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Mahmoud
Chehab
For any type of business analysis there are a plethora of risks to be considered within and
around the category other risks, however in the case of Braincof and yet in particular
the geographical positioning and location of Romania makes it noteworthy to mention a
few yet significant risks that could be hazardous and rather lethal.
To begin, it is vigorous to identify the difference between Internal risks and external
risks. Internal risks result from factors known as endogenous variables, were one has
the ability to control the risk such as human and technological factors: strikes,
malfunction of equipment, fire or theft. On the other hand external risks develop from
factors known as exogenous variables which cannot be controlled such as economic and
natural factors: market risks, floods, earthquakes and other environmental misfortunes
known as other risks. Other risks can also result from unforeseen external events such as
transportation systems breaking down, or a supplier failing to deliver goods. Everything
that is not categorized as financial, operational, or business risk, may fall under the
category other risks.
The following is a list of subcategories of what could be classified as other risks for
Braincof:
Environmental risks, including natural disasters:
Floods, earthquakes, epidemic and disease exposure
Local political and social unrest and change of governmental policies and practices
Political and economic instability in foreign markets where the shirts are exported
Internal health and safety risks
Employee risk management, such as maintaining sufficient staff numbers and cover,
employee safety and up-to-date skills
Earthquakes
During the last 1,000 years, according to historical data, it is thought that 17 earthquakes
with 7 and over magnitude have occurred, which suggests a mean for unleashing the
energy of every 58 years. Statistically, the magnitude 6 and over earthquakes in the
Vrancea area occur approximately every 10 years, magnitude 7 every 33 years, while
those with 7.5 magnitude every 80 years. (According to "Earthquake Risk Perception in
Bucharest, Romania", Geological and Mining Engineering and Sciences).
Throughout the world and not just Romania, there is an increasing distress about the
occurrence of natural hazards. The number of disasters related to natural hazards and
their impact have increased firmly during the past 20 years. Both are due to increased
human exposure and/or to an actual increase in the frequency and magnitude of the
hazards (EM-DAT database), Alexander, Alcantara-Ayala and Twigg, (1993, 2002) noted.
The main concern is the social and economic costs of natural hazards; they are
significant, not only as damages costs, but also due to recovery.
The geographic location and positioning of Romania provides somewhat a risk to
Braincofs persuasiveness of its operations and potential success, there are frequent
earthquakes with an Average Recurrence Interval of 100 years (in accordance with the
Order No. 1711/2006 of the Ministry of Transportation, Constructions and Tourism).
Of the largest activities Vrancea near Braila County has been noted as a hotspot.
Earthquake risk remains medium because of the proximity to the most active zone
Vrancea County.
Floods
Floods are nonetheless recurrent in Romania. The 2012 Romanian floods were of the
most prominent floods in the past decade, and were the result of an extreme weather
event that struck Romania in late May 2012. Authorities reported four deaths throughout
Romania. The southeast of the country, especially Vrancea County was most affected.
Each year the country is affected several times by floods due to lack of proper preventive
methods inadequate infrastructure.
Map below shows: the most exposed counties to extreme natural phenomena - rate of
exposure grows from lighter to darker as per the map
Social Unrest
According to the Economists Intelligence Unit (2014), Romania is a country with high
probability of social unrest. The 201215 unrest in Romania is a great example of how
such social disturbances can hinder operations at Braincof as well as the respective
apparel industry it operates in. These risks could stimulate the employee absenteeism at
Braincof, for instance due to participation in certain demonstrations. The conflicts refer to
a prolonged period of civil unrest and political scandals in Romania, which had greater
impact after the second half of the 2010s. The upsurge of civil demonstrations started in
January 2012, once with the introduction of a new health reform legislation. The protests
were ran by the rigor measures applied in May 2010, but also by the unpopularity of
Bsescu-backed Boc Government. Widespread rioting and acts of vandalism
characterized the demonstrations. The political condition accelerated, so Prime Minister
Emil Boc decided to resign on 6 February 2012.
Political Turmoil
Similar to the social unrest risks mentioned earlier, political turmoil could have parallel
effects on Braincofs operations. According to Bunce. V and Wolchik, S. (2006), over the
past 25 years, Romania has experienced a complex process of democratization with
moments of crisis, economic stagnation, radical nationalism and extreme polarization.
Even after joining the NATO in 2004, and the European Union in 2007, Romanias
political situation remained unstable, with continuing institutional conflicts between the
President, Prime Minister and Parliament, such as in 2007 and 2012 and tough austerity
measures that increased social pressures. Triggering a governmental change has a low
probability of impact and occurrence; yet, the emergence of political tensions and
conflicts carries a high probability.
To summarize the risks, the following page displays a frequency table based on the
probability of each risk emerging
Variables used:
Risks
Earthquakes
Floods
Epidemic & Disease
Exposure
Social Unrest
Political Turmoil
Government Change
Probability
Impact on Braincof
Medium
Low
Low
High
Medium
Low
High
High
Low
Low
Medium
Medium
companies, actions to tap into the cash flow of companies operating within national
borders; these risks can be managed when company CEOs place more strategic planning
and emphasis on rational hedging.
Government and Social Unrest:
New regulations can change the status of the products at Braincof, products can be
recalled because of safety measures. And thus the company should be prepared to have a
new product and price policy.
Introducing a Risk Budget:
It is important that Braincof assigns a certain amount of its expenditure and budgeting
plan to risk management activities. This could prove to be one important approach to
being proactive against the risks that are uncontrollably occurring. Designing Best
Practice approaches to mitigating as many of these risks as possible is one of the
solutions to preparing a risk contingency plan.
References
*KINDLY SORT THE REFERENCES IN ALPHABATICAL ORDER (Once you
receive all members references)
Miles, D.Anthony (2011). Risk Factors and Business Models: Understanding the Five
Forces of Entrepreneurial Risk and the Causes of Business Failure.
Dissertation.com. p. 1. ISBN 978-1-59942-388-3.
EY, (2012). Types of Business Risks Retrieved from
http://www.ey.com/GL/en/Services/Advisory/Turn-risks-andopportunities-into-results---The-top-10-risks-and-opportunities-forglobal-organizations
Dana Griffin Types of Business Risk. Demand Media. Retrieved from
http://smallbusiness.chron.com/types-business-risk-99.html
Nibusiness. Managing Risk: The Types of Risk Your Business Faces. Retrieved from
https://www.nibusinessinfo.co.uk/content/types-risk-your-businessfaces
Armas, I. (2006). Earthquake Risk Perception in Bucharest, Romania Risk Analysis, Vol.
26, No. 5, 2006. Retrieved from
http://www.geo.mtu.edu/rs4hazards/links/SocialKateG/Attachments
%20Used/RomaniaRiskPerception.pdf
Eurosurveillance. (January 2011). Outbreak Of West of Nile Virus Infection In Humans,
Romania. V. 16, Issue 2, 13. Retrieved from
http://www.eurosurveillance.org/ViewArticle.aspx?ArticleId=19762
Ionac, S. (November 2014). "Mesajul romnilor din diaspora: "DEMISIA LUI PONTA.
Reconstruirea Romniei depinde de noi toi. Iohannis a primit girul, dar suntem cu
ochii pe el"". Gndul (in Romanian).
Gherghina, S., Micoiu, S. (2013). The Failure of Cohabitation: The Institutional Crises
in Romania (PDF). East European Politics and Societies. pp. 668684.
Valerie, B., Wolchik, S. (October 2006). Favorable Conditions and Electoral Revolutions.
Journal of Democracy. pp. 518.