2016 GLOBAL MEDIA GUIDE

2

2

ABOU T AMWAY

AT A G L ANCE
Amway is the worlds No. 1 direct selling business,according tothe Direct Selling
News Global 100*. Operating in more than 100 countries and territories, Amway
manufactures and distributes more than 450 consumer products, which are
supported by our team of more than 950 Amway scientists, engineers and
technical professionals working across more than 75 R&D and quality assurance
labs around the world.
More than 19,000 employees support millions of Amway Business Owners (ABOs)
who sell Amway products. Top-selling brands for Amway include Nutrilite vitamin,
mineral and dietary supplements; Artistry skincare products and color cosmetics;
and eSpring water treatment systems.
*

Published in the June 2015 edition of Direct Selling News, based on 2014 revenues

450+

UNIQUE PRODUCTS
are manufactured by Amway

100 %

71M +

on all Amway products *

in 10 of Amways top markets

have an Amway product *

SATISFACTION
GUARANTEE

HOUSEHOLDS

Exclusions apply. For complete details, please visit

amwayglobal.com and search for satisfaction guarantee.

9.5B

USD

annual reported sales for the

year ending Dec. 31, 2015

19,000+
GLOBAL EMPLOYEES

60 +

LANGUAGES
in which Amway conducts business

Based on population data available about the specific

markets and surveys conducted in China, India, Japan,
Korea, Malaysia, Russia, Taiwan, Thailand, the United
States and Vietnam between May 2013 June 2014
by an independent research firm.

70%
OF AMWAYS
TOP 20
MARKETS
grew in 2015

100 +

COUNTRIES AND
TERRITORIES
where Amway currently operates

Pranay (left) and Rashmi (right), Amway Business Owners from India

2015 constant dollar rates

ABOU T AMWAY 

4

AMWAY H E RITAG E
Amway was founded in Ada, Michigan, USA, by two lifelong friends and business
partners, Jay Van Andel and Rich DeVos. They started the business in 1959 out of
the basements of their homes. Rich and Jay believed owning a business allowed
people to have greater control of their lives and provide better for their families.
So they built the Amway business to make it easier for other people to start and
grow their own businesses. The founders entrepreneurial spirit continues to fuel
Amway. Today, Amway is one of the largest privately held companies in the United
States. Its still family owned and run by sons of the founders.

EXECUTIVE LEADERSHIP
Amway is led by Chairman Steve Van Andel and President Doug DeVos. Both
have served in leadership positions with key industry organizations, including the
World Federation of Direct Selling Associations (WFDSA) and the Direct Selling
Education Foundation.
Doug is currently chairman of the WFDSA and holds the responsibility of bringing
together global companies, CEOs and management teams to ensure the standards
by which the industry operates are as high as possible.
Steve is the former chairman of the U.S. Chamber of Commerce, having served
two separate terms.

Putting customers at the center of all we do is what has enabled

direct selling to thrive and grow. We want to do everything we can
now to ensure the future is strong for generations to come.
Doug DeVos, Amway President and WFDSA Chairman

DIRECT SELLING
COMPANY IN THE WORLD

RANKING

as ranked by 2015 Direct Selling

News Global 100*
*

Chairman Steve Van Andel (left) and President Doug DeVos (right)

30

Published in the June 2015 edition of Direct Selling News,

based on 2014 revenues

on Forbes Magazine's 2015

List of Americas Largest
Private Companies

BU SINE S S MODEL

DE FINING SUCCESS
Amway Business Owners (ABOs) sell high-quality nutrition, beauty and home products
to consumers. The more products they sell, the more income they can earn. Many
ABOs also choose to build a business by sharing the Amway opportunity with others,
selling products and teaching others to do the same. This can mean a greater reach
for the product and ultimately higher income because of team sales volume.
Millions of people have chosen to start their own Amway business, selling Amway
products as a way to earn extra money while defining their own success. For some,
it could mean paying for tutoring or music lessons for their children, or helping to cover
the monthly bills and for others, it could mean laying the foundation for long-term
financial independence.

Amway is proud to offer Amway Business Owners their choice of

more than 450 high-quality products to sell, and Amway delivers
the training and mentorship to start and build a business. With a
guaranteed refund on the initial startup cost and a 100% satisfaction
guarantee on all Amway Products , the possibilities are great and
*

the risk is low.

