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Marketing Strategy and Swot Analysis of Parle G
Marketing Strategy and Swot Analysis of Parle G
INTRODUCTION
Parle Products has been India's largest manufacturer of biscuits and confectionery for
almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even to the remotest villages of India, the company has
definitely come a very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their
category and have won acclaim at the Monde Selection, since 1971. With a 40% share
of the total biscuit market and a 15% share of the total confectionary market in India,
Parle has grown to become a multi-million dollar company. While to the consumers
it's a beacon of faith and trust, competitors look upon Parle as an example of
marketing brilliance.
Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively
engaged in changing and uplifting the social face of India. As part of its Corporate
Social Responsibility Policy, Parle is keenly involved in the overall development of
the younger generation, with a focused endeavor to build the New Face of India and
spread happiness and joy all over.
Some of our best habits, as we said, are also our oldest. Many of them date back to the
last decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came
to Bombay from his village Pardi, in the district of Surat, to work as a dusting boy at a
silk merchants. What a long way that bright little boy came! First, the hard
apprenticeship and the graduation to Master
Cutter, then the elite tailoring establishment that eventually developed into a
wholesale business to finally, the new business in confections and biscuits. Always,
the accent was on self-sufficiency. Mohanlal Dayal was not just a progressive and
astute businessman. He never gave in to the sense of indifference that often comes
with the commercial outlook. All through his life, he was deeply conscious of his
duties towards society and the community. He built the Shri Mohanlal Dayal Prasuti
Graha and General Hospital in Pardi, which is maintained through charity trusts set up
by him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is
another such institution. In his memory and after his example, his sons have donated
significant sums to set up the Chauhan Institute of Science at Vile Parle.
Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of
people by conducting various cultural programs across all regions to facilitate the all
round development of children. Every year, Parle organizes Saraswati Vandana in the
state of West Bengal during the festival of Saraswati Puja, inviting schools from all
across the state to participate. The event is one of much fanfare and celebration,
keeping alive the culture and traditions. The involvement in cultural activities has
seen the inception of Golu Galata in Tamil Nadu, held during Navratri. It provides all
the members of a household a platform to showcase their creativity and be judged by
eminent personalities. Thousands of families participate and celebrate the occasion on
a grand scale.
These events give us a chance to interact with children on a one-to-one basis, and
promote our belief of fun and health for the whole family.
OBJECTIVE
To deliver right SKU & Gift item to right place in right time.
To leverage Parle G brand by having association with some other known brand.
SCOPE
The ultimate scope of this project is based on Marketing Strategy of Parle-G
product.In this project we think and design marketing strategy and analysis of parle-G
product, also think about its policy and it is helpful for the fix the standard about
purchasing of raw material. Tha main research of this project is pricing consistency
about parle-G product since 25 years so people may stick with the parle-G product
because of not raise the price .
LIMITATION
The study conducted in 45 days its not enough to such wast topic.
It is very difficult to storekeeper to pinpoint the sale of particular brand in both
topic .
Many User and retailer dont expect origin perception and view about the
product.
CHAPTER 2
RESEARCH OF METHODOLOGY
Research Design
Type and Nature of the Study:
The hypothesis that we want to study wants to find why is Parle-G number one
glucose biscuit.
This has made the research base to be cause and effect oriented. The problem was
taken in to
consideration looking at the data available on the consumption pattern of glucose
biscuit. The data
showed 65% of glucose biscuit market share is owned by Parle-G.
The consumption trends were also observed among the population surrounding us and
online
portals. The cause for this affection towards biscuit was not known hence the study
stresses on the
causes of why is this biscuit number one. The question designing was mostly kept
closed ended with
question targeting at the performance, conformance, aesthetics and reliability of the
product. The
product under consideration has no segment and is targeted at population in general
without
differentiating its consumers.
Sample Design: size
The sample to be chosen was people who have consumed Parle-G biscuits and there
was no
other criterion. The sampling technique used in this case was convenient sampling.
The chances of
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errors were less, for the data, due to commonality of the product and positive response
of each of the
respondent. Also the data to be collected was of type which could be answered by
anyone who eats
biscuit. The sample contained male and females both, across all ages. There was no
duplication of
the sample as all the samples were from different areas which were in the proximity of
the interviewer.
