for-profit management professional,
launched the site in 2004 and provides career coaching services, rsum writing tips and
cover letter advice.
9. Career Copilot
The people behind this career blog believe that when it comes to your career, you
shouldnt fly solo. Dan Keller, the sites owner and editor, has over a decade of recruiting
experience, including retained search, contingency search and corporate recruiting.
As a certified rsum writer, he also owns and manages ProResumeWriter.com. Keller
provides advice on everything from interviewing to social networking to career
development on the blog.
10. Career Girl Network
Career Girl Network provides information and resources to women, as well as the
opportunity to build a network invested in their success. With hundreds of original articles
each month from writers who know the world of personal branding, dressing for success,
interview tactics, and other tips for success, the site combines its in-house expertise with
valuable aggregated content for women in business from around the web.
11. Careers in Government
CareersinGovernment.com aims to match job seekers with careers in the government
and the public sector. The site also includes resources like a basic salary calculator, tips
for using social media to find a public sector job and a comprehensive list of professional
associations for public sector employees.

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12. Come Recommended
Come Recommended is a content marketing and digital PR consultancy for
organizations with products that target job seekers and/or employers. Simply put, they
help companies get found, get clients, and get the recognition they deserve. The site
was founded in 2008 by Forbes contributor Heather R. Huhman, a thought leader and
expert in the careers space with a decade of experience as a hiring manager and
public relations specialist.
13. Dice.com
If youre a technology or engineering professional, Dice is the site for you. With a 21-year
track record, the self-proclaimed career hub for tech helps employers reach hard-tofind, experienced and qualified tech and engineering professionals. Dice also reports
technology news and dishes out career advice, and the site currently has a database
of over 86,000 tech positions. You can subscribe to its newsletter, upload your rsum,
or follow industry-specific talent communities through the site.
14. Doostang
Doostang calls itself an exclusive career community that helps elite young professionals
accelerate their careers. Founded in 2005 by Stanford MBA Mareza Larizadeh, the site
has formed partnerships with business schools like Wharton and Duke Universitys Fuqua
School of Business to give their students access to listings from firms including Goldman
Sachs, Google and Facebook. Doostang, which gets its name from the Latin word for
reaching for talent, caters especially to workers in their 20s and 30s. It charges fees to
users of $40 a month with discounts for longer memberships.
15. eFinancialCareers
eFinancialCareers is a large network of career sites for professionals working in banking
and the financial markets, as well as grads who aspire to work in the industry and the
firms seeking to employ them. The site strives to provide job seekers within the finance
community with the best opportunities, job market news, salary information and career
adviceand its not limited to those in the U.S. The website operates in 22 markets and
five languages.
16. Enternships
Targeted at students and recent graduates, Enternships was founded in 2009 by Rajeeb
Dey, a Oxford University graduate. The site connects students and recent graduates with
internships and entry-level jobs in entrepreneurial businesses. Based in London, most of
the sites listings are in the U.K. but it also includes jobs in San Francisco and New York, in
addition to Paris, Mumbai and Berlin.
17. Escape The City
Two former consultants in Ernst & Youngs London office, Rob Symington and Dom
Jackman, founded Escape the City in 2009. The site aims to help banking, law and
finance workers switch to more fulfilling careers. Its blog includes profiles of people who
have made career changes. More than 82,000 members have signed up to receive a
weekly email that includes job listings at startups, charities, and social enterprises.

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18. Evil HR Lady
On the Evil HR Lady blog, Suzanne Lucas dishes out career advice and commentary on
the working world. She takes readers questions and responds with snarky, well-thoughtout answers explaining whats going on inside the heads of managers and HR personnel.
With six years of archives, Lucas currently has over 22,000 subscribers to her RSS feed.
19. Experience.com
Experience.com specializes in entry-level jobs and internships for students and recent
college grads. It includes a job board and articles of interest to those starting out in the
job market, like entry-level job interviewing, rsum and cover letter tips, plus articles
aimed at college students like what to do about a horrible freshman roommate and
how to save money on an off-campus apartment.
20. Flex Jobs
Aimed at job seekers who want part-time, flextime, and freelance jobs or positions where
they can telecommute, FlexJobs is a subscription service that charges $15 a month or
$50 a year for access to its listings. The site claims to screen online job listings, including
industry blogs, employer sites and job boards and only offer legitimate jobs. The site
has 50 career categories and jobs from entry-level to executive. FexJobs says it will
refund payments to dissatisfied customers.
21. Fresh Transition
FreshTransition offers an app for career changers. The job search and career
management app is free for job seekers; it generates revenues by charging fees to
colleges and universities, government agencies and outplacement providers who want
to customize the app, like integrating it with a universitys job board or giving a career
center the ability to track and monitor its clients job search activity. The app allows users
to keep track of the jobs they are targeting, the cover letters they have sent and the
goals they have laid out. FreshTransition also has a blog with articles on topics like the
importance of email signatures and how to interact with recruiters, and includes
information on self-assessment, branding and networking.
22. Get Hired
Mainly geared toward employers, Palo Alto, Calif.-based GetHired gives employers a
way to ask pre-screening questions using video and audio, which allows them to track
and pre-screen candidates. For job seekers, the service is free and there is a simple
search function that allows them to hunt for key words and locations.
23. Give A Grad A Go
Give A Grad A Go strives to fill the void between university career services, online job
boards and recruitment agencies. Once candidates register on the site, they can apply
for open positions, stay up-to-date on the progress of their application through their
online profiles, or call Give A Grad A Go to chat about roles the site might have for them.
The website also helps guide candidates who dont yet know what theyd be good at
or what they actually want to do. Clients can post job listings for freebut they are
charged if and when they hire one of the sites registered candidates.

