ABOUT THIS PRESENTATION

(released: June 10th, 2015)

1

PART I: DIGITAL INDUSTRY: LAWS

AND RULES SUPPORTING THE
SHARING ECONOMY

ownership

PART II: SHARING ECONOMY:

SOCIAL ROOTS AND PERSONAL
MOTIVATIONS

phone to (+34) 639 054 485

PART III: SHARING ECONOMY:

STRUCTURE AND LEADING
INITIATIVES AND COMPANIES

PART IV: SHARING ECONOMY:

MOVING FORWARD

this document has been created by Carlos Goga. This work is

licensed under a Creative Commons AttributionNonCommercial 4.0 International License.
if this document came into your hands and your would like to
contact the author, please e-mail at carlosgoga@gmail.com or

context
this document introduces the sharing economy and serves as a
support for discussion so as validating opportunities and identifying
risks

audience
this document is intented for individuals evaluating professionally
the sharing economy

update
this document updates any other document of similar nature, but
dated previously

http://es.creativecommons.org/licencia/

PART II-IV:
SHARING ECONOMY
[3h30min]

< El hombre que sabe y sabe lo que sabe, es un sabio sguelo!.

El hombre que no sabe y sabe que no sabe, es simple ensale!
El hombre que sabe y no sabe que sabe, est dormido despirtalo!.
El hombre que no sabe y no sabe que no sabe, es un necio huye de l! >
Proverbio rabe

Carlos Goga
ENTRENADOR EMPRESARIOS
carlosgoga@gmail.com
(+34) 639 054 485

http://blog.carlosgoga.com

Trainer
IT Entrepreneurs

Author

DIGITAL TSUNAMI
4

SOCIETY

SELF

(ECONOMICS AND
POLITICS)
GLOBALIZATION &
LOCALIZATION

VIRTUALIZATION &
AUTOMATIZATION

PAST
(CONCENTRATION
INSTITUTIONS)

(INDIVIDUALS)

TRANSPARENCY
& CONTROL

EXPANDED
CONSCIOUSNESS

24X7
COMMUNICATION

PARTICIPATION &
OURSOURCING

EMERGING FUTURE
(DISTRIBUTION
INDIVIDUALS)

DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELF

WHILE OPENING FOR A FUTURE THAT WANTS TO EMERGE

DIGITAL TSUNAMI
5

SOCIETY

SELF

(ECONOMICS AND
POLITICS)
GLOBALIZATION &
LOCALIZATION

VIRTUALIZATION &
AUTOMATIZATION

(INDIVIDUALS)

TRANSPARENCY
& CONTROL

EXPANDED
CONSCIOUSNESS

24X7
COMMUNICATION

PARTICIPATION &
OURSOURCING

SHARING ECONOMY

PAST
(CONCENTRATION
INSTITUTIONS)

EMERGING FUTURE
(DISTRIBUTION
INDIVIDUALS)

DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELF

WHILE OPENING FOR A FUTURE THAT WANTS TO EMERGE

HYPER-CAPITALISM OR NEW SUSTAINABLE ECONOMY?

LEADING INITIATIVES: OPEN DISCUSSION

7

Airbnb - Travelers can rent a room or a whole home or a British castle (pictured) on Airbnb. The
San Francisco startup is the poster child of the collaborative consumption/peer economy

couchsurfing - Global network of 10 million travelers, adventure seekers and lifelong learners in over 200,000 cities in
every country in the world. The free service connects travelers across the globe who share experiences ranging from hosting
one another in their homes to having a beer to becoming close friends and travel companions. Started in 1999.

10

EatWith- Eat dinner with fellow food lovers at the home of a chef in your city or when you travel. Attend once-in-a-lifetime
pop-up meals, or hire a chef for your very own custom private event.

11

DogVacay - Dog owners can leave their dog with a host who will take care of the dog. It's
cheaper than a kennel and gives dogs a more comfortable place to stay.