John Parker, Amway Chief Sales Officer
*

Exclusions apply. For complete details, visit amwayglobal.com and search for satisfaction guarantee.

53.1 B

USD

in bonuses and incentives have

been paid to ABOs worldwide since
1959, more than any direct selling
company in history *
Euromonitor International Limited,
euromonitor.com/amway-claims

80 + %

3 M+

say they work part time on their

Amway business

in which ABOs participated in 2015

OF AMWAY
BUSINESS OWNERS

ONLINE LEARNING
ACTIVITIES

BR ANDS & PRODUC T S

INNOVATION DELIVERED

N UTRITION

Today, Amway offers more than 450 health, beauty and home products that
support health and well-being. The company stands firmly behind product quality
and effectiveness by offering a 180-day, 100-percent customer satisfaction

Nutrilite is the worlds No. 1 selling vitamins and dietary

supplements brand.*

guarantee.*
The Nutrilite brand is the only global vitamin and mineral brand to grow,
*

Exclusions apply. For complete details, visit amwayglobal.com and search for satisfaction guarantee.

harvest and process plants on their own certified organic farms*, which
are located in the United States, Mexico and Brazil. These farms enable
scientists to ensure the quality of the plants from seeds until they are
added as ingredients in Nutrilite supplements. In fact, more than 90
percent of plant-based ingredients used in Nutrilite supplements can
be traced back to their farm source. And, the use of natural compounds
found in fruits and vegetables, or phytonutrients, provides a range of
health benefits for people across the world.
*

Euromonitor International Limited, euromonitor.com/amway-claims

11.6B+

46%

OF AMWAY SALES *
in 2015 came from nutrition products

NUTRILITE VITAMIN AND MINERAL

TABLETS AND SOFT GELS

are sold annually

* Percentage of sales from direct selling activities

TOP-SELLING
NUTRILITE PRODUCTS
1. Nutrilite Protein Powder
2. Nutrilite Double X/ Triple X
3. Nutrilite Vitamin C Plus

Jessica Corcorran, an agricultural researcher, examines a crop of Echinacea

at Trout Lake Farms, Amway's organic farm located in Washington, USA

BR ANDS & PRODUC T S

BEAUT Y
Artistry is among the worlds top five largest-selling premium

skincare brands.*
Artistry was one of the first brands built by a woman, for women. Based on the
belief that every woman is a self-made work of art, the brand was founded on
three basic principles discovery, imagination and invention.
Today, the Artistry portfolio features advanced skincare for both women and men
developed with new technologies and proprietary plant ingredients that target
the biological and environmental signs of aging as well as classic and seasonal
color cosmetic collections and makeup for face, eyes and lips. And, all product
formulations reflect global research, development and quality assurance conducted
by a network of more than 950 scientists and guided by a board of scientific and
academic advisors from around the world.
The brand features Australian screen actress Teresa Palmer as its global face for
skincare and color cosmetics, and Rick DiCecca as its global makeup artist.
*

Euromonitor International Limited, euromonitor.com/amway-claims

216M+

BEAUTY AND PERSONAL

CARE PRODUCTS
are sold annually

25%

OF AMWAY SALES *
in 2015 came from beauty
and personal care products

TOP-SELLING
PRODUCTS FOR
ARTISTRY
1. Artistry Supreme LX
2. Artistry Youth Xtend
3. Artistry Ideal Radiance

TOP-SELLING
PERSONAL CARE
PRODUCTS
1. Glister Toothpaste
2. G&H Body Shampoo
3. G&H Lotion

* Percentage of sales from direct selling activities

Jintana, Amway Business Owner from Thailand

10

BR ANDS & PRODUC T S

12

HOME
eSpring is the worlds No. 1 selling brand of home water

treatment systems.*
Amway helps to make homes healthier with high-performance products for
water and air purification, cooking, and home care needs.
Today, the Amway home portfolio includes high-tech devices that support
cleaner and safer homes around the globe. The eSpring water treatment
system technologies effectively remove more than 160 potential contaminants
and destroy more than 99.99% of waterborne, disease-causing bacteria and
viruses. The Atmosphere premium air treatment system removes 95 different
potential contaminants.
The very first Amway product, Liquid Organic Cleaner (L.O.C. ) was made to be
concentrated, biodegradable and environmentally sensitive. After L.O.C. launched
in 1959, Amway formulated one of the first phosphate-free, biodegradable laundry
detergent, SA8. Many Amway products contain naturally sourced ingredients and
are always made with families, communities and the environment in mind.
* Based on a Verify Markets study of 2014 global sales