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24. Give To Get Jobs
Give To Get Jobs is a job board and information hub for jobs that use a sustainable
business model to solve social and/or environmental issues, mainly social enterprise and
corporate social responsibility. As a social enterprise, the Give To Get Jobs team uses
the proceeds to fund job creation programs. They currently donate through a nonprofitbut are in the process of creating their own mobile job training program.
25. Glassdoor
Glassdoor is a free jobs and career community that offers an inside look at jobs and
companies. Employees and job seekers can anonymously review their companies,
interview experiences, CEOs, salaries, and more. Glassdoor recently introduced its Inside
Connections feature, which allows people to see any connections they might have to
a specific employer through their friends, or friends-of-friends, on Facebook.
26. Hired My Way
Job seekers post their qualifications for free on HiredMyWay, which professes to have
superior technology that matches applicants to hiring managers. Companies also post
for free and only pay when they make a hire. Founded in 2010, the sites investors include
Earvin Magic Johnson and billionaire Daniel Gilbert, founder of Quicken Loans.
27. HooJobs
HooJobs is a specialized job board for public relations, social media and
communications positions. The founders are the managing partners of Paradigm
Staffing, a PR and marketing staffing firm. Hiring firms pay $300 to list jobs for 30 days, and
an additional $50 to continue the listing for an additional 30 days.
28. Indeed
Indeed.com is a Google-like search engine for jobs and one of the most efficient sites
for surveying job listings, since it aggregates information from job boards, news sites and
company listings. An advanced search function enables users to drill down on a
location, keywords and salary range. Indeed says it has 70 million unique visitors and 1.5
billion job searches a month. Its available in 50 countries and 26 languages.
29. Inside Jobs
Inside Jobs says its goal is to help users figure out what careers they want to pursue and
direct them to the schools where they can best train for that career. The Career Finder
feature offers descriptions of more than 15,000 careers, from chiropractic neurologist to
real estate lawyer to nuclear technician. Each career description includes salary range,
a list of personality traits and links to schools that offer training for the job. Searches are
free for job seekers. Inside Jobs makes its money by charging some of the schools that
list on the site.
30. Internships.com
Internships.com bills itself as the worlds largest internship marketplace where employers
can post internships and get access to its internship database for free. At last count the
site had nearly 60,000 postings at 25,000 companies in 8,800 cities across

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the U.S. The site includes paid and unpaid, full and part-time internships. One useful
feature: a Who? button that includes a Facebook sign-in and shows which of an
applicants Facebook friends are connected to the hiring company.
31. InternQube
InternQube is a free website which aims to help students develop professional skills for
the workplace. The articles and videos featured on the site come from a variety of
sources that are virtually open to the public and freely available on the web. The site is
a companion to a field guide by Michael True, the president of INTRUEITION, the parent
company of InternQube.
32. InternMatch
Aimed at college and graduate students, InternMatch, founded in 2009, connects
applicants with internships. The listings are longer and more descriptive than on most
other sites and include a Q&A section. Users can register and pose questions to
companies. The site includes paid and unpaid internships in numerous categories
including engineering, non-profit, real estate and sports.
33. Intern Queen
InternQueen.com is a site that helps students find and apply for internships while also
educating them on how to make the most of their experiences. The website says it
reaches over 80,000 different students, parents, and employers each month. Lauren
Berger, an author, speaker and spokesperson, founded the site in 2009.
34. Intern Sushi
Intern Sushi aims to connect the brightest and most talented interns with leading
companies in the hardest-to-break-into industries on its multimedia platform. The site
claims that is has reinvented the internship application and hiring process by allowing
applicants to vividly and visually showcase their talent, passion and drive. Intern Sushi
features an application dashboard, which includes an array of organizational and timesaving features, for interns and companies alike.
35. Interviewing.com
A new site, founded late last year, Interviewing.com offers advice and tips on
interviewing techniques. Its revenues come through advertising and it has a job board
powered by Indeed.com. Articles include how to answer the toughest interview
questions, answering what do you know about the company, and the what is your
dream job interview question.
36. I Want Her Job
I Want Her Job is the website for independent-thinking women everywhere who are
changing the face of business, and loving their jobs while theyre at it. The mission of the
self-billed anti-mean girls site is to positively inspire women to not compete with one
another, but instead to focus on becoming the best versions of themselves while lifting
others up and changing the male to female workforce ratio along the way.

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37. Jibberjobber
JibberJobber was originally designed to help people organize and track their job
searchbut has since evolved into a personal relationship manager that allows you
to manage your job search and optimize your network relationships for the duration of
your career. The site was designed by Jason Alba during his first real job search in early
2006. Membership to the website is free, but users can pay to upgrade their account to
Silver ($60/year) or Premium ($99/year) statuswhich offers additional features.
38. Jobbook
Jobbook is a free job search site that matches both recent college graduates and
established professionals from the U.S. and Canada with employment opportunities. Job
seekers pick from a list of 59 different fields, including health care, gaming, education
and retail and the site matches them with listings. Employers can also list jobs for free.
39. JobJenny
Jenny Foss, also known as JobJenny, started her blog to help and motivate people in
this enormously crappy job market, she says. Whether youre unemployed, secretly
dreaming of telling your employer to stuff it, or plotting out a future as your own boss,
Jenny believes this blog is for you. Shes posted blog entries on why follow your passion
is flawed career advice, and the art of making your rsum robot and human friendly.
40. Journalism Jobs
JournalismJobs.com was founded in 1998 by Dan Rohn, a former copy editor and
business writer with The Washington Post, editor with America Online, and Washington,
D.C.-based stringer for Money Magazine. This is one of the largest and most-visited
resource for journalism and PR jobs, and receives between 2.5 to 3 million page views a
month. Aspiring or job seeking journalists can search for positions in all areas of the field,
including wire services, magazines, radio and TV. Major news organizations like Time Inc.,
The New York Times, Bloomberg, Reuters and Forbes, among many others, have been
connected with candidate through JournalismJobs.com.
41. Just Jobs Academy
The mission of this site is to teach professionals or job seekers what they dont learn in
school: The skills and attitudes that can set you apart from your co-workers and
competitors. Just Jobs Academy offers career advice, a job search feature, and a
scholarship program. Three times annually the sites scholarship committee awards an
eligible student with a $2,000 scholarship.
42. KindredHQ
KindredHQ is a career site for freelancers, independent workers and startup
entrepreneurs trying to make it in the world. Its geared toward those who decided to
opt out of the traditional 9 to 5 office job and go it aloneand the sites team
understands that it can sometimes be very tough. Thats why they created Kindred HQ,
an online community where these professionals can discuss the things theyre

