Origin &history Nike, Inc.

(pronounced /ˈnaɪki/) (NYSE: NKE) is a major publicly traded sp

The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phi
Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jo
Financial Analysis
Nike's sales have grown 52% since 2005 reaching $18.6 billion in 2009 The rapid increase in
The company's gross margin increased to 45% in 2009 up from 43.9% and 44% in 2008.ref name=
Nike earned $1.88 billion in net income in 2009 marking a 100% increase since 2005[1] Fur
3 c’s of customer service Customer Consumers today are more sophisticated
At Nike, we stand behind all of our products for both our retail accounts and consumers.
We have made arrangements with our authorized retail accounts to accept returns for produ
Apart from delivering a pair of comfortable sports shoes Nike also provides a number of val
Comfort: Nike shoes are renowned all over the world for the comfort they provide. Well pad
Lightweight: This attribute is in line with the two described above. A lightweight shoe pr
Durability: People purchasing a pair of shoes at such a high price often feel that they ha
Style: Nike’s designs are considered to be the most stylish in the industry and beat all o
Nike shoes also come with a guarantee card that enables the owner to return it in case of m
.Competition Because Nike sells products for such a wide variety of sports, it competes
Adidas AG (ADDYY) : 2007 revenues - $13.7 billion. The adidas Group competes in the overall
Puma AG Rudolf Dassler Sport (PMMAY) : 2007 revenue - €2.8 billion ($3.8 billion based on
Under Armour (UA): 2007 revenue - $606.6 million.[28] Under Armour is a fairly new compa
Company Revenue 2007 (Millions) Net Income (Millions) Gross Margin Adv
Nike (2008 Data) $18,627 $1,883.4 45% 12.4%
Adidas AG (ADDYY)
€10,299[26]
€815[26]
47.4%[26]
13.4%[26]
Puma AG Rudolf Dassler Sport (PMMAY)
€2,738[27]
€269[27]
52.3%[27]
15.5%[27]
Under Armour (UA)
$606.6[28]
$52.6[28]
50.3%[28]
11.7%[28]

Top Nike, Inc Competitors

Companies Location
adidas AG
Herzogenaurach, Germany
New Balance Athletic Shoe Inc
Boston, MA
PUMA AG Rudolf Dassler Sport
Herzogenaurach, Germany
In addition to Nike s footwear competitors, the company also competes with other makers of
Industries Where Nike, Inc Competes
• Footwear
• Nonstore Retail
• Internet Retail
• Consumer Products Manufacturers
• Apparel
• Sporting Goods & Equipment
• CHANGE

Average Athletic Footwear Inventory Days 1999-2004

Nike s inventory days for 1999-2004 were consistently lower than Adidas s or Puma s, but hi
Nike, like every other company, is in business to make products for its customers and pro
Market Share

Nike was the clear market leader, with 31% of the global athletic footwear market in 2007.
Among varies of sports footwear competition, why Nike stands out and wins popularity worldw
1. Quality
No matter how much things have changed, one thing will never change, that is, the principle
2. Fashion No one can resist the temptation of fashion. Instead of being conservati
3. Technology It is 21st century which means it is a high-tech era; i
4. NIKEiD Different people have different interests, no company ca
Perhaps you have some other reasons, all in all, all the factors made Nike shoes set apart
conclusion
With the success of Nike Inc. in introducing their new products to their consumers, the com