English Solution support material Videos

02.06.14

Jungle venue challenging for World Cup

CNN|Added on May 22, 2014
CNN's Shasta Darlington checks out unique challenges and opportunities of holding World Cup matches in
Manaus.
SHASTA DARLINGTON, CNN CORRESPONDENT (voice-over): A bustling city of two million carved out of the Amazon
Jungle. Where weekends are spent frolicking on a beach along the mighty Rio Negro. Manaus is also a World Cup host
city where it turns out England will face off against Italy.
England's coach said it would be the worst possible option because of the heat. British tabloids kicked up a fuss calling
Manaus one of the deadliest places on earth. So we decided to ask some British backpackers what they thought.
(On camera): What's your immediate impression?
UNIDENTIFIED FEMALE: It's hot. I wouldn't want to play football here.
DARLINGTON: Crime-ridden hellhole was one headline.
UNIDENTIFIED MALE: I think Manaus is being the safest city that we've been to.
DARLINGTON (voice-over): According to officials the crime problem is big and growing, but they say it's concentrated in
poor slums and they've stepped up security.
The main challenges facing fans headed to Manaus may be logistical. The only way in and out is by plane and the fourhour flight from Rio de Janeiro or Sao Paulo will cost $600. The airport is a construction site. No indication the works will
be done before kickoff.
There are some advantages to the city's unique location.
(On camera): Manaus may be a concrete jungle, but it doesn't take long to get out on the Amazon and even visit
indigenous villages.
(Voice-over): The Dasan Tukana tribe greets visitors with traditional dances and handmade crafts. Tourism is now their
main source of income.
"The World Cup is really important," he says. "We've never seen so many visitors like we're going to see this year." But,
he says, tourists may not get everything they want since he predicts Brazil will win the World Cup title this time on home
turf.
http://edition.cnn.com/video/data/2.0/video/sports/2014/05/22/pkg-darlington-brazil-manaus-preview.cnn.html

World Cup 'test' match in Sao Paulo (1:20)

June 2 - Sao Paulo's World Cup stadium holds a final test game before the international soccer tournament opens in less
than two weeks. Sarah Toms reports.

It's less than two weeks before the World Cup but Brazil is still not ready for kick off. Fifa says there's still work to be done
in the Sao Paulo stadium ahead of the opening match on 12 June. Officials staged a second "test" game to check out the
facilities under full match conditions. But with work still incomplete, the game went ahead with one temporary stand
closed. Just 37,000 fans saw Corinthians draw 1-1 with Botafogo, far below the 68,000 capacity that is expected for the
Brazil-Croatia opener. The stadium's just one of several projects still to be finished.
"Some installations and adjustments, lots of sponsor placement, some temporary structures for the event, some things
associated with internet connection, televisions that need to be installed, VIP areas that need to be finished, decoration,
furnishing and plants. We are full steam ahead with everything."
It's a race against time for Brazil, which has been beseiged with setbacks, delays and even deaths, as workers rush to
complete preparations. But the fans here are hoping everything will be ready in time and that they have something to
cheer about.
http://uk.reuters.com/video/2014/06/02/world-cup-test-match-in-sao-paulo?videoId=313151863&videoChannel=79

Finding the right niche for social selling. (2:34)

May 30 - Startup Niche is turning profits just months after its launch, pairing established brands with emerging social
media stars. Bobbi Rebell reports.
Meet Robby Ayala. He has 3.2 million followers across different social media platforms, but his main outlet is a six-second
video app called Vine. At 23, he put off law school and focused on making vines. Some, like this one, bringing him, as he
puts it, a "pretty decent amount of money."
"Anywhere from a thousand dollars to several thousand dollars depending on the brand, which is incredible, but, yeah,
it's definitely, definitely crazy for six second video."
It all started in a college study room during finals mimicking Taylor Swift. Now, in addition to making vines, Robby
manages campaigns for Niche, a new kind of advertising agency that uses analytic software to hook up social media stars
with companies that want to target social media users. These include major names like Home Depot, Procter& Gamble,
and the NFL. A study from Duke's Fuqua School of Business showed social media spending as a percentage of
marketing budgets will more than double over the next few years.
Niche co-founder Rob Fishman: "Audiences are migrating away from television and film and print, and they are spending
all of their time on Instagram, all of their time on Vine. So if you are a big brand or small brand, it's pretty essential that
you have a story there and you are talking to your audience on these channels. And what we do is, to pair you up with the
best content creators in the world who grew up on these channels, to essentially be your ambassadors, to be your
translators, to guide you on these channels, and help create content for you that will resonate with these new audiences."
The campaigns leverage social media, but keep a grass roots feel. And there is money to be made, big money. Since it
started just last November, Niche has made $1.5 million in profit. And it just secured a $2.5 million seed round.
"It's amazing that I can make people happy just from posting on smartphone and change their day. That's unbelievable.
That's so cool."
http://uk.reuters.com/video/2014/05/30/finding-the-right-niche-for-social-selli?videoId=313142452&videoChannel=78