The sample was up to date and the study was conducted recently and hence the data
was
relevant for the current timing. The method of sampling was random and hence
probabilistic. The
sample size also is not true representation of the population under consideration but
an experimental
sample of population. The numbers of samples were minimum 30 due to limitation on
time bases and
cost of research.
Parle G as a Brand
The brand is associated with the positive values of life like honesty, sharing
and caring.
The incredible demand led Parle to introduce the brand in special branded
packs and in larger festive tin packs.
It is synonymous to energy & nutrition.
It has become a part of the daily lives of many Indians. It wasn't a biscuit
any more. It had become an icon.
Parle G conjures up fond memories across the length and breadth of the
country.
Be it a big city or a remote village of India, the Parle G symbolizes quality,
health and great taste.
Increasing prices of basic Raw material like, Sugar, Wheat, Milk, Milk
Powder.
This leading to increase in manufacturing cost of the biscuits.
Parle G very price sensitive product.
Small increase in price (by 50 paise) in past had seen high decline in sales.
Even though the Parle is market leader in the segment, others are also
trying to capture the chunk of market share.
Fake brands like Parel G, Parle Jee tried to extract market share.
However only serious competition faced by Parle G is from Britania Tiger
biscuit
SOURCES OF DATA
There are two types of data namely primary data and secondary data.
PRIMARY DATA
This is project is not based on primary data.
SECONDARY DATA
This project based on secondary data. Information about project is collected by
various website, magazines, newspapers etc.
CHAPTER 3
PROFILE OF COMPANY :-
NAME OF COMPANY
:- PARLE
:- (022)6691 6911 15
:- Chauhan family
WHEN STARTED
:- In year 1929.
WHERE STARTED
Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and
Nadia (owner of the brands such as Frooti and Appy)
All three companies continue to use the family trademark name "Parle". The original
Parle group was amicably segregated into three non-competing businesses. But a
dispute over the use of "Parle" brand arose, when Parle Agro diversified into the
confectionary business, thus becoming a competitor to Parle Products. In February
2008, Parle Products sued Parle Agro for using the brand Parle for competing
confectionary products. Later, Parle Agro launched its confectionery products under a
new design which did not include the Parle brand name.In 2009, the Bombay High
Court ruled that Parle Agro can sell its confectionery brands under the brand name
"Parle" or "Parle Confi" on condition that it clearly specifies that its products belong
to a separate company, which has no relationship with Parle Products.
INFRASTRUCTURE
Apart from the original factory in Mumbai, Parle has manufacturing facilities at
Neemrana (Rajasthan), Bangalore and Bahadurgarh (Haryana). It also has several
manufacturing units on contract.
AVAILABILITY
Outside India, Parle-G is available in Europe, UK, USA, Canada, Singapore, etc. In
Canada, it is sold by Zehrs, Food Basics, Loblaws, etc. for only 99 cents for a
418 gram pack. A more common 80 gram "snack pack" is sold for as low as 15 cents
at Indian grocers, and 40 cents at major retailers. It is also popular across the world
and is starting to sell in Western Europe and USA.
GROWTH
70%market share in glucose biscuit is captured by parle-g as
compare to britannia tiger (17-18%) I T C Sunfeast 8-9%.
Last year sell is 35 billion.
Recognised by iconic white and yellow wax paper or wrapper
with depiction of young girl covering the front.
Parle derived from the name of the indian railway station
vileparle near mumbai.
Primarily eaten as a tea time snacks.
Available in rs.1, rs.2, rs.4 , rs.25
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QUALITY
Hygiene is the precursor to every process at Parle. From husking the wheat and
melting the sugar to delivering the final products to supermarkets and store shelves
nationwide, care is taken at every step to ensure the best product of long-lasting
freshness. Every batch of biscuits, confectioneries & snacks are thoroughly checked
by expert staff, using the most modern equipment. This ensures consistent and perfect
quality across the nation and abroad.Concentrating on consumer tastes and
preferences, the Parle brand has grown from strength to strength ever since its
inception. The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the
largest biscuit and confectionery plants in the country. The factory in Mumbai was the
first to be set up, followed soon by the one in Bangalore, Karnataka. Parle also has 10
manufacturing units for biscuits and 75 manufacturing units for confectioneries on
contract.
