Samrat Ray Chaudhuri

Contact: +66 (0) 853665506 / E-Mail: samratbkk@gmail.com

Achievement-driven professional seeking senior level assignments in Sales & Business
Development / Strategic Planning / General Administration with a leading organization of repute
preferably in Education / E-Commerce / Service sector

P R O F I L E S U M M A RY
Dynamic career of 11 years that reflects pioneering experience and year-on-year success in
achieving business growth objectives in mid-sized as well as large, established organizations

Enterprising leader with a solid record of contributions in spearheading US and international

higher education, enrolment management, admissions, international affairs, strategic business
development, academic administration and student
affairs

Combined multi-disciplinary experience (across

Sales, Strategy, Industry Analysis, Account &
Portfolio Growth Ownership) with the hands-on
approach to nurture an organization with limited
resources into an entity to reckon with at the
national level today

Leveraged entrepreneurial ability and skills in

translating corporate vision, to overcome
complex business challenges and deliver on highimpact decisions; renowned for driving an auction
to glide revenue

base

Garnered buy-in from stakeholders behind major initiatives while at the same time building
credibility and delivering on customer confidence

Key member of the team that institutionalized strategic planning, control processes and systems
businesses at a global level; gained various recognitions for not only the organizational growth
performance but also excellence in its strategy formulation and other business processes

Core functional strengths include:

Start-up / Turnaround / Change Management

People Management & Decision Support

Strategic Planning

Analysis & Insights Leadership

Organic Business Growth

Strategic Partnerships / Alliances

Key Account Management

Administration

Enrolment

New Business Development & Growth

Improvement

P&L

Management

Management

and

&

General

Performance

P R O F I C I E N C Y M AT R I X
O R G A N I Z AT I O N A L

EXPERIENCE

Since Feb09 with Webster University USA, Thailand Campus

Growth Path:
Feb09-May11
Associate Director of Recruitment and Admissions
Since Jun11
Director of Marketing and Enrolment Management
Key Result Areas:
As Director of Marketing and Enrolment Management:
Entrusted with the responsibility of:
o Conceptualizing and implementing coherent strategic enrolment plans that deliver anticipated
enrolment targets for the Thailand operations of the University enrolment
o Spearheading admissions and financial aid, and ensure compliance with all admissions policies
of the main campus
o Creating, implementing and measuring the success of a comprehensive marketing,
communications and public relations programs that enhanced the Universitys reputation
Working in coordination with:
o National and international media and higher education publications to increase visibility of the
campus and perform crisis management
o Worldwide campuses of Webster University in integrating efforts of student recruitment in Asia
and Middle East
o Banks in South Asia for student loans and scholarship agencies for sponsorship
o Government and private agencies like Education USA, US Embassy, Ministries of Education and
various Embassies for promotion of the University and Thailand as an international education
destination
Providing leadership, management and direction for the multi-cultural recruitment, admissions and
marketing teams
Negotiating contracts and managing relationships with international vendors and host institutions in
new and existing markets
Single-handedly managing an annual budget for enrolment management and work closely with the
office of the financial controller for various projections and financial reporting
As Associate Director of Recruitment and Admissions:
Shouldered the responsibility of:
o Developing marketing initiatives to meet, and exceed, annual enrolment projections
o Growing a network of over 50 active agents worldwide and conducted joint activities with them
to deliver enrolment goals for the Thailand as well as USA campuses
o Mentoring online marketing team that was responsible for generating student inquiries and
integrated marketing with admissions conversion
o Leading international admissions team in credential evaluation, scholarships and financial aid,
admissions decision and new student orientation
o International student enrolment that included planning, budgeting, event coordination and
admissions
Streamlined communication strategies for a variety of market segments that address prospective
students, program and enrolment inquiries, application processes, and enrolment phases of the
admissions process
Participated in road-shows, education fairs, school fairs, virtual fairs, etc. and counselled students
for various programs at the University and all campuses
Key Contributions:
As Director of Marketing and Enrolment Management:
Grew the Thailand campus to be the largest international campus in Webster University network;
increased new student recruitment by 25%, year on year; Instrumental in the University receiving
Thailand Prime Ministers Award for Best Service Enterprise in 2013; reduced cost of recruitment by
25% with effective online marketing and direct sales strategies.
Steered diverse responsibilities, including Strategy Planning & Execution, New Initiatives and
Operations across various stints with the Group
As Associate Director of Recruitment and Admissions:
Augmented the international student body by 300%; Admitted international students from over 60
countries; Initiated the first ever social media and SEO campaigns for the entire University network
Growth Path:
Oct04-May05
Jun05-Dec06
Jan07-Oct07

Oct04-Jan09 with Stamford International University, Thailand

Coordinator of Student Affairs
Manager of Student Affairs
Interim Coordinator of Communication Arts Department

May06Oct07
Oct07-Jan09

Adjunct Faculty, Department of Communication Arts

Director of International Affairs

Key Contributions:
Became the lead go-to person for:
o International Relations Department that included faculty exchange, joint research projects, and
double degree programs
o Initiating collaborations with various institutions in Europe and Asia for study abroad and student
exchange programs offered by the University
o Digital communications team of the University in maintaining the University website and various
international publications
o The analysis and reporting functions of all international efforts, statistics, measures and
outcomes.
Liaised with potential investors in higher education and facilitated meetings with the University
administration and Founder
Organized various short programs and University extension programs for alumni and corporate
partners

P R O F E SS I O N A L E N H A N C E M E N T S
Certificate in Self-Assessment Training, Baldrige Quality Assessment from Total Quality Incorporated,
USA in 2013
Certificate in Negotiation and Influence from National University of Singapore, Singapore in 2010
Certificate in Teaching Methodologies from Stamford International University, Thailand in 2006
A C A D E M I C D E TA I L S
Master of Business Administration (MBA) from Stamford International University, Thailand in 2007
BA in Communication Arts, Minor in Management from Stamford International University, Thailand in
2004
COMMITTEES SERVED

Executive Committee, Webster University, Thailand (February 2013 Present)

Global Marketing Communications, Webster University, USA (October 2013 Present)
Global Enrolment Management, Webster University, USA (May 2011 Present)
Strategic Committee, Webster University, Thailand (January 2010 - January 2013)
Operations Committee, Stamford International University (January 2007 January 2009)
Graduation Committee, Stamford International University (2005 2008)
Marketing Committee, American Chamber of Commerce (2012 Present)

M E M B E R S H I P S / A SS O C I AT I O N S

Council of International Schools (COIS), USA (2009 Present)

American Marketing Association (AMA), USA (2010 Present)
American Chamber of Commerce (AMCHAM), Thailand (2011 Present)

P E R S O N A L D E TA I L S
Address:
103, Silom Suites, Sathorn Soi 12, Bangrak, Bangkok, Thailand
Location Preference: Dubai / Abu Dhabi
Date of Birth:
06. 08. 78.
Nationality:
Indian
Passport Details:
Z2452665 (Issued at Bangkok. Valid up to 02/06/2013)
Driving License Details:
52001639 (Issued at Thailand. Valid up to 06/08/2019)
Marital Status:
Married
Number of Dependents:
None
Languages Known: English, Hindi, Bengali, Thai