Record Number of Foreign Students in US Seek Hard-to-Find Jobs

Bernard Shusman | May 30, 2014
NEW ROCHELLE, NEW YORK Each year America attracts thousands of foreign students seeking a college education
and work experience. Staying in the U.S. after graduation, though, can be more difficult because of visa and job
constraints.
It's graduation day for students at The College of New Rochelle in New York.
Some came from other countries to study here and are among 800,000 foreign students in the United States.
Many look forward to taking back to their home countries what they have learned.
I decided to study for the masters in public education because I always thought about back home," said Cynthia Asare, a
student from Ghana. "How best I could utilize this? You can go back home and work even in the government section and
be of help to your country.
Giving back
Prudence Tolliver, a student from Jamaica, said, College of New Rochelle is basically my start. My goal is to do as much
as I can, to go back to Jamaica, so that they can see that they can accomplish their dreams.
But some want to stay in America.
I definitely want to get a start here in the work force," said Jonelle Ward, from Canada. "I feel its competitive, I feel you
are forced to stretch and reach a certain limit and challenge yourself. And theres variety and very innovative and creative,
which I like.
For foreign students like these, launching a career in this country will not be easy, even with an improving U.S. economy.
Philip Press, an executive with a job placement company, said, The challenge for the international candidate is finding
the company thats willing to either sponsor or take them for the amount of time their visa is current. Because once the
visa is up and they have to leave, chances are they are not going to get sponsored.
Sponsor required
Generally, if foreign students cannot find a work sponsor, they will have to leave.
Overall, though, the news for the class of 2014 is better nationwide, according to David Smith of the management
consulting company Accenture, which conducts an annual survey of job prospects.
Coming out into the job market this year they are actually giving us signs of much more optimism about their prospects
ahead. They are also telling us they are willing to be much more willing to be mobile, to look at job prospects beyond their
local marketplace where they went to college or university, said Smith.
Accenture found 80 percent of the students expect to get training on the job. After one or two years, however, the
management company says only half have received training.
http://www.voanews.com/content/record-number-of-foreign-students-in-us-seek-hard-to-find-jobs/1926602.html

Laser scanner could spell the end for airport liquids ban (2:34)
May 21 - A scanner that can identify the chemical composition of liquids sealed within any non-metallic container is being
trialled in European airports. The Insight100, made by UK company, Cobalt, could help end Europe's airport liquids ban,
and has been shortlisted for July's prestigious Royal Academy of Engineering's MacRobert Award. Jim Drury reports.
Taking baby foods through airport security is a major headache for parents travelling with young children. But now there's
a potential solution - the Insight100 scanner which can analyse liquids within five seconds, without the need to open
containers. The scanner is on trial in 65 European airports, including here at Bristol, and its developers believe it could
help end the eight-year global travel restrictions on liquids. Designed by Cobalt Light Systems, The Insight100 uses an
improved version of conventional Raman Spectroscopy laser detection, says security vice president Ken Mann.
"The problem has been historically that you would need line of sight to the item that you're looking at or the material
you're trying to analyse. With our technique, Spatially Offset Raman Spectroscopy, we can go through barriers, be they
plastic or glass, coloured glass, cardboard, various materials, and we can see what's inside without having to open them."
The device screens liquids, aerosols, and gels and can be used alone or in conjunction with x-ray machines.
"We shine a laser at the bottle and analyse the light that's coming back, compare that with a spectrum and a library of
threat materials. If it's a threat we alarm and if it's not it's not. It's very specific, so we have a very high level of detection
and almost no false alarms."
In initial trials false detection rates were 0.5 percent. And airport security officer Lauren Inglis says it's easy to use.
"You just put the liquid into the machine, close the door, and then in a few seconds it will clear." Hand luggage
restrictions on liquids were introduced globally in 2006 after plots to detonate liquid explosives on board international
airliners were uncovered. Pending European regulations envisage that emerging technologies will allow airports to end
the ban by 2016. Bristol Airport Head of Security Chris Ware believes this machine could be the answer - and says his
passengers are already reaping the benefits.
"Traditionally before the Cobalt Insight100 came in, passengers, particularly young families traveling through, parents
were required to actually test and taste in our presence 50 percent of the liquids, the baby foods...This process allows us
to keep the product pristine." And it does so, says Ware, without compromising passenger safety.
http://uk.reuters.com/video/2014/05/21/laser-scanner-could-spell-the-end-for-ai?videoId=313038985&videoChannel=79

Cancer cost crisis forces tough choices

Sanjay Gupta MD|Added on June 2, 2014
Many new cancer drugs cost tens or even hundreds of thousands of dollars for a single round of treatment.
BALDWIN (voice-over): Fifty-seven-year-old Barbara Hoehn was diagnosed with breast cancer eight months ago. Before
the shock of the diagnosis wore off, she was hit with another one -- the cost of the drugs her doctor prescribed to treat her
cancer.
BARBARA HOEHN, BREAST CANCER SURVIVOR: I asked her if there were any other cheaper options that would do
the same thing for me.

