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BFanning 100216 C
BFanning 100216 C
BFanning 100216 C
com
Core Competencies
- Project and Content Management - Agency and Client-side - Budget, Status, & Reporting
- Integrated Web, Print, and Broadcast - Resource/Personnel Allocation/Operations - Business Development/Strategy
Corporate Contributions
- Created strategic web based promotions designed to direct users to particular product features to ultimately increase customer registration, lead generation and
finally product sales. Campaigns included on-line banners, landing pages, email blasts, direct mail, broadcast and newspaper support.
- Instituted a consistent project management processes between multi-functional teams including creative, production and account service. Brought clients into the
project cycle by adopting on-line resource and project management tools creating an enterprise-class presence for a mid-sized company at a significant savings.
- Assessed resourcing across multiple billing quarters to more accurately forecast long term staffing needs. Instituted reports highlighting short term utilization as well
as forecasting anticipated drops in resource utilization in order to more proactively maintain resource productivity.
- After instituting weekly status meetings, project delivery, and reporting became more accurate and lost time was reduced. By creating a database driven time and
reporting system, non-billable and inaccurate employee entries were eliminated and manpower reports gave a clearer view of upcoming resourcing needs.
- Spearheaded the purchase and implementation of a digital video edit department, brought client post production in-house, reduced agency business development
costs and increased client billing - return on investment 60% in the first 10 months.
- Implemented a marketing material and contact management research database, consequently reducing the time needed to release marketing material to
prospective clients from four days to same day.
Career Synopsis
BillFanning.com Consulting
Digital Strategist – Gauger & Associates
- Identified and developed execution plans for key online opportunities for client sales growth as part of a business development project.
Interactive Content/Project Manager - Catholic Healthcare West
- Primary point of contact for corporate and simultaneous launch of 43 facility talent acquisition website redesign and deployment.
- As interactive consultant, responsible for extending and maintaining CHW’s brand voice and strategic direction in their online presence including
social media, general advertising, and internal communications.
- Extensive video asset management, copy editing, content management and creation including graphic elements and video compression/editing.
Event Support, Editing/Design - Bio-Rad / Delta Dental/AARP
- Manage assets, edit, and author DVD content for various worldwide tradeshow exhibits and corporate communications.
Interactive Producer, LifeScan - Anderson DDB
- Represented the agency’s interests and concerns during initial stages of move of the LifeScans site to Johnson & Johnson’s Drupal CMS.
Project Manager, BMW - GreySF
- Exclusive to the BMW client, managed teams in San Francisco and Los Angeles to produce nationally distributed ads and promotions.
Traffic/Project Manager, Wells Fargo - Publicis Modem
- Managed multi-discipline teams to produce B2B, B2C, DM marketing material including letters, postcards, and promotional materials.
Studio Services/Marketing Project Manager - Howry Design Associates – San Francisco 4/2002-12/2004
A full-service design studio specializing in brand identity and annual report work primarily in the biotech and pharmaceutical industries.
Clients: Affymetrix, Del Monte, First Republic Bank, Townsend & Townsend & Crew
- Coordinating logistics of business development efforts including maintaining company collateral, creating corporate briefs, managing mass
mailings, authoring DVD presentations, handling all LexisNexis research, and purchasing research lists.
- Design of production database systems to manage job numbers, time tracking, project costs, and time sheets.
- Working with the CFO to manage vendor invoices and client billing as well as payment schedules and priorities for photographers, stock image
suppliers, printers, freelance production staff, vendors, and video service suppliers.
Operations & Studio Manager - TDC/The Design Company – San Francisco 7/2001-4/2002
A corporate, retail and package design studio providing naming and consumer research services to Fortune 1000 companies.
Clients: McKesson, Chicken of the Sea
- Responsible for negotiating, processing, and estimating outside vendor costs, managing expense reports, coordinating freelancers, facility
management, employment/recruitment, building maintenance, supplies, and services.
- Created and implemented systems to manage job numbers, time tracking, project reporting, as well as budgeting and creative time sheets.
- Wrote and manage company communications, including client correspondence, proofing company proposals, support material for employee
orientation, procedural updates, meeting minutes, as well as changes and updates to the employment manual.
Manager Broadcast Traffic and Legal Services - Ingalls, Quinn & Johnson – Boston 9/1988-11/1996
Operations/Traffic Manager - WCVB-TV 5 – Boston 12/1987-9/1988
Operations Manager - Century III Teleproductions – Boston 6/1985-9/1987
Film Supervisor - Penpoint Animation – Boston 1/1984-1/1985