1.

INTRODUCTION TO VF CORPORATION
VF Corporation is an American clothing corporation. Which operates under chairmanship
of Eric C. Wiseman? VF Corporation sells Jeanswear, underwear, daypacks, and
workwear. The corporate headquarters is in Greensboro, North Carolina. VF
Corporation is a global apparel and footwear company founded in 1899 and
headquartered in Greensboro, North Carolina. The companys more than 30 brands are
organized into five product categories: Outdoor & Action Sports, Jeanswear, Image wear,
Sportswear and Contemporary Brands.
The company was established first as Reading Glove and Mitten Manufacturing
Company in Pennsylvania in October 1899 by John Barbey and a group of investors. The
company was started with $11,000 and a 320-square-foot (30 m2) factory that was leased
for $60/month. It was incorporated in Pennsylvania on December 4 of that same year.
The manufacture of undergarments began in 1919, accompanied by a name change to
Vanity Fair Mills. Shares were sold to the public in 1951. The H.D. Lee Company
(now Lee Jeans) was acquired by the company in 1969 and the corporate name was
changed to VF Corporation to reflect the more diverse product line. Blue Bell Inc., the
owner of such brands as Wrangler and JanSport, was acquired in 1986, effectively
doubling the size of VF and making it the largest publicly held clothing company. On
October 3, 2005, Lee brand jeans, sold by the VF Corporation, were seeking another
agency after parting ways with Fallon Worldwide in Minneapolis, part of the Publics
Group.
VF is more than the world's largest apparel company. They generate, global powerhouse
with $12 billion in annual revenues, over 30 dynamic lifestyle brands and approximately
57,000 associates working in locations across the globe.
Vf brands are sold in more than 150 countries through 47,000 retailers in all channels of
distribution, from mass to department to specialty retailers. In addition, they own and
operate more than 1,100 retail stores. Many of their brands also sell products directly to
consumers over the Internet.

1.1Vision & Values

Perpetually driven culture, focused on constant innovation. Using deep research and
insights, that combine the art and science of apparel to create products that excite
consumers and brands that inspire loyalty.
They responsibly manage the industry's most efficient and complex supply chain, which
spans multiple geographies, product categories and distribution channels.

Their goal is to continuously exceed the expectations of consumers, customers,

shareholders and business partners. They help their retail partners win with consistently
solid execution and outstanding service. And they continually find ways to improve
performance and generate bottom line results.
Their people are the source of our success. VF associates share a deep commitment to
diversity - in people and ideas. They conduct business with the highest levels of honesty
and integrity and we foster a positive working environment based on creativity,
collaboration.

1.2 Vf Brand

7 for all mankind

Ella moss
Bulwark FR
Lee
Rustler
Majestic
Nautica
Jansport
Wrangler
Eagle creek
The north face
Smartwool
Reef
Kipling
Red Kap
Horace small
Splendid
Timberland
Lucy
Napajiri
Eastpack
Vans

INTRODUCTION TO WRANGLER JEANS

Wrangler is a manufacturer of jeans and other clothing items. The brand is owned by the
VF Corporation, who also own Lee, Jan Sport and The North Face, among others. Its
headquarters is in downtown Greensboro, North Carolina, with production plants in a
variety of locations throughout the world.
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took
over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein, a Polish
tailor from Nodz who worked closely with cowboys, to help design jeans suitable for rodeo
use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947 as lot
number 11MWZ, is still available worldwide. In addition to this, Wrangler has since
introduced several other lines that are more designated towards a specific group or
demographic. Some examples of this are 20X, Riggs and Aura
Wrangler is one of the three most popular American jeans brands. And here is the story of
how this brand was born. It all stated in 1897 when a 20-year-old young man called S.S.
Hudson came to a small textile town of Greensboro, North Carolina, to find a job. The first
job offer Mr. Hudson managed to find was sewing buttons on a factory for 25 cents a day.
And in seven years the factory went bankrupt. 1904 S.S. Hudson bought a couple of
sewing machines, rented a room on the second floor of a grocery shop and registered his
own company under the name of "Hudson Overall Co.". The company turned out to be
quite a success and 15 years after its establishment it opened the first jeans
manufacturing factory. Railroad men liked Hudson's creations to such extent, that they
even presented him with a bell, which in course of time became blue because of small
particles of indigo color. S.S. Hudson was inspired and renamed his company, which was
then called "Blue Bell Overall Co.". 1926 he sold a successfully running company to a
textile manufacture "Big Ben" for a hatful of money - 585 thousand dollars
We value our customers, and we strive for full customer satisfaction. Each item we
manufacture carries a one-year warranty, which covers actual defects in materials or
workmanship. Our warranty is a statement of Wranglers continuing commitment to high
standards of quality.
For many years, Wrangler has led the way in designing and manufacturing apparel
known for superior comfort, function and durability. Soon, the brand will be recognized as
a leader in developing protective jeans and shirts as well
A recent government reports have noted that the cause of severe and fatal burn injuries
on the job is an individual's clothing igniting and continuing to burn -- not the source of the
ignition itself. The use of flame resistant clothing provides the necessary thermal
protection at the area of exposure. The level of protection resides in the weight and
composition of the flame resistant fabric. Once the source of ignition is removed, FR
garments will self-extinguish, allowing precious escape time and limiting the percentage
of the body that is burned. Even though a person caught in a flash fire or arc flash will

most likely still have injuries, FR clothing can greatly reduce their severity. And in many
cases, it can make the difference between life and death.
Wrangler FR apparel is constructed from flame resistant fabrics and components to
protect against burn injuries in the workplace. Designed to meet the rigorous
requirements specified by major protection agencies, Wrangler FR garments are yet
another example of a leader stepping forward to provide for the needs of its consumers.