IMPORT EXPORT
The immense popularity of Parle products in India was always a challenge to their
production capacity. Now, using more modern techniques for capacity expansion, we
have begun spreading their wings and are going global.
Parle bisuits and confectionaries are fast gaining acceptance in
international markets, such as, Abu Dhabi, Africa, Dubai, South
America and Sri Lanka. Even the more sophisticated markets like
USA & Australia, now relish Parle products.
As part of the efforts towards a larger share of the global market,
Parle has initiated the process of getting ISO 9000 certification.
Many Parle Products have also won Gold, silver and bronze medals
at the Monde Selection
MARKET
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According to a Nielsen report released in 2011, Parle-G is the largest selling biscuit in
the world.It has 70% market share in India in the glucose biscuit category followed by
Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be
worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of
the company's turnover (Parle Products is an unlisted company and its executives are
not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500
crore (Rs 35 billion). It also is popular across the world and is starting to sell in
Western Europe and USA.
AWARDS
Parle - G is the winner of 8 Gold and 11 Silver awards at the Monde Selection
Awards? The global standard for quality in Food category. Providing kids with the
vital vitamins and minerals necessary for all round mental and physical development
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CHAPTER 4
MARKETING STRATEGY
An organization's strategy that combines its marketing goals into
one comprehensive plan. A good marketing strategy should be drawn from market
research and focus on the right product mix in order to achieve the maximum profit
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potential and sustain the business. The marketing strategy is the foundation of
a marketing plan.
It is a process that can allow an organization to concentrate its resources on the
optimal opportunities with the goals of increasing sales and achieving a
sustainable competitive advantage. Marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic
initial situation of a company and the formulation, evaluation and selection of marketoriented strategies and therefore contribute to the goals of the company and its
marketing objectives.
LATEST STRATEGY
As part of its marketing initiative, Parle Products has recently adopted a major pricing
strategy whereby a 5 kg Parle-G Atta will be available to consumers and, along with
Parle-G biscuit pack for free at Rs 90. However, competitors, Pillsbury atta are
priced at Rs 104, and, Kissan Annapurna at Rs 102, in similar capacity.
MARKET SHARE
It has 70% market share in India in the glucose biscuit category followed by
Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be
worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of
the company's turnover (Parle Products is an unlisted company and its executives are
not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500
crore (Rs 35 billion). It also is popular across the world and is starting to sell in
Western Europe
MARKET STRENGTH
The extensive distribution network, built over the years, is a major strength for Parle
products. Parle biscuits & sweets are available to consumers, even in the e most
remote places and in the smallest retail outlets. Parle has nearly 1,500 wholesalers,
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PODUCT STRATEGY
Core benefit:- the core benefit of biscuit is to satisfy hunger of the consumer.
Basic product- in the second level, the basic product is biscuits.
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Expected product- the consumers expect the product to have a good taste and also
give nutrition.
Augmented product- Parle biscuits increase a persons energy levels. o Potential
product- in the future Parle could come up with different prod ucts.
VALUE OF MONEY
Value for money allows all age group to enjoy parle products at fullest
Strict cost control at every point in supply Chain: It reaches 2.5 million outlets,
including villages with a population of 500 people
SALES PROMOTION
Every year it holds day fairs at branded venues where games and fun events are
organized for the employees of Parle and their families where Parle products are
giveaway prizes.
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PUBLIC RELATION
Parle has done the following for enhancing public
relations:
In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero,
Shaktimaan that went on to become a huge success.
In the year 2002, a national level promo - `Parle-G Mera Sapna Sach
Hoga' was run for a period of 6 months. The promo was all about fulfilling the
dreams of children.
Parle Saraswati Vandana, one of its initiatives, is an inter-school contest
based on the Saraswati Puja celebrations. Since it started in 2002 it has seen a
tremendous increase in participating each year, with entries coming from
schools of West Bengal.
