Position:

Group:
Reports to:
Location:

Talent Marketing Manager

Talent Acquisition,
Gurgaon, Haryana

About Aon
Aon plc, is the leading global provider of risk management services, insurance and reinsurance
brokerage, human resources solutions and outsourcing. With more than 59,000 employees
worldwide, Aon readily delivers distinctive client value via innovative and effective risk
management and workforce productivity solutions. In 2010, Aon completed its largest acquisition
when it acquired Hewitt Associates, Inc., one of the worlds leading human resources consulting
and outsourcing companies.
Although Aon is a major leader in virtually every market it serves, size is not its primary goal. Aon
aims to be the worlds most responsive, client-focused insurance and consulting services
company. Aon provides more insurance brokerage, reinsurance brokerage and risk management
services than any other company in the world, and is a leader in human resources consulting and
outsourcing. Aons primary businesses are: Aon Risk Solutions, Aon Benfield and Aon Hewitt.
Aon Hewitt is the worlds premier human capital solutions firm. Aon Hewitt has revenues of
approximately $4.3 billion, with 29,000 employees operating in 90 countries. Aon Hewitt's primary
lines of business include Consulting, Benefits Administration and HR Business Process
Outsourcing.
The Benefits Administration business provides custom administration and
outsourcing solutions to clients around the world to help them meet their retirement and health
and welfare management needs. The HR BPO business provides services to manage employee
data and administer benefits, payroll, and other HR processes, as well as talent and workforce
management solutions.
Job Overview
An integrated employer brand management strategy has become a clear necessity within Aon to
build and maintain a competitive edge in the talent market. Keeping employees engaged
internally while ensuring you create salience in the talent marketplace is critical to Aons objective
of positioning itself as an Employer of Choice. In this role, we are looking for someone to lead
the Talent Marketing initiatives for Aon while leveraging both internal and external communication
channels. This person will act as the brand custodian, design and implement campaigns to bring
Aons Employer brand to life. It is imperative this manager brings a strong team orientation, solid
understanding of the technologies involved, solid project management skills and a dedicated
focus on execution.
Key Accountabilities and Desired Performance Results

Help establish and grow Aons Employer brand as an Employer of Choice in the talent
marketplace
Act as the Employer Brand champion and work with key stakeholders within the organization
to drive internal campaigns
Design and implement Employer Brand strategy and ensure consistency across all channels
utilized in India Both Online and Offline channels. Work with external agencies to design
and implement Employer Brand campaigns.

Take complete ownership of Aons social media properties for the India market.
Drive initiatives to engage employees and create brand ambassadors within the organization.
Establish metrics to measure the Employer brand and keep a tab on the brand performance
on a periodic basis.
Create relevant content while collaborating with internal stakeholders to further boost the
employer brand
Understand the Aon Global brand and absorb key messages to build the Employee Value
proposition and Employer brand
Enhance the capabilities of the Aon Careers web sites
Continue to develop and leverage the alumni network.

Key Activities Related to Performance Results

Partner with all appropriate departments including Global Marketing, Internal Communication,
Talent Acquisition , IT, and web development to accomplish goals and execute strategy.
Set goals in collaboration with key stakeholders.
Monitor, analyze and report on metric data of all social media sites to management (monitor
effective benchmarks for measuring the impact of marketing and social media programs on
sourcing initiatives)
Work with Talent Acquisition and Communications colleagues in India & globally to provide
glocal content to various social media channels. Generate Aon original content to
increase Aons following.
Work through technical challenges (multiple feeds, etc) to resolve issues
Test, pilot and implement new programs.
Vendor management experience involved in PR, Media, Brand and graphic designing
partners, event management companies and advertising agencies
Continually adapt to the changing landscape of career site technology, social media and
social tools.

Effective Interpersonal skills

Collaboration and strong communication skills. The ability to engage and influence
colleagues and senior leadership.
Focus and the ability to drive projects to completion
Analytical mindset to create appropriate metrics along with an ability to extract the right
information to define success and future strategies.

Technical skills
Manage the technical aspects of attracting and engaging with talent, including the
relationships between Aons careers website, SEO optimized landing pages, portals, third
party applications.
Ensure all elements of Aons recruiting architecture are optimized.
Education, Skill and Experience:

M.B.A ( Marketing) with 8- 10 years experience in Employer branding, talent marketing, global
social media tools
Strong understanding of brand strategy and brand management
2+ years experience in digital marketing specifically related to advanced use of Social Media.
Well conversant with creative design and good writing skills.
Experience in community management and facilitation.

Understanding of budgeting process.

Work experience with a professional services company preferred but not mandatory.

Aon offers competitive compensation, exceptional benefits, continuing education & training, a unique internal
advancement program, and tremendous potential with a growing worldwide organization.
All positions at Aon require an applicant who has accepted an offer to undergo a background check. The checks run are
based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation,
education verification, employment verification, criminal check, search against global sanctions and government watch
lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Aon, you understand that you will
be required to undergo a background check should you be made an offer. You also understand that the offer is contingent
upon successful completion of the background check and results consistent with Aon 's employment policies. You will be
notified during the hiring process which checks are required by the position.
Aon's professionals are unwavering in their client focus and integrity. We promote diversity, professional development,
frugality and stewardship, applying a disciplined non-bureaucratic approach to help our clients realize their business
potential. Drawing on our experienced team as a competitive advantage, Aon employees have the freedom to take risks,
foster innovation, act as champions for change and replicate best practices.
For more information about Aon Corporation, visit our website at http://www.aon.com.
Aon is an equal opportunity employer committed to a diverse workforce. M/F/D/V
DISCLAIMER:
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at
any time.