Green

Marketing

Report on
The Opportunities of Green
Marketing
Course Title: Business Communication

Submitted to:
Niger Sultana
Lecturer
Department of
Marketing
Jahangirnagar
University

Submitted by:
Zakaria Khan
Class Id:667
Department of
Marketing

2nd semester,2nd
Batch
Jahangirnagar
University
Date of Submission: 21th September, 2011

Table of Content
Content
1.1: What is green marketing :
1.2

EDUCATING FOR SUSTAINAIBLITY:

Page no
4
4

1.3: Green Products Company:

1.4: Eco-Minded Business and Marketing

Plans:
1.5: Eco Friendly Products:

1.6: Opportunities:

1.7: Green Marketing In other country:

1.8: WHY IS GREEN MARKETING CHOSEN BY

MOST MARKETERS :
1.9: The Green Marketing in Bangladesh:

2.0: Bibliography:

Letter of
Transmittal
September 21, 2011
Nigar sultana
Lecturer
Department of Marketing
Jahangirnagar University

Subject: Submitting the report on Success of green marketing

Dear Madam,
I am submitting a well-structured and comprehensive report on Success of green
marketing on due time. Despite many constraints like scope and access to
information, I have tried to create something satisfactory.
I have tried to follow your guideline in every aspects of preparing this report. I have
concentrated on the most relevant and logical areas to make our report coherent as
well as practical.
I hope this report will entice your kind appreciation.

Sincerely,

________________
Zakaria khan
ID- 667
2nd semester,2nd Batch
Department of Marketing
Jahangirnagar University

Executive Summary
The topic of green marketing is the perfect choice for innovative person. Green marketing
is eco-friendly marketing that protects our environment. Firstly report emphasizes that the
process of green marketing. . A wide variety of companies are now in a position to
Greenhouse .Green marketing, green alternatives, sustainable.
If it is difficult for your company to adopt green business practices, you can offset your
carbon Reduce junk mail at Green Dimes, a mailing list removal service. Consider testing
PAYG models with their customers .To remove CFC gas from our environment Green
marketing is needed.
NZ national library prefer Green marketing. This library will help to grow business
quickly with the idea of Green marketing. Eco-marketing, or green marketing, is a trend
in business where companies create. From the perspective of Bangladesh Green
marketing is very new yet this is very important.

Introduction:
Green marketing is a marketing that produces a product which protects our environment
and eco system. According to the American Marketing Association; green marketing is
the marketing of products that are presumed to be environmentally safe. Catch up on the
most vital green marketing issues facing today's modern is often quoted in some of the
most important eco-minded business stories of the day Jacquie's book Be an Expert/Get
Certified/Excel Self-study, onsite & public course . Search Results Eco Friendly
Companies.
Global directory of environmentally friendly companies and products . Ethical business
resource . Your Green company connection . Most of the companies are venturing into
green marketing because of the LG consumers durables are examples of green marketing.
Quick introduction to "green" marketing campaigns given on class for Strategic
Marketing at Presidio Graduate School . This marketing should be materialized for every
country so that the world will be safe from pollution.

Origin of the Report:

This report is generated under the academic supervision of our course teacher Nigar
Sultana, Department of marketing, Jahangirnagar University, savar, Dhaka. This report is
prepared for our Business communication course. The topic is The opportunity of
green marketing.

Scope:

In this report, at first we cover the preliminary concept of green marketing. Then we go
for its practical maintenance which is the main focus of this report. We explained the
opportunity of green marketing both Bangladesh and other country.

Limitations
The major limitations encountered are:
Lack of experience on preparing reports.
Unavailability of the information due to their privacy.
Lack of interest among customers.

Lack of primary and secondary data.

Problems and purpose

Green marketing is a buzz ward in this new era of marketing.
Modern business is now more inaugurated with this system. But green
marketing is not so much spread in Bangladesh. Green marketing must
be attributed in our world. But the main problem is the businessmen
are not conscious about this business.
Now, the purpose of the report is to run green marketing in
Bangladesh and find out the proper solution for further improvement of
the green marketing.