Parle had introduced the novel promotion called Parle Golu Galata contest in 2005.
(Golu means Doll & Galata means Dhammal)
stronger in the kids segment, and we decided to change our positioning, says
Kulkarni.
Later, when the company sponsored the television show Shaktimaan on Doordarshan,
it literally rescued Parle-G. The brand also had some innovative commercials
involving young children with a new punchline, G means Genius, which was an
instant hit.
While rivals have signed on celebrities, Parle-G has managed to retain its leadership
position with just a simple white-and-yellow striped wrapper with a picture of a baby
on it. We dont need celebrities as the brand equity is so strong, says Kulkarni.
The biggest concern is that the brand shouldnt become outdated as it is a historic
brand. The brand has managed to retain its leadership position because it has evolved
its campaign with every consumption trend, says Singh.
Reason Of Parle-G Maintaining Its Price Of Rs.4.00 For The Last 25 Years ?
Not that the company didn't try to raise prices to offset the overall hike in costs. Three
years ago it did so, but quickly rolled it back after volumes fell sharply and consumers
wrote to lodge their protest.
"We want to cater to the masses and have consciously tried not to increase the price.
Parle-G is available for Rs 50 a kg. There are very few food items that are available
for Rs 50-60 a kg," says Pravin Kulkarni, general manager (marketing), Parle
Products.
Parle is, of course, not doing it for charity. Soaring input prices meant it opted for
reducing the weight of the biscuit than increasing the price -- first from 100 gm to
92.5 gm in January 2008, and then to 88 gm in January this year -- in line with other
biscuit-makers and FMCG players.
Regular customers would have noticed the number of biscuits in a pack come down
from 16 to 15 even as each biscuit became lighter, but they seemed to understand the
cost pressures on the firm. The gamble paid off: Parle was able to sustain its volumes.
Strict cost control at every point in its supply chain also helped -- Parle entered into
forward contracts with suppliers, outsourced production, increased the number of
manufacturing locations to 60 and consolidated buying.
Raw material costs account for 60 per cent of the total costs in this segment and
packaging costs (plastic films) account for 20-25 per cent of this.
Nirmalaya Kumar, professor of marketing at London Business School, feels it's a very
smart strategy. "At this price point, price becomes more important than the weight of
the biscuit. It's very interesting and similar to the dollar stores in the US," he says.
But price is not its only USP.
What makes the Parle G brand tick is also that it has been positioned on the health
platform (a single pack of biscuit offers 450 calories). Its earlier punchline was ParleG: swadh bhare, shakti bhare (full of taste and energy). Currently, the brand uses two
punchlines. Parle-G: G for Genius and Hindustan ki Taakat (the country's strength).
The brand, says Kulkarni, meets different needs of customers: calories (energy),
nutrition and value-for-money -- enough reasons why Parle-G enjoys close to 70 per
cent market share in the glucose biscuit category and probably has the deepest reach.
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It reaches 2.5 million outlets, including villages with a population of 500 people, on a
par with Unilever's Lifebuoy, ITC's cigarettes or mobile pre-paid cards.
It's also one of the few FMCG brands in the country, whose customers straddle across
income segments.
The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and
contributes more than 50 per cent of the company's turnover (Parle Products is an
unlisted company and its executives are not comfortable disclosing exact numbers).
Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion).
Competition has, of course, been trying to wean away customers from Parle. Britannia
relaunched its Glucose-D biscuit as Tiger in 1995 and boasts of 17-18 per cent share,
while ITC's Sunfeast glucose has captured 8-9 per cent, according to industry sources.
Even Levers had forayed into this segment in 2003 and launched a glucose biscuit
branded as Modern, after it acquired the bakery business of Modern. There are strong
regional brands, including Priya Gold (west), Cremica (north) and Anmol (east).
But they still have their work cut out.
Nirmalaya Kumar feels the Parle-G story is so fascinating that it deserves to be a case
study. What would be interesting to see is whether it will be able to retain its
leadership in the coming years as income grows in the hinterlands and consumers
upgrade and develop new tastes.