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CAREER RESOURCES
struggling with, share success stories, and make serious connections that can help them
succeed in their careers.
43. Life After College
Former Google employee Jenny Blake now works as a life/career coach. This site
includes a career blog written by Blake, with articles like 8 Ways to Practice and Improve
Your Public Speaking and Promotions: 10 Tips to Moving Up the Corporate Ladder.
44. Lindsey Pollak
Lindsey Pollak, a global spokesperson for LinkedIn and the author of Getting from
College to Career: Your Essential Guide to Succeeding in the Real World, runs this
engaging and informative site which offers blog posts, videos, and event listings to help
young professionals succeed in the ever-changing world of work. On her blog, the Yale
grad covers a variety of topics related to LinkedIn, including how to network with VIPs
on LinkedIn and how to showcase your personal brand on the popular networking site.
45. LinkedIn
Though were not rating our list of career sites, if we were, LinkedIn would come in as the
indisputable No. 1. The largest professional social networking site, it has more than 175
million members in 200-some countries worldwide. People are signing up at
approximately two new members a second. It is free to become a member and post a
summary of your career and work history. Recruiters and hiring managers use nine-yearold LinkedIn more than any other website to connect with job candidates.
46. LinkUp
A job search aggregator, LinkUp only includes jobs listed on company websites. The site
indexes more than 22,000 company career pages and updates listings nightly. LinkUp
offers an app for Androids, iPhones or iPads. Similar to Indeed and SimplyHired, Linkup
distinguishes itself because it only includes jobs listed on company sites, rather than other
job boards or news listings. The site is a division of JobDig and based in Eden Prairie, Minn.
47. ManpowerGroup
At more than 60 years old, ManpowerGroup is one of the oldest and largest staffing firms
in the country, handling both part-time and full-time work. Based in Milwaukee, Wis., the
company has 3,900 offices in 80 countries. Job seekers can upload their rsums and
receive job alerts via email.
48. Media Bistro
Mediabistro.com is a career site for people working in media, from book publishing to
advertising to public relations and marketing. The site offers extensive job listings in
media-related fields and paid courses in everything from childrens book publishing (12
sessions for $610) to food writing (6 sessions, $425). It also has articles on media career
topics including what journalists should know before switching to PR and how to network
in any situation, though it requires users to subscribe ($55 a year) to read the

45
CAREER RESOURCES
entire pieces. Users must sign in to view job listings; that service is free. Users can also sign
up to get a free daily newsletter tracking media news and staff changes.
49. Monster
One of the oldest online job boards, Monster.com was created in 1996 when one of the
first job search sites, The Monster Board, merged with Online Career Center. It now
includes listings in 50 countries in the Americas, Europe and Asia and sells services to
recruiters and companies looking to hire. Job seekers can post their rsums and comb
listings for free. The site includes loads of free content on everything from rsum and
cover letter writing to interviewing tips to sample resignation letters.
50. My Lifestyle Career
Thinking about working on a part-time basis during your retirement? Career coach
Nancy Collamer, author of Second-Act Careers: 50+ Ways to Profit From Your Passions
During Semi-Retirement offers advice on career reinvention, lifestyle-friendly income
ideas and the best resources for boomers eager to leave the 9 to 5 workplace behind.
51. No Joe Schmo
No Joe Schmo delves behind the scenes of jobs you wish you had (like the roller coaster
engineer), jobs that make you squirm (the alligator wrestler), and jobs you didnt know
existed (the dirty car window artist). The men and women who comprise the fabric of
No Joe Schmo hail from local communities to mass markets. And while you probably
wouldnt recognize them on TV, their stories and career paths are just as inspirational,
insightful, and worthwhile.
52. oDesk
An online employment agency that connects remote workers with employers, oDesk
has been used by small and medium-sized businesses, and also large companies
including Google, Microsoft, AOL and HP to hire employees like web developers,
accountants, administrative assistants, writers and marketing managers who work in
distant locations. One way oDesk tracks employees: an automated program takes six
snapshots of the remote employees work screen every hour. ODesk sources workers
internationally, with the majority coming from the Philippines, though the U.S. supplies
the third-greatest number of workers, after India.
53. One Day One Job
Launched in 2007 by 2006 Cornell graduate Willy Franzen, One Day One Job aims to
help college students and recent graduates who arent sure what career path to take.
Users sign up and the site sends them one email each day, either about a job listing or
an internship opportunity. The emails, all written by Franzen, include a company
description, a list with links to jobs at the company and links to research the company
further. The site is free for job seekers. Franzen has sent out an email on a new company
making entry-level hires every day since starting the site; its database now includes 1,700
companies.

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CAREER RESOURCES
54. Payscale
Founded in 2002 and based in Seattle, Payscale offers free salary data to users in
exchange for information about their jobs and compensation. Its data comes from some
35 million user-submitted profiles and stats on more than 4 million employers. Users can
do a quick search on a company and job title, or fill out a questionnaire with information
like years of experience, alma mater and current pay, and get an estimate of what
someone of their age and experience should expect to earn in their city. The site also
includes a blog featuring interviews with real people talking about their work
experience.
55. Personal Branding Blog
Founded in 2007 by Dan Schawbel, managing partner at Millennial Branding, a Boston
company that does research and consulting on Generation Y, Personal Branding Blog
offers information about how to create your personal brand. The blog includes video
podcasts, interviews with branding specialists, research reports, articles, games.
Schawbel is also author of the book Me 2.0 and a Forbes.com contributor.
56. Rsum Writers Ink.
ResumeWritersInk.com targets C-suite executives, professionals, and trade professionals
seeking customized branding integrated with their career accomplishments. The web
site offers a visual story and content-loaded bandwidth of information helping its clients
discover career marketing services including coaching, rsum writing, profile
assessments, and hot blog topics.
57. Salary.com
Founded in 1999, Salary.com is the oldest website aside from the federal government to
offer online information about what jobs pay. The Waltham, Mass. company gets its data
from vendors who survey companies human resources staff. Its free salary wizard gives
a quick snapshot of the salary for a given job title in a particular city, or users can fill out
a questionnaire with more specifics like education level and years of experience, and
get a more focused result. For $30-$80, users can answer an extensive questionnaire and
get a personal report that takes into account details like advanced degrees and
numbers of employees they will be expected to supervise. The personal report includes
information on potential benefits and bonuses, and sample arguments to make in a
salary negotiation. The site also includes other information like job listings and a cost of
living and benefits calculators.
58. Simply Hired
Like Indeed.com, SimplyHired is a Google-like search engine for jobs and a quick way
to survey a massive number of job listings. The site, based in Sunnyvale, Calif.,
aggregates information from job boards, news sites and company listings. At last count,
it had 30 million unique visitors a month. One advantage of SimplyHired over Indeed:
Job listings display a users LinkedIn connections to each job.

