L Cng n

Gender : Male

DOB : 20/01/1991

Personal Profile
4 years of working experience in Merchandising, Sales, Trade Marketing for retailer.
2 years experience in Trade Marketing and Merchandising and 2 years in Sales.
Strong business judgment with a track record of successful sales and relationship management.
Ability to think strategically and tactically, with excellent attention to detail.
Tenacity to develop ideas independently and thrive in a fast-paced start-up environment is essential for success

Achievements
Achievement at TCL: Increased 85% revenue and 40% of prots in the rst six months 2014.
Achievement at Metro Cash and Carry Vietnam: Winned the contract of Omo banner brand.

Education
[2014 - 2015]
Grade achieved:
[2012 2014]

University of Greenwich (UK program)

ERC Singapore Campus, Vietnam
Bachelors of Marketing and Sales (2015)

Grade achieved:

Arena Multimedia (India Program)

Agencies | Advertising | Media | Design | Digital | Video
Diploma in Multimedia (2014)

[2011-2013]
Grade achieved:

Kent Institute of Business and Technology

Diploma of Marketing (2013)

[2011-2013]
Grade achieved:

University of Surrey, Vietnam Campus (2009-2011)

Diploma of Business (2011)

Certications:
Trade Marketing Execellence Certicate, AiiM
Outstanding Selling Certidicate, TCL Electronics Vietnam

Work Experience
[Dec 2014 - May 2015]
[Merchandising Executive]
[Metro Cash and Carry Vietnam]
Metro is a German global diversied retail and wholesale. Merchandising is about planning and developing a strategy
to enable METRO to sell a range of products that delivers sales and prot targets.
Main duties performed:
Be in charges with purchase requests assigned, seeking and evaluating new sources of suppliers, negotiation and
making orders.
Negotiate product assortment, timelines and business terms with suppliers
Right Merchandise - Styles, brands, colours, sizes etc
Right Place - Which store, depending on their budget and location
Right Time - Having merchandise in stores at the right time in the season i.e. ready for Christmas or Tet Holiday.

 Right Quantities - Enough for the stores to make their budgets but not have to markdown stock at the end of the
season
The Right Price - Those that will attract customers in spite of competition yet generate a reasonable return on
investment for the retailer i.e. prot
Manage and evaluate trade promotion effectiveness.
[Jun 2013 - Dec 2014]
[Trade Marketing Supervisor]
[TCL Electronics Vietnam ]
TCL is the largest consumer electronics enterprises in China, Top 3 TV in the world, Top 5 in Vietnam.
Main duties performed:
1.Trade Promotion Planning
Make monthly promotion plan (trade promotion & consumer promotion) and make accurate plan forecast promotion
gifts
for each promotion program in the monthly plan.
2. Merchandising:
Facilitate visual merchandising in line with the strategies of the organization (product launching, promotion
campaign).
3. Distribution & Availability:
Lead execution of highlight display program to optimize reach and coverage of each program work closely with all
related division: Design, Purchasing, Production to prepare all necessary material for highlight display to ensure lead
time of each program.
4. Analyses:
Frequency store check to observe market movement, competitor action, company performance to study for good
analyses of 4C to support in making effective trade plan
Analyze monthly sales data in detail of assigned brand (by categories, brands, channels...) to evaluate effective of
trade plan.
[May 2011 - May 2013]
[Sales Executive]
[Rocket Internet Group]
Rocket Internet is germany company which a biggest e-commersial company in the world (Zalora, Lazada, Lamido &
Easy Taxi).
ET is a Germany company which world's largest taxi app. Find out more than 17 million users in 170 cities across 30
countries.
Main duties performed:
Seeking taxi agencies to support for the taxi app.

Skills
MARKETING - MEDIA - FMCG
1. Trade Marketing:
2 years of working experience in Trade Marketing and focus about it.
Graduated Marketing from Kent Institute (Australia) and ERC Institute (Singapore)
2. Media:
Graduated Multimedia from Arena Multimedia (India).
Good experience working with Agency: Mekong, Golden, Comma...
3. FMCG:
2 years in Sales for FMCG.
Goal-oriented professional about FMCG

Career Objectives
Becoming an excellent employee of the organization.
Achieve the reality successes in marketing field.
Willing to support for organization with the personal highest efforts.

Summary
Over 3 years of working experience in Trade Marketing and Sales (FMCG).
Strong business judgment with a track record of successful sales and relationship management.
Proven analytical thinking, project management skills, attention to detail and exceptional organizational skills are
essential.
A track record of proven success in past positions.
Ability to think strategically and tactically, with excellent attention to detail.
Tenacity to develop ideas independently and thrive in a fast-paced start-up environment is essential for success.

Referees
Vo Thi Kim Tram
Merchandising Manager
Metro Cash and Carry
tram.vo-thi-kim@metro.com.vn - Phone: 090369658
Nguyen Duy Nhan
Marketing Manager
Trung Nguyn, Diageo, SABMiller
nhan.nguyenduy@gmail.com - Phone: 0908155753
Do Ke Nghiem
Marketing Manager
TCL Electronics Vietnam
kenghiemdo@tcl.com - Phone: 0905201168
Alexander Le
Managing Director
Easy Taxi (Rocket Internet Group)
alex.le@easytaxi.com.vn - Phone: 01268069275