Professional Documents
Culture Documents
New Student Center Presentation
New Student Center Presentation
New Student Center Presentation
30% 28%
26%
25%
20%
15% 13%
10%
5%
0%
Other Moderate High Priority Very High
Priority Priority
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
It is time to address this unmet need at
Northwestern University.
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
Market Analysis
What are the three most important spaces to There is a large desire
include in an improved Norris? to add spaces that
Office space/meeting space for student organizations 4 appeal to all students
Large social event space/ballroom 5 and foster social
7
opportunities.
Sportsbar/bar/pub (non alcoholic)
Other programs and services 7
9
We believe that while
Blackbox theatre space
Meeting rooms for students 10
Large theater/performance space/venue 13 some improvements
Retail space (Non-Food)
Table service restaurant
14
14
are not valued high
Passive recreation space 15 here, they are still vital
Outdoor social space/amphitheater
Lounge/Informal study spaces
17
18
to a New Student
Individual study spaces 20 Center Proposal. That
Group study spaces
Quick-serve food items
21
28
includes
Sports bar/bar/pub (serving alcohol) 34 Blackbox theater
Coffee house 44
Ballroom
0 10 20 30 40 50 Student Organization
% of Response Population space
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
Students not in student groups frequent Norris less
50 Number of
Student students are needed.
40 Groups
involved in: As of now, most Norris
30 None
20
visitors are those
10
One to
two
involved in student
0
Three or organizations.
more
A New Student Center
can do a better job of
attracting all students at
Northwestern.
Source: University Center Needs Assessment
Conducted by Brailsford & Dunlavey in 2005
Students want a more social NSC
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
What peer institutions are doing
Quick Facts: Washington University at St. Louis
Completed in 2007
Provides 522
underground parking
spaces
Centralized Student
Services (ex. Career
Services, Greek Life
Center, etc.)
Graduate Center on
third floor
Late-night dining
option open until at
least 1am seven days a
week; Open until 3am
seven days a week
Collis Center
Some of our competitors have more meeting
rooms per average student group size.
Meeting Rooms per Average The line through the origin
Student Group Size indicates if competitor schools
have more or less meeting rooms
45 Michigan
per average student group size.
# of Meeting Rooms
$120
$100
Cost (millions)
$80
$60
$40
$20 Total Cost
$0 Fundraising Target
Norris Jacobs Norris New
Center Center Center Student
Renovation Renovation Renovation Center
(no added (estimate) (added Part of the cost
space) space) could be paid
through a
Options Student Fee
Note: these are 2005 dollars estimated by Brailsford & Dunlavey in 2005
Norris Center Renovation (No added space)
Strengths Weaknesses
Lake Michigan views No added space means a
Reconfigure space to smaller benefit to students
improve space allocation. Norris is not in the center of
Improve inner aesthetics to NU
attract more students Services need to be relocated
Improve front entry to be for renovation
more appealing to students Bringing the building up to
(costly) code/preparing to renovate
Updated building systems could cost millions by itself
and bring building up to code A large portion of cost would
be dedicated to aesthetic
improvements which are
necessary for a student
center, but not necessarily
other services
Jacobs Center Renovation
Strengths Weaknesses
Centralized location on Sheridan Road Currently not built to be a "true
More accessible to off-campus student center.” This leads to a less
community. efficient use of funds when renovating
the building to become a student
Moving into existing building is
center.
cheaper than starting from scratch.
Bringing the building up to code/
Has an atrium already in place which
could serve as a food court for the new preparing to renovate could cost
student center millions by itself
Not "exactly" between North and South
Right next to Deering Meadow, which
could be used for most student/ Campus relative to where students live,
community-centric events but close
Other NU constituencies will want to
CTA, Intercampus, Athletic, and other
fight for this space.
campus shuttles already stop there, so
it would be easy transportation in the Need to figure out when Kellogg will
winter. actually have enough money to move
over by SPAC
Large size would fulfill student needs
Opens up Norris for other uses.
Norris Center Renovation (Added space)
Strengths Weaknesses
Added space addresses space Services may need to be
needs for students and relocated during renovation
student groups Norris is not in the center of
Reconfigure space to NU
improve space allocation A large portion of cost would
Improve inner aesthetics to be dedicated to aesthetic
attract more students improvements which are
Lake Michigan views necessary for a student
Opportunity to incorporate
center, but not necessarily
vital student services into other services.
student center for more
visibility
Updated Building systems
New Student Center (New Building at Garrett
Parking Lot)
Strengths Weaknesses
Centralized location on Would have to move the
Sheridan respective to where parking lot to another
students live location or underground
More accessible for the off- Most expensive option
campus community
Will give NU an opportunity
to design a student center
from scratch
Could allow other resources
to move into the Jacobs
Center and Norris
This option provides the
greatest benefit to students
Student Center Concepts
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
1: The Northwestern Community Center
Norris becomes the true campus
community center creating cross- Norris Jacobs Norris New
(no (added Student
college interaction by providing space) space) Center
something for everyone under
one roof. Lounges
Expanded lounges with lake/ with Lake
view
lagoon views
Enhanced
Re-configured & enhanced food Food
venues Venues
Source: University Center Needs Assessment Note: Green boxes indicate the option can fulfill the specific need.