12

RelayRides - Google Ventures-backed RelayRides enables people to borrow cars from

neighbors. They can rent the cars by the hour or by the day. If the car has OnStar, users can open
the car automatically through a mobile app.

13

Getaround - Peer-to-peer car sharing company that lets people borrow cars from others. Owners who are
out of town can also leave their car with Getaround, which will rent out the car, clean it and take care of it.
Getaround cars are covered by a $1 million insurance policy.

14

BlaBlaCar - Conectamos conductores con pasajeros para compartir coche

15

Amovens - Encuentra compaeros para compartir coche. La forma ms barata, divertida y

flexible para viajar

16

UBER - Get a taxi, private car or rideshare from your mobile phone. Uber connects you with a
driver in minutes. Use our app in cities around the world.

17

Lyft - A ride sharing service for people to find rides from "regular" people who have a car. The
service, created by Zimride, only takes "donations" because it is not a taxi service.

18

Spinlister - Make money from your bike, surfboard, or snowboard. Make up to $500/month by renting out
your bike, surfboard, SUP, snowboard or skis on Spinlister. BIkes are insured up to $10,000 (in some
countries) and you have complete control over who rents it and when.

19

NeighborGoods Peer-to-peer marketplace to share goods with your neighbors and friends.
Save money and resources by sharing stuff with your friends

20

TaskRabbit - Marketplace for people to hire people to do jobs and tasks, from delivery, to handyman to office help.
Founded in 2008, the site has 4,000 Taskrabbits on the service in USA who bid to do tasks that are posted by people looking
for a service. All the "rabbits" are interviewed and have their backgrounds checked before going on the system.

21

Zaarly - Peer-to-peer marketplace for people to provide services for others. Compared to other services,
Zaarly focuses on creating "stores" for sellers to market their services, from home repair to iPhone repairs.

22

TIMEREPUBLIK is a community of people who freely exchange their talents, interests, and
passions, and the currency is Time not Money.

23

Poshmark - People buy or sell their clothing via Poshmark. They can also display their virtual
closets and find friends who have similar styles.

24

Etsy- Etsy is a marketplace where people around the world connect, both online and offline, to
make, sell and buy unique goods.

25

Wallapop - Gana dinero vendiendo aquello que no usas y encuentra oportunidades cerca de ti.

26

Fon - Startup Fon enables people to share some of their home Wi-Fi network in exchange for
getting free Wi-Fi from anyone of the 7 million people in Fon's network.

27

Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our
launch in 2009, 8.8 million people have pledged more than $1.8 billion, funding 86,000 creative projects. Thousands of
creative projects are raising funds on Kickstarter right now.

28

Goteo es una red social de financiacin colectiva (aportaciones monetarias) y colaboracin distribuida (servicios, infraestructuras, microtareas y
otros recursos) desde la que impulsar el desarrollo autnomo de iniciativas, creativas e innovadoras, cuyos fines sean de carcter social, cultural,
cientfico, educativo, periodstico, tecnolgico o ecolgico, que generen nuevas oportunidades para la mejora constante de la sociedad y el
enriquecimiento de los bienes y recursos comunes.

29

Verkami es una plataforma de crowdfunding para proyectos creativos

30

Lending Club - Peer-to-peer network to get cold hard cash. Lending Club is cheaper than credit
cards for borrowers and provides better interest rates than savings accounts for investors.

COLLABORATIVE EXPLORATION
31

32

http://www.ted.com/talks/rachel_botsman_the_currency_of_the_new_economy_is_trust#t-221431

WELCOME TO THE REPUTATION ECONOMY!

COLLABORATIVE EXPLORATION
33

How markets work?

supply, demand, price
market organizer

How the self works?

levels of being
self organizer

IDENTIFYING WHATS NEW IN THE SHARING ECONOMY!

