5.

The survey of questionnaire and analysis

1. Which of the following is your favourite furniture brand?
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Otobi

Otobi
Partex
Navana
Hatil
Legacy

Partex

Navana

Hatil

Legacy

Answer

20
6
4
20
0

2. Please, name all the furniture brands that you can think of?
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%

Otobi
Partex
Navana
Hatil
Regal

43
33
21
39
5

Ad
na
n

Re
ga
l

av
an
a
N

O
to
bi

0.00%

Answer

4
4
4

Sareng
Adnan
Bengal

35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%

Le
ga
cy

Ad
na
n

Re
ga
l

av
an
a
N

O
to
bi

0.00%

3. Please, name all the

furniture brands that you can think of under the assumption that you are in Barisal city?
Answer
41
25
17
32
5
7
4
2
6

Otobi
Partex
Navana
Hatil
Regal
Sareng
Adnan
Bengal
Legacy

4. Which brands in the following do you recognize?

30%
25%
20%
15%
10%
5%
0%

Answer

Otobi

Partex

Navana

Hatil

Legacy

38
36
28
41
9

Otobi
Partex
Navana
Hatil
Legacy

5. Whats your feeing about this logo?

D
ur
ab
le

Ex
pe
ns
iv
e

Be
tt
er

H
ig
h

St
at
us

qu
al
ity

40%
35%
30%
25%
20%
15%
10%
5%
0%

Answer

Better quality
High Status
Expensive
Durable

18
11
17
4

6. Have you heard Hatil furniture before?

60%
50%
40%
30%
20%
10%
0%
Yes

Yes

No

46

Answer

No

7. Have you ever been to Hatil before?

60%
50%
40%
30%
20%
10%
0%
Yes

No

Answer

37
13

Yes
No

60%
50%
40%
30%
20%
10%
0%
Yes

No

Answer
Yes
No

22
28

8. Is Hatil your 1st choice? (If no, answer question 9)

fe
at
ur
es
ite
d

Li
m

of
du
ra
bi
lit
y

La
ck

qu
al
ity
Lo
we
r

Ex
pe
ns
iv
e

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

9. Why Hatil is not your first choice?

Answer
Expensive
Lower quality
Lack of durability
Limited features

22
2
2
2

70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Yes

Hatil?
Answer
Yes
No

28
16

No

10. Do you satisfied with the service provided by

11. Another branch is needed for Hatil furniture in Barisal city

Answer
18
Agree
16
Strongly agree
8
Neutral
7
Disagree
1
Strongly disagree

di
sa
gr
ee

St
ro
ng
ly

D
is
ag
re
e

eu
tr
al
N

ag
re
e

St
ro
ng
ly

Ag
re
e

40%
35%
30%
25%
20%
15%
10%
5%
0%

40%
35%
30%
25%
20%
15%
10%
5%
di
sa
gr
ee
St
ro
ng
ly

Ag
re
e

eu
tr
al

0%

product line
Answer
Agree
Strongly agree
Neutral
Disagree
Strongly disagree

19
18
8
3
2

12. Hatil Should extend their

30%
25%
20%
15%
10%
5%

di
sa
gr
ee

eu
tr
al

St
ro
ng
ly

Ag
re
e

0%

all furniture brands in Barisal city

Answer
Agree
Strongly agree
Neutral
Disagree
Strongly disagree

14
5
15
13
3

13. Hatil is the best brand among

M
id
dl
e

cl
as
s

pe
op
le

pe
op
le
Ri
ch

H
ou
se
wi
ve
s

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

14. In the following options,

which type of customers do you think go to Hatil most?

Answer
Housewives
Students
Rich people
Poor people
Middle class people

3
0
41
0
6

60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Now & then Regularly Occasionally

go Hatil to buy furniture?

Never

15. When do you usually

Answer
Now & then
Regularly
Occasionally
Never

2
0
16
11

100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Wood-made

following furniture do you like?

Answer
Wood-made
Plastic-made
Steel-made

26
2
2

Plastic-made

Steel-made

16. Which of the

Ex
pe
ns
iv
e
G
lo
ba
ls
ta
nd
ar
d

iz
ed

Cu
st
om

M
od
er
n

H
ig
h

cl
as
s

ic

40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

17. What kinds of

associations you can think with the brand of Hatil?

Answer
High classic
Modern
Customized
Expensive
Global standard

5
4
0
3
1

60%
50%
40%
30%
20%
10%

St
ro
ng
ly

di
sa
gr
ee

eu
tr
al
N

Ag
re
e

0%

quality as a domestic brand

18. Hatil provides reliable

Answer
18
3
5
3
1

Agree
Strongly agree
Neutral
Disagree
Strongly disagree

En
vi
ro
nm

At
tr
ac
tiv
e

an
d

in
no
va
tiv
e

de
si
gn

en
tf
rie
nd
ly

90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

19. What features do you like most

about Hatil furnitures?

Answer
Attractive and innovative design
Reasonable price
Environment friendly

26
2
3

fu
rn
itu
re
O
f
ce

de
co
r
e
H
om

H
om

H
om

ap
pl
ia
nc
es

Fu
rn
itu
re

80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

20. Which category of

product do you use of Hatil furnitures?

Answer
Home Furniture
Home appliances
Home decor
Office furniture

13
0
1
4

po
rt
an
t
ot
at
al
li
m
N

Ex
tre
m

el
y

im

po
rt
an
t

80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

21. Hatil always develop their product

line with innovative and ecofriendly features. Do you think its important?

Answer
Extremely important
Somewhat important
Not at all important
Neither important or unimportant

19
6
1
1

wi
ll
or
no
t
Pr
ob
ab
ly

D
ef
ni
te
ly

40%
35%
30%
25%
20%
15%
10%
5%
0%

Hatil products?
Answer
Definitely
Probably
Might or might not be
Probably will or not
Definitely will or not

12
3
5
1
9

22. Will you refer someone to buy