Professional Documents
Culture Documents
Nil Kamal
Nil Kamal
On
PREFACE
The research report program is designed to give the impact to a candidate who would be the
manager of the future. It gives idea about the corporate happing and markets position. The real
life position is entirely different from stimulate exercise enacted in an article environment inside
the class room. It is because of the reason that the research report programmed is designed so
that the manager of tomorrow does not feel odd when the time comes to should the
responsibility.
The experience that I have gathered during my research report has certainly provide me a
remarkable experience,
successfully in future.
By going through the research one can find my work more informative & interesting by knowing
the various view point of the respondent. The finding and interpretation gives a clear picture
about the streamlining the sale and distribution. Of course every study has some limitation,
which is mention on the last.
DECLARATION
Date :
Signature
VIKASH KUMAR
Roll no.- 201102039
ACKNOWLEDGEMENT
It is the great pleasure to have this opportunity for the preparation of this project. We have highly
obliged by KCC Institute of Management for giving the opportunity of this dissertation.
We take an opportunity to acknowledge our indebted to Honorable Chairman Sir Dr. Deepak
Gupta, and the entire respected Faculty for making available all facilities in fulfilling the
requirement for the reasonable work.
I wish to acknowledge my thanks to Prof. Arun Prakash my guide for their valuable cooperation and efforts for the preparation of this project.
I also thank to all the staff members who helped and guided me from time-to-time in fulfilling
my training successfully.
Last but not the least, I am also very much thankful to our parents, brother and sisters for their
continuous encouragement and moral & financial support during this project and other people
who helped us in preparing this project knowingly and unknowingly.
Date: -
VIKASH KUMAR
Table of Contents
Chapter I - Introduction to the consumer buying Behavior
Chapter II - Company Profile
CHAPTER - 1
Introduction to the consumer buying
Behavior
CHAPTER 2
COMPANY PROFILE
MATERIAL HANDELING
MATERIAL HANDELING
Plastic crates have revolutionized Material handling in India and NILKAMAL has been
the pioneering spirit in this revolution.
Nilkamal manufacturer has a large variety of moulded crates to suit different purpose
across a wide gamut of industry.
Nilkamal has been in the material handling business for 20 years now- starting with the
first plastic crates ever to be made in India for the diary industry.
They lay great emphasize on design, keeping in mind the importance on transport
productivity, quality, space utilization & cost effectiveness. Today Nilkamal has promoted
the usage of these crates in almost every sector of the economy, with tremendous benefits
accruing the users.
For the convenience of users crates are being categorized based on the most popular
model sold in each industry.
CORPORATE WORLD
CORPORATE WORLD
Nilkamal's mission is to 'provide value through convenience' to its consumers. We aim at
attaining a firm grip on the market through value initiatives directed towards our
stakeholders. Since inception, Nilkamal has traveled in only one direction: upwards.
There has been no looking back and the company has persevered to attain market
leadership in this industry. In the first year of production itself, the company witnesses a
profit of more than Rs. 5 crores. The compounded growth has been 30% annually and
today the annual profits have reached Rs. 12 crores and 37 lakhs. Through our years we
have proven this track record.
DIRECTORS
Directors
PLANT LOCATION
West India
North India
Greater Noida (Uttar Pradesh)
This 16,000 sq. meter, ISO 9001:2000 factory complex has an installed capacity of
11,500 metric tons Per Annum for manufacturing of Moulded Furniture & Material
Handling Crates
South India
Pondicherry (Union Territory)
This plant is manufacturing Moulded Furniture System & Material Handling
products.
This 13,500 sq. meter, ISO 14000 factory complex has an installed capacity of
6200 metric tons Per Annum.
East India
Barjora (West Bengal)
This 50,000 sq. meter factory complex is 9001:2000 certified, has an installed
capacity of 6200 metric tons Per Annum catering to Moulded Furniture & Material
Handling Crates business.
Bangladesh:
Dhaka (NILKAMAL Padma Plastics Pvt. Ltd.)
