Tammy J.

Lopez
14706 Brook Park Way • Houston, TX 77062 • 281-989-3923 • lopez.tammy@att.net

PROFESSIONAL SUMMARY

Top-performing professional with nine years experience in Marketing and Sales. Proven ability
to develop brand presence and increase sales revenue. Strong analytical and planning skills,
combined with the ability to coordinate the efforts of many to meet goals. Productive and
efficient work habits without supervision. Self-motivator with high energy.

Qualification Highlights

Account Management Sales Business Development

Product Marketing Sponsorship Evaluation PR/Spokesperson

PROFESSIONAL EXPERIENCE

Southwest Airlines Co. September 1999 – October

2009

Marketing Manager – Houston District (January 2001 – October 2009)

• Responsible for marketing and sales efforts in the following territories: Houston, Birmingham,
Corpus Christi, Harlingen/South Padre Island and Jackson.
• Monitored and analyzed competitors, local economy, and economic development and tracked
trends to make monthly recommendations to relevant departments regarding strategy and
tactics.
• Collaborated with internal and external partners to effectively implement products and services
within each market.
• Prepared and executed local annual marketing plan.
• Evaluated promotional opportunities with media partners while focusing on key push-markets to
increase market share. Managed a $250,000 local promotional annual budget.
• Increased awareness and promoted SWABIZ, Southwest Airline’s corporate booking tool, to small,
medium and large corporations.
• Researched, evaluated and made cold-calls in order to gain new SWABIZ Customers.
• Built and maintained relationships through frequent visits, product demonstrations and updates.
• Maintained knowledge of the SWABIZ enhancements and competitor’s corporate booking tools.
• Acquired and managed 500+ corporate SWABIZ accounts in designated territories in an effort to
maintain and grow market share.
• Top sales performer in Houston District. Consistently exceeded quarterly sales and
implementation goals.
• Interviewed prospective applicants for support roles.
• Responsible for developing, training, and providing employee performance appraisals for
supporting Marketing Representatives.
• Served as spokesperson on local PR and media related issues as well as served as a key contact
for legislative issues that affected the company.
• Developed and maintained relationships with business, community and political leaders; actively
sought membership in productive business/civic organizations to position Southwest Airlines as an
active community partner.
• Establish and nurture mutually-beneficial relationships with partner organizations and
government entities to strengthen Southwest’s brand.

Customer Service Agent – Houston, TX (September 1999 - January 2001)

• Sold airline tickets, issued boarding passes, checked baggage and provided general flight
information.
• Provided additional onsite training for new employees.
 Laura’s Draperies, Bedspreads & More November 1986 – January
1989
Interior Designer – Houston, TX

• Assisted clients in decorating and furnishing the interiors of homes, offices or various living
spaces.

Judy’s June 1983 – October 1986

Store Manager – Houston Galleria

• Responsible for all aspects of running a retail clothing store for men and women. For example,
hiring and training 20+ Employees in selling and customer service skills. Managing 20+
employees schedule and managed the operational budget of the store.

Education

Fashion & Art Institute of Dallas Fashion Merchandising & Interior Design 1980 -
1982

COMPUTER SKILLS & TRAINING CLASSES

• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Internet

• SWA Qik-Res (Southwest Airlines reservation booking tool)
• StarQuest Interviewer Certification
• Myers Briggs – Introduction to Type of Person
• Business Smarts – Protecting our A$$ets

BOARDS AND COMMITTEES

Bay Area Houston Economic & Development, 2001 – 2009

Bay Area Convention and Visitors Bureau, 2005 – 2009

Deer Park Chamber of Commerce, 2001 - 2009

Galveston Chamber of Commerce, 2001 - 2009

Greater Houston Partnership, 2001 – 2009

Houston Citizens Chamber of Commerce, 2007 - 2009

Houston-Galveston Area Agency on Aging, 2001 - 2006

Houston Convention and Visitors Bureau, 2001 - 2009

Ronald McDonald House Charities of Houston, 2001 - 2009

Season of Giving Coordinator, 2004 - 2009

Ronald McDonald House Charities of Corpus Christi

Fundraiser Committee Member, 2006 – 2009

Ronald McDonald House Charities of Birmingham

 Red Nose Committee Member, 2005

SWA Legislative Commmunications and Grassroots Department

Ambassador, 2001 – 2009

Texas City Chamber of Commerce, 2002 - 2009

COMMUNITY VOLUNTEER EFFORTS

Ronald McDonald House Charities of Houston, Special Events (2001 – 2009)

Big Brothers & Big Sisters, Texas Rangers Trip to NASA (2009)
Muscular Dystrophy Association, “Wanted Campaign” Raised $1,000 (2009)
Sunshine Kids, Annual Trip with the Houston Rockets, (2004 – 2009)

•• References furnished upon request ••