BALDWIN: Her doctor says this happens frequently.

DR. RUTH O'REGAN, WINSHIP CANCER INSTITUTE, EMORY UNIVERSITY: All we can do at this point is pick the
least costly agent that we have available to us that we know is going to be equally efficacious.
BALDWIN: In 2012, the Food and Drug Administration approved 12 new cancer drugs, many costing around $100,000 a
year, joining other big price tags on the shelf. Gleevec, approved to treat leukemia, it costs up to $30,000 a year when it
was approved. Now, more than $90,000.
Tasigna runs around $113,000 annually, also to treat leukemia.
CLIFFORD HUDIS, AMERICAN SOCIETY OF CLINICAL ONCOLOGY: There are cancer drugs that so transformative,
such breakthroughs, their prices are even be lower than might be justified. But there are some drugs that do not deliver
much value relative to their price.
BALDWIN: Two years ago, doctors at Memorial Sloane-Kettering, Dr. Hudis' hospital, decided not to prescribe the new
colon cancer drug Zaltrap made by Sanofi because it cost over $11,000 a month, and according to the FDA, it only
extends survival by six weeks on average compared to other treatment. Eventually, Sanofi cuts the price in half.
Not just doctors but insurance companies are speaking out against these soaring costs.
KAREN IGNANI, CEO, AMERICA'S HEALTH INSURANCE PLANS: When you look at the six-figure prices of specialty
drugs, you come away with the conclusion that the pricing is anything that pharmaceutical companies and manufacturers
can get away with.
BALDWIN: For their part, drugmakers say the medicines are expensive because they cost so much to develop. One study
put it at nearly $5 billion on average to bring a new drug to the market.
LORI REILLY, PHRMA: We need an insurance system that's there for patients when they need it. They pay into a system
and the expectation and the promises that it will be there and provide the kind of coverage that patients need.
BALDWIN: In the end, Barbara Hoehn was prescribed a cheaper drug within her budget. She'll be on it for the next five
years, the stress of affording high priced drugs at bay for now.
http://edition.cnn.com/video/data/2.0/video/health/2014/06/02/sgmd-baldwin-cancer-drug-costs.cnn.html

Kevin Stone: The bio-future of joint replacement

Filmed February 2010 at TED2010
Arthritis and injury grind down millions of joints, but few get the best remedy real biological tissue. Kevin Stone shows a
treatment that could sidestep the high costs and donor shortfall of human-to-human transplants with a novel use of animal
tissue.
http://www.ted.com/talks/kevin_stone_the_bio_future_of_joint_replacement#t-387733

Learn English British Council Youre hired

Episode 1- Philip Hart, CEO of IT peripherals company WebWare, gives Sales Director Brian O'Dell some bad news.
PH: You what? What do you mean? Youve lost the DollarMart contract? Oh Brian, tell me youre joking! Thats our
biggest contract! And youve lost it!
OK... OK... yes, I know youve had some personal problems recently... yes, sure... yes, I know our competitors have
improved their offer... but, really Brian, these are just excuses...
Oh Brian, come on you failed to meet agreed targets for the entire last quarter. We talked about this at your
last performance review and I told you then it had to improve and to be quite honest it hasnt. Losing the DollarMart
contract is the last straw... No, Im sorry Brian thats it, thats your last chance. Im going to have to let you go.
Let you go. Yes. Thats what it means Brian. Youre fired.

Hi Jess, can you put me through to Marcia in HR please?

Hi Marcia. Its Philip here. Listen, Ive had to let Brian go. He lost us the DollarMart account. Yeah, but it had been going
on for a while, he just wasnt pulling his weight anymore. Hed been warned his last performance review was really
bad. He knew it was coming...
So - well be looking for someone new and well need to decide on who that is...
Who are we looking for? Good question...I was hoping you might be able to help me with that! Heres what Im thinking
and let me know if you agree.
Well, obviously, theyll need to have a first degree, doesnt matter what subject, and then a masters or an MBA, Id say.
Experience? At least five years' relevant experience, in an international company I want somebody with a proven track
record. Oh they have to be a team player Brian never was so strong interpersonal skills. Oh and I want someone
with vision... yes, vision I know its difficult to define, but what I mean is, someone who knows were in a rapidly
changing market, and they can use it to our advantage.
Experience with online sales, perhaps but yes, Id be interested in that. Oh, language skills I cant emphasise that
enough not necessarily a native speaker, but they must be very good at English, and another language as well,
Spanish, or Mandarin is best.

Does that sound OK to you? Great! OK, can you get an ad out on the website as soon as possible, and the trade press,
as well? OK, great, thanks Marcia. I want a new sales director by the end of the month!
http://learnenglish.britishcouncil.org/en/youre-hired/episode-1