Resume e Portfolio - Riccardo Cambò

INDUSTRIAL DESIGNER
Born in 1990 - Italy

Via Gabelli 35, Reggio Emilia
RESUME
Riccardo.cambo@gmail.com
+39 346 173 3524
Riccardo.cambo
Riccardo Cambo
Visionary of the future, curious and acute observer,
fast thinker, inventor, innovator as well as dreamer.
Education
Politecnico Di Milano (Graduated in 2014).
Brunel University of London (Exchange student).
I have chosen to do not attend a Masters degree because what they taught me was not design for me.
Innovation, minimalism, beauty, functionality, good taste, vision are fundamental together for me, apparently not for them.
Philosophy & skills

In my philosophy an inquisitive, insightful approach to the world, a manic attention to perceiving its details, as well as excitement
for aesthetics and future, are crucial. I feel that my clear and strong design philosophy, is pivoted around extremely logical laws.
Balancing functionality and aesthetics in order to reach beauty is a challenge, a difficult and exciting challenge,
however when such balance is achieved, and I am convinced it can always be reached, its like nothing on earth.
I pursue and covet that feeling: its just priceless.
Work experience
I have not yet worked in my field, but I have done more than 10 jobs since I was 15:
Chef, pizza maker, usher, eye-wear seller, waiter, mechanic, factory worker (x2), promoter, graphic designer, illustrator, teacher, etc.
I really believe that these experiences are crucial to truly understand our society; empathy is a fundamental tool to deliver a message.
Tools
v. 16.6.4
INDEX
What you will find

in this portfolio:
DESIGN PROJECTS:
The PS4 Slim leaked picture project

A successful viral strategy made to send a message
Sfera light
A minimal garden light powered by the sun, without solar panels.
Iride glasses
A breakthrough innovation of shape and functionality of current glasses.
A.P.M System
A bold atmospheric manipulator designed to prevent cyclones and flash foods.
Kitchen table
Functionality and comfort with smart materials and a new standard of dimension.
Early sketches and foresights

Old concepts and all predictions come true years later.
You can find additional information on individual projects clicking on Behance,

on top of the pages.
RICCARDO.CAMBO@GMAIL.COM | BEHANCE
WWW.
.net/gallery/22655061/The-shoes-of-the-future
.net/gallery/23091379/PS4-Slim-viral-strategy
Slim
A successful viral strategy made to send a message
WWW.
/gallery/23091379/PS4-Slim-viral-strategy
The PS4 Slim leaked picture project

A strategy to get the attention of Sony
I posted these images on the internet pretending they came from Sony.
Every tiny detail should be credible, I planned carefully a complex strategy to cross the entire internet.
The result was so convincing that these pictures became viral in few hours, bouncing on the most important tech and video games
websites. Merging all the images, a message was revealed.
The entire story, on my Behance profile.
WWW.
/gallery/23091379/PS4-Slim-viral-strategy
WWW.
.net/gallery/22654659/Sfera-light
A minimal garden light,

powered by the sun,
without solar panels
WWW.
Light
How a garden light can be cutting-edge, sophisticated and discreet
Sfera light was my graduation project. Its the solution I designed to finally give a distinctive aesthetic to self-powered lamps.
The brief was to design a self-powered lamp for private gardens; my goal was to escape from cumbersome shapes, ugly solar panels
or bizarre light effects that affect the market.
This brought me to conceive artificial photosynthesis, a completely new kind of it, as the answer to the question of a self powered,
sustainable lamp. This absolutely brand new system is awaiting patent, in case testing will be successful.
Sfera light is not just functionality but also aesthetics, it is basically a pure and clean sphere floating in the air, thanks to the mirror stick
that perfectly reflect the world around it.
WWW.
v.1
v.4
SPD Smart glasses
v.5
WWW.
WWW.
Lighter and less obtrusive eyeglasses,

their case spray and clean the lenses,
without any effort
.net/gallery/25808341/Iride-Glasses-redesigned
Glasses redesigned
WWW.
.net/gallery/25808341/Iride-Glasses-redesigned
Iride Glasses
Modern and minimal glasses
Sometimes, I feel, design redesigns, which is part of the process of getting to the new, yet it takes too much for granted, archetype
shapes and concepts, thus remaining basically traditional and never really reaching true innovation. I believe that the core of such
approach is the fact that existing solutions may be viewed as the best and that cant be challenged.
Eyeglasses are a signicant example of that.
The side legs disappear, in their place the central strap takes a crucial role, in fact it provides perfect fit, balance to the glasses, thanks
to its specific, breakthrough patented features. Iride allows to get rid of the actual frame and optical weight of current eyeglasses.
It is light weight, discreet and minimalist.
WWW.
.net/gallery/22650423/Iride-glasses-
Glasses redesigned
Glasses, redesigned
I could not redesign eyeglasses without redesigning the case as well. Again, an ordinary, everyday object I would say especially
neglected by design not as much as in reconciling its esthetics, but in rethinking its functionality.
Irides case is not only beautiful, slim, modern and elegant, but it is also a breakthrough, patented innovation as it creates an
absolutely functional case. In fact, thanks to a system of levers and wipers set in its body, Irides case allows to perfectly spray
and clean the eyeglasses.
WWW.
.net/gallery/22650423/Iride-glasses-
WWW.
.net/gallery/22656603/APM-System-Atmospheric-pressure-manipulator-
A crazy and bold system integrated