85 M+

TOP-SELLING
PRODUCTS FOR
HOME DURABLES

are sold annually

2. Atmosphere the worlds No. 1

selling brand of premium home
air treatment systems**

HOME PRODUCTS

1. eSpring water filtration systems

3. iCook /Amway Queen Cookware

** Based on a Verify Markets study of 2013 sales.
Premium defined as $600 and above.

23%

OF AMWAY SALES *
in 2015 came from home products

TOP-SELLING
PRODUCTS FOR
HOME CARE
1. Dish Drops Concentrated
Dishwashing Liquid
2. SA8 Concentrated Laundry
Powder Detergent

Roy Kuennen, vice president of global technology

discovery and product development, in one of
Amway's quality assurance laboratories at Amway
World Headquarters in Ada, Michigan, USA

3. L.O.C. Multi-Purpose Cleaner

* Percentage of sales from direct selling activities

RE SE ARC H & DE VELOPMENT

TH E BEST OF
SCIE NCE , NATUR E
AND R ESEARCH

AREAS OF EXPERTISE
AT AMWAY
Chemists and biochemists

Clinical researchers

engineers and technical professionals along with Amway

studies, and water and air purification advancement, more

product development but also help the larger R&D

than 950 Amway scientists, engineers and technicians

community. For example, a recent study supported by

collaborate from around the world to create new products

Amways Nutrilite Health Institute examined average adult

Investigators

that support Amway Business Owners and the needs of

fruit and vegetable consumption, and found significant

Lab technicians

their customers.

deficiencies in peoples diets around the world.

Material scientists

Amways research and development teams also work

A separate study currently being conducted by Stanford

Micro- and molecularbiology experts

with scientific advisory boards comprised of respected

University (through funding from the Nutrilite Health

scientists and practicing clinicians. Their collective

Institute) is analyzing how changes in diet and lifestyle

mission is to guide research that supports Amway

can impact long-term wellness and contribute to healthy

product development. Amway Scientific Advisory Boards

aging.** Results of both studies are informing ongoing work.

1,150+
PATENTS HELD

500+

PATENT
APPLICATIONS
PENDING

Food science technologists

Horticultural and plant scientists

Scientific Advisory Boards demonstrate our commitment

to scientific excellence.
George Calvert, Amway Chief Supply Chain and R&D Officer

Nutritionists
Pharmaceutical scientists
Research scientists
Toxicology experts

2014 Nutrilite Global Phytonutrient Report,

globalnews.amway.com/global-phytonutrient-report

**

Wellness Living Laboratory (WELL) Study, globalnews.amway.com

trends that hold potential insights that eventually may

be incorporated into Amway's R&D efforts.

products. Thats why we make research and development

a priority. Our team of more than 950 Amway scientists,

Our global research projects not only influence Amway's

provide real-world insights into technology and research

Amway Business Owners and their customers want the best

Chemical, electrical, mechanical

and packaging engineers

As global leaders in phytonutrient research, ethnic skin

14

84

950 +

ACRES OF FARMLAND

SCIENTISTS,
ENGINEERS
AND TECHNICAL
PROFESSIONALS
ON STAFF

in Wuxi, China, dedicated to

research of Traditional Chinese
Medicine plants grown organically

75+

30,000 +

worldwide with advanced

technology and equipment

are performed each year to ensure

health and beauty products are
delivered in optimal condition

SCIENTIFIC
LABORATORIES

QUALITY TESTS

Denise Lam, one of Amway's senior formulation

scientists, examines plant compounds in one of
the company's food and beverage laboratories at
Amway World Headquarters in Ada, Michigan, USA

LE ADERSHIP & S TRUC T URE

G LOBAL FOOTPRINT
Amway has divided operations into four regions across the world. This structure
enables the company to quickly and efficiently address the unique needs of
regional business, Amway Business Owners and customers.
For example, local selling regulations, packaging requirements, product sizes
and brand preferences vary from region to region and Amway is committed to
working with local governments and serving consumers in ways that benefit all.
Amways unique supply chain ensures quality because the company controls much
of the process from where ingredients are sourced (many of which are from
Amway-owned organic farms), to where products are manufactured, to final delivery
of products to customers worldwide. To learn more about the Amway supply chain,
visit amwaysupplychain.com.