34

35

THE ICEBERG MODEL & THEORY-U: INTRO

36

37

CURRENT MODEL BUILDS UPON THE SOURCE OF CURRENT THOUGHTS!

38

IT IS ABOUT COMUNICATION!

39

IT IS ABOUT COMUNICATION!

40

LEADING FROM THE EMERGING FUTURE

SEARCHING FOR THE INNER INTENTION

A 17-STEP JOURNALING PRACTICE FOR

STEPPING INTO THE FIELD OF THE FUTURE
42

1. Over the past days and weeks, what did you notice
about your (emerging) self?
2. Who have been your Guardian Angels (helpers) in
your lifes journey so far?
3. Where (in your body) do you feel the future in your life
and work right now?
4. What about your current work and/or personal life
frustrates you the most?
5. What are your most important sources of energy and
happiness in your life and work?

A 17-STEP JOURNALING PRACTICE FOR

STEPPING INTO THE FIELD OF THE FUTURE
43

6. Helicopter I: Watch yourself from above (as if in a

helicopter). What are you doing? What are you trying to
do in this stage of your professional and personal
journey?
7. Helicopter II: Watch your collective journey from above:
what are you trying to do collectively in the present
stage of your collective journey?
8. Given the above, what Questions do you now need to
ask yourself?
9. Look at your current situation from the viewpoint of
you as a young person, at the beginning of your
journey: What does that young person have to say to
you?

A 17-STEP JOURNALING PRACTICE FOR

STEPPING INTO THE FIELD OF THE FUTURE
44

10. Imagine you could fast-forward to the very last

moments of your life, when it is time for you to pass on.
Now look back on your lifes journey as a whole. What
would you want to see at that moment? What footprint
do you want to leave behind on the planet?
11. From that future point of view: What advice have you
given to your current self?

MINDFULNESS PRACTICE
45

SEARCHING FOR THE FUTURE AS IT EMERGES

A 17-STEP JOURNALING PRACTICE FOR

STEPPING INTO THE FIELD OF THE FUTURE
46

12. Now return again to the present and crystallize what it

is that you want to create: your vision and intention for
the next 3-5 years. What vision and intention do you
have for yourself and your work? Describe or draw as
concretely as possible the images and elements that
occur to you.

A 17-STEP JOURNALING PRACTICE FOR

STEPPING INTO THE FIELD OF THE FUTURE
47

13. Feel the connection of our global sharing economy

community that is present across the planet in this moment:
What is our collective highest future possibility? What could
we be an instrument for? What could we collectively create
within the next 3-5 years?
14. What would you have to let go of in order to bring your
vision into reality? What is the old stuff that must die? What
is the old skin (behaviors, assumptions, etc.) that you need
to shed?
15. Over the next three months, if you were to prototype a
microcosm of the future in which you could discover the
new by doing something, what would that prototype look
like?

A 17-STEP JOURNALING PRACTICE FOR

STEPPING INTO THE FIELD OF THE FUTURE
48

16. Who can help you make your highest future possibilities a
reality? Who might be your core helpers and partners?
17. If you were to take on the project of bringing your intention
into reality, what practical first steps would you take over the
next 3 days?

THE INNER SELF ENGINE FOR A NEW ECONOMY

49

50

POWER vs LOVE
[money vs sex]
TRUST IN MONEY
TRUST IN LOVE

HOW TO DEFINE AND CREATE A NEW SUSTAINABLE ECONOMY?

51

52

NEW SUSTAINABLE
ECONOMY

PAST
(CONCENTRATION +
INSTITUTIONS)

EMERGING FUTURE
(DISTRIBUTION +
INDIVIDUALS)

HYPER-CAPITALISM OR NEW SUSTAINABLE ECONOMY?

53

@carlosgoga

CARLOSGOGA2012

Carlos Goga

54

thxs ;)
FIN

Carlos Goga
ENTRENADOR EMPRESARIOS
carlosgoga@gmail.com
(+34) 639 054 485