into street lights to manipulate weather
WWW.
.net/gallery/22656603/APM-System-Atmospheric-pressure-manipulator-
A.P.M System
A different solution
As a student at Brunel University Of London (Erasmus), I was assigned a project to devise a solution to the recurrent,
expensive and afflicting problem of flash floods.
I was engaged with a more radical approach I felt I should design to prevent the problem, even if it sounds impossible.
The starting point should be the cause of the floods and the conditions that were conducive to the phenomenon.
This brought me to study climatology, meteorology and some other related sub-subjects.
The A.P.M. System can manipulate atmospheric pressure and theoretically enable to climate change (technical details not shown here),
it is not only functional, but also esthetically appealing because of its discreet, sleek appearance adding to the environment.
This innovative and efficient system would be installed on street lights expressly modified for the purpose.
Old
New
Inside
WWW.
.net/gallery/22655435/A-new-kitchen-table
An elegant and smart kitchen table

with a new standard of dimension
WWW.
Kitchen and Dining Room Table

A functional, beautiful kitchen table
Kitchen tables have been the same throughout the years.
In my eyes this is surprising since materials, manufacturing techniques and needs have changed.
The outcome is a product that looks familiar, yet radically different and better.
I realized that the current standard 140x80 cm isnt efficient as it doesnt allow equal space for each seat, therefore it is wrongly
conceived as a 6 seats table. Some kitchen tables are designed with various kinds of extensions, however they still can not provide
harmony and coherence between seats.
My design provides a suitable, as well as esthetically appealing, solution since I drew a new shape considering the average length of
shoulders, dimension of dishes, cutlery and glasses.
140x80
220x80
170x100
Final shape
WWW.
WWW.
.net/gallery/22660521/Sketches-and-foresights
Early sketches and foresights

Sony Ericsson iPhone killer
In 2008 every Apple competitor because of the iPhone, started to propose touchscreen devices or what they claimed to be iPhone
killer but actually no one of those did their job because no one of the competitors had a clear idea of the post-iPhone era. This was
the Sony Ericsson B1: minimal, functional and smart, small, thin and fashionable.
RICCARDO.CAMBO@GMAIL.COM
Aluminium band (2 years later - iPhone 4)

Central facing camera (4 years later - Phone 5)
Fingerprint scanner as central button (5 years later - iPhone 5s)
2008
18-years-old
WWW.
.net/gallery/22660521/Sketches-and-foresights
2009 Strategy for Sony Ericsson

Years 2009, Sony Ericsson had started to decline. Its future looked worrisome.
Samsung copied Apple and other competitors had no idea what to do.
These phones were part of my strategy for Sony Ericsson.
Sony acquires Ericsson (4 years later)
and other 4 important technologies became real years later
First wearable device

When I first saw multitouch in action I immediately thought about a wrist device.
These original sketches were made in the summer of 2008.
I called this new device: Sony U.M.D:Ultimate Multimedia Device, with a rounded touch screen and a high density 2 display.
2008
18-years-old
WHATS NEXT?
INDUSTRIAL DESIGNER, STRATEGY and More

Via Gabelli 35, Reggio Emilia, Italy
Email - Facetime - iMessage:
Riccardo.cambo@gmail.com
Phone:
+39 346 173 3524
Skype:
Riccardo.cambo
Design the future

Thank you for the attention and time you devoted to my projects, reading through these pages.
However, I feel I should ask for some more of your time, since I would love to show you so much more of my work, which has a variety of
exciting, original and revolutionaries new projects such as: a completely redesigned chair, the car of the future, a brand new razor, a new
form factor for drills, clothes and shoes of the future and even a new public means of transport, in one word, truly new ideas for the future.
Im eager to be joining your design team to contribute my passion, my approach and my philosophy which I believe are for a designer
the real essential, what makes the difference and what spurs innovation.
Thank you again for the time you have dedicated to this document.

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INDUSTRIAL DESIGNER

Born in 1990 - Italy

Philosophy & skills

What you will find

The PS4 Slim leaked picture project

Early sketches and foresights

You can find additional information on individual projects clicking on Behance,

A successful viral strategy made to send a message

The PS4 Slim leaked picture project

A minimal garden light,

SPD Smart glasses

Lighter and less obtrusive eyeglasses,

A crazy and bold system integrated

An elegant and smart kitchen table

Kitchen and Dining Room Table

Early sketches and foresights

Aluminium band (2 years later - iPhone 4)

2009 Strategy for Sony Ericsson

First wearable device

INDUSTRIAL DESIGNER, STRATEGY and More

Design the future

You might also like