T Gill Fuqua

Rogers, Arkansas 72756 C (404) 312-3747 TGFuQua@Hotmail.com

A forward thinking sales and marketing executive with twenty five years of experience and a wide ranging skills
to lead strategies across operating companies.
Proven sales success using shopper analysis, pricing and trade promotion. Provides concise input for team and
customers.
Leads in store, ecommerce and digital planning to drive shopper engagement and sales across channels.
Facilitates integrated communications within an organization, aligning sales, marketing and finance personnel
with critical deliverables.
Perceptive organizer with outstanding problem solving and decision-making abilities.
Disciplined planner who identifies goals and formulates plans to overcome obstacles.
Faculty and multiple presenter; Path to Purchase Institute, Category Management Association, Coke University,
National Grocers Association, Convenience Store Petroleum and National Association Convenience stores.

EXPERIENCE

US Supermarket, Convenience and Club Accounts

September 2014 Present

Consultant Sales and Marketing
Provide retailer specific marketing, sales, and distribution and category management recommendations
$50 MM to $25B suppliers.
Focus on sales consolidation strategy, execution and return on investment measures. (Albertsons, Ahold,
Safeway, Walmart)
Deliver integrated B2B and B2C business plans including annual sales and ad planning, digital marketing, beacon
and crowd sourcing investments in collaboration with retailers, brokers and brand managers.

TYSON FOODS INC. - Springdale, Arkansas

June 2008 September 2014

Manager Customer Development and Shopper Marketing
Achieved national sales business unit growth $750MM TO $1.2B by successfully training sales team
Championed sales strategy, and insight education for 20 person sales team, Brokers and Retailers, resulting in
disciplined planning process adoption across channels and 4%-8% category growth annually.
Responsibilities business plans and sales reviews- President, VP, Director, including Walmart, Sams Club, Costco,
AWG, Acosta, Associated, AHOLD, Safeway, Albertsons all Divisions, Meijer, Giant Eagle.
Designed promotion, ecommerce and digital sales capability development with retailers.
Managed alignment insights in pricing for CPG, food service, prepared foods information sharing for successful
retailer, operator, and portfolio selling stories.
Interpreted Retail Link, Nielsen Perishables Group, Spectra, IRI, Crest, Dunhumby, NPD, menu monitor analysis
and developed business recommendations to increase sales in Supermarket, Club and Convenience retailers.
Brand Manager
Manage multiple Agencys and budgets - media, public relations, creative direction and marketing services.
Led retail and supplier shopper marketing plan evolution for digital, social and network mix.
Effectively invested in Mobile marketing innovation and led agencies including Beacons, Maxpoint, Collective Bias,
crowdsourcing, blogging and twitter events resulting in direct measurable sales impact.
Successfully directed and developed media plan, and prepared foods B2B Best in Class Website, SEO, content
resulting in 60,000 + retailer/ industry professionals. 15000+ new users annually.
Worked with sales leadership and retailers in innovation, shopper insights, chefs, and research development
teams.
Manager Category Development
Developed category shopper conversion insight. Pricing and planning direction for multiple channels and retailer
marketing platforms, including owned platforms, and shopper media.
Provided servant leadership in sales presentations and sales education tools successfully to sales team members.
Managed merchandising and cross promotions with brands such as Masterpiece, Coke, Budweiser, Miller Brewing,
Corona, Chef Paul, Tabasco and Kings Hawaiian in national and regional accounts resulting in US category
growth.

SYCAMORE DEVELOPMENT Agency

T. Gill Fuqua
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- Dallas, Texas

2005- 2008
Director Sales and Marketing
Entrepreneur- Independently owned Marketing Company
Identify and analyze category demographic and sales trends for sales strategy of wines, liquors (Constellation
Brands Portfolio) and beverage portfolios. (Cadbury).
Prepare annual sales models for internal and external customers.
Coordinate and interpret analysis of syndicated data for use in business/promotion planning.
Media planning and negotiations all platforms

BROWN FORMAN - Atlanta, Georgia

2003-2005
Region Manager Sales and Marketing
Increased sales 9% annually across portfolio.
Led new business development planning process, execution and post analysis of portfolio annual business plan.
Selected, directed and educated external agency activation personnel.
New product innovation and development projects Sonoma-Cutrer, Korbel, Fetzer, Woodford Reserve, Tuaca, and
Southern Comfort.
Managed Operator Licensing and first cross promotions development and execution with Coke USA.
Delivered investment model for multiple brands, sales managers, and distributors.
Responsibilities including Fine Dining Accounts 12 states, Outback, Hooters, Brinker, Darden, OCharleys and
Carlson Companies. Developed business plan using syndicated data to design investment strategy for franchise
and corporate stores.

HEINEKEN USA - White Plains, New York

2000-2003
Director Region Sales and Marketing
Developed new team, recruited, trained internal and external agencys personnel.
Identified consumer trends and developed integrated promotions to increase brand awareness and sales.
Oversaw $16,000,000 advertising budget for promotions, media, and point of sale process functions.
Held responsibility for profit and volume delivery of $340MM business unit delivering annual 19% account growth.
Provided leadership and strategic brand direction to cross-functional sales and marketing team using resource
allocation model based on syndicated data research and consumer analysis with 4 direct and 12 indirect managers.
Introduced new products in 18 southeast states and international locations.
Delivered retail promotions and cross promotions with consumer product companies.
Reorganized media buying process and evaluation for radio, print, and outdoor promotions.

COCA-COLA USA - Atlanta, Georgia

1998 2000
Group Sales and Marketing Manager
Designed annual cross promotions with food and beverage National and Regional Supermarket retailers and
Operators such as Applebees, Outback, Hooters, Applebees, Fridays, Chilis, TGIFridays.
Led initial National Retailer and Distributor introduction of NASCAR promotions.
Select and guide agencies for national and account specific creative.

ANHEUSER BUSCH - St. Louis, Missouri

1985 - 1998
Brand Manager Geographic Marketing
Managed collaboration with National sales team in annual account plans leveraging marketing investment.
Media national and regional planning, negotiation and purchase.
Developed cross promotions with companies and brands such as Clorox KINGSFORD and Frito-Lay.
Responsible for integrated promotions of Supermarket and On Premise Operator NASCAR, Olympic, NFL, NHL, NBA,
and MLB contracts, including retail planning execution /ROI analysis with National Account Sales teams.
Senior National Accounts Manager
Responsible for Regional and National sales and category management team, accounts included
WALMART, SAMS, Kroger, Winn Dixie, Publix, Harris Teeter, Bi Lo, Texaco, Speedway, Racetrack, 7-Eleven, Circle K.
Designed price, distribution merchandising, promotion planning, space management, Feature Ad and display plans.
Results 15 - 25% annually/gross sales 6% average + for $600MM Account group.
Senior Broker / Distributor Manager
Lead sales for new product introduction for Southeastern distributors including beer, wine, waters and Eagle snacks.

T. Gill Fuqua
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INDIANA STATE UNIVERSITY

Education

Bachelor of Science

PROFESSIONAL DEVELOPMENT

Shopper Intelligence course - Christopher Brace

Dale Carnegie annual courses 1998 -2014
Leader, Seven Habits of Highly Successful People
Category Management Association Certifications
Nielsen /Perishables Group /IRI/Spectra/Retail Link/ECRM Heineken International Business
University Negotiation Leadership multiple courses
Guest writer and interviews - Supermarket News, Progressive Grocer, Meating Place,
Convenience Store News, Grocery Headquarters.