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CAREER RESOURCES
59. Sixty in Sixty
Michael Warshafsky, a Toronto college student, spent the summer of 2011, just after he
finished high school and headed off to college, shadowing people like a rabbi and a
venture capitalist to find out what each one did all day, and then blogged about it. He
spent 60 days on the project and covered 60 different professionals; hence the title of
the blog. His descriptions are detailed and he includes a summary at the top of each
entry with a typical day, top 3 perks and job culture. He also summarizes job
requirements, skills needed and a description of the general outlook for the field.
60. Social Savvy Sarah
Social Savvy Sarah is a personal branding and social media consultancy founded by Dr.
Sarah David. She works with a team of seven business partners, graphic designers, and
savvy social media strategist. From her experiences, David recognized a need for
colleges and universities, small business owners, entrepreneurs and professionals to utilize
the power of social media to help grow their following and promote their brands, image,
and online presence. David charges a fee for her services, but you can read her infopacked blog for free.
61. SpringTern
This Toronto startup links college students and recent graduates with small businesses
and non-profits looking for people to volunteer their time on short-term projects.
Founded in 2012, it offers a way for job seekers to get unpaid work experience.
Applicants sign up for free and at this point, businesses also pay nothing to list on the site.
62. StartUpHire
StartUpHire is a job search engine that connects exceptional talent with innovative highgrowth companies. The site provides the definitive listing of startup career opportunities,
including thousands of jobs at venture capital backed companies nationwide. The site
not only offers tools to career professionals, but also to employers and venture investors.
63. Stiletto Woman
Stiletto Woman is a valuable resource for women in business. As a lifestyle company for
modern working business women seeking business, work, and life utopia, Stiletto Woman
has become the online destination for women transitioning into entrepreneurship,
aiming for work-life balance, and desiring to sustain new and existing businesses.
64. StreetID
Started in late 2011 by former Wall Street headhunter Jesse Marrus, StreetID.com is not a
job board. Rather, it is a place for job seekers to post their qualifications and invite hedge
funds, investment banks, and private equity outfits looking to hire candidates with
particular qualifications, to seek them out. It takes only about 10 minutes to fill out
StreetIDs form. The site makes its money by charging companies to use its site ($15,000
a year or $1,500 a month).

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CAREER RESOURCES
65. The Daily Muse
An online career and lifestyle publication targeted at women, The Daily Muse is a
Forbes.com contributor. Articles include descriptions of what its like to work at particular
companies, like Bread, a San Francisco social media advertising startup, and more
general career advice, including why its OK to follow a career path that takes you in
many different directions.
66. TheLadders
Founded as a job-search site for professionals who make $100,000 and up, last year
TheLadders expanded to those making $40,000-$250,000. With free basic service, users
can see job titles and have access to the sites career tools and resources. With Premium
Membership ($25 per month or $149 per year), users have unlimited access to thousands
of recruiters and jobs. The site also has a career blog and weekly newsletters, and offers
a package of rsum-writing and cover letter help for $400.
67. The New York Times Corner Office
The New York Times Corner Office project is spearheaded by Adam Bryant. The
feature, which offers highlights from conversations about leadership and management,
can be found in the Business section every Sunday.
68. The Office Blend
Dr. Marla Gottschalks, an industrial and organizational psychologist who specializes in
workplace success strategies and organizational change, writes The Office Blend blog.
She discusses everything from how not to hate job interviews, to employee engagement
advice, to the evolution of the workplace.
69. The Work At Home Woman
Founded three years ago by Austin, Texas mother and registered nurse Holly Reisem
Hanna, Workathomewoman.com has a job board that includes dozens of positions that
can be filled remotely, from call agents and virtual assistants to direct sales to
transcribers. The site also has pieces on how to launch home-based careers like event
planning and blogging.
70. Tweet My Jobs
This service, free for job seekers, allows applicants to sign up and get alerts either by
email, text or through Twitter, when jobs have been posted in their field of interest, or
when their Facebook and LinkedIn connections have links to job postings.
71. USAJobs
USAJobs is the governments official site for Federal jobs and employment information.
It provides public notice of job opportunitiesand offers a platform to support online
recruitment and job applications. Information about eligibility, compensation and
benefits for Federal workers, including vacation time, commuter subsidies, insurance,
and child care, is also available on the site.

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CAREER RESOURCES
72. Vault
Online job board Vault features employer profiles and rankings on a variety of
professions, including law, banking, tech, accounting and consulting firms. Rankings
break down categories like the best law firms to work for, the best for diversity, the best
in each practice area. The site also includes sample rsums and cover letters. Users
can upload their rsums and sign up for job alerts. The site includes career advice and
Vault also sells books like a $30 finance interviews practice guide.
73. The Wall Street Journal Careers page
This site is packed with free content aimed at job seekers and those looking to advance
their careers. It also includes a link to the Wall Street Journals financial jobs website, FINS,
and a link to the At Work blog that includes yet more careers content including articles
on subjects like job security and college co-op work programs, and links to articles in
other publications about work and careers.
74. Water Cooler Wisdom
Water Cooler Wisdom is one of the original blogs in the career and workplace space,
launching initially in 2005. The content focuses on helping people find and succeed in
meaningful work, and assisting companies and managers in retaining their top talent.
WCW also investigates trends around the future of careers and work so that readers can
be better prepared for whats coming down the pike. The blog is written by Alexandra
Levit, a bestselling career author, speaker, and adviser to the Fortune 500 and the
Obama administration.
75. YouTern
Youtern is a matching site that hooks ups would-be interns with job listings. Applicants fill
out short profiles and the site matches them with open listings. The site also includes a
blog with articles on subjects like rsum-writing, networking and how best to use
LinkedIn.