Suggestions
Target young generation, i.e. school going children. Associate with various
Government initiative like ,Primary Education scheme ,National Rural health mission
centres,
Mid-day meals being serve in primary school.
This will help in Brand Registration and Associate Parle G as health food, and
complete nutrition package.
Concentrate on rural market.
Parle G market reach very high but due to distribution network
Consumer psyche: Recognize Not as Parle G but as biscuit ka puda.
Need to increase awareness about the PARLE G as BRAND. Should keep the price
of Parle G same and increase price of other high and variant products like, Milano,
Hide n Seek, Bourbourn.
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High end products can absorb the increased production cost,This will help to cater to
existing market without price change.
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CHAPTER 5
SWOT ANALYSIS
STRENGTHS
(1) Low price as compared to competitors:
They constantly endeavor at designing products that provide nutrition and fun to the
common man. Most Parle offerings are in the low and mid-range price segments. This
is based on their understanding of the Indian consumer psyche. The value-for-money
positioning helps generate large sales volumes for the products. However, Parle
27
Products also manufactures a variety of premium products for the up-market, urban
consumers. And in this way, caters a range of products to a variety of consumers.
Affordability:
Parle G offers 1Rs. pack which contains 4 biscuits which is affordable to anyone aims
to satisfy hunger.
(2) Sizeable market share in the country:
Many of the Parle products - biscuits or confectioneries, are market leaders in their
category and have won acclaim at the Monde Selection, since 1971. With a 40% share
of the total biscuit market and a 15% share of the total confectionary market in India,
Parle has grown to become a multi-million dollar company. While to consumers it's a
beacon of faith and trust, competitors look upon Parle as an example of marketing
brilliance.
(3) Offers variety of products in different sizes under its brand:
Parle offers a variety of biscuits at different pricing range. The Parle marketing
philosophy emphasizes catering to the masses. We constantly endeavor at designing
products that provide nutrition and fun to the common man. Most Parle offerings are
in the low and mid-range price segments. This is based on our cultivated
understanding of the Indian consumer psyche.
The value-for-money positioning helps generate large sales volumes for the products.
However, Parle Products also manufactures a variety of premium products for the upmarket, urban consumers. And in this way, caters a range of products to a variety of
consumers.
(4) An experienced team of sales and marketing executives:
Sales and Marketing executives are selected through a special process. A proper
verification of identity and financial background are done for a better structure of the
human resource in the company.
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OPPORTUNITIES
(1) Rising demand for innovative packaging in packaged foods:
Parle should adopt new innovative packaging techniques. Since it can attract more
customers specially kids through innovative packaging techniques. Due to proper
packaging the quality of the biscuits will be retained and the retails will not suffer loss
if goods are spoiled before it reaches their place.
(2) Retaining loyal retailers or wholesalers:
Parle can motivate retailers and wholesalers good incentives and programs. The Parle
Company can maintain the loyal retailers and wholesalers. Since one of the most
important strength of the company is wide spread distribution network. The
wholesalers and retailers are one of the main reasons for the same. Hence it is advised
that new innovative programs and more incentives should be given to them.
(3) Improving supply system for established brands:
As discussed in the earlier point the company can attract more retailers and
wholesalers. Due to this the company can expand the supply system and attract more
customers. This in turn will earn good profit to the company.
(4) New innovative promotion techniques:
Promote Parle brand through schemes such as Parle Gramin Swastha Yojana (a
network of ambulance van visiting rural areas giving basic medical treatments
educating people on nutrition deficiency problems and promoting Parle nutritious
products)
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Promote Parle brand through T. V. shows such as Parle Sakthi (Parle - Friend of
Women). The weekly T. V. show will cater to health issues of women and children
and will explain long term benefits of healthy diet) Results Expected Improved sales
through Top of mind recall.
Parle is weak in Eastern India and Tamil Nadu. To cover up this loop hole, they are
giving scholarships to children in these states to cover up the corporate equity which
is less than Britannia in these states
Based on the above mentioned facts, the following are some of the suggestions that
may help Parle Products Pvt. Ltd. to maintain its position as a leading company in the
food and beverage market in India
32
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an established brand should diversify into different market such as dairy products like
cheese, butter, etc.
