Assignment Marking Criteria

Appropriate, professional presentation and referencing

The assignment is designed for you to produce a professional
report as if you were doing it for a business. You need to
adopt an appropriate report style and adopt a professional,
businesslike style. It is not the intention to penalise students
whose It is not the intention to penalise students whose first
language is not English. It is more about the structure and
format of the report. A poorly constructed piece of work which
does not follow a standard report format will not meet
professional standards. In additon, you need to provide
comprehensive, appropriate and accurate references in the
set University of Bedfordshire style.

An unprofessional approach. Poorly referenced.

A report which falls short of a professional standard. Poor
referencing.

A poor attempt at a professional report. Poor referencing.

DDoes not meet professional standard. Many referencing errors
DA high number of areas do not meet professional standards.
Referencing contains some errors
D+

C-

C-

C+

A broadly professional report which may fall short in style or

presentation quality. Correct referencing for the most part.
The report meets the basic standards of a professional report.
Referencing is accurate but inconsistent between text and
reference section
The report meets the basic standards of professional report.
Referencing is consistent between text and reference section
A well presented report. Full and accurate referencing.

B-

B-

A report that has a high quality of presentation but has some

errors in style. Full and accurate referencing

B+

A-

A report that has a high quality of presentation and style.

References is full and accurate
Aa well presented report which fully adopts a professional
style and high standards of presentation. Full and accurate
referencing.
A very well presented report with very high standards of
professional style. Full and accurate referencing

AAn exceptionally well presented report with exceptionally

professional style. Full and accurate referencing
A+

Well Researched information on the industry

This is measured by the amount of data the student has
found, its relevance to the topic and the students
judgement in terms of its reliability how old is it, who
produced it, is it based on personal opinion or well
conducted research etc. It is not appropriate to suggest
a minimum number of references as some areas are
better documented than others but a good piece of work
is unlikely to have less than 8 references.

Very little or no use of published work.

Some attempt to use secondary data.
Heavy reliance on very limited sources. Little evidence
of any attempt to collect a broader range of information.
Predomininant use of out of date or unsubstantiated
information
Reliance on very limited sources. Little evidence of any
attempt to collect a broader range of information. Use of
out of date or unsubstantiated information
Reliance on limited sources. Little evidence of any
attempt to collect a broader range of information. Use of
out of some date or unsubstantiated information
An adequate use of available sources. Information is
drawn from too many unsubstantiated sources
Aan adequate use of available sources information is
drawn from a mix of reliable and unsubstantiated
sources
Information is drawn from a reasonable variety of
sources. Information is drawn predominantly from
reliable sources
A reasonable range of sources are used. The sources
are reliable and up to date
A good range of sources is used. The range of sources
used is reliable and up-to-date

Wide range of sources is used

The answer demonstrates comprehensive data

gathering from a variety of good quality sources.
The answer demonstrates comprehensive data
gathering from a variety of good quality sources with a
clear understanding of its relative value.
The answer demonstrate excellent data gathering from
a wide variety of high-quality sources with a clear
understanding of its relative value.

Well Researched information on the company

This is measured by the amount of data the student has
found, its relevance to the topic and the students
judgement in terms of its reliability how old is it, who
produced it, is it based on personal opinion or well
conducted research etc. It is not appropriate to suggest
a minimum number of references as some areas are
better documented than others but a good piece of work
is unlikely to have less than 8 references.

An unprofessional approach. Poorly referenced.

Some attempt to use secondary data.

Heavy reliance on very limited sources. Little evidence of

any attempt to collect a broader range of information.

Reliance on very limited sources. Little evidence of any

attempt to collect a broader range of information. Use of
out of date or unsubstantiated information
Reliance on limited sources. Little evidence of any
attempt to collect a broader range of information. Use of
out of some date or unsubstantiated information

An adequate use of available sources.

An adequate use of available sources. Information is
drawn from a mix of reliable and unsubstantiated
sources
Information is drawn from a reasonable variety of
sources. Information is drawn predominantly from
reliable sources
A good range of literature used. The answer
demonstrates appreciation of its appropriateness.
A good range of sources is used. The range of sources
used is reliable and up-to-date

Wide range of sources is used

The answer demonstrates comprehensive data
gathering from a variety of good quality sources with a
clear understanding of its relative value.
The answer demonstrates comprehensive data
gathering from a variety of good quality sources with a
clear understanding of its relative value.
The answer demonstrate excellent data gathering from
a wide variety of high-quality sources with a clear
understanding of its relative value.

Application of appropriate tools to the analysis of company and

industry
This criterion is not about using lots of tools in a mechanical fashion.
We want you to select the most appropriate strategy models and to
use them effectively to illuminate the company's strategic situation
through your analysis. You need a range of tools and models to
cover the ground but quality matters more than quality.

A collection of facts rather than analysis. Few if any models and not
used well.
Lttle use of few tools. No or little understanding of how models
assist in understanding a company's situation.
Some tools used but they are used inappropriately or ineffectively so
add very little to the understanding of the company's strategic
situation.
Some tools are used, but though used inappropriately or ineffectively
they add little to the understanding of the company's strategic
situation
Tools used are generally appropriate, but they are used ineffectively
and add little to the understanding of the company's strategic
situation
A range of tools used in an appropriate but largely mechanical way,
generating little illumination of the company's strategic situation.
A range of tools used in an appropriate that largely mechanical way
generating some illumination of the company strategic situation
Range of tools used is appropriate and somewhat mechanical
generating some illumination of the companies strategic situation
An appropriate selection of strategy tools which are used to assist in
understanding the company's strategic situation.
An appropriate selection of strategy tools are used, giving broad
illumination of the company's strategic situation

Appropriate selection of strategy tools are used giving good

illumination of the company's strategic situation
A good selection of strategy tools deployed effectively to generate
understanding of and insight into the company's strategic situation.
A genuine understanding of the strategic issues.
Very good selection of strategy tools deployed very effectively to
generate good understanding of and insight into the company's
strategic situation a genuine understanding of the strategic issues.
An extremely good selection of strategy tools deployed extremely
effectively to generate very good understanding of and clear insight
into the company's strategic situation. A genuine understanding of
the strategic issues.