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WHATS 10 WEEKS, 13 INTERVIEWS, 0 APPLICATIONS, AND 1 NEW JOB?
PRICELESS! By Dorothy Tannahill-Moran (May 2012)
Below is an excellent article that serves as a glowing example of what it really means to
lead a proactive job search.
Meet Ben Paul, a real person with whom I spoke this past month. At that time he had not
yet landed his new job. However, I knew he would get a job offer based on his story of how
he was conducting his job search. Hes every career coachs dream. He did everything
correctly in his job search. No, Ben Paul isnt one of these people with a super rare
background that every Fortune 500 is racing to hire. In fact, he had been pursuing his
Doctorate in psychology, while at the same time working at systems programming and
design. What he did was acknowledge his deep passion for technical work, which caused
him to hit the stop button on his Doctorate program and launch a job search.
Enough about his background, lets get down to the facts, figures and process. You want
to print this out like a recipe so you can do what he did.
STEP 1: Ben made a list of companies he wanted to work for. He knew some of the values
and company culture that were important to him, so this step was vital. He started with
about 300 companies that he gleaned from such sources as the list of The Top 100 Places
to Work. From there he narrowed this list down to 50, of which 25 had posted positions he
knew he would want.
STEP 2: Ben went to each target companys Linked In page to see who was connected to
those companies that he already knew. If he was connected to more than 1 person in the
company, he tended to pursue the people more closely aligned to the department or
position, if possible.
Statistic note: Of the 25+ target companies, he had connections in 20 of them and
connected and all 20 responded. Of those, 2 declined to introduce.
STEP 3: Ben sent a short email to each mutual connection to ask for an introduction. Here
is the actual email he sent to a friend at Google, earning him a highly-coveted, all-expensepaid, in-person interview:
Hi Nick,
I hope all is well. I saw that youre connected to Mxxx Rxxxxx on LinkedIn
(http://linkedin.com/in/xxxxx).
Im wondering if you could provide a 2-sentence email introduction to him? Id love
to have a 15-minute phone call with Mxxx to learn about a day in the life of a Google
People Analyst.

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Quantitative analysis of employee behavior holds a special place for me, having
earned a Masters in quantitative psychology and after running a start-up focused
on boosting employee engagement (http://communiteach.com.)
It looks like Google People Analysts explore these same topics; so Id love to get
Mxxxs feedback on whether I could be a good match for the open Analyst positions.
Thanks,
Ben
Statistic note: Ben sent about 20 of these emails; and most people indicated they would
help him get introductions inside their company. Of course some people didnt respond
or said no, but Ben simply didnt take it personally.
o
Statistic note: Of those 20 emails, he obtained 10 interviews.
Note from Ben: It is important to give your connection a context or reason for making
an introduction. I was interested in speaking to the hiring manager about my
background and whether it made for a good match to a particular position. While I did
want their answer, I also wanted the personal contact.
STEP 4: Of the 12 companies in which he didnt have previous contacts, he figured out ways
of making personal contacts. He cooked up 3-4 questions not covered on the job
descriptions, like Whats the culture of the department like? He found these contact
people from Linked In, company websites, blog posts or tweeting. From there he pursued a
combination of cold calls inside the company or tweeted the recruiter, if they had one, and
in some cases the person doing the job he was interested in. While he didnt get as much
response, he did get some response, which was the goal. He noted that he realized this
required aggressiveness, but it worked.
Statistic note: He connected with 6 companies, all responded. He did get 3 interviews
from this group.
The important lesson from Ben Pauls experience is that its people who hire people. When
you can connect with people in your job search and not just send your resume as thousands
of people do, you will make yourself stand out. You will jump ahead of that pack and be
the one most likely to earn an interview and then the job.
Keep these numbers in mind: 300 companies ->50 targeted companies -> emails, tweets
and phone calls to 26 people >13 interviews ->1 job offer ->1 great job ->10 weeks. If Ben
did it, you can too.
My further comments to Bens process. My reason for including the statistics is because
they are important. I have noticed that the best job search processes almost always
produce the same or similar numbers. Its important to state that the job search process is
a sales and marketing process and what Ben did was some good sales techniques. If you
are going to make a sale, you have to connect with the decision maker, which can

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be done a number of different ways. What Ben did is something that you can do as well but
sadly most job seekers dont or wont. I also want to note that what Ben did is very similar
to what most executives do when they are looking for a job you simply dont find a VP job
posted on a job board so connecting to people is the only way they do their job search.
APPENDIX
C
M
AREER
ANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

53
SAMPLE CAREER MARKETING PLAN

What is your number
one desired position?
Who are you? Who do

you want to be? How
do people perceive
you to be? Who you are
should be based to
some extent on who
your potential
employers need and
want you to be.
Emphasize the factors

that your potential
employers value most
and those which make
you stand out from
competition.
What do you have that

meets the needs of
your potential
employers?
Where is your desired

workplace? What is it
like?
What companies will

you target? Segment
them to identify your
niche.
What is the total

compensation you
expect from potential
employers?
How are you going to
inform, persuade, and
influence your
potential employers?
How will you give
yourself visibility?
TARGETED POSITION: Junior Brand Manager, Marketing Intern

