A Constructions Mall

1. Elevator Pitch:
India is poised to be worlds 3rd largest construction market by 2025 by Global
Construction Perspectives and Global Construction 2025 Report. A one stop solution
for all kinds of construction activity involving creative designs along with high quality

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expertise from various builders, vendors, interior designers, labours, engineers at your service
under one roof. A specialized virtual 3 D model designing for all our customers to look and feel
their product outcome before implementation. It also provides health, fitness, entertainments
services for our daily household living and Creates value for customers by considering Vasthu,
Feng shui etc. 50% of the demand for construction activities in India comes from the
Infrastructure sector, while the rest comes from Industrial activities, residential and commercial
development etc. Indian Construction Industry value is estimated to be more than US$ 126
billion.
2. Vision and Mission:
Our vision is to increase the standard of living and become a world leader in supply chain of
construction material in India.
Our mission is to collect database of suppliers and services available in each and every city in
India by providing true value for money. It is a win win situation for both suppliers and
stakeholders. We ensure to give quality for customers and gaining trust.
3. Market & Industry Environment:
Urban areas
NRIS
Corporate people
Professionals
Retired/ old age people
4. Value Proposition:
3 D model designing services and virtual prototype
Time saving
Samples
Convenience from your own place
Quality with commitment
Delivery and transportation
Rating , feedback, database, expertise, testimonials
5. Key products:
Complete home and lifestyle furniture
Construction material
Living services
Step by step solution

6. Differentiation:
Including services
Quality and top class levels of builders, architects, engineers, designers etc.
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7. Competitive scenario/ Entry Barriers:

Existing home living malls
Customer base
Investments
Vendor base
Labor management
8. Business Model:
Construction is all about people and managing them, so the business model is developed into
network effect. To run the business we can target our customers with our large database of
vendors and inversely vendors are attracted through our potential high value customers.
Basically we are focusing on NRIS designing their projects at the convenience of their homes
without actually coming down to India. We have two models in generating revenues, firstly it
will be freemium model for providing contacts, Vasthu services, virtual 3d etc and then we have
our premium model for our various services and products.
9. Market Traction:
The GDP of India is increasing rapidly every year, Real estate is one of the fastest growing
sectors of the Indian economy and contributes about 5 per cent to India's gross domestic product
(GDP).
The country's economic growth is driving the demand for real estate in India. Demand for
residential space is expected to grow at a compound annual growth rate (CAGR) of 19 per cent
between 2010 and 2014 - Tier 1 metropolitan cities are expected to account for about 40 per cent
of this.

All most all constructions are involved with cement, the utilization of cement in India is
increasing in every year. This implies that the constructions in India is increasing. The demand
for the construction materials and for labour services is increasing day by day. Time is the most
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important constraint for people in the urban areas, so need for the one stop solution for their
constructions is increasing. The following data shows the utilization of cement in India:

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The construction Industry Value and Infrastructure share is shown

below:

It shows clearly that the Indian construction market is becoming huge, our strategy to penetrate
this huge market is to create a website initially and increase the data base of both customers and
vendors.
This data base creates a network effect that is the as customer base increases the vendor base also
increases and vice versa. So, to increase the customer data base freemium model is adopted
where few services like Vasthu, 3D model design. Similarly vendors are also encouraged to
register in the website by providing free registration initially.

A small survey has been conducted on vendors and customers to know whether they are
interested in this kind of business model. The following are the results obtained in the survey:

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10. Management Team & Organization:

Marketing
HR
IT
Finance & Accounting
Logistics
Customer Support
Maintenance

11. Business Plan/High level Financials

Investments in website designing, market research, labour training, mall constructions, legal
approvals and registrations. We expect the return on investment according by time value of
money and capital budgeting process.

12. Capital:

Angel investors
VCS
Advertisements
Tie up with vendors
exhibition

13. Risks & Gaps:

Heavy capital investment

Labor maintenance
Market penetration
Local government
Delivery chain delay
Right location
Scalability