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Americas

Europe, India, Africa

Greater China

Asia Pacific

REGIONAL PRESIDENT
Candace Matthews

REGIONAL PRESIDENT
Samir Behl

REGIONAL PRESIDENT
Gan Chee Eng

REGIONAL PRESIDENT
Mark Beiderwieden

MARKETS
Brazil
Latin America
North America

MARKETS
Europe
India
Russia
Southern Africa

MARKETS
China
Hong Kong
Taiwan

MARKETS
Australia
Japan
Korea
New Zealand
Southeast Asia

CERTIFIED ORGANIC FARMS

Ephrata, Washington, USA
Jalisco, Mexico
Trout Lake, Washington, USA
Ubajara, Brazil
MANUFACTURING FACILITIES
Ada, Michigan, USA
Buena Park, California, USA
Quincy, Washington, USA

MANUFACTURING FACILITY
Tamil Nadu, India
MAJOR DISTRIBUTION CENTER
Venlo, Netherlands

MANUFACTURING FACILITY
Guangzhou, China
MAJOR DISTRIBUTION CENTER
Guangzhou, China

MANUFACTURING FACILITIES
Binh Duong, Vietnam
Ho Chi Minh City, Vietnam
MAJOR DISTRIBUTION CENTER
Busan, South Korea

REGIONAL SERVICE CENTER

Zabierzw, Poland

REGIONAL SERVICE CENTER

Cyberjaya, Malaysia

MAJOR DISTRIBUTION CENTERS

Ada, Michigan, USA
Santa Fe Springs, California, USA
REGIONAL SERVICE CENTER
San Jose, California, USA

18

750+

are owned and operated by

Amway around the world

around the world include

experience centers, shops,
plazas and distribution centers

MANUFACTURING AND
PROCESSING PLANTS

335M

USD

invested in new manufacturing and

R&D facilities in the last four years,
adding one million square feet of new
manufacturing space

AMWAY PLACES
AND SPACES

NEW MANUFACTURING /
R&D FACILITIES
opened in 2015 in United States (3),
India, Vietnam and China

SU S TAINABILIT Y

18

GLOBAL
SUSTAINABILITY
INITIATIVES

GLOBAL
ORGANIC
FARMING

Amway cares about the planet and its people. Since the

Amways commitment to sustainable farming began decades

company was founded in 1959, sustainability has been a

ago. Today, many botanicals or plant-based ingredients are

cornerstone of the business. Amways first product, Liquid

grown on Amway farms, which grow unique organic plants based

Organic Cleaner (L.O.C. ), was one of the world's first

on location. Nutrilite is the only global vitamin and mineral

concentrated, biodegradable and environmentally sensitive

brand to grow, harvest and process plants on their own certified

cleaning products.

organic farms*. Amway botanicals also are used in Artistry

beauty and personal care products.

Amway continually seeks ways to integrate sustainability

throughout the business. The company works to reduce

All Amway farms practice organic farming and include on-site

water use and decrease greenhouse gas emissions, uses

processing operations so nutrients can be preserved soon

sustainable building and agricultural practices, and, where

after harvest. Botanicals grown by Amway suppliers use the

possible, uses alternative energy sources.

NutriCert certification process as a guideline for documenting

the producers source and growing practices.
*

37

90%

6,400 +

meet the U.S. Environmental

Protection Agencys Safer
Choice Standard

in Amway products can be traced

back to their original farm source

of certified organic farmland is

owned and operated by Amway

HOME CARE FORMULAS

A rancher tends to the sage fields at Rancho El Petacal,

Amways 1,400-acre organic farm in Jalisco, Mexico

Euromonitor International Limited, euromonitor.com/amway-claims

OF BOTANICALS

ACRES

SO C IAL RE SP ON SIBILIT Y

20

THE FIGHT AGAINST

CHILDHOOD MALNUTRITION
Amway's corporate social responsibility philosophy is that