BRAND DESCRIPTION: I value financial gain, prestige, variety, and affiliation. I am at my best in a
creative business environment where I am a key contributor to a product development team. I
bring my talents of understanding customer needs, communicating those needs to others, and
translation of those needs into products. I am known for being people focused and innovative.
In my next role, I would like to be thought of as a savvy business person who understands the
bottom line and generates results. Ten years from now, I would like to be a senior executive
(possibly VP or Partner in a consulting firm) with brand strategy responsibility for international,
fashion-oriented consumer products.
POSITIONING STATEMENT: I am a business student with a focus on Marketing. I have participated
in projects where I have become familiar with the product lifecycle, from market research
through product launch. Most recently, I was part of a team that successfully launched a new
skin care line for a cosmetic company. I want to use this experience in a brand management
role for a large apparel, luxury goods or cosmetics company like Banana Republic, LVMH or
Lancome.
PRODUCT
Skills:
Qualitative/Quantitative Research
Written/Verbal Communication
Product Development
PLACE
Geographic area:
Industries:
Size of organization:
Organizational structure:
Culture:
TARGET AUDIENCE
Apparel
The GAP
Levis
Banana Republic
Victorias Secret
J Crew
Knowledge:
Cosmetics Industry
Prototype Creation/Testing
Product Lifecycle
Traits:
Self Starter
Collaborative
Detail-oriented
London preferred but willing to relocate

Apparel, Luxury Goods, Cosmetics
Fortune 1000; international in scope
Not too hierarchical, possibly matrix organization
Team-based, collaborative, and innovative
Luxury Goods
Tiffany
Sothebys
Godiva
Hermes
Coach
Cosmetics
Elizabeth Arden
Estee Lauder
MAC
Lancome
Christian Dior
PRICE
40k-50k + minimum 10% annual bonusflexible if the opportunity is worth it
PROMOTION
1.
2.
3.
4.
5.
6.
7.
8.
Join Brand Marketing Association

Call old boss and ask for feedback on CV and contacts
Go to luxury goods trade show in New York
Call Jane who works for the GAP
Have coffee with David from MAC Cosmetics
Apply to job postings with consumer goods companies
Ask for referrals and meet 5 new industry contacts this month
Get my LinkedIn profile up to 100% completion
IE CV BOOK SAMPLE

54
James Bond
Maria de Molina 11, 28006 Madrid, Espaa
+34 123-456-789 | james.bond@ie.edu
PROFESSIONAL SUMMARY
Rising global leader and strategist with 5 years of experience combining academic preparation and 'real-world'
experience facilitating U.S. companies' expansion within emerging markets. Ready to position businesses for
aggressive international growth, evidenced by proven high-performance, executive leadership during critical
company phases, and cohesive collaboration with senior executives of renowned corporations.
EDUCATION
IE Business School
International MBA
New York University
Bachelor of Science, Business Administration
Madrid, Spain
April 20XX-May 20XX
New York, USA
January 20XX-May 20XX
PROFESSIONAL EXPERIENCE
Hanania Ideal Solar Energy Co.
Amman, Jordan
Onsite Consultant
January 2010 - March 2010
Partnered in a core project that included development of a regional expansion and marketing communications,
international risk management strategy, and the creation of a market and product due diligence and evaluation
framework. Identified substantial risk to business sustainability after exhaustive market risk analyses; provided
tactics to successfully minimize. Positioned client to pursue dominance over foreign, low-cost Asian competitors
and expand regionally.
Developed re-branding strategy and comprehensive integrated marketing communications plan to strengthen
market position and regional expansion through value-add differentiation.
Created the company's first marketing communications strategy coupled with a regional expansion plan.
Empowered client through training/education, presentations, and consultations on due diligence and thorough
risk assessment to devise improved business/marketing strategies.
Harley Davidson Motor Company
New York, USA
Market Entry Investigations
June 2009 - December 2009
Developed a strategic market evaluation framework to assess market potential, foreign entry feasibility, and
minimize potential market entry risks (standardized by the international division).
Successfully applied framework to several Southeast Asian markets by conducting in-depth primary and
secondary research. Made spot-on recommendations regarding market potential, priorities, legalities, and entry
timelines.
World Trade Center Division
New York, USA
Director of Operations
June 2005 - May 2009
Partnered with CEO to plot strategic direction. Developed committees and engaged board of directors
comprised of senior executives including Fortune 1000 corporations such as Manitowoc Co., Briggs & Stratton,
and Snap-On Tools.
Increased revenue by 14% via development of an inaugural Marketing & Research dpt. to enable corporations to
enter new markets by identifying countries ripe for entry.
Saved 10% in the annual budget through tactical operations streamlining, while positioning company for longlasting efficiency to surpass end of tenure.
Lowered manufacturing cost 20% by recommending manufacturer move suppliers from China to India.
LANGUAGES
English (Native). Spanish (Advanced, daily use since 2004)
OTHER INTERESTING INFORMATION

55
2 time Iron Man Decathlon Winner (2005, 2007)