Conducted by Brailsford & Dunlavey in 2005
2: Student Life Center
Redefine the Norris Center as the
true student center life at Norris Jacobs Norris New
(no (added Student
Northwestern. space) space) Center
Provide key services and programs
that promote student life. Additional
In concept, improvements would Student
Org Space
include:
More Student Organization office & Career
Services
resource space. in space
Career Services offices brought into
Norris. Open
Open lounges & group study. Lounges
and group
More and "smarter" meetings rooms. study
Additional Space Additional
Coffeehouse/dance club/performance space
venue
Student Media re-located to
underground. Hall of
Fame
Two blackbox theaters plus Acapella
rehearsal space.
NU Student Life Hall of Fame
Source: University Center Needs Assessment Note: Green boxes indicate the option can fulfill the specific need.
Conducted by Brailsford & Dunlavey in 2005
3: The NU Downtown
Make Norris the true destination for the Norris Jacobs Norris New
night out for all NU community members. (no (added Student
Focus on providing facilities, services, space) space) Center
programs and retail space that would attract
evening and late night hours traffic.
In this concept, the Norris Center program Improved
would include: dining
services
Cafe/pub (w/ alcohol) & outdoor seating patio
with lake view Improved
Scott Grill re-creation Retail
Improved Retail
Street-front bookstore for window-shopping/
browsing Blackbox
Additional retail with perhaps a grocery store theaters
An area to have a weekly farmer's market
Two blackbox theatres adjacent to more food
options Coffee-
house
Coffeehouse/dance club/performance venue
McCormick used for regular movie schedule.
East Lawn used as an ice rink during the winter. McCorm-
ick Movie
Theater
Ice Rink
Welcome
desk
Source: University Center Needs Assessment
Conducted by Brailsford & Dunlavey in 2005 Note: Green boxes indicate the option can fulfill the specific need.
5: The Conference and Event Center
This is a two building concept. Norris Jacobs Norris New
First, the Norris Center be retrofitted into a true (no (added Student
Conference and Events Center. space) space) Center
Second, NU constructs a true "student activity
center" in a more central location, either by building
a new facility or by backfilling a suitable existing
facility. New: NA NA
The new Student Activity Center would house: Addition-
al Space
Additional Space Needs
More Student Organization office & resources needs
Open lounges & group study rooms
Two Blackbox theatres
Small conference rooms and 1-2 small multipurpose
New: NA NA
Enhanced
Enhanced Food Service
Food
A coffeehouse/dance club/performance venue
Lisa type retail food service Service
Cafe/pub (w/alcohol) & outdoor seating patio for
conference attendees and arts campus audiences
The existing Norris Center would then include: Norris: NA NA
Addition-
Additional Space Needs
al Space
Larger ballroom/multipurpose space
More & "smarter" meeting rooms Needs
Expanded business center (FedEx/Kinko's)
Additional space for enhanced catering.
Norris: NA NA
Cafe/pub (w/alcohol) & outdoor seating patio for Care/Pub
conference attendees and arts campus audiences
Source: University Center Needs Assessment Note: Green boxes indicate the option can fulfill the specific need.
Conducted by Brailsford & Dunlavey in 2005
6: Renovate Norris without Expansion
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
6: Renovate Norris without Expansion
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
6: Renovate Norris without Expansion
Source: University Center Needs Assessment Conducted by Brailsford & Dunlavey in 2005
Cost Benefit Analysis
(added space)
New Student
Norris Center
Jacobs Center
Norris Center
added space)
Renovation
Renovation
Center
Community Community
Our campuses are living and The NSC would create a large
learning communities with center of activity.
various centers of activity.
Campus planning should
enhance these centers while A NSC will increase
creating spaces that interaction amongst students
encourage interaction among and faculty because it will
students and faculty in their become a true center for the
many intellectual endeavors. community.
Create welcoming spaces for
people to congregate and The NSC will be welcoming to
interact. all students.
University Space Planning Report (2004)
Location Location
Create pedestrian corridors that make the
The NSC can be built along a corridor to
lakefront easily accessible.
increase traffic to the lakefront.
Northwestern's Evanston campus should
become pedestrian-oriented by reducing The proposed NSC location is in the
the density of parking in the central Garret Parking Lot. Parking would move
campus underground or off campus as proposed
by this plan.
Space Allocation Prioritization
Space Allocation Prioritization
When conflicts arise, as they inevitably Our plan is congruent with many
will, there must be a process for resolving principles as developed by various plans.
competing interests and addressing Therefore, we believe this space to have
opportunities or constraints that may priority over many other interests for our
arise.
proposed locations.
Part of this involves crafting principles
that enjoy wide acceptance from the
community.
Campus Framework Plan (2008-2009)