Securities and Exchange Commission

of Pakistan

SECP

SECP established under the SECP Act, 1997 became operational in 1999 as
successor to the Corporate Law Authority

It is mandated to administer and enforce laws pertaining to;

Corporate sector
Capital market
Non-Bank Finance Companies (NBFC) sector
Insurance sector

SECP Act 1997 lays down oversight (Policy Board) and internal structure
(Commission) structure of SECP

INVESTOR EDUCATION
PROGRAM

Investor Education: Financial Inclusion

Share of Population with Formal Financial Access (%)

14% in Pakistan (Lowest in the Region)

Regional Comparison
Indicator

Pakistan

Turkey

Bangladesh

Thailand

187,000,000

73,722,988

158,570,000

66,870,000

194,000
(.13%)

4,132,704
(5.6%)

2,804,629
(1.77%)

3,050,000
(4.6%)

0.7%

1.28%

0.94%

4.1%

# of CIS Unit
Holders

140,000
(.075%)

3,626,017
(4.9%)

N/A

1,550,000
(2.3%)

Participants of
Pension Funds

2,000
(.001%)

2,638,310
(3.6%)

N/A

3,400,000
(5.1%)

Savings Rate

13.8%

12.7%

19%

30.7%

Literacy Rate

56%

90.8%

48.8%

93.5%

Population
# of Investors
Insurance
Penetration

180 Million
Population

11 Million
Global ranking is 27

30 Million
Internet Users

2 Million
9th most visited website

15 Million
Mobile Web Users

PAKISTAN
20th largest country
on internet
16.7%

6.1%

Internet
Penetration

36%

Facebook
Penetration of
Total Population

Facebook
Penetration of
Internet Users

TARGET MARKET

Youth,School
& College
students

Non
Resident
Pakistani

Salaried Class

Professionals

Traders and
Businessmen

INVESTOR EDUCATION PROGRAM

Objectives
I.

Educate and create awareness amongst general public about saving and
investment including financial planning and budgeting

II.

Increase awareness about the financial markets (capital market, non-banking

financial and insurance sectors) and how to go about making an investment

III.

Educate target groups about different financial products; risks involved; rights
and responsibilities and investor protection services

IV.

Build investor confidence in capital market, non-banking financial and

insurance sectors.

INVESTOR EDUCATION PROGRAM LOGO

PROGRAM NAME & TAGLINE

Jama Punji
Jamapunji, an urdu word meaning all savings.
The term is mostly used in connotation of lifelong
savings of an individual. The mid age group of the
target audience take this word as life-long savings
and the younger group identifies the term as
savings till date.

10

FEATURES OF IEP
Under the IEP, education would be imparted through:
Digital Means :
Web Portal
Mobile Applications

SMS

Social Media

Physical Interaction
Seminars, Investor Days, Workshops

11

Digital Means
WEB PORTAL
The Web Portal, through subscription by participants, shall be a source of data to tap potential
investors and deepen the capital market of Pakistan.
The Web Portal shall be interactive, user friendly and dynamic.
Some of the features of the Web Portal include the following:
Public/ Private Member Area
Education Center
Mock Trading Platform
Risk Profiler & Scam Meter
Quizzes & Games
Publications
News & Alerts
Live Chat Window
Media Center (Documentaries, Videos, Webcasts & Podcasts)
Poll and Surveys

SMS SHORT CODE/MOBILE PLATFORM

PTA approved mobile short code service in multi language

connect with existing/potential investors & insurance consumers
promote investor & insurance education awareness & protection campaign.
provide a platform to report complaints.
Investor alerts/notifications/news

12

Digital Means
MOBILE APPLICATIONS

Mobile applications shall be developed and made available to registered users.

Features include:
Scam meter
Branch locator
Verification of market participants
Games
SOCIAL MEDIA

Investor Education Web Page Setup & Design

Facebook , Twitter & LinkedIn Page Management
Promotional activities
Placement of digital advertisements

13

14

Physical Means
Seminars / Conferences/ Lecture Series/ Quizzes/

Competitions targeting the following:

General public, Corporate Institutions, Clubs, Associations, etc.
Students of universities and schools

15

Presentation Name/ Company Name:

16

Presentation Name/ Company Name:

17

18

Presentation Name/ Company Name:

19

Introduction to Capital Market

20

Presentation Name/ Company Name:

21

Introduction to Capital Market

22

Presentation Name/ Company Name:

23

Presentation Name/ Company Name:

24

Instruments of Capital Market

Introduction to Capital Market

25

Presentation Name/ Company Name:

26

Presentation Name/ Company Name:

27

Introduction to Capital Market

28

Introduction to Capital Market

29

MARKET OPERATING SYSTEMS

Introduction to Capital Market

30

Stock Market

Broker

Investor

Introduction to Capital Market

Trade Flow

Introduction to Capital Market

31

32

Investor
Registration

Pre-trade
Margin

Order Making

Order
Execution

Trade
Confirmation

Data transfer
to NCCPL

Netting of
Trades

Balance
Orders

Money
Obligation

Instruction to
Clearing Bank

Debit Buying
Broker

Credit Selling
Broker

Securities
Obligation

Instructions
to CDC

Pick from
Seller A/c

Park in Buyer
A/c

Introduction to Capital Market

33

Initiatives for investor protection

34

House account
(beneficially owned
by broker)

Broker

Sub-account
(beneficially owned
by client)

CDS

CDC

Initiatives for investor protection

Main account
(transitory
account)

Investor Account
(beneficially owned
by investor)

35

NCCPL
[shares purchased/ sold]

Main
Account

House Account

Initiatives for investor protection

Sub-Account

36

House Account

Clearing
Company

Sub Account

Initiatives for investor protection

37

RMS
Margins
pre-trade margins
Exposure Margins

Mark-to Market losses

Concentration margins

Liquidity margins

Special margins
Risk Management in capital markets:

Selection criteria
margin eligible
securities
uniform criteria for
leverage markets

limits on trading
Exposure limits
Position limits

38

Presentation Name/ Company Name:

39

Presentation Name/ Company Name:

40

IVR
CDC [CDC access]

SMS

E-alerts-email
NCCPL
Initiatives for investor protection

UIS

41

Presentation Name/ Company Name:

42

Presentation Name/ Company Name:

43

Presentation Name/ Company Name:

44

Presentation Name/ Company Name:

Market Highlights - KSE

Description

45

2010

2011

2012

2013

2014

Number of Listed
Companies

652

639

590

569

557

Total Listed Capital

Rupees in Billion

910

944

1,070

1,116

1,160

2,732

3,289

3,518

5,155

7,023

9,722

12,496

13,801

21,006

29,652

High

10,667

12,682

14,618

22,758

29,790

Low

7271

9,516

10,842

14,143

21,363

Total Market Capitalization

Rupees in Billion

KSE-100 Index
Year End

Introduction to Capital Market

46

THANK YOU