1.1: What is green marketing:

Green marketing is a marketing that produces a product which protects

our environment and eco system. This green marketing definition
includes an introduction to the key issues and general trends in green
marketing.
Examples of Companies That Practice Eco Marketing .
Green Marketing Strategies for a Sustainable Future .In both examples
cited above, a shift to lower-polluting sources for energy generation
would mitigate.

1.2: EDUCATING FOR SUSTAINAIBLITY:

A Marketing class goes. According to the American Marketing
Association; green marketing is the marketing of products that are
presumed to be environmentally safe.

Most of the companies are venturing into green marketing because of

the LG consumers durables are examples of green Marketing Definition of Green Marketing on Investopedia - Marketing products and
services based on environmental factors or awareness.
Green Marketing Strategies for a Sustainable Future . A wide variety of
companies are now in a position to Greenhouse .Green marketing,
green alternatives, sustainable
If it's difficult for your company to adopt green business practices, you
can offset your carbon Reduce junk mail at Green Dimes, a mailing list
removal service. Consider testing PAYG models with their customers.

1.3: Green Products Company:

The green world is our world. We understand the importance of
renewable, sustainable, recyclable, reusable, efficient products. And
the importance of emphasizing eco-friendly .
Worldwide Business Units Eastman Kodak Group . Green Marketing
provides an enlightening look at the importance of the environmental
perceptions.
Green marketing, green alternatives, sustainable . If it's difficult for
your company to adopt green business practices, you can offset your
carbon.Reduce junk mail at Green Dimes, a mailing list removal service

1.4: Eco-Minded Business and Marketing Plans:

Catch up on the most vital green marketing issues facing today's

modern is often quoted in some of the most important eco-minded
business stories of the day Jacquie's book, The New Rules of Green
Marketing makes it to Calibris list.
The Ultimate List of Top Green Twitter Power User . Green Marketing TV
is the business channel for green business owners and social
Relationship Marketing Build a Green Marketing Companies.
National Library NZ on The Commons Building a relationship with the
people on your list will help you to grow your business quickly.
Green B2B Lists, Green Email Lists, Green Marketing Lists. Promote
Your Green Product Today using B2BTechList's Green Business
Marketing Lists.

1.5: Eco Friendly Products:

High Quality and Carbon Neutral Certify Products Carbon Free. Rate Eco
Friendly Companies. Reward the Good. Punish the Bad. Prod Mgmt.
Training/Cert.
Our NEW Favorite Products 100% Recycled Eco Diaper Backpack,
Bathroom AQUS Grey Water Click to find out how to have a green,
clean dining room.
Examples of Companies That Practice Eco Marketing . Eco-marketing,
or green marketing, is a trend in business where companies create.
Diapers, airplanes, and big oil - could they ever be green? To
understand green wash, here are some of the bigger green wash
campaigns in.

1.6: Opportunities:

Figure1.1

Be an Expert/Get Certified/Excel Self-study, onsite & public course .

Search Results Eco Friendly Companies
Global directory of environmentally friendly companies and products .
Ethical business resource . Your Green company connection .
Register with EcoFirms.org Cleaning Products - Scuba Diving - Legal
Advice The Green Products Company.
Green Products Company - Welcome
Corncob aka corn cob particles/grit are absorbent and abrasive making
them versatile for use as animal-bedding, a carrier and industrial
drying/polishing.
Find thousands of organic gifts green, environmentally responsible ecoproducts that are COMPANIES & PRODUCTS, Air Purification,
Aromatherapy, Babies.
Green Products Alliance - Recommended Green Companies and.
Green Products Alliance is a consortium of manufacturers and
marketers who make and sell organic and natural personal care
products. We are looking to Eco Friendly Environmental Businesses

All companies listed in the Green Earth Directory are reviewed by our
staff to ensure listings are those of companies that offer products or
services that are eco

1.7: Green Marketing In other country:

