William R.

Hopkins
(908) 233-2489 (H) (908) 578-4178 (CELL)
1295 Knollwood Road, Mountainside, NJ 07092

Product Manager Business Services - Retired from Verizon

Communications with 40 years experience in Marketing,
Product Development, Engineering and External
Affairs.

Key Strengths and skills:

• Developing new products from conception to introduction into the market place
• Lifecycle management, revenue maximization and cost containment of existing
products
• Exceptional communication skills when dealing with executives, co-workers and
customers.
• Developing training and customer education materials
• Leadership
• Proficient in Microsoft Office programs

Professional Experience

Product Manager Verizon Communications Business Services

January 1995 to July 24, 2009

• Developed and implemented new business product bundles which provided customers
an opportunity to combine various usage and value added services into a bundle for a
reduced price in exchange for a multiyear commitment.
• Duties included working with Information Technology to provide and properly bill the
services, developing marketing strategy, designing and implementing customer
fulfillment documents, filing State and Federal tariffs with appropriate legal and cost
support and filing promotional tariffs to enhance attractiveness of the new bundled
services.
• Responsibilities required clear communication with all levels of management to initially
gain support for the projects, clear roadblocks to meet tight timeframes and provide
results once the product was introduced in the marketplace.
• Responsible to identify and resolve all problems encountered when the product was
initially introduced and throughout the lifecycle of the product. As Product Manager I
had ultimate responsibility for the product in the marketplace.

Director External Affairs Verizon Communications

January 1990 to December 1994

• Supervised twenty-five Associates and Management Personnel.

• Supervised the development of corporate positions on key legislative and public policies.
• Duties included External Affairs Administration and Budgets, supervision of Pioneers and
responsibility for disability, Hispanic and economic development issues. Additional
 responsibilities included supervision of Issues Managers to research and develop
positions and testimony for VZ-NJ Lobbyists.

Group Manager (3rd Level) National Exchange Carrier Association (NECA)

On loan from Verizon to NECA
May 1987 to December 1989

• Implemented a centralized training curriculum development organization to standardize

training delivered nationwide by seven NECA regional offices.
• Responsible for developing, tracking and maintaining a $5 million budget for the
Industry Relations-Headquarters organization.
• Responsible to the VP for analyzing the budgets of the seven regional offices.
• Responsible for investigating mergers and acquisitions of NECA member companies to
determine if there was any risk to NECA pools.

Staff Manager Verizon Communications (New Jersey Bell) Various

Assignments
May 1969 to April 1987 (except as noted below)

• Staff Manager – Rates Develop revenue requirement to support the FCC Interstate
Annual and Filings. Developed rates for Directory Assistance and Radio Common
Carriers for the 1984 filings. Prepared and defended NJB’s first Corridor Tariff with the
FCC.

• Staff Manager I held a variety of assignments in Network, Interoffice Facilities, Service

Costs and Outside Plant Engineering. Developed and implemented a procedure to track
Interoffice Facility cable jobs through the Network Organization. Responsibilities
included selecting and training 4 Assistant Managers, developing the methodology and
implementation. Supervised eleven Associates and Assistant Managers in the
development of costs to support NJB’s successful Restructured Private Line Filing with
the Board of Public Utilities.

• Manager Outside Plant and Network Engineering. Various assignments designing

facilities to provide telecommunications services to residential and business customers.

United States Army – Specialist 5th class

November 1969 - September 1971

• Served as a Mechanical Engineering Assistant assigned to an Operations Research

Organization. Responsible for computer simulation models and data analysis.

EDUCATION
• Newark College of Engineering (NJIT), Newark, NJ M.S. Management Engineering
• Rutgers University, New Brunswick, NJ B.S. Industrial Engineering

PROFESSIONAL CREDENTIALS

New Jersey Professional Engineers License - Lic. # GE23824

Listed in the 29th edition of Marquis WHO’S WHO IN FINANCE AND INDUSTRY.

REFERENCES:

Provided on request.