CV SAMPLE
Maria de Molina 11, 28006 Madrid, Spain (+34) 123-456-789
Work authorization: EU | Canada
jbond@student.ie.edu | james.bond@gmail.com
JAMES BOND
EVENT MANAGER
SPORTS MANAGEMENT | ENDORSEMENTS |SPORTS MARKETING
High-energy sports enthusiast armed with a decade of sports industry experience and a robust history of eliciting high levels
of respect, trust and loyalty from colleagues, athletes, and clients alike. Leader who doesnt shy away from getting his hands
dirty when it comes time to setting and exceeding goals. Solid track record of delivering more with less when it comes to
providing innovative solutions to practical problems. Fueled by a passion for the industry that is fed by active involvement
in sports and all its environment.
Skilled at building relationships, networking and motivating others
Positive leadership style that stems from helping others reach their fullest potential
Preference for organizations with a collaborative and empowered culture.
Strong interest for dynamic/multi-disciplinary sports environments
A genuine team leader who is committed to revenue-producing activities. Cross-functional communication skills and the
ability to easily interact with high profile clients and athletes.
SPORTS EVENTS HIGHLIGHTS
GORE TEX TRANS ALPINE RUN 8 DAY ALPINE MARATHON EXTREME RUNNING RACE
2010
Managed Team Liechtenstein in extreme 8- day event that required concentrated leadership skills in order to effectively
strategize and lead team to the runners personal victory.
RACE ACROSS AMERICA TOUGHEST NONSTOP CYCLING RACE ON THE GLOBE
2007 & 2008
Medical advisor and active team-all-rounder in the Team Dani Wyss, the first rookie rider ever to win the race in its history in
2007. Achieved the 4th position in 2008.
Contributed significantly to the victory by creating an innovative cooling vest that allowed the athlete to maintain pace and
push the boundaries of physical exhaustion in the deserts through the USA.
LIECHTENSTEIN OLYMPIC SPORTS ASSOCIATION (LOSV) UMBRELLA ORGANIZATION OF SPORTS FEDERATIONS & CLUBS
2004-2010
Selected to be an official physiotherapist of the LOSV for 6 consecutive years.
Worked closely with elite athletes and often served as the go-between of information between athletes and coaches.
MANAGEMENT EXPERIENCE
COMPANY A LEADING SPORTS THERAPY CENTER IN LIECHTENSTEIN
LIECHTENSTEIN
GENERAL MANAGER
2004-2010
Successfully launched what has grown to become the largest and leading sports therapy centers in the region.
Analyzed market potential and identified opportunities to position the centers in a competitive market. Led team of 12 with full
accountability for employee relations and all management functions for 2 centers.
Impact: Sports visionary that engineered a strategy to garner a steady annual sales growth of 10%-20%.
Introduced cost-saving initiatives that optimized workflow processes without compromising the quality of service received
by clients.
Worked closely with new employees to create a cohesive organizational culture that proved to be central to the success of
the centers. Delivered one-on-one training and provided feedback sessions every 2-3 months.
Grew brand awareness by spearheading various marketing campaigns that ranged from sponsorship of elite athletes,
personal field work, merchandising, and promotional giveaways.
EDUCATION
IE BUSINESS SCHOOL, International MBA (SPAIN)
EUROPEAN SPORTS PHYSIOTHERAPY EDUCATION NETWORK, Certificate, Sports Physiotherapist (SWITZERLAND)
THIM VAN DER LAAN HOGESCHOOL FYSIOTHERAPIE - Certificate, Sports Physiotherapist (SWITZERLAND)
APR 2011-MAY 2012

2002-2004
1997-2002
LANGUAGES & HOBBIES

German (native). English (fluent). Spanish (intermediate).
Rock climbing, mountain bike riding, cycling, running, hiking,

56
Cooking, music
JAMES BOND
C/ Pinar 14-16, 28010 Madrid, Spain
Mobile: +34 123 456 660 / jbond@gmail.com
PROFESSIONAL SUMMARY
Young professional with demonstrated academic excellence at both the graduate and undergraduate level.
Solid business judgment and strong desire to tackle complex business problems. Capable of determining
keys issues and synthesizing information into cohesive conclusions.
CORE COMPETENCIES
Analytical and critical thinking skills Creative/conceptual thinking
Strong communication skills in multiple languages Ability to work with wide variety of people
EDUCATION
IE BUSINESS SCHOOL
EXPECTED: JUL 2011
Master International Management, International Business Specialization
MADRID, SPAIN
Estimated GPA to date: 3.5/4.0
Relevant courses + grade: Financial Acct (A-), Quantitative Analysis (A-), Managerial Acct (A-)
Active member of IE Consulting Club
SAINT LOUIS UNIVERSITY
BS, Business Administration, International Business Concentration
Minor in Spanish Literature and Civilization
GPA: 3.79/4.00 (Ranked #1 in class/ Magna Cum Laude)
SEP 2006 - AUG 2010

PARIS, FRANCE
DEMONSTRATED ACADEMIC LEADERSHIP

IE NOKIA UNIVERSITY BUSINESS CHALLENGE [TEAM FINALIST, 2ND PLACE]
FALL 2010
SKILLS REQUIRED/EXERCISED: analytical horsepower, effective communication, and out-of-the-box thinking
Participated in the development of a sustainable consumption product and its implementation.
Performed industry analysis, drafted business plan, and presented project to panel of 5 judges + audience.
SAINT LOUIS UNIVERSITY [CAMPUS AMBASSADOR]
SEP 2008 MAY 2010
SKILLS REQUIRED/EXERCISED: communication, professional presence, and interpersonal skills
Advised international students regarding their academic and personal life.
Entrusted to represent the university in formal events, such as campus visits, dinners and commencement
ceremonies and collaborated in the organization of those events.
Led and instructed groups of 50 international students during orientation week and throughout semester.
PROFESSIONAL EXPERIENCE
SAINT LOUIS UNIVERSITY
SEP 2006 - MAY 2010
BOOKSTORE ASSISTANT (JUN 2008-MAY 2010)
PARIS, FRANCE
Mastered customer relationship communication by providing various services to students (sales of textbooks,
photocopy service, cashier services, etc.)
COMPUTER LAB COORDINATOR (SEP 2006- JUN 2008)
Coordinated the university computer labs and provided assistance to students with technical problems.
Acquired confidence by coordinating and instructing people (60- 70 people daily).
LANGUAGES
Bulgarian (Native); English (Fluent); Spanish (Fluent, 5 years of daily use); French (Medium)
ADDITIONAL INFORMATION
DELOITTE INTERNATIONAL ACCOUNTING STANDARDS SEMINAR (IASS)
MAR APR 2009