As part of our expansion program, the Company has established a Joint Venture in
Bangladesh. This 12,500 sq. meter ISO 9001:2000 factory complex has an installed
capacity of 2200 metric tons Per Annum manufacturing Moulded Furniture &
Material Handling Crates.
COMPETITOR
COMPETITIOR
Nilkamal faces competition in the field of plastics products manufacturing mainly
from two competitors: Prince
Supreme
Prince
SUPREME
The group units together process over 82,000 tons of polymers every year
among the largest volume in India.
The group 20 sophisticated manufacturing plants feature the world finest
technologies thanks to strategies collaboration with global leader like:
Wavin (Netherlands), Schoeller (Germany), Rasmussen (Switzerland) and
etc.
Supreme offer product like PVC fitting & pipes, moulded furniture, crates,
packaging films, Industries moulded product etc.
Other Feature
I . Supreme is one of India's largest manufacturing of crates,
2. World class facilities fo ' r product engineering, manufacturing
and Research & Development.
3. Nearly 100 different models of crates and bins offered.
4. Customized product development also undertaken.
The first India plastic company to get ISO 9002 certificate for one of its units,
Supreme is trying to get its entire plants network and operation certified
within the next three years.
Supreme product have found ready acceptance overseas from Australia to the
Middle East Europe to Africa.
SUCCESS STORY
SUCCESS STORY
expense. Once in Mumbai, they are losted by the company and over a period
of two day's are taken through an orientation program that covers various
departments like marketing sales, account and quality. "We want them to
understand the culture of the company before the join". Say's Parekh. "By tee
time they leave they have met all the people on the way up. This way they
feel part of the company ftom day one.
The international business is also picking speed, and its Croma brand
launched in Bangladesh last year , is the second largest in that market. In Sri
Lanka, where operation were launched in 1999 the Nilkamal brand is already
the market leader, with over 75% market share. These say's Parekh time is
divided between the existing business and the @ home division, a new retail
chain of home famishing furniture and accessories. The first @ store has
been recently launched in Puna and will be followed up with two more in
Mumbai.
But the core business is where the action is, with input cost on the rise again.
Parakh say's local supplier resorting to using reprocessed material. Which is
lower quality that fresh or (virgin material). In fact's Nilkamal latest
commercial featuring actor Sanjat Suri address the issue. According to Parakh
over the next few year's the companies trust is going to be on penetration and
distribution especially in upcountry markers. He plans to take Nilkamal
markets share to 35% through classic designs and value added products like
cushioned sopha set designed chairs plastic cupboards and molded cabinets.
A new experiment card Nilkamal home ideas is also underway in urban
markets. Where in distributors are been supported in setting up stores next to
there offices were the entire ranges of Nilkamal furniture is displayed,
Clearly Parakh sees plenty offering for growth. Particularly in the chairs
INTRODUCTION OF RESEARCH
INTRODUCTION OF RESEARCH
RESEARCH OBJECTIVE
RESEARCH OBJECTIVE
Problem Defining
RESEARCH METHODOLOGY
Significant of Study
Data Type:
Sample size: 166
Data Collection Method:
Data Collection Instrument:
Sampling Technique:
Descriptive Research
Primary Data
Questionnaire & Direct Interview Method
Personal Interview
NonProbablistic Convenion Sampling.
Response
No. of respondent
Yes
No
Percentage (%)
50
50
83
83
Graph
90
80
70
60
50
Yes
40
No
30
20
10
0
No. of respondant
Percentage (%)
No. of respondant
Yes
No
Interpretation
The given chart and table show the no. of respondents who use material handling
plastics crates.
It was found that 50% of the respondents like to use material handling plastics
crates and 50% of respondents do not like to use plastics crates.
Those respondents who not using material handling crates are using metal box,
wooden box, plastic tray, Jute & Plastic Bags and etc.
