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Norland:Why Adult Participate
Norland:Why Adult Participate
one's ability to serve the community, the need to make new friends,
intellectual recreation, professional advancement (either job-related or
inner-directed), an abhorrence of television, the joy of learning, an
introduction or supplementation of understanding, and escape to adult
participation.3
Other authors have identified specific factors related to participation such
as involvement with a formal organization that encourages adult
participation,4 broad and diverse leisure activities,5 and high levels of
income.6 Situational barriers to participation, such as child care, shift or
overtime work, lack of transportation, poor health, and lack of time or
money are more a problem for low socioeconomic adults and the elderly
than the average middle-class adult. Institutional barriers (inconvenient
class schedules, full-time fees for part-time study, restrictive locations)
often exclude or discourage certain groups of learners such as the poor,
the uneducated, and the foreign born. In addition, adults living in certain
geographical areas, especially those in small towns and rural areas, are
less likely to participate in educational activities.7
Application to Extension Education
A 1987 study of Ohio Cooperative Extension Service clientele provided
useful information for Extension educators who work with a variety of
adult learners and ponder the participation/persistence phenomenon.8
The study surveyed Extension clientele who had been involved in a variety
of Extension programs (estimated target population n= 20,000; study
cluster sample n = 599; final data sample n = 276). The relational design
of the study provided results that addressed the following questions:
1. What are the encouragers and barriers to participation and
persistence in Extension educational programs?
2. Are those encouragers and barriers different for the decision to
participate and the decision to persist?
3. What are the anticipated outcomes of participation and persistence?
4. Can perceived barriers and encouragers to participation and
persistence and outcomes be used to predict satisfaction with
participation (suggested to be a best predictor of dropout)?
Data were collected using a mail questionnaire. Follow-ups with
nonrespondents indicated respondent data were representative of the
sample. The cluster sample was drawn to allow generalization of results to
the population. Even though the findings and conclusions can be said to
be true for Ohio, other Extension educators may want to note the
implications this study presents.
Findings
Five factors emerged from the principal-component factor analysis of
responses to items related to participation. They were: low anticipated
difficulties with arrangements, high commitment to the Extension
organization, anticipated positive social involvement, anticipated high
quality of the information, and possession of high internal motivation to
learn. With the exception of commitment to Extension, the same factors
appeared to motivate persistence. Commitment to Extension was
replaced with commitment to the teacher in the persistence question.
Participation outcomes fell into three broad categories: negative learning
experiences, self-improvement outcomes, and positive social experiences.
Using multiple regression relating satisfaction to participation, the set of
best predictors included receiving self -improvement outcomes,
anticipating few arrangement problems, experiencing few negative
learning outcomes, and having high commitment to the teacher
throughout participation.
The data from this study indicated that Ohio Extension clientele
participate and persist for the same reasons: they can arrange to
participate, they're internally motivated, they believe Extension provides
quality information, and they enjoy social involvement.
The initial commitment to Extension as an encourager to participate
transferred to the teacher as an encourager to persist (return). The
reputation of Ohio Extension outweighed the quality of the teacher
initially, but once individuals gained experience with the teacher,
commitment to the teacher became most important.
Clientele satisfaction with participation was linked to many selfimprovement outcomes, liking and respect for the teacher, and being able
to take care of arrangements, such as parking, child care, fees for
participation, while receiving few negative learning experiences.
Implications
This study of adult participation has implications for planning, marketing,
and delivering Extension programs.
People assess whether they'll participate initially using what they know
about Extension in general as well as the specific learning opportunity.
Marketing strategies should build on Extension's reputation for quality
information. The image of Extension, recently much maligned, appeared
in Ohio to be a big drawing card for current clientele assessing potential
future participation-as though they trust an old friend. This theme
emerged in data from urban as well as rural locations, men as well as
women, and agriculturally related subjects, as well as home economics, 4-