57
Participated in a seminar about the impact and implications of the International Accounting Standards on
various businesses listed in different stock exchange markets; main focus on USA vs. Europe.
LIFETIME MEMBER OF BETA GAMMA SIGMA, International Honor Society for Business Excellence
COVER LETTER SAMPLE
James Bond
6 Hope Street | Anytown, CA 55555
+34-123-456-789 | james.bond@123.com
June 20, 2011
Sharon Alexandra
Vice President of Marketing
Large Telecommunications Company
123 Avenue Road
Vancouver BC, A2A
Re: Director of Product Marketing
Dear Ms. Alexandra:
Consumers are using technology to change the way they shop. They use barcode readers to check
pricing at competitors; they ignore in-store merchandising and check reviews on their smart phones
before making a purchase. Adding iphone and tablet campaigns where it clearly meets the customers
expectations and improves their engagement are but a few of the ways I improve customer retention.
As a Director of Product Marketing, I have consistently designed initiatives that capture market share and
secure long-term growth for one of Americas market leaders.
My extensive analytical experience measuring process, rewarding quality, and streamlining programs,
makes me ideally suited for the position of Director of Product Marketing with Large Telecommunications
Company.
My ability to conceptualize, analyze, and problem solve, allows me to plan for opportunities that improve
retention and increase profitability. I enhance profits, maximize revenues, and minimize costs through
loyalty programs that shift sales to higher-margin products.
Some of my recent sales accomplishments include:
Turning around TV retention budgets that ended the year 5 basis-points (15.5K subscribers) better than
budget.
Navigating $10M project to launch loyalty programs that produced results despite operational and
technical challenges.
Doubling text market penetration, introducing event based marketing, and tripling take-up on new
test messages.
Delivering results 30 basis-points better than budget and expanded revenue to earn 101% of target.
Offering extensive knowledge of the American consumer, expertise across marketing functions including
pricing & promotion, product marketing, customer relationship management and loyalty, I submit my
rsum for your perusal. I welcome the opportunity to meet with you in person to learn more about this
exciting Director of Product Marketing position and to discuss in further detail how my leadership, sales,
and business expertise will be beneficial to Large Telecommunications Company.
Sincerely,
James Bond

58
COVER LETTER SAMPLE

JAMES BOND
MARIA DE MOLINA 11, 28020 MADRID

+34 123 456 789/JAMES.BOND@GMAIL.COM
April 26, 2012

Amadeus
Madrid, Spain
Re: Position Opening REF M5.2522 TRAINEE in Group Learning (Corporate HR)
Dear Hiring Manager:
As a fast-learning professional with the experience and strong motivation to excel in the HR field, I am applying
for the Trainee in Group Learning (Corporate HR) position you are currently advertising on the Amadeus
website. My ability to work with teams, international profile, and creative approach to solving problems could
be transferable strengths valued within an organization like Amadeus.
Over the course of a year, I have been preparing for a change in my career by completing my MBA with IE
Business School. Although my career began in Education and provided me with a variety of skills and
experiences that prepared me for diverse challenges, it has been my migration to Spain that has allowed me to
see beyond the classroom. After three years of working as a Business Language Consultant with high level
Spanish professionals, I decided to pursue my MBA in order to transition into a new role in the Human
Resources area.
Why Human Resources? Human Resources is an area that I believe will allow me to leverage on my strong
communication and client-management skills, while at the same time allowing me to apply concepts acquired
from my MBA. Because I am new to the field, I firmly believe that the Trainee position is the most appropriate
path to a successful transition.
Transferable experiences and strengths offered to Amadeus are as follows:
Excellent communication and customer-service skills in building relationships.
Experience in traveling and living internationally and collaborating with individuals from many cultures
with varied communication skills, work habits, and expectations.
Strong work ethic combined with the ability to perform in high-pressure, fast-paced environments with
long hours.
Native English language skills and an intermediate level of Spanish with a strong desire to become fluent.
Extremely personable and transparent.
I am confident that I can continue to leverage my interpersonal and communication skills on a daily basis within
the Trainee position and beyond, should you find my profile appealing. I look forward to the possibility of
having a personal conversation with you, which may perhaps more fully reveal my desire and ability to
contribute to Amadeus. Thank you for your time and consideration.
Sincerely,
James Bond

59

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2014 - 2015

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER PORTFOLIO 2014-2015

The CMC Team

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER PORTFOLIO 2014-2015

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER PORTFOLIO 2014-2015

One-on-One General Advising Meeting

Open Door Advising

Career Education Courses Year Round

Networking Opportunities throughout the Year

Access to Internship, Full-Time Job Listings, and CV Book

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER PORTFOLIO 2014-2015

Complete and submit your Career Portfolio by the specified deadline

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER PORTFOLIO 2014-2015

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER PORTFOLIO 2014-2015

Deliverable 2: Company Research (saved in Career Portfolio Document Kit)

CREATE IN IE CAREER PORTAL

Deliverable 6: IE Cover Letter (to be uploaded on the IE Career Portal)

CAREER PORTFOLIO 2014-2015

Pursuing an entrepreneurial path

Starting your career

Interviewing for a job

The tool used by IE is the Harvard-created CareerLeader, a web-based career assessment

Expert assessments of your unique pattern of business-relevant interests, values and

Rated entrepreneurial attributes.

CAREER PORTFOLIO 2014-2015

CAREERLEADER ACCESS INFORMATION:

3. Enter your registration key: empresa-lamp (the hyphen is required).

STEP 2: IDENTIFY POTENTIAL CAREER OPPORTUNITIES

CAREER PORTFOLIO 2014-2015

CAREER PORTFOLIO 2014-2015

your success as a candidate. Because recruiters spend seconds deciding whether to

STEP 5: PREPARE YOUR COVER LETTER

DELIVERABLE 6: COVER LETTER (TO BE UPLOADED ON THE IE CAREER PORTAL WEBSITE)

CAREER PORTFOLIO 2014-2015

CAREER PORTFOLIO 2014-2015

HOW TO UNCOVER CRITICAL ACCOMPLISHMENTS

CAREER PORTFOLIO 2014-2015

CAREER PORTFOLIO 2014-2015

Improvements in organizational performance, infrastructure, productivity, yield, etc.

HEALTH CARE - Its all about quality

CAREER PORTFOLIO 2014-2015

market-driven sales programs

remotely controlled device

CAREER PORTFOLIO 2014-2015

New Product Introduction

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

Data and Financial Skills

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 |

CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 | WEB

CAREER PORTFOLIO 2014-2015

CAREER PORTFOLIO 2014-2015

Maximize the number of recruiters that are able to view your CV

Indicate to the CMC your interest in having your CV referred to recruiters

Cast a broad net for potential internship and employment opportunities

COMMON CV BOOK QUESTIONS

CAREER PORTFOLIO 2014-2015

2. Whats the difference between an untargeted CV Book and a targeted CV Book?