In 2015, Amway made a commitment to the United Nations

global and local challenges can be addressed by using the

Every Woman Every Child initiative to expand Nutrilite Little

best of business and the passion of people. For example,

Bits supplement distribution to a total of 20 countries by

Amway's nutrition expertise is being used to fight global

2020. The company is also planning to distributing more

childhood malnutrition. Its a significant effort, and Amway

than 5 million more Nutrilite Little Bits packets by the

and Amway Business Owners have partnered with leading

end of 2016.

international groups, including the United Nations Foundation,

CARE, Glasswing International, World Vision and the Global
Alliance for Improved Nutrition to help bring essential nutrition
to children ages six months to five years old.

which unites governments, societies, the United Nations,

donors, businesses and researchers in a collective effort
to improve nutrition.

Amway scientists developed Nutrilite Little Bits supplement

Amway is also involved in the Scaling Up Nutrition program,

to give malnourished children the essential daily vitamins

and nutrients needed to survive, thrive and grow. Distribution

For additional information or to get involved, please visit

powerof5.nutrilite.com.

is handled by CARE and other humanitarian organizations,

and partnerships are in place with global nongovernmental
organizations focused on malnutrition to maximize impact.

Nearly two-thirds of leading Amway Business Owners have signed on to support

the Nutrilite Power of 5 Campaign. Through events and promotions, these ABOs

are raising awareness and funds to help us bring Nutrilite Little Bits supplement

to more children around the world. We have already served thousands of

children, and we are just getting started.
Jeff Terry, Amway Global Manager for Corporate Social Responsibility

120

USD

cost to provide Nutrilite Little

Bits supplement every day to
one child for one year

Nutrilite TM Power of 5 Campaign supports children around

the world, including one pictured here, from Mexico

20

COUNTRIES
where Nutrilite Little Bits
supplement will be distributed
by 2016 as part of Amway's
commitment to the United Nations
Every Woman Every Child initiative

15

5M

are contained in each package

of Nutrilite Little Bits supplement

will be distributed by the end of 2016

ESSENTIAL VITAMINS
AND MINERALS

NUTRILITE LITTLE
BITS SUPPLEMENT

SO C IAL RE SP ON SIBILIT Y

22

GLOBAL VOLUNTEERS
IMPROVE COMMUNITIES
Amway owes its success to the millions of Amway Business Owners and
19,000+ employees worldwide who are committed to helping people live
better lives in their communities and around the globe.
Launched in 2003, the Amway One by One Campaign for Children program
rallies the volunteer resources of the entire Amway family ABOs, employees
and customers to make a local difference in the lives of children.
The spirit of volunteerism inspires business owners to care for and support
their communities.

Corporate social responsibility programs and investments

help to bring clarity to who we are and what we do. When we
tie these efforts to our core competencies, we help people,
improve communities, strengthen our business and increase
our value to society.
Todd Woodward, Amway Vice President of Corporate and Integrated Communications

12.7M
CHILDREN

helped through Amway One by One

Campaign for Children program
since its inception

3.9M

VOLUNTEER HOURS
dedicated by Amway Business Owners
and employees through the Amway One
by One Campaign for Children program

261 M

USD

contributed by Amway, Amway

Business Owners and employees
to Amway One by One Campaign
for Children programs

Amway Business Owner Han Shi Rong (pictured left) at the Beijing Chaoyang
Hongshan School, one of the 35 schools that Amway China and ABOs partnered
with to donate libraries and establish mentoring programs

For additional information, please visit globalnews.amway.com.

Photos of Amway Business Owners and employees are featured
throughout this media guide.

FOR ADDITIONAL INFORMATION

Amway Press Room: globalnews.amway.com
Amway StartUp: amwaystartup.com
Amway Insider: amwayinsider.com
Amway Global Entrepreneurship Report: amwayentrepreneurshipreport.com
Manufacturing Expansion: amwaymanufacturingexpansion.com
Scientific Excellence: amwayscientificexcellence.com
Supply Chain: amwaysupplychain.com

7575 F ULTON STREE T E AST, ADA MI 49355 - 0 0 01 / USA / GLOBALNE WS. AMWAY.COM

01.2016