Name of Company
Nilkamal
Prince
Supreme
Syntax
other
No. of User
Percentage (%)
43.47
30.43
15.94
6.52
3.62
60
42
22
09
05
70
60
50
40
No. of User
30
Percentage (%)
20
10
0
Nilkamal
Prince
Supreme Syntax
other
No. of User
Nilkamal
Prince
Supreme
Syntax
other
Interpretation :
The given table and charts shows the brand preference of respondents in plastic
crates.
It was found that 43.47% of total respondents Prefer Nilkamal which is at the top
and the second preference of respondents is prince with 30.43% and third Supreme
with 15.94.
No. of respondents
71
4
12
Percentage %
85.54 %
4.80 %
14.45 %
Graph
80
70
60
50
40
30
No. of respondents
20
Percentage %
10
50
0
th
an
M
or
e
10
050
0
Be
tw
ee
n
Le
ss
th
an
10
0
No. of respondents
Interpretation
The given table & charts shows that the total no. of crates used by respondents.
It was found that our 85.54% respondents majority of them are using less than 100
crates, 4.81 % of them use between 100 to 500crates and 14.45% of them use more
than 500 crates. Thus the majority of fever users are more than the more users in
the city of Gorakhpur.
Response
Jumbo
Multi Purpose
FPO Crates
Ice boxes
Bottling crates
No. of respondents
21
42
6
12
8
Percentage %
25.30 %
50.60 %
7.22 %
14.45%
9.6%
Graph
45
40
35
30
25
20
15
10
5
0
No. of respondents
cr
at
es
Bo
tt
lin
g
Cr
at
es
FP
O
Ju
m
bo
Percentage %
No. of respondents
Jumbo
Multi Purpose
FPO Crates
Ice boxes
Bottling crates
Interpretation
The given table and charts shows the percentage of a various model of crates use
by the respondent.
If was found that majority of respondent is 50.60% of the total respondent prefer
multipurpose crates. The second position goes to Jumbo crates with 25.30%. Third
position goes for ice boxes with 14.45%. Fourth position goes for bottling crates
with 9.6% and users of other crates is 7.22% share. Thus it is clear that majority of
user prefer Jumbo and Multipurpose crates.
No. of respondents
0
0
0
83
Percentage %
00
0
0
100%
Graph
90
80
70
60
50
No. of respondents
40
Percentage %
30
20
10
0
Monthly
Yearly
No. of respondents
Monthly
Quarterly
Half Yearly
Yearly
Interpretation:
The given table and charts shows how frequently the respondent purchases the
crates.
It was found that crates out of 100% respondent majority of them prefer yearly
purchase of crates. None of the total respondent purchases the crates monthly or
quarterly and half yearly.
Response
Brand Image
Quality
Price
Others
No. of respondents
11
29
39
4
Percentage %
13.25%
34.93%
46.98%
4.8%
Graph
45
40
35
30
25
No. of respondents
20
Percentage %
15
10
5
0
Brand Image Quality
Price
Others
No. of respondents
Brand Image
Quality
Price
Others
Interpretation :
The given table and charts shows the basis for the purchase the crates.
It was found that majority of people is 46.95% prefer price based purchase crates.
The second basis goes for quality with 34.93% and third 13.25 % and 4.8% is
brand image and other basis purchase of crates.
Response
Yes
No
No. of respondents
83
0
Percentage %
100%
0%
Graph
90
80
70
60
50
Yes
40
No
30
20
10
0
No. of respondents
Percentage %
No. of respondents
Yes
No
Interpretation
The given table & chart shows the effect of price of crates on buying behavior of
customer.
It was found that the outcome was a single response. Among 100 % of respondents
majority of them supported that the price of the crates has an affect buying
behavior.
No. of respondents
120
38
5
3
Percentage %
72.28%
22.89%
3.01%
1.80%
Graph
140
120
100
80
60
No. of respondents
40
Percentage %
20
O
th
er
s
in
ch
ar
ge
St
or
e
M
an
ag
er
O
wn
er
No. of respondents
Owner
Manager
Store incharge
Others
Interpretation :
The given table & charts shows the person who take the purchase decision for
crates.
