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Industry Analysis
Industry Analysis
Industry Analysis
Industry Analysis
a. Describe the latest trends in the industry
More people utilize wearable technology to monitor and
record biometric data.
Heart-rate monitors have been worn for years to
monitor exercise intensity during a workout, but in the
past few years a number of wearable devices have
been introduced that help us track calorie burning all
day long, while also monitoring our sleep habits at
night.
Online video-on-demand workout programs will become
increasingly common.
From television shows to VHS tapes to DVDs, people
have long used video technology to follow a homebased workout led by an experienced instructor. Videoon-demand services have been growing in popularity
and an explosion of online, video-on-demand workout
programs developed specifically for mobile devices
that will allow fitness consumers to enjoy an instructor-
room.
Group-based training programs will be personalized to each
individual participating in the workout.
Taking a group exercise class meant moving the same
way at the same time and same speed as everyone
else in the room. Technology to track intensity and
work-rate (via heart-rate monitors) on a screen in the
front of a studio allows an instructor to provide a group
workout that allows each participant to work at his or