The image that it has among the Indian masses is that of a chai-biskut providing
company in the rural India. Specifically, in this context, in the urban sector Parle can
create a new image of itself in the confectionary market by catering to high end
Parle should go in for exclusive outlets in at least all the shopping malls and in
medical shops coming up these days and any location where footfalls are large in
number. The advantages of this channel will be:
i. Full range display
ii. Easier to promote new products
iii. Easy to push impulse purchase products
iv. Brand building will be facilitated
Pushcarts should be increased in number in order to increase the market reach this
can provide with e very effective channel
Trade promotion should be formulated for newly launched products instead of just
tagging them onto best sellers.
The company should start a home delivery where a particular household will order
full range of products required by it over a period of time. For this the company could
provide a deliveryman with cycle to reach the different houses.
In order to motivate the channel members it is also very essential for the company
to increase the margins for the hard selling items
In order to remain sensitive to market demand, it is essential for the company to
place additional salesmen on the field since the brand as such commands a high
demand in the market but fails to match it with the supply.
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THREATS
(1) Highly advertised brands such as Britannia:
Parle faces the adverse competition from Britannia. Now-a-days Britannia have
adopted intensive advertisement such as through media to promote their products.
This can result in less attraction for the brand products of Parle.
(2) Ever increasing competition from multinationals and local companies:
ITC is promoting their Sun Feast brand by using strong promotional campaign with
Brand ambassador Shah Rukh khan. ITC Foods Ltd has expanded network and is
promoting its Sun feast biscuits across 1000 schools in the country. Britannia Tiger
has brand ambassador Rahul Dravid and Virender Sehwag who are doing heavy duty
endorsement on their personal equity line for the brand.
(3) Increase in sale of cheap local bakery products:
There is sudden increase in bakery products for past certain period of time in the
market. Due to this the Parle biscuits are facing competition. This can affect the
performance of the company.
(4) Emerging substitutes like wafers, snacks and toast:
Earlier it was just the biscuit which was available as snacks item. Now there are many
other products like wafers and toast. Thus company is facing threat due to the new
substitute products.
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CHAPTER 6
36
CONCLUSION
I want to conclude my project by saying that marketing strategy is 4ps such as
product, promotion, price and place. These are all important aspects of marketing
strategy. Without these aspects marketing is not possible. Marketing strategy is all
about marketing a product .In these marketing mix sellers, retailers, buyers, and
wholesalers play an important role. There is lot of scope in marketing strategy. Parle
company had made huge profit by marketing there products in India and in foreign
countries.
It was concluded that Parle is the first preference of both the customers and retailers
(Organized and unorganized both) because of its price and brand image.
The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide
and Seek enjoy a strong imagery and appeal amongst consumers across the world.
Which has resulted into Parle-G being the worlds largest selling biscuit".
The Parle name symbolizes quality, health and great taste. Constantly innovating and
catering to new tastes PARLE-G has built its reputation.
Parle Products Pvt Ltd. is now lagging in services to retailers because of improper
supply and distribution in some areas and competitors taking advantage of these
points. Parle Company should take into consideration the opportunities and threats as
discussed above. This will help the company to maintain its brand image for long
time.
Parle The world of Happiness
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FINDING
After studying the marketing strategy of parle-g biscuits ,we come to know
that ..
Profit margin of company is very low because they dont want higher range of
product easily.
Parle-G held his price Rs.4 since 25 years ,they only rise price by 0.25paisa or
0.50 paisa so its nothing like overall hike in price.
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SUGGESTION
I used to be an ardent fan of Parle-G. There was a whole shelf in our kitchen
dedicated to PG packets. However, they recently changed something in their recipe the new biscuits look different, are slightly thicker and less dense, taste quite different
(and slightly burnt, I must say) as compared to the old ones. The packet cover has
changed ever so slightly, so...
school.
Associate Parle G as health food, and complete nutrition package
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CHAPTER 7
BIBLIOGRAPHY
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WEBILIOGRAPHY
www.wikipedia.com
www.parleproduct.com
www.britannia.com
www.sunfeastharabanao.com
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