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Carole Felton: On My Radar .
Carole Felton: On My Radar .
But, along with Victoria’s Secrets, there are many things about Abe that many of
us never knew and which seem to be well-kept secrets about the man and his
times. He was a brilliant marketer and Public Relations practitioner. Lincoln
rocked!
As a young lawyer, Abe’s life wasn’t notable except that he worked in a store and
kept books. He was considered to be reliable and trustworthy. He, himself,
proclaimed himself “Honest Abe” and kept that image before the public.
Moreover, to his credit, he also recognized the significance of perpetuating the
“man of the earth” image following a few time he split rails. He crafted his public
image carefully and blended seemingly irrelevant and disparate items as
significant building blocks as a “Rail Splitter” and “Honest Abe” – a backwoods
lawyer…simple man from the Plains vs.”just another lawyer.”
Photographing Lincoln proved to be problematic as his thin long, craggy face was
generally unappealing. His image needed work (long before plastic surgery). A
makeover was needed, at least photographically. Lincoln brought in
photographer Mathew Brady who used a technique akin to air brushing to brush
out lines and crevices of Lincoln’s gaunt face. His close-ups ended and longer
shots were used, along with growing whiskers to complete his “makeover.”
Polishing his image in photographs included shirt collars raised, and using his
height to convey dominance and power. As we say, he “worked it.”
.
Although he may never have read the“Art of War” by Sun Tzu, Lincoln invited
rivals and politicians who were adversaries and rivals to serve on his Cabinet.
William Seward, a vocal antagonist became a trusted and loyal friend when
appointed to serve as Secretary of State.
Another first for our country, Lincoln cleverly established what would be the first
White House Press Corp, in his mastery of skillfully shaping opinions and
keeping news items flowing along with many “photo opps” detailing his activities.
He himself became adept as “proofing” editing and working with journalists
Lincoln solidified his position as one of our country’s greatest heroes when he re-
defined the war, talking about the union symbolizing Liberty giving merit to the
view that the war was more of a human rights issues than merely states rights.
The “Emancipation Proclamation” was more than ending slavery and giving
slaves the opportunity to fight alongside their Southern “brothers” as represented
by one of the reasons advanced for this sweeping action.
To this day, to many of us, his image remains “elusive”, but he will always be
viewed as sturdy, steadfast and one of the greatest Americans of all time.