It was found that majority of times 72.28% of total respondent says that owner of
the enterprise takes the purchase decision for crates. 22.89% respondents say that
manager of the enterprisetakes purchase decision for crates. 3.01 of total
respondents say that store incharge take the purchase decision for crates. 1.80%
says that other person take the purchase decision.
No. of respondents
59
24
Percentage %
71.08%
28.92%
Graph
70
60
50
40
Yes
30
No
20
10
0
No. of respondents
Percentage %
No. of respondents
Yes
No
Interpretation
The given table and charts shows that the satisfaction level of the cusomer with
performance of creates.
It was found that the majority of the respondent i.e. 71.08% of the total respondent
is satisfied with the performance of their creates.
While only 28.92% of the consumer were not satisfied with the performance of
their creates.
No. of respondents
13
22
48
0
Percentage %
15.66%
26.50%
57.83%
0%
Graph
60
50
40
30
No. of respondents
20
Percentage %
10
By
Fr
ie
nd
s
By
D
is
tr
ib
ut
or
No. of respondents
By Distributor
By Agent of Company
By Friends
Advertisement
Interpretation
The given table and charts shows the source of awareness of consumer about the
creates.
It was found that 57.83% of total respondent get aware about the different model of
crates through friends, 26.50% of them get aware through agent of the company
and 15.66% aware by distribuor.
Advertisement of crates does not exist in the market that is why they not play any
role of aware people. Thus there is more need of advertisement of crates and bins.
No. of Response
166
0
Percentage %
100%
0%
Graph
180
160
140
120
100
Yes
80
No
60
40
20
0
No. of Response
Percentage %
No. of Response
Yes
No
Interpretation
The given table and charts shows the need of Advertisement and sales promotion
scheme for crates.
It was found that the mojority of 100% respondent are agreeing that is need of
more advertisement and sales promotion scheme for crates.
Majority of user i.e. 85.54% of total are minor user of crates, they use less
then 100 crates.
Majority user prefers Multipurpose & Jumbo crates with 50.60% & 25.30%.
The majority of user crates i.e. 100% prefer yearly purchase of crates.
Majority of people prefer Price as basis for purchase with 46.98%.
Majority of customer are price affecting buying behavior of crates.
Majority of 72.28% of total purchase decision taken by
owner.
I
Majority of respondent 71.08% are satisfying with the performance of
crates.
More need of Advertisement and Sales promotion schemes of crates and
bins.
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTH:
Long lasting goodwill of the company It has well qualified staff which proper
attention towards the need of the consumer.
WEAKNESS
WEAKNESS
Nilkamal crates have high prices as compared its competitors (Prince&
Supreme),
Nilkamal concentrates only big user of crates & bins and miner
concentrates less user of crates & bins.
Nilkamal is not able to properly communicate its various models, new
innovation and its uses to the customers.
Distribution channel of Nilkamal is weak in comparison to its
competitors.
They do not have market share in family segment.
Peoples are not much aware about its all product.
Nilkamal doesn't provide proper sales promotion schemes.
OPPORTUNITY
OPPORTUNITY
manufactured.
Small trolley can be manufactured for home and departmental store.
Nilkamal can manufacture folding crates in order to save floor space
when not in use.
New opportunities are arising due industrialization and globalization.
THREAT
THREAT
The competitors of Nilkamal mainly Supreme and Prince can tend to eat into
the market share of Nilkamal with there much lower rates.
In such a scenario Nilkamal will have to reduce the price of its crates other
wise it might lose its precious customers to it s Competitors.
CONCLUSIONS
SUGGESTIONS
NEW PROSPECTS
New Prospects
1.Rubber Industry
2. Refinery Industry
3.Plastic Glass Industry
4.Storage
LIMITATIONS
LIMITATIONS
ANNEXURE
Questionnaire
(b) Prince
(c) Supreme
(d) others
(a) Less than 100 (b) Between 100 to 500 (c) M ore theD500
Bibliography
Bibliography
Information about Nilkamal crates and bins is extracted searched from
market website.