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Fruity Gethuk Business Plan: (Insert Your Business Logo)
Fruity Gethuk Business Plan: (Insert Your Business Logo)
Aisyaturrahmah
NIM.5783456465
Jl. Mangunsari Raya no. 34, Gunungpati 56254, Semarang
Fruity Gethuk
Business Plan
Executive Summary
The Business
Business name: Fruity Gethuk
Business structure: independent /go alone business/
Business location: Jl. Mangunsari Raya no. 34, Gunungpati 56254, Semarang
Date established: 1st April 2013
Products/services: Banana Gethuk, Rambutan Gethuk, Durian Gethuk, Salak gethuk
The Market
Target market:
Unnes students
Marketing strategy:
Spreading brochures and giving discount, leaflet, online, delivery order, franschise,
The Future
Vision statement:
The Finances
We intend to get Rp 5,000,000/month.
We need Rp 32,000,000 to start-up cost and we already had Rp 15,000,000
The Business
Business details
Products/services: Fruity Gethuk
Registration details
Business name:Fruity Gethuk
Date registered:5th February 2013
Location(s) registered: Semarang
Business structure: go alone business
Organisation chart
[Mr J Citizen
Owner/Manager]
Marketing Manager]
Production Manager]
Salesperson
Salesperson]
[Mrs Eileen
Lawry
[Mr Jo Stevens
Staff)
Products/services
Product/Service
Description
Price
Banana Gethuk
Rp 20,000/pack
Durian Gethuk
Rp 20,000/pack
Rambutan Gethuk
Rp 20,000/pack
Operations
Production process
preparing the
cassava
packing
cooking the
cassava
chopping the
cassava
giving flavor,
food coloring,
mixing the
cassava with
sugar,
banana/rambuta
n/ durian
labelling
The Market
Market targets
University students because the price is affordable and it is delicisous, and they
come from miscellaneous regions that might bring this Fruity Gethuk to home.
S.W.O.T. analysis
Strengths
1. New product
2. Good for health
3. Cheap
Opportunities
1. near to Unnes which has a lot of
students
2. there are many medium and high
income people
Weaknesses
1. Durian, rambutan are seasonal fruit
2. Lasting for 2 weeks only
3. The product will only lasts for 5 hours
Threats
1. some similar product are available at
unnes
2. bhbjbj
Your competitors
1. Martabak
2. Gethuk Jogja
The Future
Vision statement
Becoming the Excellent Gethuk Selling Centre in Semarang
Mission statement
3. Creating various delicious fruity gethuk
4. Promoting fruity gethuk as the best snack gift in Semarang
The Finances
Assumptions
Start-up costs for 2013
Break-even analysis
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The
attached documents include:
[List all of your attachments here. These may include resumes, inventory list,
survey/questionnaire and/or financial documents, photos/ pictures.].