Sales of 'Green' Household Products Fall as Consumers Cut . Sales that
year topped $100 million, and several other major consumer products
companies came out with their own green cleaning supplies.
Melaleuca: The Wellness Company - Melaleuca offers a complete line of
wellness ... to environmentally friendly home care cleaners, personal
care products, and ... and children, personal care products, EcoFriendly cleaners and laundry.
Less Green for Green-Products Companies ? (HAIN, SMBL, WFM)
2The Motley Fool - With green consumers focused on prices, margins
could be in danger.
Green marketing-examples india and global ... Some random examples
on green marketing. ecofriendly green marketing ecofriendly.
Examples Of Green Marketing.
Green Marketing Examples bachana and the energy-saving LG
consumers. Marketing Issues: Green Marketing And Market Entry cost
. Accordingly, online. Green Marketing utilizing it. It aims to study this
in the light of past examples ...Green Marketing - Small Business

1.8: WHY IS GREEN MARKETING CHOSEN BY MOST

MARKETERS :
Most of the companies are venturing into green marketing because of
the LG consumers durables are examples of green marketing. Quick

introduction to "green" marketing campaigns given on class for

Strategic Marketing at Presidio Graduate School
In my opinion, Denver Water's recent campaign to promote the
conservation of water is one the best green-related campaigns so far.
According to the American Marketing Association, green marketing is
the marketing of products that are presumed to be environmentally
safe. Thus green marketing BY most marketers .

1.9: The Green Marketing in Bangladesh:

This Process is very new for Bangladesh. But it is very important for
Our Eco System. Now Many Companies Produces Eco Friendly. This
Process is not only important for Bangladesh but also other country.
Now our Environment is very hot so this is amplified to protect our
nature.
Recommendations
Its just amazing to know that people who wouldnt usually use such
technology now know how to and can. But the technology has not yet
got so much popularity in Bangladesh.
That mobile technology can be a force for change in developing
countries. If we start seeing it more as a minicomputer in our pocket
rather than a talking device, we can imagine hundreds of viable
business opportunities through mobile technologies. Thus, my advice
would be to keep in mind that mobile technology has gone beyond
simply taking pictures and sending them to loved ones. It is now
capable of providing major services such as banking and health care,
which could impact society on a larger scale.

Conclusions

There is great potential for mobiles to transform e commerce in

developing countries; through reduced transaction costs at all levels of
a transaction, the potential efficiency benefits are great.

CellBazaar represents a working form of e commerce for the

developing world, linking buyers and sellers of all kinds of goods and
services in all parts of Bangladesh. Factors that have helped it to work
are the high level of mobile access in the country (even among the
rural and the poor), the low cost of using the service (for buyers as well
as sellers), the exclusive partnership it holds with the largest mobile
operator, and the entrepreneurial culture in the country.

In order to extend a system like CellBazaar to include the complete

aspects of a transaction, there are several issues of trust,
infrastructure and policy which need to be overcome. It appears that in
a country such as Bangladesh, the latter will pose the largest
challenges.

Appendix
1 Bangladesh Bureau of Statistics (2009). Statistical pocket book of
Bangladesh 2008. Ministry of Planning, Planning
2 Bangladesh Telecom Regulatory Commission (BTRC) (n.d.). Mobile
Phone Subscribers in Bangladesh. Retrieved 15 May 2009 from
3 Journal of Economic Issues
4 Nokia. (2008). Cell Bazaar opens doors to mobile commerce.
Expanding Horizons (Quarter 2 2008):13. Retrieved

2.0: Bibliography:
www.Green Marketing.Com
www.Goggle.Com
www.Ask.com
www.encyclopedia.com

Bibliography
1

www.google.com

www.encyclopedia.com

www.btrc.gov.bd/newsandevents/mobile_phone_subscribers

www.thedailystar.net/newDesign/news-details.php

www.electronicmarkets.org/issues/volume-3

www.expandinghorizons.nokia.com/issues

www.corp.cellbazaar.com/images/international/MIT_Innovations_CellBazaar.pdf

www.mobileactive.org/cellbazaar-sms-marketplace-bangladesh